Search Results for Markets - Narrowed by: Marketing. SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMarkets$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300? 2026-01-21T19:23:51Z Auftrags- und Projektmanagement Mastering Business Markets ent://SD_ILS/0/SD_ILS:337765 2026-01-21T19:23:51Z 2026-01-21T19:23:51Z Author&#160;Kleinaltenkamp, Michael. editor.&#160;Plinke, Wulff. editor.&#160;Geiger, Ingmar. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(337765.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-658-01352-3">http://dx.doi.org/10.1007/978-3-658-01352-3</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Bottom of the pyramid marketing : making, shaping and developing BoP markets ent://SD_ILS/0/SD_ILS:421844 2026-01-21T19:23:51Z 2026-01-21T19:23:51Z Author&#160;Singh, Ramendra, editor.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787145559">https://www.emerald.com/insight/publication/doi/10.1108/9781787145559</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Consumer Demographics and Behaviour Markets are People ent://SD_ILS/0/SD_ILS:206192 2026-01-21T19:23:51Z 2026-01-21T19:23:51Z Author&#160;Martins, Jo M. author.&#160;Yusuf, Farhat. author.&#160;Swanson, David A. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-94-007-1855-5">http://dx.doi.org/10.1007/978-94-007-1855-5</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Social Media Marketing Management How to Penetrate Emerging Markets and Expand Your Customer Base. ent://SD_ILS/0/SD_ILS:565633 2026-01-21T19:23:51Z 2026-01-21T19:23:51Z Author&#160;Hinson, Robert (Robert Ebo)&#160;Mhlanga, David.&#160;Osei-Frimpong, Kofi.&#160;Doe, Joshua.<br/>Preferred Shelf Number&#160;HF5415<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003307457">https://www.taylorfrancis.com/books/9781003307457</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Growth dynamics in new markets : improving decision making through simulation model-based management ent://SD_ILS/0/SD_ILS:594093 2026-01-21T19:23:51Z 2026-01-21T19:23:51Z Author&#160;Schaffernicht, Martin F. G., 1961- author.&#160;Groesser, Stefan N., 1978- author.<br/>Preferred Shelf Number&#160;HD30.23 .S294 2018<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119118305">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119118305</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets ent://SD_ILS/0/SD_ILS:333211 2026-01-21T19:23:51Z 2026-01-21T19:23:51Z Author&#160;Friedrichsen, Mike. editor.&#160;M&uuml;hl-Benninghaus, Wolfgang. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(333211.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-28897-5">http://dx.doi.org/10.1007/978-3-642-28897-5</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Branded Component Strategies Ingredient Branding in B2B Markets ent://SD_ILS/0/SD_ILS:200604 2026-01-21T19:23:51Z 2026-01-21T19:23:51Z Author&#160;Worm, Stefan. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-6453-3">http://dx.doi.org/10.1007/978-3-8349-6453-3</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Capturing new markets how smart companies create opportunities others don't ent://SD_ILS/0/SD_ILS:292656 2026-01-21T19:23:51Z 2026-01-21T19:23:51Z Author&#160;Wunker, Stephen M.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/capturing-new-markets-how-smart-companies-create-opportunities-others-don8217t">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The connected customer the changing nature of consumer and business markets ent://SD_ILS/0/SD_ILS:264842 2026-01-21T19:23:51Z 2026-01-21T19:23:51Z Author&#160;Wuyts, Stefan.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203863565">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches ent://SD_ILS/0/SD_ILS:198460 2026-01-21T19:23:51Z 2026-01-21T19:23:51Z Author&#160;Falkenreck, Christine. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-7908-2357-8">http://dx.doi.org/10.1007/978-3-7908-2357-8</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets ent://SD_ILS/0/SD_ILS:198385 2026-01-21T19:23:51Z 2026-01-21T19:23:51Z Author&#160;Bell, Sandra. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-7908-2030-0">http://dx.doi.org/10.1007/978-3-7908-2030-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value ent://SD_ILS/0/SD_ILS:203421 2026-01-21T19:23:51Z 2026-01-21T19:23:51Z Author&#160;Wengler, Stefan. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8350-9355-3">http://dx.doi.org/10.1007/978-3-8350-9355-3</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Formation and Early Growth of Business Webs Modular Product Systems in Network Markets ent://SD_ILS/0/SD_ILS:198239 2026-01-21T19:23:51Z 2026-01-21T19:23:51Z Author&#160;Steiner, Florian. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/b138404">http://dx.doi.org/10.1007/b138404</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Transnational Marketing and Transnational Consumers ent://SD_ILS/0/SD_ILS:334288 2026-01-21T19:23:51Z 2026-01-21T19:23:51Z Author&#160;Sirkeci, Ibrahim. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(334288.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-36775-5">http://dx.doi.org/10.1007/978-3-642-36775-5</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/>