Search Results for Marketing. - Narrowed by: Industrial management.
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarketing.$0026qf$003dSUBJECT$002509Subject$002509Industrial$002bmanagement.$002509Industrial$002bmanagement.$0026ps$003d300$0026isd$003dtrue?
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Internationales Marketing-Management
ent://SD_ILS/0/SD_ILS:192079
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Author Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-12691-8">http://dx.doi.org/10.1007/978-3-642-12691-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Erfolgsfaktoren des Mobile Marketing
ent://SD_ILS/0/SD_ILS:188667
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Author Bauer, Hans H. editor. Bryant, Melchior D. editor. Dirks, Thorsten. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-85296-4">http://dx.doi.org/10.1007/978-3-540-85296-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Database Marketing Analyzing and Managing Customers
ent://SD_ILS/0/SD_ILS:166960
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Author Blattberg, Robert C. author. Kim, Byung-Do. author. Neslin, Scott A. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-0-387-72579-6">http://dx.doi.org/10.1007/978-0-387-72579-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Professionelles Guerilla-Marketing Grundlagen - Instrumente - Controlling
ent://SD_ILS/0/SD_ILS:337990
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Author Hutter, Katharina. author. Hoffmann, Stefan. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337990.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02268-6">http://dx.doi.org/10.1007/978-3-658-02268-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing IT products and services
ent://SD_ILS/0/SD_ILS:286062
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Author Keyes, Jessica, 1950-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439803202">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Handbook of Marketing Decision Models
ent://SD_ILS/0/SD_ILS:167563
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Author Wierenga, Berend. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-0-387-78213-3">http://dx.doi.org/10.1007/978-0-387-78213-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing für LOHAS Kommunikationskonzepte für anspruchsvolle Kunden
ent://SD_ILS/0/SD_ILS:338415
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Author Köhn-Ladenburger, Christiane. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(338415.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3577-9">http://dx.doi.org/10.1007/978-3-8349-3577-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Relationship Marketer Rethinking Strategic Relationship Marketing
ent://SD_ILS/0/SD_ILS:190566
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Author Hougaard, Søren. author. Bjerre, Mogens. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-03243-1">http://dx.doi.org/10.1007/978-3-642-03243-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Luxury Marketing A Challenge for Theory and Practice
ent://SD_ILS/0/SD_ILS:335368
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Author Wiedmann, Klaus-Peter. editor. Hennigs, Nadine. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335368.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4399-6">http://dx.doi.org/10.1007/978-3-8349-4399-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Total Loyalty Marketing Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg
ent://SD_ILS/0/SD_ILS:337907
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Author Schüller, Anne M. author. Fuchs, Gerhard. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337907.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01885-6">http://dx.doi.org/10.1007/978-3-658-01885-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.
ent://SD_ILS/0/SD_ILS:338098
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Author Hilbig, Heino. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(338098.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02891-6">http://dx.doi.org/10.1007/978-3-658-02891-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing, Suchmaschinenmarketing, Online-Werbung, Social Media, Online-PR
ent://SD_ILS/0/SD_ILS:200104
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Author Lammenett, Erwin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3636-3">http://dx.doi.org/10.1007/978-3-8349-3636-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Nachhaltigkeit in der Gesundheitsvorsorge Wie Krankenkassen Marketing und Prävention erfolgreich verbinden
ent://SD_ILS/0/SD_ILS:200839
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Author Scherenberg, Viviane. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6749-7">http://dx.doi.org/10.1007/978-3-8349-6749-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Collaboration and Co-creation New Platforms for Marketing and Innovation
ent://SD_ILS/0/SD_ILS:172767
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Author Bhalla, Gaurav. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4419-7082-4">http://dx.doi.org/10.1007/978-1-4419-7082-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories
ent://SD_ILS/0/SD_ILS:174341
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Author Hult, G. Tomas M. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4614-3819-9">http://dx.doi.org/10.1007/978-1-4614-3819-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Silver Market Phenomenon Marketing and Innovation in the Aging Society
ent://SD_ILS/0/SD_ILS:192619
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Author Kohlbacher, Florian. editor. Herstatt, Cornelius. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-14338-0">http://dx.doi.org/10.1007/978-3-642-14338-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing Fundraising-Instrument für Nonprofit-Organisationen
ent://SD_ILS/0/SD_ILS:200818
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Author Lauper, Patricia. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6721-3">http://dx.doi.org/10.1007/978-3-8349-6721-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Web 2.0 Neue Perspektiven für Marketing und Medien
ent://SD_ILS/0/SD_ILS:192448
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Author Walsh, Gianfranco. editor. Hass, Berthold H. editor. Kilian, Thomas. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-13787-7">http://dx.doi.org/10.1007/978-3-642-13787-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe
ent://SD_ILS/0/SD_ILS:200434
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Author Codita, Roxana. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6169-3">http://dx.doi.org/10.1007/978-3-8349-6169-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach
ent://SD_ILS/0/SD_ILS:265661
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Author Neves, Marcos Fava. Castro, Luciano Thomé e. Cônsoli, Matheus Alberto.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203859865">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point
ent://SD_ILS/0/SD_ILS:190219
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Author Mourdoukoutas, Panos. author. Siomkos, George J. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-02109-1">http://dx.doi.org/10.1007/978-3-642-02109-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Zentrale Marketing-Aspekte im Public Health-Care Word-of-Mouth (WoM) als Kommunikationsinstrument und die Akzeptanz der erweiterten Tarifwahl
ent://SD_ILS/0/SD_ILS:202820
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Author Dressler, Matthias. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9934-4">http://dx.doi.org/10.1007/978-3-8349-9934-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Suchmaschinen-Marketing Konzepte, Umsetzung und Controlling für SEO und SEM
ent://SD_ILS/0/SD_ILS:187626
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Author von Bischopinck, Yvonne. author. Ceyp, Michael. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-76514-1">http://dx.doi.org/10.1007/978-3-540-76514-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Lexikon Kennzahlen für Marketing und Vertrieb Das Marketing-Cockpit von A-Z
ent://SD_ILS/0/SD_ILS:188526
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Author Schneider, Willy. author. Hennig, Alexander. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-79862-0">http://dx.doi.org/10.1007/978-3-540-79862-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Cause-Related-Marketing-Kampagnen erfolgreich konzipieren Eine empirische Studie
ent://SD_ILS/0/SD_ILS:201287
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Author Huber, Frank. author. Regier, Stefanie. author. Rinino, Maxime. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8165-3">http://dx.doi.org/10.1007/978-3-8349-8165-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing- und Vertriebspower durch Sponsoring Sponsoringbudgets strategisch managen und refinanzieren
ent://SD_ILS/0/SD_ILS:182084
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Author Braun, Karl. editor. Huefnagels, Dirk. editor. Müller-Schwemer, Thomas. editor. Sorg, Gabriele. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-29591-7">http://dx.doi.org/10.1007/3-540-29591-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Customer-driven operations aligning quality tools and business processes for customer excellence
ent://SD_ILS/0/SD_ILS:293090
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Author Ahoy, Christopher K.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/customerdriven-operations-management-aligning-business-processes-quality-tools-to-create-operational-effectiveness-in-your-company">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Design Principles and Methodologies From Conceptualization to First Prototyping with Examples and Case Studies
ent://SD_ILS/0/SD_ILS:486561
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Author Freddi, Alessandro. author. Salmon, Mario. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-95342-7">https://doi.org/10.1007/978-3-319-95342-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Who Gets Funds from China’s Capital Market? A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs
ent://SD_ILS/0/SD_ILS:335168
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Author Wang, Jiazhuo G. author. Yang, Juan. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(335168.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-44913-0">http://dx.doi.org/10.1007/978-3-642-44913-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Qualitätsmanagement für Dienstleistungen Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen - Konzepte - Methoden
ent://SD_ILS/0/SD_ILS:337083
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Author Bruhn, Manfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337083.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-33992-9">http://dx.doi.org/10.1007/978-3-642-33992-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marktforschungsergebnisse zielgruppengerecht kommunizieren Ergebnisberichte - Präsentationen - Workshops
ent://SD_ILS/0/SD_ILS:338434
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Author Magerhans, Alexander. author. Merkel, Theresa. author. Cimbalista, Julia. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(338434.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3756-8">http://dx.doi.org/10.1007/978-3-8349-3756-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Mehr Verkauf durch Nichtverkauf Kunden kaufen fast von selbst, wenn man sie lässt
ent://SD_ILS/0/SD_ILS:338462
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Author Gebhardt-Seele, Stephan. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(338462.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4005-6">http://dx.doi.org/10.1007/978-3-8349-4005-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Lost Brands - vom Aufstieg und Niedergang starker Marken Warum "too big to fail" nicht einmal für Traditionsmarken gilt
ent://SD_ILS/0/SD_ILS:338556
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Author Brückner, Michael. author. Przyklenk, Andrea. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(338556.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6984-2">http://dx.doi.org/10.1007/978-3-8349-6984-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Mediaplanung Methodische Grundlagen und praktische Anwendungen
ent://SD_ILS/0/SD_ILS:337024
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Author Unger, Fritz. author. Fuchs, Wolfgang. author. Michel, Burkard. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337024.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-30657-0">http://dx.doi.org/10.1007/978-3-642-30657-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Umsetzungsmanagement von Preisstrategien Wie Sie Ihre Preise erfolgreich und nachhaltig zum Laufen bringen
ent://SD_ILS/0/SD_ILS:337244
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Author Huckemann, Matthias. author. Krug, Thorsten. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337244.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-37126-4">http://dx.doi.org/10.1007/978-3-642-37126-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Alles, was Sie über das Verkaufen wissen müssen: Der Verkaufsprozess Mehr Kunden, mehr Know-how, mehr Abschlüsse
ent://SD_ILS/0/SD_ILS:337611
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Author Birgelen, Dominik. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337611.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-00837-6">http://dx.doi.org/10.1007/978-3-658-00837-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
No-Line-Handel Höchste Evolutionsstufe im Multi-Channeling
ent://SD_ILS/0/SD_ILS:337614
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Author Heinemann, Gerrit. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337614.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-00851-2">http://dx.doi.org/10.1007/978-3-658-00851-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Digitalisierung des Handels mit ePace Innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile.
ent://SD_ILS/0/SD_ILS:337752
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Author dgroup. editor. Heinemann, Gerrit. editor. Haug, Kathrin. editor. Gehrckens, Mathias. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337752.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01300-4">http://dx.doi.org/10.1007/978-3-658-01300-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Die Klinik als Marke Markenkommunikation und -führung für Krankenhäuser und Klinikketten
ent://SD_ILS/0/SD_ILS:336864
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Author Nemec, Sabine. author. Fritsch, Harald Jürgen. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(336864.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-04541-7">http://dx.doi.org/10.1007/978-3-642-04541-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Qualitätsmanagement für Nonprofit-Organisationen Grundlagen – Planung – Umsetzung – Kontrolle
ent://SD_ILS/0/SD_ILS:337492
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Author Bruhn, Manfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337492.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-00354-8">http://dx.doi.org/10.1007/978-3-658-00354-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Pfadabhängigkeit in Geschäftsbeziehungen
ent://SD_ILS/0/SD_ILS:337706
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Author Mallach, Raphael J. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337706.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01132-1">http://dx.doi.org/10.1007/978-3-658-01132-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Digitaler Darwinismus Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
ent://SD_ILS/0/SD_ILS:337740
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Author Kreutzer, Ralf T. author. Land, Karl-Heinz. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337740.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01260-1">http://dx.doi.org/10.1007/978-3-658-01260-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Auftrags- und Projektmanagement Mastering Business Markets
ent://SD_ILS/0/SD_ILS:337765
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Kleinaltenkamp, Michael. editor. Plinke, Wulff. editor. Geiger, Ingmar. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337765.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01352-3">http://dx.doi.org/10.1007/978-3-658-01352-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Führung von Vertriebsorganisationen Strategie - Koordination - Umsetzung
ent://SD_ILS/0/SD_ILS:337891
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Binckebanck, Lars. editor. Hölter, Ann-Kristin. editor. Tiffert, Alexander. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337891.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01830-6">http://dx.doi.org/10.1007/978-3-658-01830-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Erfolgreiches Produktmanagement Tool-Box für das professionelle Produktmanagement und Produktmarketing
ent://SD_ILS/0/SD_ILS:337921
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Aumayr, Klaus. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337921.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01953-2">http://dx.doi.org/10.1007/978-3-658-01953-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Corporate Social Responsibility und Konsumentenverhalten Theoretische Ansätze und empirische Befunde
ent://SD_ILS/0/SD_ILS:337940
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Waßmann, Jan. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337940.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02047-7">http://dx.doi.org/10.1007/978-3-658-02047-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Markenexzellenz im innovativen Mittelstand Grundsätze, Arbeitsmethoden, Beispiele – ein Leitfaden für Praktiker
ent://SD_ILS/0/SD_ILS:338001
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Casagranda, Michael. author. Dünser, Michael. author. Lippitsch, Georg. author. Mühlfellner, Rupert. author. Ruf, Markus. author.<br/>Preferred Shelf Number ONLINE(338001.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02319-5">http://dx.doi.org/10.1007/978-3-658-02319-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Wirkungsvolle Live-Kommunikation Liebe Deine Helden: Dramaturgie und Inszenierung erfolgreicher Events
ent://SD_ILS/0/SD_ILS:338043
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Gundlach, Axel. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(338043.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02549-6">http://dx.doi.org/10.1007/978-3-658-02549-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Auf den Punkt: Präsentationen pyramidal strukturieren Erfolgreicher kommunizieren mit klaren Botschaften und ergebnisorientierter Struktur
ent://SD_ILS/0/SD_ILS:338170
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Schoof, Axel. author. Binder, Karin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(338170.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-03229-6">http://dx.doi.org/10.1007/978-3-658-03229-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marktforschung Ein einführendes Lehr- und Übungsbuch
ent://SD_ILS/0/SD_ILS:195609
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Olbrich, Rainer. author. Battenfeld, Dirk. author. Buhr, Carl-Christian. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-24345-5">http://dx.doi.org/10.1007/978-3-642-24345-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Wettbewerbsvorteile durch Wissen Knowledge Management, CRM und Change Management verbinden
ent://SD_ILS/0/SD_ILS:196293
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Mescheder, Bernhard. author. Sallach, Christian. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-27896-9">http://dx.doi.org/10.1007/978-3-642-27896-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Handbuch Handel Strategien – Perspektiven – Internationaler Wettbewerb
ent://SD_ILS/0/SD_ILS:200173
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Zentes, Joachim. editor. Swoboda, Bernhard. editor. Morschett, Dirk. editor. Schramm-Klein, Hanna. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3847-3">http://dx.doi.org/10.1007/978-3-8349-3847-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Wirkungsvolle Präsentationen von und in Projekten
ent://SD_ILS/0/SD_ILS:200296
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Engelfried, Justus. author. Zahn, Sebastian. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4258-6">http://dx.doi.org/10.1007/978-3-8349-4258-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Customer Experience Forum Dienstleistungsmanagement
ent://SD_ILS/0/SD_ILS:200222
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Bruhn, Manfred. editor. Hadwich, Karsten. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4001-8">http://dx.doi.org/10.1007/978-3-8349-4001-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Wenn Thomas Mann Ihr Kunde wäre Lektionen für Servicemanager
ent://SD_ILS/0/SD_ILS:200229
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Stauss, Bernd. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4031-5">http://dx.doi.org/10.1007/978-3-8349-4031-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Angewandtes Gesundheitsmarketing
ent://SD_ILS/0/SD_ILS:200231
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Hoffmann, Stefan. editor. Schwarz, Uta. editor. Mai, Robert. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4035-3">http://dx.doi.org/10.1007/978-3-8349-4035-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Sicher auftreten im Technischen Vertrieb So überzeugen Sie Ihre Kunden
ent://SD_ILS/0/SD_ILS:201026
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Preußners, Dirk. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-7070-1">http://dx.doi.org/10.1007/978-3-8349-7070-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Service Management The New Paradigm in Retailing
ent://SD_ILS/0/SD_ILS:173970
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Kandampully, Jay. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4614-1554-1">http://dx.doi.org/10.1007/978-1-4614-1554-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Counter Strategies im globalen Wettbewerb
ent://SD_ILS/0/SD_ILS:196361
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Plötner, Olaf. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-28138-9">http://dx.doi.org/10.1007/978-3-642-28138-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Sales Excellence Systematic Sales Management
ent://SD_ILS/0/SD_ILS:196633
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Homburg, Christian. author. Schäfer, Heiko. author. Schneider, Janna. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-29169-2">http://dx.doi.org/10.1007/978-3-642-29169-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Digitale Medien im Unternehmen Perspektiven des betrieblichen Einsatzes von neuen Medien
ent://SD_ILS/0/SD_ILS:196795
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Lembke, Gerald. editor. Soyez, Nadine. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-29906-3">http://dx.doi.org/10.1007/978-3-642-29906-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Der neue Mobile-Commerce Erfolgsfaktoren und Best Practices
ent://SD_ILS/0/SD_ILS:200101
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Heinemann, Gerrit. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3626-4">http://dx.doi.org/10.1007/978-3-8349-3626-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Handbuch Dienstleistungsmarketing Planung - Umsetzung - Kontrolle
ent://SD_ILS/0/SD_ILS:200115
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Bruhn, Manfred. author. Meffert, Heribert. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3661-5">http://dx.doi.org/10.1007/978-3-8349-3661-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Corporate Reputation Management Wirksame Strategien für den Unternehmenserfolg
ent://SD_ILS/0/SD_ILS:200128
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Wüst, Cornelia. editor. Kreutzer, Ralf T. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3720-9">http://dx.doi.org/10.1007/978-3-8349-3720-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Praxiswissen Vertrieb Berufseinstieg, Tagesgeschäft und Erfolgsstrategien
ent://SD_ILS/0/SD_ILS:201045
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Maas, Martin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-7090-9">http://dx.doi.org/10.1007/978-3-8349-7090-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Dienstleistungsmanagement Grundlagen - Konzepte - Instrumente
ent://SD_ILS/0/SD_ILS:200068
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Haller, Sabine. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3548-9">http://dx.doi.org/10.1007/978-3-8349-3548-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Customer Relationship Management Concept, Strategy, and Tools
ent://SD_ILS/0/SD_ILS:194265
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Kumar, V. author. Reinartz, Werner. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-20110-3">http://dx.doi.org/10.1007/978-3-642-20110-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Erlebniskommunikation Erfolgsfaktoren für die Marketingpraxis
ent://SD_ILS/0/SD_ILS:194602
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Bauer, Hans H. editor. Heinrich, Daniel. editor. Samak, Michael. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-21133-1">http://dx.doi.org/10.1007/978-3-642-21133-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Logistikkostenrechnung Kosten-, Leistungs- und Erlösinformationen zur erfolgsorientierten Steuerung der Logistik
ent://SD_ILS/0/SD_ILS:195866
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Weber, Jürgen. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-25173-3">http://dx.doi.org/10.1007/978-3-642-25173-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Erfolgsfaktor Kundenzufriedenheit Handbuch für Strategie und Umsetzung
ent://SD_ILS/0/SD_ILS:197232
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Künzel, Hansjörg. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-32552-6">http://dx.doi.org/10.1007/978-3-642-32552-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Im Erstkontakt gewinnen Worum es in Sekunden geht
ent://SD_ILS/0/SD_ILS:200195
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Leck, Thomas. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3917-3">http://dx.doi.org/10.1007/978-3-8349-3917-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Social Branding Strategien - Praxisbeispiele - Perspektiven
ent://SD_ILS/0/SD_ILS:200146
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Schulten, Matthias. editor. Mertens, Artur. editor. Horx, Andreas. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3755-1">http://dx.doi.org/10.1007/978-3-8349-3755-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Multisensuelle Unternehmenskommunikation Erfolgreicher Markenaufbau durch die Ansprache aller Sinne
ent://SD_ILS/0/SD_ILS:201047
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Haug, Andrea. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-7092-3">http://dx.doi.org/10.1007/978-3-8349-7092-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Handelsmarketing Strategien und Instrumente für den stationären Einzelhandel und für Online-Shops Mit Praxisbeispielen
ent://SD_ILS/0/SD_ILS:201119
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Schröder, Hendrik. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-7183-8">http://dx.doi.org/10.1007/978-3-8349-7183-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Media für Manager Was Sie über Medien und Media-Agenturen wissen müssen
ent://SD_ILS/0/SD_ILS:201126
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Marx, Anne. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-7192-0">http://dx.doi.org/10.1007/978-3-8349-7192-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics
ent://SD_ILS/0/SD_ILS:192027
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Mooi, Erik. author. Sarstedt, Marko. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-12541-6">http://dx.doi.org/10.1007/978-3-642-12541-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Guide to Supply Chain Management
ent://SD_ILS/0/SD_ILS:193674
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Scott, Colin. author. Lundgren, Henriette. author. Thompson, Paul. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-17676-0">http://dx.doi.org/10.1007/978-3-642-17676-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Public Relations Ein Wegweiser für die PR-Praxis
ent://SD_ILS/0/SD_ILS:193722
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Grupe, Stephanie. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-17827-6">http://dx.doi.org/10.1007/978-3-642-17827-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Reputation Management
ent://SD_ILS/0/SD_ILS:193988
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Helm, Sabrina. editor. Liehr-Gobbers, Kerstin. editor. Storck, Christopher. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-19266-1">http://dx.doi.org/10.1007/978-3-642-19266-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Supply-Chain-Management und Warenwirtschaftssysteme im Handel
ent://SD_ILS/0/SD_ILS:193959
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Hertel, Joachim. author. Zentes, Joachim. author. Schramm-Klein, Hanna. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-19179-4">http://dx.doi.org/10.1007/978-3-642-19179-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Fallstudien zum Internationalen Management Grundlagen – Praxiserfahrungen – Perspektiven
ent://SD_ILS/0/SD_ILS:200875
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Zentes, Joachim. editor. Swoboda, Bernhard. editor. Morschett, Dirk. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6793-0">http://dx.doi.org/10.1007/978-3-8349-6793-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Change Communications Jahrbuch 2011
ent://SD_ILS/0/SD_ILS:194349
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Harringer, Christoph. editor. Maier, Hannes. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-20377-0">http://dx.doi.org/10.1007/978-3-642-20377-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Erfolgreiche Geschäftsprozesse durch moderne Warenwirtschaftssysteme Produktübersicht marktführender Systeme und Auswahlprozess
ent://SD_ILS/0/SD_ILS:194401
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Schütte, Reinhard. author. Vering, Oliver. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-20523-1">http://dx.doi.org/10.1007/978-3-642-20523-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
From Grey to Silver Managing the Demographic Change Successfully
ent://SD_ILS/0/SD_ILS:193020
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Boppel, Michael. editor. Boehm, Stephan. editor. Kunisch, Sven. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-15594-9">http://dx.doi.org/10.1007/978-3-642-15594-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Eventrecht kompakt Ein Lehr- und Praxisbuch mit Beispielen aus dem Konzert- und Kulturbetrieb
ent://SD_ILS/0/SD_ILS:193928
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Risch-Kerst, Mandy. author. Kerst, Andreas. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-19083-4">http://dx.doi.org/10.1007/978-3-642-19083-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Bonusprogramme Rabattsysteme für Kunden erfolgreich gestalten
ent://SD_ILS/0/SD_ILS:193940
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Lauer, Thomas. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-19118-3">http://dx.doi.org/10.1007/978-3-642-19118-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Corporate Hospitality bei Sportevents Konzeption eines Wirkungsmodells
ent://SD_ILS/0/SD_ILS:200502
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Walzel, Stefan. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6243-0">http://dx.doi.org/10.1007/978-3-8349-6243-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Retailing in the 21st Century Current and Future Trends
ent://SD_ILS/0/SD_ILS:186430
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Krafft, Manfred. editor. Mantrala, Murali K. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-72003-4">http://dx.doi.org/10.1007/978-3-540-72003-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Storytelling Branding in Practice
ent://SD_ILS/0/SD_ILS:189033
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Fog, Klaus. author. Budtz, Christian. author. Munch, Philip. author. Blanchette, Stephen. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-88349-4">http://dx.doi.org/10.1007/978-3-540-88349-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Vertriebsinformationssysteme Standardisierung, Individualisierung, Hybridisierung und Internetisierung
ent://SD_ILS/0/SD_ILS:191820
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Becker, Jörg. editor. Knackstedt, Ralf. editor. Müller, Oliver. editor. Winkelmann, Axel. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-11859-3">http://dx.doi.org/10.1007/978-3-642-11859-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Vermarktung hybrider Leistungsbündel Das ServPay-Konzept
ent://SD_ILS/0/SD_ILS:192124
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Weddeling, Matthias. author. Steiner, Michael. author. Müller, Oliver. author. Knackstedt, Ralf. author. Becker, Jörg. author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-12830-1">http://dx.doi.org/10.1007/978-3-642-12830-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Außenhandel Grundlagen globaler und innergemeinschaftlicher Handelsbeziehungen
ent://SD_ILS/0/SD_ILS:192718
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Büter, Clemens. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-14629-9">http://dx.doi.org/10.1007/978-3-642-14629-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Beat the Crisis: 33 Quick Solutions for Your Company
ent://SD_ILS/0/SD_ILS:172074
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Simon, Hermann. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4419-0823-0">http://dx.doi.org/10.1007/978-1-4419-0823-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Right Sensory Mix Targeting Consumer Product Development Scientifically
ent://SD_ILS/0/SD_ILS:191885
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Derval, Diana. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-12093-0">http://dx.doi.org/10.1007/978-3-642-12093-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Ingredient Branding Making the Invisible Visible
ent://SD_ILS/0/SD_ILS:190873
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Kotler, Philip. author. Pfoertsch, Waldemar. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-04214-0">http://dx.doi.org/10.1007/978-3-642-04214-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Handbuch Versicherungsmarketing
ent://SD_ILS/0/SD_ILS:191319
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Zerres, Michael P. editor. Reich, Michael. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-10276-9">http://dx.doi.org/10.1007/978-3-642-10276-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Vertrauen gewinnen Empathie und Offenheit in der Führungs- und Verkaufskommunikation
ent://SD_ILS/0/SD_ILS:191324
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Holzheu, Harry. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-10289-9">http://dx.doi.org/10.1007/978-3-642-10289-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Innovation and International Corporate Growth
ent://SD_ILS/0/SD_ILS:191486
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Gerybadze, Alexander. editor. Hommel, Ulrich. editor. Reiners, Hans W. editor. Thomaschewski, Dieter. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-10823-5">http://dx.doi.org/10.1007/978-3-642-10823-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic International Management Text and Cases
ent://SD_ILS/0/SD_ILS:200536
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Morschett, Dirk. author. Schramm-Klein, Hanna. author. Zentes, Joachim. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6331-4">http://dx.doi.org/10.1007/978-3-8349-6331-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Zwischenbetriebliches Stammdatenmanagement Lösungen für die Datensynchronisation zwischen Handel und Konsumgüterindustrie
ent://SD_ILS/0/SD_ILS:189179
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Schemm, Jan Werner. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-89030-0">http://dx.doi.org/10.1007/978-3-540-89030-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic International Management Text and Cases
ent://SD_ILS/0/SD_ILS:201444
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Morschett, Dirk. author. Schramm-Klein, Hanna. author. Zentes, Joachim. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8332-9">http://dx.doi.org/10.1007/978-3-8349-8332-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Praxisorientiertes Innovations- und Produktmanagement Grundlagen und Fallstudien aus B-to-B-Märkten
ent://SD_ILS/0/SD_ILS:201851
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Gaubinger, Kurt. author. Werani, Thomas. author. Rabl, Michael. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8780-8">http://dx.doi.org/10.1007/978-3-8349-8780-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Interaktive Wertschöpfung Open Innovation, Individualisierung und neue Formen der Arbeitsteilung
ent://SD_ILS/0/SD_ILS:202354
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Reichwald, Ralf. author. Piller, Frank. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9440-0">http://dx.doi.org/10.1007/978-3-8349-9440-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Building Routes to Customers Proven Strategies for Profitable Growth
ent://SD_ILS/0/SD_ILS:167705
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Leboyer, Antoine. author. Malraison, Jean-Claude. author. Raulerson, Peter. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-0-387-79951-3">http://dx.doi.org/10.1007/978-0-387-79951-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Eventrecht kompakt Ein Lehr- und Praxisbuch mit Beispielen aus dem Konzert- und Kulturbetrieb
ent://SD_ILS/0/SD_ILS:186549
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Risch-Kerst, Mandy. author. Kerst, Andreas. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-72462-9">http://dx.doi.org/10.1007/978-3-540-72462-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Information Technology and Product Development
ent://SD_ILS/0/SD_ILS:172144
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Nambisan, Satish. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4419-1081-3">http://dx.doi.org/10.1007/978-1-4419-1081-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Retail Supply Chain Management Quantitative Models and Empirical Studies
ent://SD_ILS/0/SD_ILS:167627
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Agrawal, Narendra. editor. Smith, Stephen A. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-0-387-78902-6">http://dx.doi.org/10.1007/978-0-387-78902-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Optimiert Weihnachten Eine Anleitung zur Besinnlichkeits-Maximierung
ent://SD_ILS/0/SD_ILS:201818
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Stauss, Bernd. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8747-1">http://dx.doi.org/10.1007/978-3-8349-8747-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Kundenbindung durch Bonusprogramme Erfolgreiche Konzeption und Umsetzung
ent://SD_ILS/0/SD_ILS:188873
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Gerald, Musiol. author. Christiane, Kühling. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-87571-0">http://dx.doi.org/10.1007/978-3-540-87571-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Conjointanalyse Methoden, Anwendungen, Praxisbeispiele
ent://SD_ILS/0/SD_ILS:189793
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Baier, Daniel. editor. Brusch, Michael. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-00754-5">http://dx.doi.org/10.1007/978-3-642-00754-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Experience-Based Communication
ent://SD_ILS/0/SD_ILS:188215
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Ornbo, Jens. author. Sneppen, Claus. author. Würtz, Peter Franklin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-78713-6">http://dx.doi.org/10.1007/978-3-540-78713-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The management of strategy in the marketplace
ent://SD_ILS/0/SD_ILS:85387
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Cadotte, Ernest R., 1946- Bruce, Harry James, 1931-<br/>Preferred Shelf Number HD 30.4 M3615 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Resisting McDonaldization
ent://SD_ILS/0/SD_ILS:369228
2024-11-13T07:06:24Z
2024-11-13T07:06:24Z
Author Smart, Barry.<br/>Preferred Shelf Number ONLINE(369228.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/resisting-mcdonaldization">http://sk.sagepub.com/books/resisting-mcdonaldization</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>