Search Results for Marketing. - Narrowed by: Strategic planning. SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarketing.$0026qf$003dSUBJECT$002509Subject$002509Strategic$002bplanning.$002509Strategic$002bplanning.$0026ic$003dtrue$0026te$003dILS$0026ps$003d300? 2024-11-11T11:00:35Z Strategic marketing ent://SD_ILS/0/SD_ILS:313433 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Mooradian, Todd A.&#160;Matzler, Kurt.&#160;Ring, Lawrence J.<br/>Preferred Shelf Number&#160;HF5415.13 M66 2012<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Strategic integrated marketing communications ent://SD_ILS/0/SD_ILS:365014 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Percy, Larry.<br/>Preferred Shelf Number&#160;HF5415.123 P475 2014<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Strategic marketing: an applied perspective ent://SD_ILS/0/SD_ILS:110786 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Alsem, Karel Jan.<br/>Preferred Shelf Number&#160;HF5415.13 A474 2007<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing ent://SD_ILS/0/SD_ILS:293049 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Safko, Lon.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/fusion-marketing-bible-fuse-traditional-media-social-amp-digital-to-maximize">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Repositioning marketing in an era of competition, change, and crisis ent://SD_ILS/0/SD_ILS:293117 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Trout, Jack.&#160;Rivkin, Steve, 1947-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/repositioning-marketing-in-era-competition-change-crisis">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Dijital pazarlama stratejisi : &Ccedil;evrimi&ccedil;i (online) pazarlamaya b&uuml;t&uuml;nle&#351;ik yakla&#351;&#305;m = Digital marketing strategy : an integrated approach to online marketing ent://SD_ILS/0/SD_ILS:390038 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Kingsnorth, Simon.&#160;&#304;ldeniz, Laden.&#160;Apayd&#305;n, Fahri.<br/>Preferred Shelf Number&#160;HF5548.32 K566 2017<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Return on engagement content, strategy, and design techniques for digital marketing ent://SD_ILS/0/SD_ILS:266196 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Frick, Tim.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780240812847">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach ent://SD_ILS/0/SD_ILS:265661 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Neves, Marcos Fava.&#160;Castro, Luciano Thom&eacute; e.&#160;C&ocirc;nsoli, Matheus Alberto.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203859865">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Integration marketing how small businesses become big businesses--and big businesses become empires ent://SD_ILS/0/SD_ILS:303889 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Joyner, Mark.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;OverDrive (PDF) <a href="http://www.contentreserve.com/TitleInfo.asp?ID={03627175-F2DE-4DBA-AC29-1C883CFE1EFD}&Format=50">http://www.contentreserve.com/TitleInfo.asp?ID={03627175-F2DE-4DBA-AC29-1C883CFE1EFD}&Format=50</a> OverDrive (EPUB) <a href="http://www.contentreserve.com/TitleInfo.asp?ID={03627175-F2DE-4DBA-AC29-1C883CFE1EFD}&Format=410">http://www.contentreserve.com/TitleInfo.asp?ID={03627175-F2DE-4DBA-AC29-1C883CFE1EFD}&Format=410</a> OverDrive (Mobipocket) <a href="http://www.contentreserve.com/TitleInfo.asp?ID={03627175-F2DE-4DBA-AC29-1C883CFE1EFD}&Format=900">http://www.contentreserve.com/TitleInfo.asp?ID={03627175-F2DE-4DBA-AC29-1C883CFE1EFD}&Format=900</a> John Wiley <a href="http://dx.doi.org/10.1002/9781118257869">http://dx.doi.org/10.1002/9781118257869</a> Image <a href="http://images.contentreserve.com/ImageType-100/0128-1/{03627175-F2DE-4DBA-AC29-1C883CFE1EFD}Img100.jpg">http://images.contentreserve.com/ImageType-100/0128-1/{03627175-F2DE-4DBA-AC29-1C883CFE1EFD}Img100.jpg</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Demystifying Marketing A guide to the fundamentals for engineers ent://SD_ILS/0/SD_ILS:247857 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Forsyth, Patrick<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1049/PBMT023E">http://dx.doi.org/10.1049/PBMT023E</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Global marketing management : changes, challenges and new strategies ent://SD_ILS/0/SD_ILS:110099 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Lee, Kiefer.&#160;Carter, S. (Steve).<br/>Preferred Shelf Number&#160;HD62.4 .L44 2005<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> The Profit Impact of Marketing Strategy Project Retrospect and Prospects ent://SD_ILS/0/SD_ILS:236424 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Farris, Paul W..&#160;Moore, Michael J..<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1017/CBO9780511488726">Access by subscription</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> How to hire and develop your next top performer the qualities that make salespeople great ent://SD_ILS/0/SD_ILS:293048 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Greenberg, Herb.&#160;Sweeney, Patrick, 1952-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/how-to-hire-develop-your-next-top-performer-2nd-edition-qualities-that-make-salespeople-great">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Customer-driven operations aligning quality tools and business processes for customer excellence ent://SD_ILS/0/SD_ILS:293090 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Ahoy, Christopher K.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/customerdriven-operations-management-aligning-business-processes-quality-tools-to-create-operational-effectiveness-in-your-company">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Business development for dummies ent://SD_ILS/0/SD_ILS:358010 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Kennedy, Anna, author.<br/>Preferred Shelf Number&#160;HF5415.1 K46 2015<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Strategic market management ent://SD_ILS/0/SD_ILS:314046 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Aaker, David A.<br/>Preferred Shelf Number&#160;HF5415.13 A23 2014<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Right-time experiences : driving revenue with mobile and big data ent://SD_ILS/0/SD_ILS:342012 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Lopez, Maribel, 1968-<br/>Preferred Shelf Number&#160;ONLINE(342012.1)<br/>Electronic Access&#160;ebrary <a href="http://alltitles.ebrary.com/Doc?id=10937135">An electronic book accessible through the World Wide Web; click to view</a> Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118847350.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118847350.jpg</a> Ebook Library <a href="http://public.eblib.com/choice/PublicFullRecord.aspx?p=1791969">http://public.eblib.com/choice/PublicFullRecord.aspx?p=1791969</a> John Wiley <a href="http://dx.doi.org/10.1002/9781118914472">http://dx.doi.org/10.1002/9781118914472</a> <a href="http://swb.eblib.com/patron/FullRecord.aspx?p=1791969">http://swb.eblib.com/patron/FullRecord.aspx?p=1791969</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> A manager's guide to building a successful business ent://SD_ILS/0/SD_ILS:280497 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Randazzo, Gary.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=550424">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=550424</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Pazarlama y&ouml;netimi : global ve y&ouml;netimsel yakla&#351;&#305;m ent://SD_ILS/0/SD_ILS:248075 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Kirti&#351;, A. Kaz&#305;m.<br/>Preferred Shelf Number&#160;HF5415.13 K57 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Pazarlama ilkeleri : global ve y&ouml;netimsel yakla&#351;&#305;m ent://SD_ILS/0/SD_ILS:248096 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Kirti&#351;, A. Kaz&#305;m.<br/>Preferred Shelf Number&#160;HF5415.13 K58 2013<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Business analysis for business intelligence ent://SD_ILS/0/SD_ILS:287148 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Brijs, Bert.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://marc.crcnetbase.com/isbn/9781439858370">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Demand driven strategic planning ent://SD_ILS/0/SD_ILS:260103 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Neves, Marcos Fava.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203722343">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Winning more business in financial services ent://SD_ILS/0/SD_ILS:292521 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Salmon, Michael, 1956-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/winning-more-business-in-financial-services">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Find your next using the business genome approach to find your company's next competitive edge ent://SD_ILS/0/SD_ILS:292653 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Kates, Andrea.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/find-your-next-using-business-genome-approach-to-company8217s-competitive-edge">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Product development a structured approach to consumer product development, design, and manufacture ent://SD_ILS/0/SD_ILS:147311 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Mital, Anil.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780750683098">http://www.sciencedirect.com/science/book/9780750683098</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Strateji ve bire-bir pazarlama CRM ent://SD_ILS/0/SD_ILS:98338 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;K&#305;r&#305;m, Arman.<br/>Preferred Shelf Number&#160;HF 5415 K57 2001<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Uygulamaya y&ouml;nelik i&#351;letme politikas&#305; ve stratejik pazarlama ent://SD_ILS/0/SD_ILS:100926 2024-11-11T11:00:35Z 2024-11-11T11:00:35Z Author&#160;Akat, &Ouml;mer.<br/>Preferred Shelf Number&#160;HD 30.28 A3137 2004<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/>