Search Results for Marketing. - Narrowed by: Media Management.

International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development

2024-11-10T22:28:30Z

Author Samli, A. Coskun. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(331684.1)
Electronic Access http://dx.doi.org/10.1007/978-1-4614-5125-9
Format: Electronic Resources
Availability Online Library~1

Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design

2024-11-10T22:28:30Z

Author Solberg Søilen, Klaus. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(334294.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-36793-9
Format: Electronic Resources
Availability Online Library~1

Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

2024-11-10T22:28:30Z

Author Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333211.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-28897-5
Format: Electronic Resources
Availability Online Library~1

The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management

2024-11-10T22:28:30Z

Author Portmann, Edy. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE(333683.1)
Electronic Access http://dx.doi.org/10.1007/978-3-642-33233-3
Format: Electronic Resources
Availability Online Library~1