Search Results for Marketing.
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarketing.$0026ps$003d300$0026isd$003dtrue?dt=list
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Marketing
ent://SD_ILS/0/SD_ILS:368823
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Author Blythe, Jim.<br/>Preferred Shelf Number ONLINE(368823.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/marketing">http://sk.sagepub.com/books/marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing
ent://SD_ILS/0/SD_ILS:357221
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Author Baines, Paul, 1973- Fill, Chris.<br/>Preferred Shelf Number HF5415 B26 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing
ent://SD_ILS/0/SD_ILS:270189
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Author Kerin, Roger A. Hartley, Steven William. Rudelius, William.<br/>Preferred Shelf Number HF5415 M2947 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing
ent://SD_ILS/0/SD_ILS:198346
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Author Schneider, Willy. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-7908-1942-7">http://dx.doi.org/10.1007/978-3-7908-1942-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing
ent://SD_ILS/0/SD_ILS:10767
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Author Bennett, Peter D. Lamm, R. P., ort. yaz. fry, R. A., ort. yaz.<br/>Preferred Shelf Number HF 5415 B4293 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing
ent://SD_ILS/0/SD_ILS:10766
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Author Beckman, Theodore N., 1894- Davidson, William R., ort. yaz. Talarzyk, W. Wayne., ort. yaz.<br/>Preferred Shelf Number HF 5415 B423 1973<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing
ent://SD_ILS/0/SD_ILS:10765
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Author Beckman, Theodore N., 1894- Davidson, William R., ort. yaz.<br/>Preferred Shelf Number HF 5415 B423 1962<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Political marketing
ent://SD_ILS/0/SD_ILS:358160
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Author Baines, Paul, 1973-<br/>Preferred Shelf Number JF2112.A4 P65 2011 V.3<br/>Format: Books<br/>Availability Beytepe Library~6<br/>
Industrial marketing.
ent://SD_ILS/0/SD_ILS:226920
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Preferred Shelf Number ALFABETİK V.61 1976<br/>Format: Continuing Resources Other<br/>Availability Beytepe Library~6 ~0<br/>
Pazarlama = marketing
ent://SD_ILS/0/SD_ILS:524694
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Author Grewal, Dhruv Levy, Michael Arslan, F. Müge Dirsehan, Taşkın<br/>Preferred Shelf Number HF5415 G7419 2023<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing communications
ent://SD_ILS/0/SD_ILS:354622
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Author Egan, John.<br/>Preferred Shelf Number HF5415.123 E4 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing research
ent://SD_ILS/0/SD_ILS:270244
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Author McDaniel, Carl. Gates, Roger.<br/>Preferred Shelf Number HF5415.2 M382 2013<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Marketing management
ent://SD_ILS/0/SD_ILS:269244
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Author Kotler, Philip. Keller, Kevin Lane, 1956-<br/>Preferred Shelf Number HF5415.13 K6 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing essentials
ent://SD_ILS/0/SD_ILS:261413
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Author Blythe, Jim.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080966250">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Film marketing
ent://SD_ILS/0/SD_ILS:261379
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Author Kerrigan, Finola.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080942919">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Stakeholder marketing
ent://SD_ILS/0/SD_ILS:261430
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Author Gledhill, Michelle.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080966274">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
International marketing
ent://SD_ILS/0/SD_ILS:386192
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Author Srinivasan, R.<br/>Preferred Shelf Number HF1416 S232 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing essentials
ent://SD_ILS/0/SD_ILS:110852
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Author McDaniel, Carl Lamb, Charles W. Hair, Joseph F.<br/>Preferred Shelf Number HF5415.2 M325 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing management
ent://SD_ILS/0/SD_ILS:94862
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Author Kotler, Philip.<br/>Preferred Shelf Number HF 5415.13 K64 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Retail marketing
ent://SD_ILS/0/SD_ILS:75953
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Author Sullivan, Malcolm. Adcock, Dennis, ort. yaz.<br/>Preferred Shelf Number HF 5415 S89 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing research
ent://SD_ILS/0/SD_ILS:97772
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Author Chisnall, Peter.<br/>Preferred Shelf Number HF 5415.2 C45 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
International marketing
ent://SD_ILS/0/SD_ILS:77036
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Author Terpstra, Vern. Sarathy, Ravi, ort. yaz.<br/>Preferred Shelf Number HF 1416 T48 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing warfare
ent://SD_ILS/0/SD_ILS:10790
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Author Ries, Al. Trout, J., ort. yaz.<br/>Preferred Shelf Number HF 5415 R544 1986<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
International marketing
ent://SD_ILS/0/SD_ILS:10565
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Author Terpstra, Vern.<br/>Preferred Shelf Number HF 1009.5 T417 1972<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
International marketing
ent://SD_ILS/0/SD_ILS:10563
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Author Fayerweather, John.<br/>Preferred Shelf Number HF 1009.5 F35 1970<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Airport marketing
ent://SD_ILS/0/SD_ILS:591376
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Author Halpern, Nigel, author. Graham, Anne, 1958- author.<br/>Preferred Shelf Number HE9797.4 .E3 H35 2022<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003039563">https://www.taylorfrancis.com/books/9781003039563</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing communications
ent://SD_ILS/0/SD_ILS:551835
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Author Eagle, Lynne, author.<br/>Preferred Shelf Number HF5415.123 .E24 2021<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003089292">https://www.taylorfrancis.com/books/9781003089292</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Sport marketing
ent://SD_ILS/0/SD_ILS:355226
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Author Mullin, Bernard James. Hardy, Stephen, 1948- Sutton, William Anthony, 1951-<br/>Preferred Shelf Number GV716 M85 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
International marketing
ent://SD_ILS/0/SD_ILS:365156
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Author Joshi, Rakesh Mohan.<br/>Preferred Shelf Number HF1416 J66 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing channels
ent://SD_ILS/0/SD_ILS:267423
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Author Coughlan, Anne T.<br/>Preferred Shelf Number HF5415.129 S74 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Global marketing
ent://SD_ILS/0/SD_ILS:313549
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Author Keegan, Warren J. Green, Mark C.<br/>Preferred Shelf Number HF1416 K44 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Strategic marketing
ent://SD_ILS/0/SD_ILS:313433
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Author Mooradian, Todd A. Matzler, Kurt. Ring, Lawrence J.<br/>Preferred Shelf Number HF5415.13 M66 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Olympic marketing
ent://SD_ILS/0/SD_ILS:261902
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Author Ferrand, Alain, 1952- Chappelet, J.-L. (Jean-Loup) Séguin, Benoit, 1966-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203132067">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Agile Marketing
ent://SD_ILS/0/SD_ILS:171497
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Author Accardi-Petersen, Michelle. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4302-3316-9">http://dx.doi.org/10.1007/978-1-4302-3316-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing Arbeitsbuch
ent://SD_ILS/0/SD_ILS:201854
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Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8783-9">http://dx.doi.org/10.1007/978-3-8349-8783-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Sport marketing
ent://SD_ILS/0/SD_ILS:113703
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Author Mullin, Bernard James. Hardy, Stephen, 1948- Sutton, William Anthony, 1951-<br/>Preferred Shelf Number GV716 .M85 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing management
ent://SD_ILS/0/SD_ILS:109994
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Author Winer, Russell S.<br/>Preferred Shelf Number HF5415.13 W547 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
International marketing
ent://SD_ILS/0/SD_ILS:110938
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Author Czinkota, Michael R. Ronkainen, Ilkka A.<br/>Preferred Shelf Number HF1009.5 .C956 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Information marketing
ent://SD_ILS/0/SD_ILS:119531
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Author Rowley, J. E.<br/>Preferred Shelf Number HD9999.I492 R69 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Internet marketing
ent://SD_ILS/0/SD_ILS:82797
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Author Samuels, H. Raymond, ed.<br/>Preferred Shelf Number HF 5415.1265 I8 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing management
ent://SD_ILS/0/SD_ILS:62034
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Author Dickson, Peter R.<br/>Preferred Shelf Number HF 5415.13 D48 1997<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Sport marketing
ent://SD_ILS/0/SD_ILS:123616
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Author Mullin, Bernard James. Hardy, Stephen. Sutton, William Anthony.<br/>Preferred Shelf Number GV716 .M85 1993<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
International marketing
ent://SD_ILS/0/SD_ILS:10562
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Author Cateora, Philip R.<br/>Preferred Shelf Number HF 1009.5 C35 1987<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Basic marketing
ent://SD_ILS/0/SD_ILS:10784
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Author MacCarthy, Edmund Jerome. Shapiro, S. J., ort. yaz. Perreault, W. D., ort. yaz.<br/>Preferred Shelf Number HF 5415 M127 1986<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Analytical marketing
ent://SD_ILS/0/SD_ILS:10819
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Author Simon, Leonard S. Freimer, Marshall, ort. yaz.<br/>Preferred Shelf Number HF 5415.13 S65 1970<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Marketing handbook
ent://SD_ILS/0/SD_ILS:17315
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Preferred Shelf Number HF5415 M2988 1989<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Journal of marketing.
ent://SD_ILS/0/SD_ILS:227117
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Author Amer. Marketing Ass.<br/>Preferred Shelf Number ALFABETİK V.24 1959<br/>Electronic Access <a href=" ">Business Source Complete</a><br/>Format: Continuing Resources Other<br/>Availability Beytepe Library~36 ~0<br/>
Marketing : Best practices
ent://SD_ILS/0/SD_ILS:76446
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Author Czinkota, Michael R.<br/>Preferred Shelf Number HF 5415 M2974 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing the arts
ent://SD_ILS/0/SD_ILS:79326
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Author Mokwa, Michael P., ed. Dawson, William M., ed. Prieve, E. Arthur, ed.<br/>Preferred Shelf Number NX 760 M37 1980<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing alet çantası
ent://SD_ILS/0/SD_ILS:511740
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Author Külekçi Dağdeviren, Tuğba.<br/>Preferred Shelf Number HF5415 K54 2021<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Principles of marketing
ent://SD_ILS/0/SD_ILS:378889
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Author Kotler, Philip. Armstrong, Gary (Gary M.)<br/>Preferred Shelf Number HF5415 K68 2016<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Principles of marketing
ent://SD_ILS/0/SD_ILS:269161
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Author Kotler, Philip. Armstrong, Gary (Gary M.)<br/>Preferred Shelf Number HF5415 K636 2014<br/>Format: Books<br/>Availability Beytepe Library~3<br/>
Social marketing casebook
ent://SD_ILS/0/SD_ILS:369337
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Author French, Jeff. Merritt, Rowena. Reynolds, Lucy.<br/>Preferred Shelf Number ONLINE(369337.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/social-marketing-casebook">http://sk.sagepub.com/books/social-marketing-casebook</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Careers in marketing
ent://SD_ILS/0/SD_ILS:292610
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Author Stair, Lila B. Stair, Leslie.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/careers-in-marketing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing the basics
ent://SD_ILS/0/SD_ILS:263931
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Author Moore, Karl, 1955- Pareek, Niketh.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203870341">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Global political marketing
ent://SD_ILS/0/SD_ILS:263996
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Author Lees-Marshment, Jennifer. Strömbäck, Jesper. Rudd, Chris.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203869338">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Internationales Marketing-Management
ent://SD_ILS/0/SD_ILS:192079
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Author Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-12691-8">http://dx.doi.org/10.1007/978-3-642-12691-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic marketing planning
ent://SD_ILS/0/SD_ILS:261375
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Author Gilligan, Colin. Wilson, R. M. S. (Richard Malcolm Sano)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080912127">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Principles of marketing
ent://SD_ILS/0/SD_ILS:109371
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Author Kotler, Philip. Armstrong, Gary, ort. yaz.<br/>Preferred Shelf Number HF5415 .K636 2008<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Principles of marketing
ent://SD_ILS/0/SD_ILS:102267
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Author Kotler, Philip. Armstrongs, Gary.<br/>Preferred Shelf Number HF5415 K636 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Fundamentals of marketing
ent://SD_ILS/0/SD_ILS:110544
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Author Stone, Marilyn A. Desmond, John.<br/>Preferred Shelf Number HF5415 .S872 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing for pharmacists
ent://SD_ILS/0/SD_ILS:119154
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Author Holdford, David A.<br/>Preferred Shelf Number QV 737 H727 2007<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Marketing Communication Policies
ent://SD_ILS/0/SD_ILS:184526
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Author Busch, Rainer. author. Seidenspinner, Margarete. author. Unger, Fritz. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-37323-0">http://dx.doi.org/10.1007/978-3-540-37323-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Basic marketing research
ent://SD_ILS/0/SD_ILS:110561
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Author Churchill, Gilbert A. Brown, Tom J.<br/>Preferred Shelf Number HF 5415.2 C49 2007<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Strategisches Online-Marketing
ent://SD_ILS/0/SD_ILS:203314
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Author Bogner, Thomas. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9234-1">http://dx.doi.org/10.1007/978-3-8350-9234-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Handbuch Marketing-Controlling
ent://SD_ILS/0/SD_ILS:182253
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Zerres, Christopher. editor. Zerres, Michael P. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-30071-6">http://dx.doi.org/10.1007/3-540-30071-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Principles of marketing
ent://SD_ILS/0/SD_ILS:109350
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kotler, Philip. Armstrong, Gary, ort. yaz.<br/>Preferred Shelf Number HF5415 .K636 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Internationales Marketing-Management
ent://SD_ILS/0/SD_ILS:181801
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Berndt, Ralph. author. Altobelli, Claudia Fantapié. author. Sander, Matthias. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-28553-9">http://dx.doi.org/10.1007/3-540-28553-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing für Arztpraxen
ent://SD_ILS/0/SD_ILS:181038
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Streit, Volker. editor. Letter, Michael. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/b138206">http://dx.doi.org/10.1007/b138206</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Successful tourism marketing
ent://SD_ILS/0/SD_ILS:80191
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Briggs, Susan.<br/>Preferred Shelf Number G 155.G7 B75 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Sport & event marketing
ent://SD_ILS/0/SD_ILS:110217
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Pope, Nigel. Turco, Douglas M.<br/>Preferred Shelf Number GV716 .P66 2001<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Basic marketing research
ent://SD_ILS/0/SD_ILS:78269
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Churchill, Gilbert A.<br/>Preferred Shelf Number HF 5415.2 C49 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Contemporary marketing research
ent://SD_ILS/0/SD_ILS:385369
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author McDaniel, Carl D. Gates, Roger.<br/>Preferred Shelf Number HF5415.2 M382 1991<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The new marketing
ent://SD_ILS/0/SD_ILS:11300
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Brookes, Richard, 1945-<br/>Preferred Shelf Number HF 5415.1 B785 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing : an introduction
ent://SD_ILS/0/SD_ILS:274695
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Armstrong, Gary (Gary M.) Kotler, Philip.<br/>Preferred Shelf Number HF5415 A76 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing : an introduction
ent://SD_ILS/0/SD_ILS:312429
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Armstrong, Gary (Gary M.) Kotler, Philip.<br/>Preferred Shelf Number HF5415 A76 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Aquaculture marketing handbook
ent://SD_ILS/0/SD_ILS:295925
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Engle, Carole Ruth, 1952- Quagrainie, Kwamena. Wiley InterScience (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0802/2005015283-b.html">http://catdir.loc.gov/catdir/enhancements/fy0802/2005015283-b.html</a>
John Wiley <a href="http://dx.doi.org/10.1002/9780470277690">http://dx.doi.org/10.1002/9780470277690</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Handbook of marketing
ent://SD_ILS/0/SD_ILS:81682
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Weitz, Barton A., ed. Wensley, Robin, 1944- ed.<br/>Preferred Shelf Number HF 5415 H186 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Contemporary marketing : 1999
ent://SD_ILS/0/SD_ILS:61893
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Boone, Louis E. Kurtz, David L., ort. yaz.<br/>Preferred Shelf Number HF 5415 B53 1999<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Principles of marketing
ent://SD_ILS/0/SD_ILS:11296
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kotler, Philip. Armstrong, Gary, ort. yaz.<br/>Preferred Shelf Number HF 5415 K636 1991<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Fundamentals of marketing
ent://SD_ILS/0/SD_ILS:10796
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Stanton, William J.<br/>Preferred Shelf Number HF 5415 S745 1984<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Fundamentals of marketing
ent://SD_ILS/0/SD_ILS:10795
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Stanton, William J.<br/>Preferred Shelf Number HF 5415 S745 1981<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Endüstri ve marketing
ent://SD_ILS/0/SD_ILS:10775
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Güvenal,Nihat.<br/>Preferred Shelf Number HF 5415 G99 1971<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Fundamentals of marketing
ent://SD_ILS/0/SD_ILS:10794
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Stanton, William J.<br/>Preferred Shelf Number HF 5415 S745 1964<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Principles of marketing
ent://SD_ILS/0/SD_ILS:10800
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Tousley, Rayburn Dean, 1911- Clark, Eugene, ort. yaz. Clark, Fred E., ort. yaz.<br/>Preferred Shelf Number HF 5415 T65 1962<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Sustainable marketing planning
ent://SD_ILS/0/SD_ILS:575450
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Richardson, Neil Andre Asselbroug, author.<br/>Preferred Shelf Number HF5413<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003434214">https://www.taylorfrancis.com/books/9781003434214</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Record label marketing
ent://SD_ILS/0/SD_ILS:149139
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Hutchison, Thomas W. (Thomas William) Macy, Amy. Allen, Paul.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240812380">http://www.sciencedirect.com/science/book/9780240812380</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Japan marketing handbook.
ent://SD_ILS/0/SD_ILS:10723
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Preferred Shelf Number HF 3826.5 J39 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Journal of marketing research.
ent://SD_ILS/0/SD_ILS:227118
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Amer. Marketing Ass.<br/>Preferred Shelf Number ALFABETİK V.13 1976<br/>Electronic Access <a href=" ">Business Source Complete</a><br/>Format: Continuing Resources Other<br/>Availability Beytepe Library~21 ~0<br/>
Cambridge Marketing Handbook : Distribution
ent://SD_ILS/0/SD_ILS:365545
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Meyer, Karl.<br/>Preferred Shelf Number HF5415.7 M59 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Relationship marketing in sports
ent://SD_ILS/0/SD_ILS:258530
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Bühler, André. Nufer, Gerd.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080942339">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
CIM coursebook managing marketing
ent://SD_ILS/0/SD_ILS:259441
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Nicholson, Francis. Meek, Richard. Sherratt, Andrew. Chartered Institute of Marketing.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080961248">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing management in Turkey
ent://SD_ILS/0/SD_ILS:421886
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Ozturkcan, Selcen, editor. Yolbulan Okan, Elif, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787145573">https://www.emerald.com/insight/publication/doi/10.1108/9781787145573</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The library marketing toolkit
ent://SD_ILS/0/SD_ILS:280582
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Potter, Ned, 1980- author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Differential games in marketing
ent://SD_ILS/0/SD_ILS:112356
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Jorgensen, Steffen, 1942- Zaccour, Georges.<br/>Preferred Shelf Number HF5415 .J67 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing research : Methodological foundations
ent://SD_ILS/0/SD_ILS:80270
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Churchill, Gilbert A. Iacobucci, Dawn, ort. yaz.<br/>Preferred Shelf Number HF 5415.2 C5 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Business-to-business marketing
ent://SD_ILS/0/SD_ILS:370201
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Brennan, Ross, 1957- author. Canning, Louise, author. McDowell, Raymond, author.<br/>Preferred Shelf Number ONLINE(370201.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/business-to-business-marketing">http://sk.sagepub.com/books/business-to-business-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Entrepreneurship in international marketing
ent://SD_ILS/0/SD_ILS:421638
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Zou, Shaoming. Xu, Hui. Shi, Linda Hui.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201525">https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201525</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
A dictionary of marketing
ent://SD_ILS/0/SD_ILS:269740
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Doyle, Charles.<br/>Preferred Shelf Number HF5412 D69 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Disability and digital marketing
ent://SD_ILS/0/SD_ILS:565032
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Södergren, Jonatan, editor. Vallström, Niklas, editor.<br/>Preferred Shelf Number HF5415.1265<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781032691664">https://www.taylorfrancis.com/books/9781032691664</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
PLACE MARKETING AND TEMPORALITY
ent://SD_ILS/0/SD_ILS:588262
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Warnaby, Gary.<br/>Preferred Shelf Number HT325<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781032689937">https://www.taylorfrancis.com/books/9781032689937</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
ent://SD_ILS/0/SD_ILS:585759
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Percy, Larry.<br/>Preferred Shelf Number HF5415.123<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003169635">https://www.taylorfrancis.com/books/9781003169635</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic integrated marketing communications
ent://SD_ILS/0/SD_ILS:365014
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Percy, Larry.<br/>Preferred Shelf Number HF5415.123 P475 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Cambridge marketing handbook : stakeholder
ent://SD_ILS/0/SD_ILS:365542
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Nicklin, Terry.<br/>Preferred Shelf Number HF5415 N53 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Cambridge marketing handbook : products
ent://SD_ILS/0/SD_ILS:365543
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Wilson, Tony.<br/>Preferred Shelf Number HF5415 W55766 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Cambridge marketing handbook : Digital
ent://SD_ILS/0/SD_ILS:365544
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Bax, Steve. Meyer, Karl, author. Wilkins, Neil, author.<br/>Preferred Shelf Number HF5415.1265 B388 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Cambridge Marketing Handbook : Law
ent://SD_ILS/0/SD_ILS:365546
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kapur, Kiran.<br/>Preferred Shelf Number HF5415 K37 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Cambridge Marketing Handbook : Communications
ent://SD_ILS/0/SD_ILS:365547
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Bax, Steve.<br/>Preferred Shelf Number HF5415 B39 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Web Marketing For Dummies
ent://SD_ILS/0/SD_ILS:144720
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Zimmerman, Jan.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413368">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413368</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing information and research
ent://SD_ILS/0/SD_ILS:259458
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Housden, Matthew.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080966625">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Key concepts in marketing
ent://SD_ILS/0/SD_ILS:368649
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Blythe, Jim.<br/>Preferred Shelf Number ONLINE(368649.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/key-concepts-in-marketing">http://sk.sagepub.com/books/key-concepts-in-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Assessing the marketing environment
ent://SD_ILS/0/SD_ILS:261412
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Luck, Diana.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080966236">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Library marketing that works
ent://SD_ILS/0/SD_ILS:98498
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Walters, Suzanne.<br/>Preferred Shelf Number Z 716.3 W24 2004<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Services, marketing and management
ent://SD_ILS/0/SD_ILS:369304
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Gilmore, Audrey.<br/>Preferred Shelf Number ONLINE(369304.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/services-marketing-and-management">http://sk.sagepub.com/books/services-marketing-and-management</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Managing and marketing technology
ent://SD_ILS/0/SD_ILS:75997
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Ford, David. Saren, Mike, ort. yaz.<br/>Preferred Shelf Number HD 45 F667 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Direct and interactive marketing
ent://SD_ILS/0/SD_ILS:77742
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Sargeant, Adrian. West, Douglas C., ed.<br/>Preferred Shelf Number HF 5415.126 S235 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing in developing countries
ent://SD_ILS/0/SD_ILS:10809
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kinsey, Joanna.<br/>Preferred Shelf Number HF 5415.12.D44 K625 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The dictionary of marketing
ent://SD_ILS/0/SD_ILS:17316
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Ostrow, Rona.<br/>Preferred Shelf Number HF5415 O76 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing of engineering services
ent://SD_ILS/0/SD_ILS:47629
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Scanlon, Brian.<br/>Preferred Shelf Number TA 190 B32 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Computer innovations in marketing
ent://SD_ILS/0/SD_ILS:10780
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Konrad, Evelyn.<br/>Preferred Shelf Number HF 5415 K596 1970<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing Perspectives on Phygitalization
ent://SD_ILS/0/SD_ILS:568844
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Rana, Sudhir, editor.<br/>Preferred Shelf Number HF5415<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003569008">https://www.taylorfrancis.com/books/9781003569008</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Fundamentals of airline marketing
ent://SD_ILS/0/SD_ILS:580607
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Ambrose, Scott, author. Waguespack, Blaise, author.<br/>Preferred Shelf Number HE9781<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429057731">https://www.taylorfrancis.com/books/9780429057731</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing-Theorie Eine Einführung
ent://SD_ILS/0/SD_ILS:337958
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kuß, Alfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337958.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02134-4">http://dx.doi.org/10.1007/978-3-658-02134-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Psychological foundations of marketing
ent://SD_ILS/0/SD_ILS:258649
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kimmel, Allan J.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203083208">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing Grundlagen marktorientierter Unternehmensführung
ent://SD_ILS/0/SD_ILS:200960
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6916-3">http://dx.doi.org/10.1007/978-3-8349-6916-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Essentials of marketing management
ent://SD_ILS/0/SD_ILS:263624
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Lancaster, Geoffrey, 1938- Massingham, Lester.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203847206">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing-Theorie Eine Einführung
ent://SD_ILS/0/SD_ILS:200796
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kuß, Alfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6695-7">http://dx.doi.org/10.1007/978-3-8349-6695-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Reconnecting marketing to markets
ent://SD_ILS/0/SD_ILS:234162
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Araujo, Luis, 1970- Finch, John. Kjellberg, Hans.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Oxford scholarship online <a href="http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001">http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Museum management and marketing
ent://SD_ILS/0/SD_ILS:135030
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Sandell, Richard, 1967- Janes, Robert R.<br/>Preferred Shelf Number AM121 .M877 2010<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing a critical introduction
ent://SD_ILS/0/SD_ILS:370004
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Hackley, Christopher E.<br/>Preferred Shelf Number ONLINE(370004.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-a-critical-introduction">http://sk.sagepub.com/books/marketing-a-critical-introduction</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing-Theorie Eine Einführung
ent://SD_ILS/0/SD_ILS:201183
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kuß, Alfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8059-5">http://dx.doi.org/10.1007/978-3-8349-8059-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Management der Marketing-Kommunikation
ent://SD_ILS/0/SD_ILS:185760
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-69274-4">http://dx.doi.org/10.1007/978-3-540-69274-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Bayesian statistics and marketing
ent://SD_ILS/0/SD_ILS:301121
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. (Robert Edward)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=13451">http://www.books24x7.com/marc.asp?bookid=13451</a>
John Wiley <a href="http://dx.doi.org/10.1002/0470863692">http://dx.doi.org/10.1002/0470863692</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Management der Marketing-Kommunikation
ent://SD_ILS/0/SD_ILS:181469
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-27534-7">http://dx.doi.org/10.1007/3-540-27534-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Dictionary of marketing communications
ent://SD_ILS/0/SD_ILS:368133
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Govoni, Norman A. P.<br/>Preferred Shelf Number ONLINE(368133.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/reference/dictionary-of-marketing-communications">http://sk.sagepub.com/reference/dictionary-of-marketing-communications</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
European business and marketing
ent://SD_ILS/0/SD_ILS:368267
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Harris, Phil, 1952- McDonald, Frank, 1951-<br/>Preferred Shelf Number ONLINE(368267.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/european-business-and-marketing-2e">http://sk.sagepub.com/books/european-business-and-marketing-2e</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing the retro revolution
ent://SD_ILS/0/SD_ILS:368824
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Brown, Stephen, 1955 March 23-<br/>Preferred Shelf Number ONLINE(368824.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-the-retro-revolution">http://sk.sagepub.com/books/marketing-the-retro-revolution</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The sports marketing guide
ent://SD_ILS/0/SD_ILS:90953
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Wascovich, Terence R.<br/>Preferred Shelf Number GV 716 W37 2001 V.2<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Handbook of relationship marketing
ent://SD_ILS/0/SD_ILS:368444
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Sheth, Jagdish N. Parvatiyar, Atul.<br/>Preferred Shelf Number ONLINE(368444.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/reference/handbook-of-relationship-marketing">http://sk.sagepub.com/reference/handbook-of-relationship-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Future-driven library marketing
ent://SD_ILS/0/SD_ILS:71196
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Weingand, Darlene E.<br/>Preferred Shelf Number Z 678 W44 1998<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Consumer psychology for marketing
ent://SD_ILS/0/SD_ILS:59860
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Foxall, G. R. Goldsmith, Ronald, ort. yaz. Brown, Stephen, ort. yaz.<br/>Preferred Shelf Number HF 5415.32 F794 1997<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
The Direct marketing handbook
ent://SD_ILS/0/SD_ILS:385341
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Nash, Edward L.<br/>Preferred Shelf Number HF5438.25 D555 1992<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Analysis for marketing planning
ent://SD_ILS/0/SD_ILS:385342
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Lehmann, Donald R. Winer, Russell S.<br/>Preferred Shelf Number HF5415.13 L395 1991<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Fundamentals of modern marketing
ent://SD_ILS/0/SD_ILS:10771
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Cundiff, Edward W. Still, Richard R., ort. yaz. Govoni, Norman A. P., ort. yaz.<br/>Preferred Shelf Number HF 5415 C793 1973<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Concepts of marketing management
ent://SD_ILS/0/SD_ILS:10818
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Seibert, Joseph C.<br/>Preferred Shelf Number HF 5415.13 S43 1973<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing : concepts and strateg
ent://SD_ILS/0/SD_ILS:10812
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Bell, Martin L.<br/>Preferred Shelf Number HF 5415.13 B4286 1972<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing : theory and application
ent://SD_ILS/0/SD_ILS:10805
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Wentz, Walter B. Eyrich, Gerald I., ort. yaz.<br/>Preferred Shelf Number HF 5415 W395 1970<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing theory and metatheory
ent://SD_ILS/0/SD_ILS:10764
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Bartels, Robert, 1913-<br/>Preferred Shelf Number HF 5415 B37 1970<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Analysis for marketing decisions
ent://SD_ILS/0/SD_ILS:10773
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Donnelly, James H. Ivancevich, John M., ort. yaz.<br/>Preferred Shelf Number HF 5415 D65 1970<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing : the management way
ent://SD_ILS/0/SD_ILS:10820
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Weinstein, Arnold K.<br/>Preferred Shelf Number HF 5415.13 W4 1968<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Principles of pharmaceutical marketing
ent://SD_ILS/0/SD_ILS:49261
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Smith, Mickey C.<br/>Preferred Shelf Number QV 736 SMI 1968 2.K<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Marketing for microbudget films
ent://SD_ILS/0/SD_ILS:585289
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Mackintosh-Smith, Nick author.<br/>Preferred Shelf Number PN1995.9 .M29<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003624899">https://www.taylorfrancis.com/books/9781003624899</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing places and spaces
ent://SD_ILS/0/SD_ILS:421645
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Correia, Anto<U+0301>nia.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201510">https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201510</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Erfolgsfaktoren des Mobile Marketing
ent://SD_ILS/0/SD_ILS:188667
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Bauer, Hans H. editor. Bryant, Melchior D. editor. Dirks, Thorsten. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-85296-4">http://dx.doi.org/10.1007/978-3-540-85296-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
GABLER KOMPAKT-LEXIKON MARKETING
ent://SD_ILS/0/SD_ILS:201844
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Poth, Ludwig G. author. Poth, Gudrun S. author. Pradel, Marcus. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8773-0">http://dx.doi.org/10.1007/978-3-8349-8773-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing planning and strategy
ent://SD_ILS/0/SD_ILS:80525
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Jain, Subhash C., 1942-<br/>Preferred Shelf Number HF 5415.13 J35 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Word-of-mouth marketing
ent://SD_ILS/0/SD_ILS:112387
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Wilson, Jerry R., 1944-2005.<br/>Preferred Shelf Number HF5415.5 W59 1994<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing : principles and strategies
ent://SD_ILS/0/SD_ILS:10793
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Schewe, Charles D., 1942-<br/>Preferred Shelf Number HF 5415 S3239 1987<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Handbook of modern marketing
ent://SD_ILS/0/SD_ILS:10776
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Buell, V. P., ed.<br/>Preferred Shelf Number HF 5415 H186 1986<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Management controls in marketing
ent://SD_ILS/0/SD_ILS:10821
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Wilson, Richard M. S.<br/>Preferred Shelf Number HF 5415.13 W54 1973<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing and customer behaviour
ent://SD_ILS/0/SD_ILS:9054
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Jenkins, John R. G.<br/>Preferred Shelf Number HC 79.C6 J46 1972<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing models : quantitative applications
ent://SD_ILS/0/SD_ILS:71078
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Day, Ralph L., comp. Parsons, Leonard J., ed.<br/>Preferred Shelf Number HF 5415 D395 1971<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The Marketing services business.
ent://SD_ILS/0/SD_ILS:10816
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Preferred Shelf Number HF 5415.13 M341 1987<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The essentials of marketing research
ent://SD_ILS/0/SD_ILS:262045
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Silver, Lawrence S., 1948- Wrenn, Bruce. Marketing research.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203182598">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The SAGE handbook of marketing theory
ent://SD_ILS/0/SD_ILS:369717
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Maclaran, Pauline.<br/>Preferred Shelf Number ONLINE(369717.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/reference/the-sage-handbook-of-marketing-theory">http://sk.sagepub.com/reference/the-sage-handbook-of-marketing-theory</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Relationship marketing : a consumer experience approach
ent://SD_ILS/0/SD_ILS:268626
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Baron, Steve. Conway, A. (Anthony) Warnaby, Gary.<br/>Preferred Shelf Number HF5415.55 B375 2010<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Interfaith marketing : a cross-religious approach
ent://SD_ILS/0/SD_ILS:552315
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Cabano, Frank G., author. Müller, Stefan W., author. Gelbrich, Katja, author.<br/>Preferred Shelf Number HF5415<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003506010">https://www.taylorfrancis.com/books/9781003506010</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The future of charity marketing
ent://SD_ILS/0/SD_ILS:584107
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Mitchell, Sarah-Louise, 1966- editor Hyde, Fran, 1969- editor<br/>Preferred Shelf Number HV40<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003396802">https://www.taylorfrancis.com/books/9781003396802</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Storytelling in marketing and brand communications
ent://SD_ILS/0/SD_ILS:585336
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Moin, S. M. A., author.<br/>Preferred Shelf Number HF5415.1255<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781032689548">https://www.taylorfrancis.com/books/9781032689548</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Internal marketing : theories, perspectives and stakeholders
ent://SD_ILS/0/SD_ILS:578889
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Brown, David Michael, 1950- author.<br/>Preferred Shelf Number HF5415.13 .B76 2021<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003081326">https://www.taylorfrancis.com/books/9781003081326</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Interactive marketing revolution or rhetoric?
ent://SD_ILS/0/SD_ILS:265685
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Miles, Christopher, 1967-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203852071">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
CIM coursebook project management in marketing
ent://SD_ILS/0/SD_ILS:259429
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author McKee, Frank.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080961224">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Principles and practice of marketing
ent://SD_ILS/0/SD_ILS:110344
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Jobber, David, 1947-<br/>Preferred Shelf Number HF5415 .J63 2007<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Marketing the arts : breaking boundaries
ent://SD_ILS/0/SD_ILS:557523
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kerrigan, Finola, editor. Preece, Chloe, editor.<br/>Preferred Shelf Number NX634<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003021766">https://www.taylorfrancis.com/books/9781003021766</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The thought leaders project hospital marketing
ent://SD_ILS/0/SD_ILS:279275
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Segbers, Robin.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=445836">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=445836</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Relationship marketing a consumer experience approach
ent://SD_ILS/0/SD_ILS:369210
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Baron, Steve (J. Steve) Conway, A. (Anthony) Warnaby, Gary.<br/>Preferred Shelf Number ONLINE(369210.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/relationship-marketing">http://sk.sagepub.com/books/relationship-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
CIM coursebook the marketing planning process
ent://SD_ILS/0/SD_ILS:259440
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Donnelly, Ray. Harrison, Graham, 1954- Megicks, Phil.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080961231">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Database Marketing Analyzing and Managing Customers
ent://SD_ILS/0/SD_ILS:166960
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Blattberg, Robert C. author. Kim, Byung-Do. author. Neslin, Scott A. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-0-387-72579-6">http://dx.doi.org/10.1007/978-0-387-72579-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Whisky : technology, production and marketing
ent://SD_ILS/0/SD_ILS:111303
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Russell, Inge.<br/>Preferred Shelf Number TP605 .W485 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Building models for marketing decisions
ent://SD_ILS/0/SD_ILS:112397
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Leeflang, P. S. H.<br/>Preferred Shelf Number HF5415.135 .B85 2000<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Sustainable marketing and customer value
ent://SD_ILS/0/SD_ILS:549922
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Chattopadhyay, Subrata (Economist), editor. Sondhi, Sundeep Singh, editor. Dalal, Arunava, author.<br/>Preferred Shelf Number HF5413 .S875 2023<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003173311">https://www.taylorfrancis.com/books/9781003173311</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Artificial intelligence for marketing management
ent://SD_ILS/0/SD_ILS:590679
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Thaichon, Park, editor. Quach, Sara, editor.<br/>Preferred Shelf Number HF5415 .E7959 2023 EB<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003280392">https://www.taylorfrancis.com/books/9781003280392</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Tips & traps for marketing your business
ent://SD_ILS/0/SD_ILS:292674
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Cooper, Scott W. Grutzner, Fritz. Cooper, Birk.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/tips-traps-for-marketing-your-business">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Whisky technology, production and marketing
ent://SD_ILS/0/SD_ILS:250046
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Russell, Inge, 1947-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780126692020">http://www.sciencedirect.com/science/book/9780126692020</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
3G marketing communities and strategic partnerships
ent://SD_ILS/0/SD_ILS:295639
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Ahonen, Tomi T. Kasper, Timo. Melkko, Sara. John Wiley & Sons.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access John Wiley <a href="http://dx.doi.org/10.1002/0470011181">http://dx.doi.org/10.1002/0470011181</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0616/2004011077-b.html">http://catdir.loc.gov/catdir/enhancements/fy0616/2004011077-b.html</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing farm products : economic analysis
ent://SD_ILS/0/SD_ILS:10250
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Shepherd, Geoffrey Seddon, 1898-<br/>Preferred Shelf Number HD 9006 S453 1962<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
MARKETING STRATEGY FOR THE ARTS
ent://SD_ILS/0/SD_ILS:586205
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kolb, Bonita M.<br/>Preferred Shelf Number NX634<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003587620">https://www.taylorfrancis.com/books/9781003587620</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
International marketing : strategy and theory
ent://SD_ILS/0/SD_ILS:552217
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Onkvisit, Sak, author. Merz, Michael A., 1976- author. Shaw, John J., author.<br/>Preferred Shelf Number HF1416<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003449782">https://www.taylorfrancis.com/books/9781003449782</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Machiavelli, marketing and management : revisited
ent://SD_ILS/0/SD_ILS:570727
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Harris, Phil, 1952- author. Lock, Andrew, 1947- author. Rees, Patricia, author.<br/>Preferred Shelf Number HD31<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003570172">https://www.taylorfrancis.com/books/9781003570172</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Contemporary issues in social media marketing
ent://SD_ILS/0/SD_ILS:573521
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Bandyopadhyay, Subir, 1958- editor Rishi, Bikramjit, 1978- editor<br/>Preferred Shelf Number HF5415.1265<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003412656">https://www.taylorfrancis.com/books/9781003412656</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Women's health and corporate marketing
ent://SD_ILS/0/SD_ILS:555263
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Hunter, Mary (Writer on women's health), editor.<br/>Preferred Shelf Number RA778<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003472711">https://www.taylorfrancis.com/books/9781003472711</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Sustainable marketing of transformative heritage tourism
ent://SD_ILS/0/SD_ILS:582112
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Chhabra, Deepak, 1963- editor.<br/>Preferred Shelf Number G156.5 .H47<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003346197">https://www.taylorfrancis.com/books/9781003346197</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Visual methods in marketing and consumer research
ent://SD_ILS/0/SD_ILS:563666
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kawaf, Fatema, editor. Dekel-Dachs, Ofer, editor.<br/>Preferred Shelf Number HF5415.2<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003310877">https://www.taylorfrancis.com/books/9781003310877</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
MARKETING COMMUNICATION IN AFRICAN LANGUAGES
ent://SD_ILS/0/SD_ILS:578452
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Salawu, Abiodun Oyesomi, Kehinde Opeyemi, 1978-<br/>Preferred Shelf Number HF5718<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003517382">https://www.taylorfrancis.com/books/9781003517382</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
DIGITAL MARKETING analyzing its transversal impact.
ent://SD_ILS/0/SD_ILS:585063
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Pires, Paulo, 1967- editor. Santos, Jose Duarte, 1966- editor. Pereira, Ines Veiga, 1977- editor.<br/>Preferred Shelf Number HF5415.1265<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003384960">https://www.taylorfrancis.com/books/9781003384960</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
HUMAN RESOURCE MANAGEMENT AND INTERNAL MARKETING
ent://SD_ILS/0/SD_ILS:568409
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Mishra, Teena, 1984- author.<br/>Preferred Shelf Number HF5549<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003266013">https://www.taylorfrancis.com/books/9781003266013</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Destination marketing : creating memorable tourism experiences
ent://SD_ILS/0/SD_ILS:571404
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Rathee, Rupa, author. Rajain, Pallavi, author.<br/>Preferred Shelf Number G155 .A1<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003282501">https://www.taylorfrancis.com/books/9781003282501</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
ent://SD_ILS/0/SD_ILS:576420
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Roy, Subhadip. Chakrabarti, Satyajit. Saha, Dipak. Mazumder, Rabin.<br/>Preferred Shelf Number HF5415<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003434467">https://www.taylorfrancis.com/books/9781003434467</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Hospitality marketing : principles and practice
ent://SD_ILS/0/SD_ILS:574121
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Gursoy, Dogan, author. Bowie, David, author. Buttle, Francis, author.<br/>Preferred Shelf Number TX911.3 .M3<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003186342">https://www.taylorfrancis.com/books/9781003186342</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
DIGITAL MARKETING IN SPORTS; GLOBAL PERSPECTIVES
ent://SD_ILS/0/SD_ILS:561914
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Mastromartino, Brandon, editor. Zhang, James J., editor.<br/>Preferred Shelf Number GV716<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003430353">https://www.taylorfrancis.com/books/9781003430353</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing analytics : a machine learning approach
ent://SD_ILS/0/SD_ILS:580172
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Mansurali, A., editor. Jeyanthi, P. Mary, editor.<br/>Preferred Shelf Number HF5415.2<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003300632">https://www.taylorfrancis.com/books/9781003300632</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Sport consumer behaviour : marketing strategies
ent://SD_ILS/0/SD_ILS:553779
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Funk, Daniel C. (Daniel Carl), 1964- author. Alexandris, Kostas, author. McDonald, Heath, author.<br/>Preferred Shelf Number GV716<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003092537">https://www.taylorfrancis.com/books/9781003092537</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Running events policies, marketing and impacts
ent://SD_ILS/0/SD_ILS:556929
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Alexandris, Kostas, author. Girginov, Vassil, 1956- author. Scheerder, Jeroen, author.<br/>Preferred Shelf Number GV713<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003301691">https://www.taylorfrancis.com/books/9781003301691</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Absolute essentials of marketing research
ent://SD_ILS/0/SD_ILS:559679
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kolb, Bonita M., author.<br/>Preferred Shelf Number HF5415.2<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003165194">https://www.taylorfrancis.com/books/9781003165194</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
MARKETING TO THE POOR creating value.
ent://SD_ILS/0/SD_ILS:560831
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Singh, Ramendra. Wani, Tahir Ahmad.<br/>Preferred Shelf Number HF5415<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003311560">https://www.taylorfrancis.com/books/9781003311560</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
SOCIAL MEDIA MARKETING FOR BOOK PUBLISHERS
ent://SD_ILS/0/SD_ILS:564583
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Johnson, Miriam J., author. Simpson, Helen (Helen Alexandra), author.<br/>Preferred Shelf Number Z285.6<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003276012">https://www.taylorfrancis.com/books/9781003276012</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Mountain resort marketing and management
ent://SD_ILS/0/SD_ILS:571125
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Solelhac, Armelle, author.<br/>Preferred Shelf Number TX911.3 .M27 S65 2022<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003039396">https://www.taylorfrancis.com/books/9781003039396</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
INTERNATIONAL CASE STUDIES IN TOURISM MARKETING
ent://SD_ILS/0/SD_ILS:584783
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Aktaş, Gürhan. Kozak, Metin, 1968-<br/>Preferred Shelf Number G155<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003182856">https://www.taylorfrancis.com/books/9781003182856</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Charity marketing : contemporary issues, research and practice
ent://SD_ILS/0/SD_ILS:569254
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Hyde, Fran, 1969- author. Mitchell, Sarah-Louise, 1966- author.<br/>Preferred Shelf Number HV41 .H93 2022 EB<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003134169">https://www.taylorfrancis.com/books/9781003134169</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Hyperconsumption corporate marketing vs. the planet
ent://SD_ILS/0/SD_ILS:569475
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Hastings, Gerard (Professor), author.<br/>Preferred Shelf Number HC79 .C6<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003268567">https://www.taylorfrancis.com/books/9781003268567</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Integrated marketing communications in football
ent://SD_ILS/0/SD_ILS:578985
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Manoli, Argyro Elisavet, author.<br/>Preferred Shelf Number GV943.3<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003140238">https://www.taylorfrancis.com/books/9781003140238</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
PROJECT MARKETING a practical approach.
ent://SD_ILS/0/SD_ILS:589356
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Phadtare, Milind Trivikram.<br/>Preferred Shelf Number HF5415.1263<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429329647">https://www.taylorfrancis.com/books/9780429329647</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Routledge companion to strategic marketing
ent://SD_ILS/0/SD_ILS:576698
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Schlegelmilch, Bodo B., editor. Winer, Russell S., editor.<br/>Preferred Shelf Number HF5415.13<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781351038669">https://www.taylorfrancis.com/books/9781351038669</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Absolute essentials of strategic marketing
ent://SD_ILS/0/SD_ILS:572979
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Proctor, Tony, author.<br/>Preferred Shelf Number HF5415.2 .P76 2021<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003005704">https://www.taylorfrancis.com/books/9781003005704</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Tourism marketing in Bangladesh : an introduction
ent://SD_ILS/0/SD_ILS:578773
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Hassan, Azizul, editor.<br/>Preferred Shelf Number G155 .B3 T68 2021<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003007241">https://www.taylorfrancis.com/books/9781003007241</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Routledge companion to marketing research
ent://SD_ILS/0/SD_ILS:555434
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Wright, Len Tiu, editor. Moutinho, Luiz, editor. Stone, Merlin, 1948- editor.<br/>Preferred Shelf Number HF5415.2<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781315544892">https://www.taylorfrancis.com/books/9781315544892</a>
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Temperate fruits : production, processing, and marketing
ent://SD_ILS/0/SD_ILS:556641
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Mandal, Debashis, editor. Wermund, Ursula, editor. Phavaphutanon, Lop, editor. Cronje, R. (Regina), editor.<br/>Preferred Shelf Number SB359<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003045861">https://www.taylorfrancis.com/books/9781003045861</a>
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Absolute essentials of digital marketing
ent://SD_ILS/0/SD_ILS:590379
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Charlesworth, Alan, 1956- author.<br/>Preferred Shelf Number HF5415.1265 .C486 2021<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003015789">https://www.taylorfrancis.com/books/9781003015789</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Luxury and fashion marketing : the global perspective
ent://SD_ILS/0/SD_ILS:588306
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Singh, Satyendra, 1966- author.<br/>Preferred Shelf Number HD9940 .A2 S56 2021<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781351269605">https://www.taylorfrancis.com/books/9781351269605</a>
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Intercultural Marketing Theory and Practice.
ent://SD_ILS/0/SD_ILS:588454
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Beveridge, Ivana.<br/>Preferred Shelf Number HF5415<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003025344">https://www.taylorfrancis.com/books/9781003025344</a>
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Contemporary issues in strategic marketing
ent://SD_ILS/0/SD_ILS:509460
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Şekerkaya, Ahmet.<br/>Preferred Shelf Number HF5415 C668 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Implicative marketing : for a sustainable economy
ent://SD_ILS/0/SD_ILS:560402
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Touzé, Florence, author.<br/>Preferred Shelf Number HF5415<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003010340">https://www.taylorfrancis.com/books/9781003010340</a>
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Strategic marketing of higher education in Africa
ent://SD_ILS/0/SD_ILS:573865
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Mogaji, Emmanuel, editor. Maringe, Felix, editor. Hinson, Robert Ebo, editor.<br/>Preferred Shelf Number LB2342.82<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429320934">https://www.taylorfrancis.com/books/9780429320934</a>
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Marketing management : a cultural perspective
ent://SD_ILS/0/SD_ILS:574769
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Visconti, Luca M., editor. Peñaloza, Lisa, editor. Toulouse, Nil, editor.<br/>Preferred Shelf Number HF5415.13<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780203710807">https://www.taylorfrancis.com/books/9780203710807</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Leveraging computer-mediated marketing environments
ent://SD_ILS/0/SD_ILS:481972
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Bowen, Gordon, 1950- editor. Ozuem, Wilson, 1974- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic perspectives in destination marketing
ent://SD_ILS/0/SD_ILS:481789
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Camilleri, Mark Anthony, 1976- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5835-4">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5835-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Tourism planning and destination marketing
ent://SD_ILS/0/SD_ILS:421864
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Camilleri, Mark Anthony, 1976- editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787562912">https://www.emerald.com/insight/publication/doi/10.1108/9781787562912</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing in and for a sustainable society
ent://SD_ILS/0/SD_ILS:421984
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Malhotra, Naresh K.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Crash course in marketing for libraries
ent://SD_ILS/0/SD_ILS:363600
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Alman, Susan Webreck. Swanson, Sara Gillespie.<br/>Preferred Shelf Number Z716.3 A46 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The history of marketing science
ent://SD_ILS/0/SD_ILS:354840
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Winer, Russell S. Neslin, Scott A., 1952-<br/>Preferred Shelf Number HF5415.2 H55 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Whisky : technology, production and marketing
ent://SD_ILS/0/SD_ILS:355610
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Russell, Inge, editor. Stewart, Graham, editor.<br/>Preferred Shelf Number ONLINE(355610.1)<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780124017351">http://www.sciencedirect.com/science/book/9780124017351</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Political marketing : principles and applications
ent://SD_ILS/0/SD_ILS:365081
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Lees-Marshment, Jennifer.<br/>Preferred Shelf Number JF2112.C3 L44 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing communications management : analysis, planning, implementation
ent://SD_ILS/0/SD_ILS:354600
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Copley, Paul.<br/>Preferred Shelf Number HF5415.123 C67 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pharmacy management, leadership, marketing, and finance
ent://SD_ILS/0/SD_ILS:270594
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Chisholm-Burns, Marie A. Vaillancourt, Allison M. Shepherd, Marv.<br/>Preferred Shelf Number QV 737 C5421 2014<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch
ent://SD_ILS/0/SD_ILS:337414
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Backhaus, Klaus. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337414.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-00018-9">http://dx.doi.org/10.1007/978-3-658-00018-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing-Einführung Grundlagen - Überblick - Beispiele
ent://SD_ILS/0/SD_ILS:337872
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337872.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01730-9">http://dx.doi.org/10.1007/978-3-658-01730-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Professionelles Guerilla-Marketing Grundlagen - Instrumente - Controlling
ent://SD_ILS/0/SD_ILS:337990
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Hutter, Katharina. author. Hoffmann, Stefan. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337990.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02268-6">http://dx.doi.org/10.1007/978-3-658-02268-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
222 Keywords Marketing Grundwissen für Manager
ent://SD_ILS/0/SD_ILS:338184
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Springer Fachmedien Wiesbaden, . editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(338184.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-03385-9">http://dx.doi.org/10.1007/978-3-658-03385-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing Arbeitsbuch Aufgaben - Fallstudien - Lösungen
ent://SD_ILS/0/SD_ILS:338449
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(338449.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3863-3">http://dx.doi.org/10.1007/978-3-8349-3863-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele
ent://SD_ILS/0/SD_ILS:338450
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kreutzer, Ralf T. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(338450.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3873-2">http://dx.doi.org/10.1007/978-3-8349-3873-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Die erfolgreiche Arztpraxis Patientenorientierung - Mitarbeiterführung - Marketing
ent://SD_ILS/0/SD_ILS:336949
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(336949.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-29297-2">http://dx.doi.org/10.1007/978-3-642-29297-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Consumer behavior : building marketing strategy
ent://SD_ILS/0/SD_ILS:269280
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Hawkins, Del I. Mothersbaugh, David L.<br/>Preferred Shelf Number HF5415.33.U6 H38 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing channels : a management view
ent://SD_ILS/0/SD_ILS:268584
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Rosenbloom, Bert.<br/>Preferred Shelf Number HF5415.129 R67 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Transnational Marketing and Transnational Consumers
ent://SD_ILS/0/SD_ILS:334288
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Sirkeci, Ibrahim. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(334288.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-36775-5">http://dx.doi.org/10.1007/978-3-642-36775-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Routledge handbook of political marketing
ent://SD_ILS/0/SD_ILS:262014
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Lees-Marshment, Jennifer.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203349908">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing management a cultural perspective
ent://SD_ILS/0/SD_ILS:259133
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203357262">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Praxisorientiertes Online-Marketing Konzepte – Instrumente – Checklisten
ent://SD_ILS/0/SD_ILS:200861
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kreutzer, Ralf T. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6774-9">http://dx.doi.org/10.1007/978-3-8349-6774-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Ethisches Marketing in Psychologie und Psychotherapie
ent://SD_ILS/0/SD_ILS:197815
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kernstock-Redl, Helga. author. Schultheiss, Florian. author. Stühlinger, Eva. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-7091-1015-7">http://dx.doi.org/10.1007/978-3-7091-1015-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing Grundlagen für Studium und Praxis
ent://SD_ILS/0/SD_ILS:200179
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Bruhn, Manfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3855-8">http://dx.doi.org/10.1007/978-3-8349-3855-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing strategy : a decision-focused approach
ent://SD_ILS/0/SD_ILS:313777
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Walker, Orville C. Mullins, John W. (John Walker)<br/>Preferred Shelf Number HF5415.13 W35 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Inside marketing practices, ideologies, devices
ent://SD_ILS/0/SD_ILS:233664
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Zwick, Detlev. Cayla, Julien.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Oxford scholarship online <a href="http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001">http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Hospitality marketing principles and practice
ent://SD_ILS/0/SD_ILS:258545
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Bowie, David, 1951- Buttle, Francis.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080967929">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Moderne Marketing-Kommunikation System – Prozess – Management
ent://SD_ILS/0/SD_ILS:179950
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Tropp, Jörg. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-531-92802-9">http://dx.doi.org/10.1007/978-3-531-92802-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Commodity Marketing Grundlagen – Besonderheiten – Erfahrungen
ent://SD_ILS/0/SD_ILS:200560
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Enke, Margit. editor. Geigenmüller, Anja. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6388-8">http://dx.doi.org/10.1007/978-3-8349-6388-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing-Grundlagen Eine fallstudienbasierte Einführung
ent://SD_ILS/0/SD_ILS:200735
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Griese, Kai-Michael. author. Bröring, Stefanie. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6622-3">http://dx.doi.org/10.1007/978-3-8349-6622-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing-Einführung Grundlagen – Überblick – Beispiele
ent://SD_ILS/0/SD_ILS:200970
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6931-6">http://dx.doi.org/10.1007/978-3-8349-6931-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing IT products and services
ent://SD_ILS/0/SD_ILS:543699
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Keyes, Jessica, 1950, author.<br/>Preferred Shelf Number HF5415 .K464 2010<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781439803202">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>
Marketing Grundlagen für Studium und Praxis
ent://SD_ILS/0/SD_ILS:201936
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Bruhn, Manfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8869-0">http://dx.doi.org/10.1007/978-3-8349-8869-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing island destinations concepts and cases
ent://SD_ILS/0/SD_ILS:262347
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Lewis-Cameron, Acolla.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780123849106">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing the arts a fresh approach
ent://SD_ILS/0/SD_ILS:266544
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author O'Reilly, Daragh. Kerrigan, Finola.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203855072">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing research : an applied orientation
ent://SD_ILS/0/SD_ILS:267521
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Malhotra, Naresh K.<br/>Preferred Shelf Number HF5415.2 M29 2011<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele
ent://SD_ILS/0/SD_ILS:201617
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kreutzer, Ralf T. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8525-5">http://dx.doi.org/10.1007/978-3-8349-8525-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Praxishandbuch Firmenkundengeschäft Geschäftsfelder, Risikomanagement, Marketing
ent://SD_ILS/0/SD_ILS:201659
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Hilse, Jürgen. editor. Netzel, Werner. editor. Simmert, Diethard B. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8570-5">http://dx.doi.org/10.1007/978-3-8349-8570-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Die erfolgreiche Arztpraxis Patientenorientierung — Mitarbeiterführung — Marketing
ent://SD_ILS/0/SD_ILS:189788
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-00734-7">http://dx.doi.org/10.1007/978-3-642-00734-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The Constant Contact guide to email marketing
ent://SD_ILS/0/SD_ILS:304064
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Groves, Eric (Eric S.) Constant Contact, Inc.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118273074">An electronic book accessible through the World Wide Web; click for information</a>
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MyiLibrary, Table of contents <a href="http://www.myilibrary.com?id=238494&ref=toc">http://www.myilibrary.com?id=238494&ref=toc</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Flagship marketing concepts and places
ent://SD_ILS/0/SD_ILS:266118
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kent, Tony (A. E.) Brown, Reva Berman, 1939-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203887080">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing management for nonprofit organizations
ent://SD_ILS/0/SD_ILS:270248
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Sargeant, Adrian.<br/>Preferred Shelf Number HF5415 S275 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Praxisorientiertes Dialog-Marketing Konzepte – Instrumente – Fallbeispiele
ent://SD_ILS/0/SD_ILS:202352
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kreutzer, Ralf T. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9438-7">http://dx.doi.org/10.1007/978-3-8349-9438-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing in travel and tourism
ent://SD_ILS/0/SD_ILS:261377
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Middleton, Victor T. C. Fyall, Alan. Morgan, Michael, 1948 Sept. 29- Ranchhod, Ashok.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080942957">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Internet marketing a practical approach
ent://SD_ILS/0/SD_ILS:261378
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Charlesworth, Alan, 1956-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080942926">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Political marketing principles and applications
ent://SD_ILS/0/SD_ILS:266857
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Lees-Marshment, Jennifer.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203875223">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing Grundlagen für Studium und Praxis
ent://SD_ILS/0/SD_ILS:201148
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Bruhn, Manfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8021-2">http://dx.doi.org/10.1007/978-3-8349-8021-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Medien im Marketing Optionen der Unternehmenskommunikation
ent://SD_ILS/0/SD_ILS:201205
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Gröppel-Klein, Andrea. editor. Germelmann, Claas Christian. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8082-3">http://dx.doi.org/10.1007/978-3-8349-8082-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing-Einführung Grundlagen – Überblick – Beispiele
ent://SD_ILS/0/SD_ILS:201328
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8207-0">http://dx.doi.org/10.1007/978-3-8349-8207-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Data mining for design and marketing
ent://SD_ILS/0/SD_ILS:543997
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Ohsawa, Y. (Yukio), 1968- Yada, Katsutoshi.<br/>Preferred Shelf Number QA76.9 .D343 D3828 2008<br/>Electronic Access <a href="https://www.taylorfrancis.com/books/9781420070224">Click here to view.</a><br/>Format: Books<br/>Availability Online Library~1<br/>
International marketing management text and cases
ent://SD_ILS/0/SD_ILS:368587
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Mathur, U. C., 1938-<br/>Preferred Shelf Number ONLINE(368587.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/international-marketing-management">http://sk.sagepub.com/books/international-marketing-management</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing research a practical approach
ent://SD_ILS/0/SD_ILS:368826
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kolb, Bonita M.<br/>Preferred Shelf Number ONLINE(368826.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-research">http://sk.sagepub.com/books/marketing-research</a>
SAGE research methods <a href="http://srmo.sagepub.com/view/marketing-research/SAGE.xml">http://srmo.sagepub.com/view/marketing-research/SAGE.xml</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Statistics for marketing and consumer research
ent://SD_ILS/0/SD_ILS:369402
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Mazzocchi, Mario.<br/>Preferred Shelf Number ONLINE(369402.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research">http://sk.sagepub.com/books/statistics-for-marketing-and-consumer-research</a>
SAGE research methods <a href="http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml">http://srmo.sagepub.com/view/statistics-for-marketing-and-consumer-research/SAGE.xml</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele
ent://SD_ILS/0/SD_ILS:202512
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kreutzer, Ralf T. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9606-0">http://dx.doi.org/10.1007/978-3-8349-9606-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Integriertes Marketing Strategie – Organisation – Instrumente
ent://SD_ILS/0/SD_ILS:202356
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Busch, Rainer. author. Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9442-4">http://dx.doi.org/10.1007/978-3-8349-9442-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Multi-Channel-Communications- und Marketing-Management
ent://SD_ILS/0/SD_ILS:202587
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Emrich, Christin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9685-5">http://dx.doi.org/10.1007/978-3-8349-9685-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing und Prozessgestaltung am Baumarkt
ent://SD_ILS/0/SD_ILS:203030
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Köster, Dieter. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-5545-2">http://dx.doi.org/10.1007/978-3-8350-5545-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Die Rechnungsgestaltung als innovatives Marketing-Instrument
ent://SD_ILS/0/SD_ILS:203060
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Aholt, Andreas. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-5575-9">http://dx.doi.org/10.1007/978-3-8350-5575-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Handbook of Marketing Decision Models
ent://SD_ILS/0/SD_ILS:167563
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Wierenga, Berend. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-0-387-78213-3">http://dx.doi.org/10.1007/978-0-387-78213-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Web marketing for the music business
ent://SD_ILS/0/SD_ILS:146744
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Hutchison, Thomas W. (Thomas William)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240810447">http://www.sciencedirect.com/science/book/9780240810447</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing management : knowledge and skills
ent://SD_ILS/0/SD_ILS:110792
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Peter, J. Paul. Donnelly, James H.<br/>Preferred Shelf Number HF5415.13 .P484 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing Grundlagen für Studium und Praxis
ent://SD_ILS/0/SD_ILS:202049
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Bruhn, Manfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9027-3">http://dx.doi.org/10.1007/978-3-8349-9027-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Erfolgreiches Marketing für die Arztpraxis
ent://SD_ILS/0/SD_ILS:176994
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Hausegger, Viktoria. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-211-69775-7">http://dx.doi.org/10.1007/978-3-211-69775-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Suchmaschinen-Marketing Konzepte, Umsetzung und Controlling
ent://SD_ILS/0/SD_ILS:186076
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Bischopnick, Yvonne. author. Ceyp, Michael. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-70863-6">http://dx.doi.org/10.1007/978-3-540-70863-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic marketing: an applied perspective
ent://SD_ILS/0/SD_ILS:110786
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Alsem, Karel Jan.<br/>Preferred Shelf Number HF5415.13 A474 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele
ent://SD_ILS/0/SD_ILS:202140
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kreutzer, Ralf T. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9163-8">http://dx.doi.org/10.1007/978-3-8349-9163-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Kooperationsfähigkeiten im Marketing Eine empirische Untersuchung
ent://SD_ILS/0/SD_ILS:203227
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Schögel, Marcus. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9140-5">http://dx.doi.org/10.1007/978-3-8350-9140-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing-Einführung Grundlagen,Überblick, Beispiele
ent://SD_ILS/0/SD_ILS:202251
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Kuß, Alfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9289-5">http://dx.doi.org/10.1007/978-3-8349-9289-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Emotionen im Marketing Verstehen — Messen — Nutzen
ent://SD_ILS/0/SD_ILS:203175
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Bosch, Christian. author. Schiel, Stefan. author. Winder, Thomas. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9086-6">http://dx.doi.org/10.1007/978-3-8350-9086-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing Performance Messen — Analysieren — Optimieren
ent://SD_ILS/0/SD_ILS:200031
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Bauer, Hans H. author. Stokburger, Gregor. author. Hammerschmidt, Maik. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-0664-9">http://dx.doi.org/10.1007/978-3-8349-0664-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Die erfolgreiche Arztpraxis Patientenorientierung — Mitarbeiterführung — Marketing
ent://SD_ILS/0/SD_ILS:182153
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-29862-2">http://dx.doi.org/10.1007/3-540-29862-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Medienmanagement Band 3: Medienbetriebswirtschaftslehre — Marketing
ent://SD_ILS/0/SD_ILS:177582
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Altendorfer, Otto. editor. Hilmer, Ludwig. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-531-90098-8">http://dx.doi.org/10.1007/978-3-531-90098-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Essentials of health care marketing
ent://SD_ILS/0/SD_ILS:110333
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Berkowitz, Eric N.<br/>Preferred Shelf Number W 74.1 B513 2006<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
International marketing : an Asia-Pacific perspective
ent://SD_ILS/0/SD_ILS:312411
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Fletcher, Richard, 1940- Brown, Linden.<br/>Preferred Shelf Number HF1416 F44 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing of Olympic sport organisations
ent://SD_ILS/0/SD_ILS:105685
2026-01-11T07:52:20Z
2026-01-11T07:52:20Z
Author Ferrand, Alain. Torrigiani, Luiggino, ort. yaz.<br/>Preferred Shelf Number GV 716 .F47 2005<br/>Format: Books<br/>Availability Beytepe Library~1 Health Sciences Library~1<br/>