Search Results for Marketing.
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarketing.$0026pe$003dd$00253A$0026ps$003d300$0026isd$003dtrue?
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Marketing
ent://SD_ILS/0/SD_ILS:368823
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Author Blythe, Jim.<br/>Preferred Shelf Number ONLINE(368823.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/marketing">http://sk.sagepub.com/books/marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing
ent://SD_ILS/0/SD_ILS:357221
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Author Baines, Paul, 1973- Fill, Chris.<br/>Preferred Shelf Number HF5415 B26 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing
ent://SD_ILS/0/SD_ILS:270189
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Author Kerin, Roger A. Hartley, Steven William. Rudelius, William.<br/>Preferred Shelf Number HF5415 M2947 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing
ent://SD_ILS/0/SD_ILS:198346
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Author Schneider, Willy. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-7908-1942-7">http://dx.doi.org/10.1007/978-3-7908-1942-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing
ent://SD_ILS/0/SD_ILS:10767
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Author Bennett, Peter D. Lamm, R. P., ort. yaz. fry, R. A., ort. yaz.<br/>Preferred Shelf Number HF 5415 B4293 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing
ent://SD_ILS/0/SD_ILS:10766
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Author Beckman, Theodore N., 1894- Davidson, William R., ort. yaz. Talarzyk, W. Wayne., ort. yaz.<br/>Preferred Shelf Number HF 5415 B423 1973<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing
ent://SD_ILS/0/SD_ILS:10765
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Author Beckman, Theodore N., 1894- Davidson, William R., ort. yaz.<br/>Preferred Shelf Number HF 5415 B423 1962<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Political marketing
ent://SD_ILS/0/SD_ILS:358160
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Author Baines, Paul, 1973-<br/>Preferred Shelf Number JF2112.A4 P65 2011 V.3<br/>Format: Books<br/>Availability Beytepe Library~6<br/>
Industrial marketing.
ent://SD_ILS/0/SD_ILS:226920
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Preferred Shelf Number ALFABETİK V.61 1976<br/>Format: Continuing Resources Other<br/>Availability Beytepe Library~6 ~0<br/>
Marketing communications
ent://SD_ILS/0/SD_ILS:354622
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Author Egan, John.<br/>Preferred Shelf Number HF5415.123 E4 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing research
ent://SD_ILS/0/SD_ILS:270244
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Author McDaniel, Carl. Gates, Roger.<br/>Preferred Shelf Number HF5415.2 M382 2013<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Marketing management
ent://SD_ILS/0/SD_ILS:269244
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Author Kotler, Philip. Keller, Kevin Lane, 1956-<br/>Preferred Shelf Number HF5415.13 K6 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Film marketing
ent://SD_ILS/0/SD_ILS:261379
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Author Kerrigan, Finola.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080942919">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing essentials
ent://SD_ILS/0/SD_ILS:261413
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Author Blythe, Jim.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080966250">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Stakeholder marketing
ent://SD_ILS/0/SD_ILS:261430
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Author Gledhill, Michelle.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080966274">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
International marketing
ent://SD_ILS/0/SD_ILS:386192
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Author Srinivasan, R.<br/>Preferred Shelf Number HF1416 S232 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing essentials
ent://SD_ILS/0/SD_ILS:110852
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Author McDaniel, Carl Lamb, Charles W. Hair, Joseph F.<br/>Preferred Shelf Number HF5415.2 M325 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing management
ent://SD_ILS/0/SD_ILS:94862
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Author Kotler, Philip.<br/>Preferred Shelf Number HF 5415.13 K64 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Retail marketing
ent://SD_ILS/0/SD_ILS:75953
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Author Sullivan, Malcolm. Adcock, Dennis, ort. yaz.<br/>Preferred Shelf Number HF 5415 S89 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing research
ent://SD_ILS/0/SD_ILS:97772
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Author Chisnall, Peter.<br/>Preferred Shelf Number HF 5415.2 C45 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
International marketing
ent://SD_ILS/0/SD_ILS:77036
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Author Terpstra, Vern. Sarathy, Ravi, ort. yaz.<br/>Preferred Shelf Number HF 1416 T48 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing warfare
ent://SD_ILS/0/SD_ILS:10790
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Author Ries, Al. Trout, J., ort. yaz.<br/>Preferred Shelf Number HF 5415 R544 1986<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
International marketing
ent://SD_ILS/0/SD_ILS:10565
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Author Terpstra, Vern.<br/>Preferred Shelf Number HF 1009.5 T417 1972<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
International marketing
ent://SD_ILS/0/SD_ILS:10563
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Author Fayerweather, John.<br/>Preferred Shelf Number HF 1009.5 F35 1970<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing channels
ent://SD_ILS/0/SD_ILS:267423
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Author Coughlan, Anne T.<br/>Preferred Shelf Number HF5415.129 S74 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Sport marketing
ent://SD_ILS/0/SD_ILS:355226
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Author Mullin, Bernard James. Hardy, Stephen, 1948- Sutton, William Anthony, 1951-<br/>Preferred Shelf Number GV716 M85 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
International marketing
ent://SD_ILS/0/SD_ILS:365156
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Author Joshi, Rakesh Mohan.<br/>Preferred Shelf Number HF1416 J66 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Global marketing
ent://SD_ILS/0/SD_ILS:313549
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Author Keegan, Warren J. Green, Mark C.<br/>Preferred Shelf Number HF1416 K44 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Olympic marketing
ent://SD_ILS/0/SD_ILS:261902
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Author Ferrand, Alain, 1952- Chappelet, J.-L. (Jean-Loup) Séguin, Benoit, 1966-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203132067">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic marketing
ent://SD_ILS/0/SD_ILS:313433
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Author Mooradian, Todd A. Matzler, Kurt. Ring, Lawrence J.<br/>Preferred Shelf Number HF5415.13 M66 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Agile Marketing
ent://SD_ILS/0/SD_ILS:171497
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Author Accardi-Petersen, Michelle. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4302-3316-9">http://dx.doi.org/10.1007/978-1-4302-3316-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing Arbeitsbuch
ent://SD_ILS/0/SD_ILS:201854
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Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8783-9">http://dx.doi.org/10.1007/978-3-8349-8783-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing management
ent://SD_ILS/0/SD_ILS:109994
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Author Winer, Russell S.<br/>Preferred Shelf Number HF5415.13 W547 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
International marketing
ent://SD_ILS/0/SD_ILS:110938
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Author Czinkota, Michael R. Ronkainen, Ilkka A.<br/>Preferred Shelf Number HF1009.5 .C956 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Sport marketing
ent://SD_ILS/0/SD_ILS:113703
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Author Mullin, Bernard James. Hardy, Stephen, 1948- Sutton, William Anthony, 1951-<br/>Preferred Shelf Number GV716 .M85 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Information marketing
ent://SD_ILS/0/SD_ILS:119531
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Author Rowley, J. E.<br/>Preferred Shelf Number HD9999.I492 R69 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Internet marketing
ent://SD_ILS/0/SD_ILS:82797
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Author Samuels, H. Raymond, ed.<br/>Preferred Shelf Number HF 5415.1265 I8 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing management
ent://SD_ILS/0/SD_ILS:62034
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Author Dickson, Peter R.<br/>Preferred Shelf Number HF 5415.13 D48 1997<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Sport marketing
ent://SD_ILS/0/SD_ILS:123616
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Author Mullin, Bernard James. Hardy, Stephen. Sutton, William Anthony.<br/>Preferred Shelf Number GV716 .M85 1993<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
International marketing
ent://SD_ILS/0/SD_ILS:10562
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Author Cateora, Philip R.<br/>Preferred Shelf Number HF 1009.5 C35 1987<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Basic marketing
ent://SD_ILS/0/SD_ILS:10784
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Author MacCarthy, Edmund Jerome. Shapiro, S. J., ort. yaz. Perreault, W. D., ort. yaz.<br/>Preferred Shelf Number HF 5415 M127 1986<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Analytical marketing
ent://SD_ILS/0/SD_ILS:10819
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Author Simon, Leonard S. Freimer, Marshall, ort. yaz.<br/>Preferred Shelf Number HF 5415.13 S65 1970<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Marketing handbook
ent://SD_ILS/0/SD_ILS:17315
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Preferred Shelf Number HF5415 M2988 1989<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Journal of marketing.
ent://SD_ILS/0/SD_ILS:227117
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Author Amer. Marketing Ass.<br/>Preferred Shelf Number ALFABETİK V.24 1959<br/>Electronic Access <a href=" ">Business Source Complete</a><br/>Format: Continuing Resources Other<br/>Availability Beytepe Library~36 ~0<br/>
Marketing : Best practices
ent://SD_ILS/0/SD_ILS:76446
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Author Czinkota, Michael R.<br/>Preferred Shelf Number HF 5415 M2974 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing the arts
ent://SD_ILS/0/SD_ILS:79326
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Author Mokwa, Michael P., ed. Dawson, William M., ed. Prieve, E. Arthur, ed.<br/>Preferred Shelf Number NX 760 M37 1980<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing alet çantası
ent://SD_ILS/0/SD_ILS:511740
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Author Külekçi Dağdeviren, Tuğba.<br/>Preferred Shelf Number HF5415 K54 2021<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Principles of marketing
ent://SD_ILS/0/SD_ILS:378889
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Author Kotler, Philip. Armstrong, Gary (Gary M.)<br/>Preferred Shelf Number HF5415 K68 2016<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Principles of marketing
ent://SD_ILS/0/SD_ILS:269161
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Author Kotler, Philip. Armstrong, Gary (Gary M.)<br/>Preferred Shelf Number HF5415 K636 2014<br/>Format: Books<br/>Availability Beytepe Library~3<br/>
Careers in marketing
ent://SD_ILS/0/SD_ILS:292610
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Author Stair, Lila B. Stair, Leslie.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/careers-in-marketing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Social marketing casebook
ent://SD_ILS/0/SD_ILS:369337
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Author French, Jeff. Merritt, Rowena. Reynolds, Lucy.<br/>Preferred Shelf Number ONLINE(369337.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/social-marketing-casebook">http://sk.sagepub.com/books/social-marketing-casebook</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Internationales Marketing-Management
ent://SD_ILS/0/SD_ILS:192079
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Author Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-12691-8">http://dx.doi.org/10.1007/978-3-642-12691-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Global political marketing
ent://SD_ILS/0/SD_ILS:263996
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Author Lees-Marshment, Jennifer. Strömbäck, Jesper. Rudd, Chris.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203869338">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing the basics
ent://SD_ILS/0/SD_ILS:263931
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Author Moore, Karl, 1955- Pareek, Niketh.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203870341">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic marketing planning
ent://SD_ILS/0/SD_ILS:261375
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Author Gilligan, Colin. Wilson, R. M. S. (Richard Malcolm Sano)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080912127">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Principles of marketing
ent://SD_ILS/0/SD_ILS:102267
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Author Kotler, Philip. Armstrongs, Gary.<br/>Preferred Shelf Number HF5415 K636 2008<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Principles of marketing
ent://SD_ILS/0/SD_ILS:109371
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Author Kotler, Philip. Armstrong, Gary, ort. yaz.<br/>Preferred Shelf Number HF5415 .K636 2008<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Marketing Communication Policies
ent://SD_ILS/0/SD_ILS:184526
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Author Busch, Rainer. author. Seidenspinner, Margarete. author. Unger, Fritz. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-37323-0">http://dx.doi.org/10.1007/978-3-540-37323-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing for pharmacists
ent://SD_ILS/0/SD_ILS:119154
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Author Holdford, David A.<br/>Preferred Shelf Number QV 737 H727 2007<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Fundamentals of marketing
ent://SD_ILS/0/SD_ILS:110544
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Author Stone, Marilyn A. Desmond, John.<br/>Preferred Shelf Number HF5415 .S872 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Basic marketing research
ent://SD_ILS/0/SD_ILS:110561
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Author Churchill, Gilbert A. Brown, Tom J.<br/>Preferred Shelf Number HF 5415.2 C49 2007<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Handbuch Marketing-Controlling
ent://SD_ILS/0/SD_ILS:182253
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Author Zerres, Christopher. editor. Zerres, Michael P. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-30071-6">http://dx.doi.org/10.1007/3-540-30071-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategisches Online-Marketing
ent://SD_ILS/0/SD_ILS:203314
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Author Bogner, Thomas. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9234-1">http://dx.doi.org/10.1007/978-3-8350-9234-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Principles of marketing
ent://SD_ILS/0/SD_ILS:109350
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Author Kotler, Philip. Armstrong, Gary, ort. yaz.<br/>Preferred Shelf Number HF5415 .K636 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing für Arztpraxen
ent://SD_ILS/0/SD_ILS:181038
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Author Streit, Volker. editor. Letter, Michael. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/b138206">http://dx.doi.org/10.1007/b138206</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Internationales Marketing-Management
ent://SD_ILS/0/SD_ILS:181801
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Author Berndt, Ralph. author. Altobelli, Claudia Fantapié. author. Sander, Matthias. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-28553-9">http://dx.doi.org/10.1007/3-540-28553-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Basic marketing research
ent://SD_ILS/0/SD_ILS:78269
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Churchill, Gilbert A.<br/>Preferred Shelf Number HF 5415.2 C49 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Sport & event marketing
ent://SD_ILS/0/SD_ILS:110217
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Pope, Nigel. Turco, Douglas M.<br/>Preferred Shelf Number GV716 .P66 2001<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Successful tourism marketing
ent://SD_ILS/0/SD_ILS:80191
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Briggs, Susan.<br/>Preferred Shelf Number G 155.G7 B75 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Contemporary marketing research
ent://SD_ILS/0/SD_ILS:385369
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author McDaniel, Carl D. Gates, Roger.<br/>Preferred Shelf Number HF5415.2 M382 1991<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The new marketing
ent://SD_ILS/0/SD_ILS:11300
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Brookes, Richard, 1945-<br/>Preferred Shelf Number HF 5415.1 B785 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing : an introduction
ent://SD_ILS/0/SD_ILS:274695
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Armstrong, Gary (Gary M.) Kotler, Philip.<br/>Preferred Shelf Number HF5415 A76 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing : an introduction
ent://SD_ILS/0/SD_ILS:312429
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Armstrong, Gary (Gary M.) Kotler, Philip.<br/>Preferred Shelf Number HF5415 A76 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Aquaculture marketing handbook
ent://SD_ILS/0/SD_ILS:295925
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Engle, Carole Ruth, 1952- Quagrainie, Kwamena. Wiley InterScience (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0802/2005015283-b.html">http://catdir.loc.gov/catdir/enhancements/fy0802/2005015283-b.html</a>
John Wiley <a href="http://dx.doi.org/10.1002/9780470277690">http://dx.doi.org/10.1002/9780470277690</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Handbook of marketing
ent://SD_ILS/0/SD_ILS:81682
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Weitz, Barton A., ed. Wensley, Robin, 1944- ed.<br/>Preferred Shelf Number HF 5415 H186 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Contemporary marketing : 1999
ent://SD_ILS/0/SD_ILS:61893
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Boone, Louis E. Kurtz, David L., ort. yaz.<br/>Preferred Shelf Number HF 5415 B53 1999<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Principles of marketing
ent://SD_ILS/0/SD_ILS:11296
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Kotler, Philip. Armstrong, Gary, ort. yaz.<br/>Preferred Shelf Number HF 5415 K636 1991<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Fundamentals of marketing
ent://SD_ILS/0/SD_ILS:10796
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Stanton, William J.<br/>Preferred Shelf Number HF 5415 S745 1984<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Fundamentals of marketing
ent://SD_ILS/0/SD_ILS:10795
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Stanton, William J.<br/>Preferred Shelf Number HF 5415 S745 1981<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Endüstri ve marketing
ent://SD_ILS/0/SD_ILS:10775
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Güvenal,Nihat.<br/>Preferred Shelf Number HF 5415 G99 1971<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Fundamentals of marketing
ent://SD_ILS/0/SD_ILS:10794
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Stanton, William J.<br/>Preferred Shelf Number HF 5415 S745 1964<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Principles of marketing
ent://SD_ILS/0/SD_ILS:10800
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Tousley, Rayburn Dean, 1911- Clark, Eugene, ort. yaz. Clark, Fred E., ort. yaz.<br/>Preferred Shelf Number HF 5415 T65 1962<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Record label marketing
ent://SD_ILS/0/SD_ILS:149139
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Hutchison, Thomas W. (Thomas William) Macy, Amy. Allen, Paul.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240812380">http://www.sciencedirect.com/science/book/9780240812380</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Japan marketing handbook.
ent://SD_ILS/0/SD_ILS:10723
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Preferred Shelf Number HF 3826.5 J39 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Journal of marketing research.
ent://SD_ILS/0/SD_ILS:227118
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Amer. Marketing Ass.<br/>Preferred Shelf Number ALFABETİK V.13 1976<br/>Electronic Access <a href=" ">Business Source Complete</a><br/>Format: Continuing Resources Other<br/>Availability Beytepe Library~21 ~0<br/>
Cambridge Marketing Handbook : Distribution
ent://SD_ILS/0/SD_ILS:365545
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Meyer, Karl.<br/>Preferred Shelf Number HF5415.7 M59 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Relationship marketing in sports
ent://SD_ILS/0/SD_ILS:258530
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Bühler, André. Nufer, Gerd.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080942339">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
CIM coursebook managing marketing
ent://SD_ILS/0/SD_ILS:259441
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Nicholson, Francis. Meek, Richard. Sherratt, Andrew. Chartered Institute of Marketing.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080961248">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing management in Turkey
ent://SD_ILS/0/SD_ILS:421886
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Ozturkcan, Selcen, editor. Yolbulan Okan, Elif, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787145573">https://www.emerald.com/insight/publication/doi/10.1108/9781787145573</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The library marketing toolkit
ent://SD_ILS/0/SD_ILS:280582
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Potter, Ned, 1980- author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Differential games in marketing
ent://SD_ILS/0/SD_ILS:112356
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Jorgensen, Steffen, 1942- Zaccour, Georges.<br/>Preferred Shelf Number HF5415 .J67 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing research : Methodological foundations
ent://SD_ILS/0/SD_ILS:80270
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Churchill, Gilbert A. Iacobucci, Dawn, ort. yaz.<br/>Preferred Shelf Number HF 5415.2 C5 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Business-to-business marketing
ent://SD_ILS/0/SD_ILS:370201
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Brennan, Ross, 1957- author. Canning, Louise, author. McDowell, Raymond, author.<br/>Preferred Shelf Number ONLINE(370201.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/business-to-business-marketing">http://sk.sagepub.com/books/business-to-business-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Entrepreneurship in international marketing
ent://SD_ILS/0/SD_ILS:421638
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Zou, Shaoming. Xu, Hui. Shi, Linda Hui.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201525">https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201525</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
A dictionary of marketing
ent://SD_ILS/0/SD_ILS:269740
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Doyle, Charles.<br/>Preferred Shelf Number HF5412 D69 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Strategic integrated marketing communications
ent://SD_ILS/0/SD_ILS:365014
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Percy, Larry.<br/>Preferred Shelf Number HF5415.123 P475 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Cambridge marketing handbook : stakeholder
ent://SD_ILS/0/SD_ILS:365542
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Nicklin, Terry.<br/>Preferred Shelf Number HF5415 N53 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Cambridge marketing handbook : Digital
ent://SD_ILS/0/SD_ILS:365544
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Bax, Steve. Meyer, Karl, author. Wilkins, Neil, author.<br/>Preferred Shelf Number HF5415.1265 B388 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Cambridge marketing handbook : products
ent://SD_ILS/0/SD_ILS:365543
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Wilson, Tony.<br/>Preferred Shelf Number HF5415 W55766 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Cambridge Marketing Handbook : Law
ent://SD_ILS/0/SD_ILS:365546
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Kapur, Kiran.<br/>Preferred Shelf Number HF5415 K37 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Cambridge Marketing Handbook : Communications
ent://SD_ILS/0/SD_ILS:365547
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Bax, Steve.<br/>Preferred Shelf Number HF5415 B39 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Web Marketing For Dummies
ent://SD_ILS/0/SD_ILS:144720
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Zimmerman, Jan.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413368">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=413368</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing information and research
ent://SD_ILS/0/SD_ILS:259458
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Housden, Matthew.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080966625">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Key concepts in marketing
ent://SD_ILS/0/SD_ILS:368649
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Blythe, Jim.<br/>Preferred Shelf Number ONLINE(368649.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/key-concepts-in-marketing">http://sk.sagepub.com/books/key-concepts-in-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Assessing the marketing environment
ent://SD_ILS/0/SD_ILS:261412
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Luck, Diana.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080966236">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Library marketing that works
ent://SD_ILS/0/SD_ILS:98498
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Walters, Suzanne.<br/>Preferred Shelf Number Z 716.3 W24 2004<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Services, marketing and management
ent://SD_ILS/0/SD_ILS:369304
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Gilmore, Audrey.<br/>Preferred Shelf Number ONLINE(369304.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/services-marketing-and-management">http://sk.sagepub.com/books/services-marketing-and-management</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Managing and marketing technology
ent://SD_ILS/0/SD_ILS:75997
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Ford, David. Saren, Mike, ort. yaz.<br/>Preferred Shelf Number HD 45 F667 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Direct and interactive marketing
ent://SD_ILS/0/SD_ILS:77742
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Sargeant, Adrian. West, Douglas C., ed.<br/>Preferred Shelf Number HF 5415.126 S235 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing in developing countries
ent://SD_ILS/0/SD_ILS:10809
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Kinsey, Joanna.<br/>Preferred Shelf Number HF 5415.12.D44 K625 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The dictionary of marketing
ent://SD_ILS/0/SD_ILS:17316
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Ostrow, Rona.<br/>Preferred Shelf Number HF5415 O76 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing of engineering services
ent://SD_ILS/0/SD_ILS:47629
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Scanlon, Brian.<br/>Preferred Shelf Number TA 190 B32 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Computer innovations in marketing
ent://SD_ILS/0/SD_ILS:10780
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Konrad, Evelyn.<br/>Preferred Shelf Number HF 5415 K596 1970<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Psychological foundations of marketing
ent://SD_ILS/0/SD_ILS:258649
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Kimmel, Allan J.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203083208">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing-Theorie Eine Einführung
ent://SD_ILS/0/SD_ILS:337958
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Kuß, Alfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337958.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02134-4">http://dx.doi.org/10.1007/978-3-658-02134-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing Grundlagen marktorientierter Unternehmensführung
ent://SD_ILS/0/SD_ILS:200960
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Meffert, Heribert. author. Burmann, Christoph. author. Kirchgeorg, Manfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6916-3">http://dx.doi.org/10.1007/978-3-8349-6916-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Essentials of marketing management
ent://SD_ILS/0/SD_ILS:263624
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Lancaster, Geoffrey, 1938- Massingham, Lester.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203847206">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing-Theorie Eine Einführung
ent://SD_ILS/0/SD_ILS:200796
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Kuß, Alfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6695-7">http://dx.doi.org/10.1007/978-3-8349-6695-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Reconnecting marketing to markets
ent://SD_ILS/0/SD_ILS:234162
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Araujo, Luis, 1970- Finch, John. Kjellberg, Hans.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Oxford scholarship online <a href="http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001">http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Museum management and marketing
ent://SD_ILS/0/SD_ILS:135030
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Sandell, Richard, 1967- Janes, Robert R.<br/>Preferred Shelf Number AM121 .M877 2010<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing-Theorie Eine Einführung
ent://SD_ILS/0/SD_ILS:201183
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Kuß, Alfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8059-5">http://dx.doi.org/10.1007/978-3-8349-8059-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing a critical introduction
ent://SD_ILS/0/SD_ILS:370004
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Hackley, Christopher E.<br/>Preferred Shelf Number ONLINE(370004.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-a-critical-introduction">http://sk.sagepub.com/books/marketing-a-critical-introduction</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Management der Marketing-Kommunikation
ent://SD_ILS/0/SD_ILS:185760
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-69274-4">http://dx.doi.org/10.1007/978-3-540-69274-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Management der Marketing-Kommunikation
ent://SD_ILS/0/SD_ILS:181469
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-27534-7">http://dx.doi.org/10.1007/3-540-27534-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Bayesian statistics and marketing
ent://SD_ILS/0/SD_ILS:301121
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Rossi, Peter E. (Peter Eric), 1955- Allenby, Greg M. (Greg Martin), 1956- McCulloch, Robert E. (Robert Edward)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=13451">http://www.books24x7.com/marc.asp?bookid=13451</a>
John Wiley <a href="http://dx.doi.org/10.1002/0470863692">http://dx.doi.org/10.1002/0470863692</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Dictionary of marketing communications
ent://SD_ILS/0/SD_ILS:368133
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Govoni, Norman A. P.<br/>Preferred Shelf Number ONLINE(368133.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/reference/dictionary-of-marketing-communications">http://sk.sagepub.com/reference/dictionary-of-marketing-communications</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
European business and marketing
ent://SD_ILS/0/SD_ILS:368267
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Harris, Phil, 1952- McDonald, Frank, 1951-<br/>Preferred Shelf Number ONLINE(368267.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/european-business-and-marketing-2e">http://sk.sagepub.com/books/european-business-and-marketing-2e</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing the retro revolution
ent://SD_ILS/0/SD_ILS:368824
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Brown, Stephen, 1955 March 23-<br/>Preferred Shelf Number ONLINE(368824.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-the-retro-revolution">http://sk.sagepub.com/books/marketing-the-retro-revolution</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The sports marketing guide
ent://SD_ILS/0/SD_ILS:90953
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Wascovich, Terence R.<br/>Preferred Shelf Number GV 716 W37 2001 V.2<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Handbook of relationship marketing
ent://SD_ILS/0/SD_ILS:368444
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Sheth, Jagdish N. Parvatiyar, Atul.<br/>Preferred Shelf Number ONLINE(368444.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/reference/handbook-of-relationship-marketing">http://sk.sagepub.com/reference/handbook-of-relationship-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Future-driven library marketing
ent://SD_ILS/0/SD_ILS:71196
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Weingand, Darlene E.<br/>Preferred Shelf Number Z 678 W44 1998<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Consumer psychology for marketing
ent://SD_ILS/0/SD_ILS:59860
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Foxall, G. R. Goldsmith, Ronald, ort. yaz. Brown, Stephen, ort. yaz.<br/>Preferred Shelf Number HF 5415.32 F794 1997<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
The Direct marketing handbook
ent://SD_ILS/0/SD_ILS:385341
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Nash, Edward L.<br/>Preferred Shelf Number HF5438.25 D555 1992<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Analysis for marketing planning
ent://SD_ILS/0/SD_ILS:385342
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Lehmann, Donald R. Winer, Russell S.<br/>Preferred Shelf Number HF5415.13 L395 1991<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Fundamentals of modern marketing
ent://SD_ILS/0/SD_ILS:10771
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Cundiff, Edward W. Still, Richard R., ort. yaz. Govoni, Norman A. P., ort. yaz.<br/>Preferred Shelf Number HF 5415 C793 1973<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Concepts of marketing management
ent://SD_ILS/0/SD_ILS:10818
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Seibert, Joseph C.<br/>Preferred Shelf Number HF 5415.13 S43 1973<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing : concepts and strateg
ent://SD_ILS/0/SD_ILS:10812
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Bell, Martin L.<br/>Preferred Shelf Number HF 5415.13 B4286 1972<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing theory and metatheory
ent://SD_ILS/0/SD_ILS:10764
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Bartels, Robert, 1913-<br/>Preferred Shelf Number HF 5415 B37 1970<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Analysis for marketing decisions
ent://SD_ILS/0/SD_ILS:10773
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Donnelly, James H. Ivancevich, John M., ort. yaz.<br/>Preferred Shelf Number HF 5415 D65 1970<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing : theory and application
ent://SD_ILS/0/SD_ILS:10805
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Wentz, Walter B. Eyrich, Gerald I., ort. yaz.<br/>Preferred Shelf Number HF 5415 W395 1970<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing : the management way
ent://SD_ILS/0/SD_ILS:10820
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Weinstein, Arnold K.<br/>Preferred Shelf Number HF 5415.13 W4 1968<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Principles of pharmaceutical marketing
ent://SD_ILS/0/SD_ILS:49261
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Smith, Mickey C.<br/>Preferred Shelf Number QV 736 SMI 1968 2.K<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Marketing places and spaces
ent://SD_ILS/0/SD_ILS:421645
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Correia, Anto<U+0301>nia.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201510">https://www.emerald.com/insight/publication/doi/10.1108/S1871-3173201510</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Erfolgsfaktoren des Mobile Marketing
ent://SD_ILS/0/SD_ILS:188667
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Bauer, Hans H. editor. Bryant, Melchior D. editor. Dirks, Thorsten. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-85296-4">http://dx.doi.org/10.1007/978-3-540-85296-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
GABLER KOMPAKT-LEXIKON MARKETING
ent://SD_ILS/0/SD_ILS:201844
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Poth, Ludwig G. author. Poth, Gudrun S. author. Pradel, Marcus. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8773-0">http://dx.doi.org/10.1007/978-3-8349-8773-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing planning and strategy
ent://SD_ILS/0/SD_ILS:80525
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Jain, Subhash C., 1942-<br/>Preferred Shelf Number HF 5415.13 J35 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Word-of-mouth marketing
ent://SD_ILS/0/SD_ILS:112387
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Wilson, Jerry R., 1944-2005.<br/>Preferred Shelf Number HF5415.5 W59 1994<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing : principles and strategies
ent://SD_ILS/0/SD_ILS:10793
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Schewe, Charles D., 1942-<br/>Preferred Shelf Number HF 5415 S3239 1987<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Handbook of modern marketing
ent://SD_ILS/0/SD_ILS:10776
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Buell, V. P., ed.<br/>Preferred Shelf Number HF 5415 H186 1986<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Management controls in marketing
ent://SD_ILS/0/SD_ILS:10821
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Wilson, Richard M. S.<br/>Preferred Shelf Number HF 5415.13 W54 1973<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing and customer behaviour
ent://SD_ILS/0/SD_ILS:9054
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Jenkins, John R. G.<br/>Preferred Shelf Number HC 79.C6 J46 1972<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing models : quantitative applications
ent://SD_ILS/0/SD_ILS:71078
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Day, Ralph L., comp. Parsons, Leonard J., ed.<br/>Preferred Shelf Number HF 5415 D395 1971<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The Marketing services business.
ent://SD_ILS/0/SD_ILS:10816
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Preferred Shelf Number HF 5415.13 M341 1987<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The essentials of marketing research
ent://SD_ILS/0/SD_ILS:262045
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Silver, Lawrence S., 1948- Wrenn, Bruce. Marketing research.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203182598">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
The SAGE handbook of marketing theory
ent://SD_ILS/0/SD_ILS:369717
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Maclaran, Pauline.<br/>Preferred Shelf Number ONLINE(369717.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/reference/the-sage-handbook-of-marketing-theory">http://sk.sagepub.com/reference/the-sage-handbook-of-marketing-theory</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Relationship marketing : a consumer experience approach
ent://SD_ILS/0/SD_ILS:268626
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Baron, Steve. Conway, A. (Anthony) Warnaby, Gary.<br/>Preferred Shelf Number HF5415.55 B375 2010<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Interactive marketing revolution or rhetoric?
ent://SD_ILS/0/SD_ILS:265685
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Miles, Christopher, 1967-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203852071">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
CIM coursebook project management in marketing
ent://SD_ILS/0/SD_ILS:259429
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author McKee, Frank.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080961224">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Principles and practice of marketing
ent://SD_ILS/0/SD_ILS:110344
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Jobber, David, 1947-<br/>Preferred Shelf Number HF5415 .J63 2007<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
The thought leaders project hospital marketing
ent://SD_ILS/0/SD_ILS:279275
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Segbers, Robin.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=445836">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=445836</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Relationship marketing a consumer experience approach
ent://SD_ILS/0/SD_ILS:369210
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Baron, Steve (J. Steve) Conway, A. (Anthony) Warnaby, Gary.<br/>Preferred Shelf Number ONLINE(369210.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/relationship-marketing">http://sk.sagepub.com/books/relationship-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
CIM coursebook the marketing planning process
ent://SD_ILS/0/SD_ILS:259440
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Donnelly, Ray. Harrison, Graham, 1954- Megicks, Phil.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080961231">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Database Marketing Analyzing and Managing Customers
ent://SD_ILS/0/SD_ILS:166960
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Blattberg, Robert C. author. Kim, Byung-Do. author. Neslin, Scott A. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-0-387-72579-6">http://dx.doi.org/10.1007/978-0-387-72579-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Whisky : technology, production and marketing
ent://SD_ILS/0/SD_ILS:111303
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Russell, Inge.<br/>Preferred Shelf Number TP605 .W485 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Building models for marketing decisions
ent://SD_ILS/0/SD_ILS:112397
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Leeflang, P. S. H.<br/>Preferred Shelf Number HF5415.135 .B85 2000<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Tips & traps for marketing your business
ent://SD_ILS/0/SD_ILS:292674
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Cooper, Scott W. Grutzner, Fritz. Cooper, Birk.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/tips-traps-for-marketing-your-business">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Whisky technology, production and marketing
ent://SD_ILS/0/SD_ILS:250046
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Russell, Inge, 1947-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780126692020">http://www.sciencedirect.com/science/book/9780126692020</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
3G marketing communities and strategic partnerships
ent://SD_ILS/0/SD_ILS:295639
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Ahonen, Tomi T. Kasper, Timo. Melkko, Sara. John Wiley & Sons.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access John Wiley <a href="http://dx.doi.org/10.1002/0470011181">http://dx.doi.org/10.1002/0470011181</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0616/2004011077-b.html">http://catdir.loc.gov/catdir/enhancements/fy0616/2004011077-b.html</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing farm products : economic analysis
ent://SD_ILS/0/SD_ILS:10250
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Shepherd, Geoffrey Seddon, 1898-<br/>Preferred Shelf Number HD 9006 S453 1962<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Contemporary issues in strategic marketing
ent://SD_ILS/0/SD_ILS:509460
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Şekerkaya, Ahmet.<br/>Preferred Shelf Number HF5415 C668 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Leveraging computer-mediated marketing environments
ent://SD_ILS/0/SD_ILS:481972
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Bowen, Gordon, 1950- editor. Ozuem, Wilson, 1974- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7344-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Tourism planning and destination marketing
ent://SD_ILS/0/SD_ILS:421864
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Camilleri, Mark Anthony, 1976- editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787562912">https://www.emerald.com/insight/publication/doi/10.1108/9781787562912</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic perspectives in destination marketing
ent://SD_ILS/0/SD_ILS:481789
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Camilleri, Mark Anthony, 1976- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5835-4">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5835-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing in and for a sustainable society
ent://SD_ILS/0/SD_ILS:421984
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Malhotra, Naresh K.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435201613</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Crash course in marketing for libraries
ent://SD_ILS/0/SD_ILS:363600
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Alman, Susan Webreck. Swanson, Sara Gillespie.<br/>Preferred Shelf Number Z716.3 A46 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pharmacy management, leadership, marketing, and finance
ent://SD_ILS/0/SD_ILS:270594
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Chisholm-Burns, Marie A. Vaillancourt, Allison M. Shepherd, Marv.<br/>Preferred Shelf Number QV 737 C5421 2014<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Whisky : technology, production and marketing
ent://SD_ILS/0/SD_ILS:355610
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Russell, Inge, editor. Stewart, Graham, editor.<br/>Preferred Shelf Number ONLINE(355610.1)<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780124017351">http://www.sciencedirect.com/science/book/9780124017351</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Political marketing : principles and applications
ent://SD_ILS/0/SD_ILS:365081
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Lees-Marshment, Jennifer.<br/>Preferred Shelf Number JF2112.C3 L44 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing communications management : analysis, planning, implementation
ent://SD_ILS/0/SD_ILS:354600
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Copley, Paul.<br/>Preferred Shelf Number HF5415.123 C67 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The history of marketing science
ent://SD_ILS/0/SD_ILS:354840
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Winer, Russell S. Neslin, Scott A., 1952-<br/>Preferred Shelf Number HF5415.2 H55 2014<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing channels : a management view
ent://SD_ILS/0/SD_ILS:268584
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Rosenbloom, Bert.<br/>Preferred Shelf Number HF5415.129 R67 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Consumer behavior : building marketing strategy
ent://SD_ILS/0/SD_ILS:269280
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Hawkins, Del I. Mothersbaugh, David L.<br/>Preferred Shelf Number HF5415.33.U6 H38 2013<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Die erfolgreiche Arztpraxis Patientenorientierung - Mitarbeiterführung - Marketing
ent://SD_ILS/0/SD_ILS:336949
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(336949.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-29297-2">http://dx.doi.org/10.1007/978-3-642-29297-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Hindernislauf Marketing Erleuchtung – Ernüchterung – Durchbruch
ent://SD_ILS/0/SD_ILS:337414
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Backhaus, Klaus. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337414.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-00018-9">http://dx.doi.org/10.1007/978-3-658-00018-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Transnational Marketing and Transnational Consumers
ent://SD_ILS/0/SD_ILS:334288
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Sirkeci, Ibrahim. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(334288.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-36775-5">http://dx.doi.org/10.1007/978-3-642-36775-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing-Einführung Grundlagen - Überblick - Beispiele
ent://SD_ILS/0/SD_ILS:337872
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337872.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01730-9">http://dx.doi.org/10.1007/978-3-658-01730-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Professionelles Guerilla-Marketing Grundlagen - Instrumente - Controlling
ent://SD_ILS/0/SD_ILS:337990
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Hutter, Katharina. author. Hoffmann, Stefan. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337990.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02268-6">http://dx.doi.org/10.1007/978-3-658-02268-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
222 Keywords Marketing Grundwissen für Manager
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2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
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Marketing Arbeitsbuch Aufgaben - Fallstudien - Lösungen
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2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
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Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele
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2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
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Ethisches Marketing in Psychologie und Psychotherapie
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2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
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Marketing management a cultural perspective
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2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
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Routledge handbook of political marketing
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Marketing Grundlagen für Studium und Praxis
ent://SD_ILS/0/SD_ILS:200179
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
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Praxisorientiertes Online-Marketing Konzepte – Instrumente – Checklisten
ent://SD_ILS/0/SD_ILS:200861
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
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Marketing-Grundlagen Eine fallstudienbasierte Einführung
ent://SD_ILS/0/SD_ILS:200735
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
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Marketing-Einführung Grundlagen – Überblick – Beispiele
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2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Kuß, Alfred. author. Kleinaltenkamp, Michael. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6931-6">http://dx.doi.org/10.1007/978-3-8349-6931-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Hospitality marketing principles and practice
ent://SD_ILS/0/SD_ILS:258545
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Author Bowie, David, 1951- Buttle, Francis.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080967929">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Moderne Marketing-Kommunikation System – Prozess – Management
ent://SD_ILS/0/SD_ILS:179950
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Commodity Marketing Grundlagen – Besonderheiten – Erfahrungen
ent://SD_ILS/0/SD_ILS:200560
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Enke, Margit. editor. Geigenmüller, Anja. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6388-8">http://dx.doi.org/10.1007/978-3-8349-6388-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing strategy : a decision-focused approach
ent://SD_ILS/0/SD_ILS:313777
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2024-09-20T08:58:49Z
Author Walker, Orville C. Mullins, John W. (John Walker)<br/>Preferred Shelf Number HF5415.13 W35 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Inside marketing practices, ideologies, devices
ent://SD_ILS/0/SD_ILS:233664
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2024-09-20T08:58:49Z
Author Zwick, Detlev. Cayla, Julien.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Oxford scholarship online <a href="http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001">http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing the arts a fresh approach
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Marketing IT products and services
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2024-09-20T08:58:49Z
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Marketing Grundlagen für Studium und Praxis
ent://SD_ILS/0/SD_ILS:201936
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
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Die erfolgreiche Arztpraxis Patientenorientierung — Mitarbeiterführung — Marketing
ent://SD_ILS/0/SD_ILS:189788
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-00734-7">http://dx.doi.org/10.1007/978-3-642-00734-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing research : an applied orientation
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2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Malhotra, Naresh K.<br/>Preferred Shelf Number HF5415.2 M29 2011<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Marketing island destinations concepts and cases
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Praxisorientiertes Marketing Grundlagen – Instrumente – Fallbeispiele
ent://SD_ILS/0/SD_ILS:201617
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
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Praxishandbuch Firmenkundengeschäft Geschäftsfelder, Risikomanagement, Marketing
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2024-09-20T08:58:49Z
Author Hilse, Jürgen. editor. Netzel, Werner. editor. Simmert, Diethard B. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8570-5">http://dx.doi.org/10.1007/978-3-8349-8570-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing management for nonprofit organizations
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2024-09-20T08:58:49Z
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Marketing in travel and tourism
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Author Middleton, Victor T. C. Fyall, Alan. Morgan, Michael, 1948 Sept. 29- Ranchhod, Ashok.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080942957">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Internet marketing a practical approach
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Flagship marketing concepts and places
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Author Kent, Tony (A. E.) Brown, Reva Berman, 1939-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203887080">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Political marketing principles and applications
ent://SD_ILS/0/SD_ILS:266857
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Marketing Grundlagen für Studium und Praxis
ent://SD_ILS/0/SD_ILS:201148
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
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Medien im Marketing Optionen der Unternehmenskommunikation
ent://SD_ILS/0/SD_ILS:201205
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Gröppel-Klein, Andrea. editor. Germelmann, Claas Christian. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8082-3">http://dx.doi.org/10.1007/978-3-8349-8082-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing-Einführung Grundlagen – Überblick – Beispiele
ent://SD_ILS/0/SD_ILS:201328
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
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Pharmaceutical marketing : principles, environment, and practice
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2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
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Praxisorientiertes Dialog-Marketing Konzepte – Instrumente – Fallbeispiele
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2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
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The Constant Contact guide to email marketing
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2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Groves, Eric (Eric S.) Constant Contact, Inc.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118273074">An electronic book accessible through the World Wide Web; click for information</a>
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Multi-Channel-Communications- und Marketing-Management
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2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
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Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele
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2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
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Handbook of Marketing Decision Models
ent://SD_ILS/0/SD_ILS:167563
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Wierenga, Berend. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-0-387-78213-3">http://dx.doi.org/10.1007/978-0-387-78213-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Data mining for design and marketing
ent://SD_ILS/0/SD_ILS:288772
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Ohsawa, Y. (Yukio), 1968- Yada, Katsutoshi.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781420070224">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Integriertes Marketing Strategie – Organisation – Instrumente
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2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Busch, Rainer. author. Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9442-4">http://dx.doi.org/10.1007/978-3-8349-9442-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing und Prozessgestaltung am Baumarkt
ent://SD_ILS/0/SD_ILS:203030
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Köster, Dieter. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-5545-2">http://dx.doi.org/10.1007/978-3-8350-5545-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Die Rechnungsgestaltung als innovatives Marketing-Instrument
ent://SD_ILS/0/SD_ILS:203060
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2024-09-20T08:58:49Z
Author Aholt, Andreas. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-5575-9">http://dx.doi.org/10.1007/978-3-8350-5575-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
International marketing management text and cases
ent://SD_ILS/0/SD_ILS:368587
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Marketing research a practical approach
ent://SD_ILS/0/SD_ILS:368826
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SAGE research methods <a href="http://srmo.sagepub.com/view/marketing-research/SAGE.xml">http://srmo.sagepub.com/view/marketing-research/SAGE.xml</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Statistics for marketing and consumer research
ent://SD_ILS/0/SD_ILS:369402
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2024-09-20T08:58:49Z
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Web marketing for the music business
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2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Hutchison, Thomas W. (Thomas William)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240810447">http://www.sciencedirect.com/science/book/9780240810447</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Erfolgreiches Marketing für die Arztpraxis
ent://SD_ILS/0/SD_ILS:176994
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Hausegger, Viktoria. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-211-69775-7">http://dx.doi.org/10.1007/978-3-211-69775-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing Grundlagen für Studium und Praxis
ent://SD_ILS/0/SD_ILS:202049
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Bruhn, Manfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9027-3">http://dx.doi.org/10.1007/978-3-8349-9027-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Suchmaschinen-Marketing Konzepte, Umsetzung und Controlling
ent://SD_ILS/0/SD_ILS:186076
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Bischopnick, Yvonne. author. Ceyp, Michael. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-70863-6">http://dx.doi.org/10.1007/978-3-540-70863-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Strategic marketing: an applied perspective
ent://SD_ILS/0/SD_ILS:110786
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Alsem, Karel Jan.<br/>Preferred Shelf Number HF5415.13 A474 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing management : knowledge and skills
ent://SD_ILS/0/SD_ILS:110792
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Peter, J. Paul. Donnelly, James H.<br/>Preferred Shelf Number HF5415.13 .P484 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing Performance Messen — Analysieren — Optimieren
ent://SD_ILS/0/SD_ILS:200031
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Bauer, Hans H. author. Stokburger, Gregor. author. Hammerschmidt, Maik. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-0664-9">http://dx.doi.org/10.1007/978-3-8349-0664-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Praxisorientiertes Marketing Grundlagen — Instrumente — Fallbeispiele
ent://SD_ILS/0/SD_ILS:202140
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Kreutzer, Ralf T. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9163-8">http://dx.doi.org/10.1007/978-3-8349-9163-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Emotionen im Marketing Verstehen — Messen — Nutzen
ent://SD_ILS/0/SD_ILS:203175
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Bosch, Christian. author. Schiel, Stefan. author. Winder, Thomas. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9086-6">http://dx.doi.org/10.1007/978-3-8350-9086-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Kooperationsfähigkeiten im Marketing Eine empirische Untersuchung
ent://SD_ILS/0/SD_ILS:203227
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Schögel, Marcus. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9140-5">http://dx.doi.org/10.1007/978-3-8350-9140-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Die erfolgreiche Arztpraxis Patientenorientierung — Mitarbeiterführung — Marketing
ent://SD_ILS/0/SD_ILS:182153
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Schüller, Anne M. author. Dumont, Monika. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-29862-2">http://dx.doi.org/10.1007/3-540-29862-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing-Einführung Grundlagen,Überblick, Beispiele
ent://SD_ILS/0/SD_ILS:202251
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Kuß, Alfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9289-5">http://dx.doi.org/10.1007/978-3-8349-9289-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Medienmanagement Band 3: Medienbetriebswirtschaftslehre — Marketing
ent://SD_ILS/0/SD_ILS:177582
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Altendorfer, Otto. editor. Hilmer, Ludwig. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-531-90098-8">http://dx.doi.org/10.1007/978-3-531-90098-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Essentials of health care marketing
ent://SD_ILS/0/SD_ILS:110333
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Berkowitz, Eric N.<br/>Preferred Shelf Number W 74.1 B513 2006<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
International marketing : an Asia-Pacific perspective
ent://SD_ILS/0/SD_ILS:312411
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Fletcher, Richard, 1940- Brown, Linden.<br/>Preferred Shelf Number HF1416 F44 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing of Olympic sport organisations
ent://SD_ILS/0/SD_ILS:105685
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Ferrand, Alain. Torrigiani, Luiggino, ort. yaz.<br/>Preferred Shelf Number GV 716 .F47 2005<br/>Format: Books<br/>Availability Beytepe Library~1 Health Sciences Library~1<br/>
Sports marketing : a strategic perspective
ent://SD_ILS/0/SD_ILS:105950
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Shank, Matthew D.<br/>Preferred Shelf Number GV 716 .S42 2005<br/>Format: Books<br/>Availability Beytepe Library~1 Health Sciences Library~1<br/>
Best practices in international marketing
ent://SD_ILS/0/SD_ILS:81659
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Ronkainen, Ilkka A., ed. Czinkota, Michael R., ed.<br/>Preferred Shelf Number HF 1416 B476 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Eyecare business marketing and strategy
ent://SD_ILS/0/SD_ILS:257652
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Moss, Gary L. Shaw-McMinn, Peter G.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780750672382">http://www.sciencedirect.com/science/book/9780750672382</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Pharmaceutical marketing a practical guide
ent://SD_ILS/0/SD_ILS:286734
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Dogramatzis, Dimitris, 1962-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781420025989">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Handbook of marketing and society
ent://SD_ILS/0/SD_ILS:368434
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Bloom, Paul N. Gundlach, Gregory T. (Gregory Thomas)<br/>Preferred Shelf Number ONLINE(368434.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/handbook-of-marketing-and-society">http://sk.sagepub.com/books/handbook-of-marketing-and-society</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Handbook of online marketing research
ent://SD_ILS/0/SD_ILS:79041
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Grossnickle, Joshua. Raskin, Oliver, ort. yaz.<br/>Preferred Shelf Number HF 5415.2 G776 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Handbook of services marketing & management
ent://SD_ILS/0/SD_ILS:368447
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Swartz, Teresa A. Iacobucci, Dawn.<br/>Preferred Shelf Number ONLINE(368447.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management">http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing theory : A student text
ent://SD_ILS/0/SD_ILS:75998
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Baker, Michael John, ed.<br/>Preferred Shelf Number HF 5415 B175 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Power marketing : güç pazarlamanın sırları
ent://SD_ILS/0/SD_ILS:94354
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Bender, Peter Urs.<br/>Preferred Shelf Number HF 5415 B4613 2000<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Sustainable marketing managerial-ecological issues
ent://SD_ILS/0/SD_ILS:369465
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Fuller, Donald A.<br/>Preferred Shelf Number ONLINE(369465.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/sustainable-marketing">http://sk.sagepub.com/books/sustainable-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing for hospitality and tourism
ent://SD_ILS/0/SD_ILS:106276
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Kotler, Philip. Bowen, John (John T.), 1948-, ort. yaz. Makens, James C., ort. yaz.<br/>Preferred Shelf Number TX 911.3.M3 K68 1999<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Electronic marketing and the consumer
ent://SD_ILS/0/SD_ILS:112495
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Peterson, Robert A.<br/>Preferred Shelf Number HF5415.1265 E395 1997<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Relationship marketing theory and practice
ent://SD_ILS/0/SD_ILS:369211
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Buttle, Francis.<br/>Preferred Shelf Number ONLINE(369211.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/relationship-marketing-theory-and-practice">http://sk.sagepub.com/books/relationship-marketing-theory-and-practice</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Consumer behaviour and marketing strategy
ent://SD_ILS/0/SD_ILS:48959
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Peter, J. Paul Olsen, Jerry C. ort.yaz.<br/>Preferred Shelf Number HF 5415.3 P478 1996 1.K<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Marketing channels : a management view
ent://SD_ILS/0/SD_ILS:61703
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Rosenbloom, Bert.<br/>Preferred Shelf Number HF 5415.129 R67 1995<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The business and marketing environment
ent://SD_ILS/0/SD_ILS:71052
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Palmer, Adrian James. Worthington, I., ort. yaz.<br/>Preferred Shelf Number HF 5415 P234 1992<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing strategy in the pharmaceutical industry
ent://SD_ILS/0/SD_ILS:49249
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Corstjens, Marcel<br/>Preferred Shelf Number QV 736 C826 1991 1.K<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Marketing management and information technology
ent://SD_ILS/0/SD_ILS:10814
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Fletcher, Keith.<br/>Preferred Shelf Number HF 5415.13 F635 1990<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Successful marketing for the small business
ent://SD_ILS/0/SD_ILS:10730
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Patten, Dave.<br/>Preferred Shelf Number HF 5349.G7 P277 1989<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Essentials of marketing : text and cases
ent://SD_ILS/0/SD_ILS:10782
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Lancaster, Geoffrey A. Massingham, L., ort. yaz.<br/>Preferred Shelf Number HF 5415 L2625 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing tourism : a practical guide
ent://SD_ILS/0/SD_ILS:27976
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Jefferson, Alan. Lickorish, L., ort. yaz.<br/>Preferred Shelf Number G 155.A1 J356 1988<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Readings and cases in basic marketing
ent://SD_ILS/0/SD_ILS:10789
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author McCarthy, E. J., ort. yaz. Brogowicz, A. A., ort. yaz.<br/>Preferred Shelf Number HF 5415 R334 1987<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing : basic concepts and decisions
ent://SD_ILS/0/SD_ILS:71053
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Pride, William M. Ferrell, O. C., ort. yaz.<br/>Preferred Shelf Number HF 5415 P658 1987<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing research : an applied approach
ent://SD_ILS/0/SD_ILS:10825
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Kinnear, Thomas C. Taylor, J. R., ort. yaz.<br/>Preferred Shelf Number HF 5415.2 K53 1983<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Menu design, merchandising and marketing
ent://SD_ILS/0/SD_ILS:48437
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Seaberg, Albin G.<br/>Preferred Shelf Number TX 911.3.M45 S4 1983<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Menu design : merchandsing and marketing
ent://SD_ILS/0/SD_ILS:53874
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Seaberg, Albin G.<br/>Preferred Shelf Number TX 911.3.M45 S4 1983 1.K<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
The package as a marketing tool
ent://SD_ILS/0/SD_ILS:56889
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Sacharow, Stanley<br/>Preferred Shelf Number HF 5415 S121 1982 1.K<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
The package as a marketing tool
ent://SD_ILS/0/SD_ILS:11259
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Sacharow, Stanley.<br/>Preferred Shelf Number HF 5770 S27 1982<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Food service marketing and promotion
ent://SD_ILS/0/SD_ILS:48436
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Seltz, David D.<br/>Preferred Shelf Number TX 911.3.M3 S44 1977<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Dynamique du tourisme et marketing
ent://SD_ILS/0/SD_ILS:6138
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Schwarz, Jean Jacques.<br/>Preferred Shelf Number G 155.S9 S96 1976<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Principes et pratique du marketing
ent://SD_ILS/0/SD_ILS:10781
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Langeard, Eric. Meyer Janine, ort. yaz.<br/>Preferred Shelf Number HF 5415 L26 1975<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Successful marketing strategies in American Industry
ent://SD_ILS/0/SD_ILS:10802
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Udell, Jon G.<br/>Preferred Shelf Number HF 5415 U3 1972<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing research : Management and methods
ent://SD_ILS/0/SD_ILS:10832
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Wentz, Walter B.<br/>Preferred Shelf Number HF 5415.2 W45 1972<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing research : text and cases
ent://SD_ILS/0/SD_ILS:71076
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Boyd, Harper W. Westfall, Ralph, ort. yaz.<br/>Preferred Shelf Number HF 5415.2 B623 1972<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing management : a systems perspective
ent://SD_ILS/0/SD_ILS:10783
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Lazer, William.<br/>Preferred Shelf Number HF 5415 L329 1971<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing communication : modern promotional strategy
ent://SD_ILS/0/SD_ILS:10804
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Webster, Frederick E.<br/>Preferred Shelf Number HF 5415 W359 1971<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Statistik für den Marketing und Verkaufsleiter
ent://SD_ILS/0/SD_ILS:10827
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Leissler, Joachim.<br/>Preferred Shelf Number HF 5415.2 L39 1971<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Consumer psychology for humanized bank marketing
ent://SD_ILS/0/SD_ILS:11365
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Grossack, Martin M.<br/>Preferred Shelf Number HG 1616.P8 G76 1971<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing architectural and engineering services
ent://SD_ILS/0/SD_ILS:19180
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Coxe, Weld.<br/>Preferred Shelf Number NA 1996 C6 1971<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Mismarketing : case histories of marketing misfires
ent://SD_ILS/0/SD_ILS:10768
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Berg, Thomas, L.<br/>Preferred Shelf Number HF 5415 B4297 1970<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing and development : the Thailand experience
ent://SD_ILS/0/SD_ILS:10810
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Anderson, Dole A., 1917-<br/>Preferred Shelf Number HF 5415.12.T45 A62 1970<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Food marketing and economic growth.
ent://SD_ILS/0/SD_ILS:10239
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Organisation for Economic Co-operation and Development.<br/>Preferred Shelf Number HD 9000.5 O74 1970<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Sage brief guide to marketing ethics
ent://SD_ILS/0/SD_ILS:369279
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Preferred Shelf Number ONLINE(369279.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/sage-brief-guide-to-marketing-ethics">http://sk.sagepub.com/books/sage-brief-guide-to-marketing-ethics</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing research : within a changing information environment
ent://SD_ILS/0/SD_ILS:512863
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Hair, Joseph F. Bush, Robert P. Ortinau, David J.<br/>Preferred Shelf Number HF5415.2 H258 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
International marketing in the fast changing world
ent://SD_ILS/0/SD_ILS:421683
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Sto<U+0308>ttinger, Barbara. Schlegelmilch, Bodo B. Zou, Shaoming.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201526">https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979201526</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Encyclopedia of major marketing strategies. Volume 3
ent://SD_ILS/0/SD_ILS:341183
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Miskelly, Matthew, editor. Gale Group.<br/>Preferred Shelf Number ONLINE(341183.1)<br/>Electronic Access <a href="http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:hu_tr&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/5XFA">Available for Hacettepe University via Gale Virtual Reference Library. Click here to access</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Gale business insights handbook of global marketing
ent://SD_ILS/0/SD_ILS:341187
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Ferrara, Miranda Herbert, 1950-, editor. Gale Group.<br/>Preferred Shelf Number ONLINE(341187.1)<br/>Electronic Access <a href="http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:hu_tr&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/5XFS">Available for Hacettepe University via Gale Virtual Reference Library. Click here to access</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
CIM coursebook delivering customer value through marketing
ent://SD_ILS/0/SD_ILS:258534
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Donnelly, Ray. Linton, Colin.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080961255">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
E-marketing applications of information technology and the internet within marketing
ent://SD_ILS/0/SD_ILS:259257
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Molenaar, Cor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203805602">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Cult of analytics driving online marketing strategies using web analytics
ent://SD_ILS/0/SD_ILS:259438
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Jackson, Steve.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080885179">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing investment real estate : finance, taxation, techniques
ent://SD_ILS/0/SD_ILS:90401
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Messner, Stephen D. Schreiber, Irving, ort. yaz. Lyon, Victor L., ort. yaz. Realtors National Marketing Institute.<br/>Preferred Shelf Number HD 1375 M43 1985<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Bottom of the pyramid marketing : making, shaping and developing BoP markets
ent://SD_ILS/0/SD_ILS:421844
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Singh, Ramendra, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787145559">https://www.emerald.com/insight/publication/doi/10.1108/9781787145559</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Application of gaming in new media marketing
ent://SD_ILS/0/SD_ILS:481829
2024-09-20T08:58:49Z
2024-09-20T08:58:49Z
Author Mishra, Pratika, 1981- editor. Dham, Swati Oberoi, 1983- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6064-7">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6064-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>