Search Results for Mass media. - Narrowed by: SpringerLink (Online service) - E-Book - Economics. - Marketing.
SirsiDynix Enterprise
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2024-07-20T10:11:48Z
The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management
ent://SD_ILS/0/SD_ILS:333683
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Portmann, Edy. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(333683.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-33233-3">http://dx.doi.org/10.1007/978-3-642-33233-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
ent://SD_ILS/0/SD_ILS:334294
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Solberg Søilen, Klaus. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(334294.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-36793-9">http://dx.doi.org/10.1007/978-3-642-36793-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Markenpsychologie Wie Marken wirken - Was Marken stark macht
ent://SD_ILS/0/SD_ILS:337913
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Gutjahr, Gert. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337913.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01926-6">http://dx.doi.org/10.1007/978-3-658-01926-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.
ent://SD_ILS/0/SD_ILS:338098
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Hilbig, Heino. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(338098.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02891-6">http://dx.doi.org/10.1007/978-3-658-02891-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development
ent://SD_ILS/0/SD_ILS:331684
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Samli, A. Coskun. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(331684.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4614-5125-9">http://dx.doi.org/10.1007/978-1-4614-5125-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets
ent://SD_ILS/0/SD_ILS:333211
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(333211.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-28897-5">http://dx.doi.org/10.1007/978-3-642-28897-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Mediaplanung Methodische Grundlagen und praktische Anwendungen
ent://SD_ILS/0/SD_ILS:337024
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Unger, Fritz. author. Fuchs, Wolfgang. author. Michel, Burkard. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337024.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-30657-0">http://dx.doi.org/10.1007/978-3-642-30657-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Erfolgreiches Social Media Marketing Konzepte, Maßnahmen und Praxisbeispiele
ent://SD_ILS/0/SD_ILS:337420
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Ceyp, Michael. author. Scupin, Juhn-Petter. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337420.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-00035-6">http://dx.doi.org/10.1007/978-3-658-00035-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Digitaler Darwinismus Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
ent://SD_ILS/0/SD_ILS:337740
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Kreutzer, Ralf T. author. Land, Karl-Heinz. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(337740.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-01260-1">http://dx.doi.org/10.1007/978-3-658-01260-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Digitale Medien im Unternehmen Perspektiven des betrieblichen Einsatzes von neuen Medien
ent://SD_ILS/0/SD_ILS:196795
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Lembke, Gerald. editor. Soyez, Nadine. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-29906-3">http://dx.doi.org/10.1007/978-3-642-29906-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Media für Manager Was Sie über Medien und Media-Agenturen wissen müssen
ent://SD_ILS/0/SD_ILS:201126
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Marx, Anne. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-7192-0">http://dx.doi.org/10.1007/978-3-8349-7192-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Media- und Marketingstrategien in digitalen Zeiten Trendinterviews mit Branchen-Experten aus Wissenschaft und Praxis
ent://SD_ILS/0/SD_ILS:197665
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Schüür-Langkau, Anja. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-00367-8">http://dx.doi.org/10.1007/978-3-658-00367-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
SignsBook - Zeichen setzen in der Kommunikation
ent://SD_ILS/0/SD_ILS:200223
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Anda, Béla. editor. Endrös, Stefan. editor. Kalka, Jochen. editor. Lobo, Sascha. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4009-4">http://dx.doi.org/10.1007/978-3-8349-4009-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing, Suchmaschinenmarketing, Online-Werbung, Social Media, Online-PR
ent://SD_ILS/0/SD_ILS:200104
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Lammenett, Erwin. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3636-3">http://dx.doi.org/10.1007/978-3-8349-3636-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Web 2.0 Neue Perspektiven für Marketing und Medien
ent://SD_ILS/0/SD_ILS:192448
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Walsh, Gianfranco. editor. Hass, Berthold H. editor. Kilian, Thomas. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-13787-7">http://dx.doi.org/10.1007/978-3-642-13787-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Public Relations Ein Wegweiser für die PR-Praxis
ent://SD_ILS/0/SD_ILS:193722
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Grupe, Stephanie. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-17827-6">http://dx.doi.org/10.1007/978-3-642-17827-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Social Media Marketing Game Theory and the Emergence of Collaboration
ent://SD_ILS/0/SD_ILS:192290
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Anderson, Eric. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-13299-5">http://dx.doi.org/10.1007/978-3-642-13299-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Suchmaschinen-Marketing Konzepte, Umsetzung und Controlling für SEO und SEM
ent://SD_ILS/0/SD_ILS:187626
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author von Bischopinck, Yvonne. author. Ceyp, Michael. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-76514-1">http://dx.doi.org/10.1007/978-3-540-76514-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Web 2.0 Neue Perspektiven für Marketing und Medien
ent://SD_ILS/0/SD_ILS:186935
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Hass, Berthold H. editor. Walsh, Gianfranco. editor. Kilian, Thomas. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-73701-8">http://dx.doi.org/10.1007/978-3-540-73701-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Perspektiven für die Publikumszeitschrift
ent://SD_ILS/0/SD_ILS:185206
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Friedrichsen, Mike. editor. Brunner, Martin F. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-49436-2">http://dx.doi.org/10.1007/978-3-540-49436-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Mediaplanung Methodische Grundlagen und praktische Anwendungen
ent://SD_ILS/0/SD_ILS:184633
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Unger, Fritz. author. Durante, Nadia-Vittoria. author. Gabrys, Enrico. author. Koch, Rüdiger. author. Wailersbacher, Rainer. author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-37781-8">http://dx.doi.org/10.1007/978-3-540-37781-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Management der Marketing-Kommunikation
ent://SD_ILS/0/SD_ILS:185760
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-69274-4">http://dx.doi.org/10.1007/978-3-540-69274-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Suchmaschinen-Marketing Konzepte, Umsetzung und Controlling
ent://SD_ILS/0/SD_ILS:186076
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Bischopnick, Yvonne. author. Ceyp, Michael. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-70863-6">http://dx.doi.org/10.1007/978-3-540-70863-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry
ent://SD_ILS/0/SD_ILS:186501
2024-07-20T10:11:48Z
2024-07-20T10:11:48Z
Author Müller-Bungart, Michael. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-72316-5">http://dx.doi.org/10.1007/978-3-540-72316-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>