Search Results for Measurement. - Narrowed by: Marketing.
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMeasurement.$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300?dt=list
2026-03-21T22:37:05Z
Conjoint Measurement Methods and Applications
ent://SD_ILS/0/SD_ILS:186271
2026-03-21T22:37:05Z
2026-03-21T22:37:05Z
Author Gustafsson, Anders. editor. Herrmann, Andreas. editor. Huber, Frank. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-71404-0">http://dx.doi.org/10.1007/978-3-540-71404-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Measurement in marketing : operationalization of latent constructs
ent://SD_ILS/0/SD_ILS:595545
2026-03-21T22:37:05Z
2026-03-21T22:37:05Z
Author Frikha, Azza, author.<br/>Preferred Shelf Number HF5415.2<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119671374">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119671374</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Schaffe Vertrauen, rede darüber und verdiene daran Kommunikationspraxis und Performance Measurement von Corporate Cultural Responsibility
ent://SD_ILS/0/SD_ILS:338214
2026-03-21T22:37:05Z
2026-03-21T22:37:05Z
Author Lamprecht, Wolfgang. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(338214.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-03594-5">http://dx.doi.org/10.1007/978-3-658-03594-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Measurement for the Social Sciences The C-OAR-SE Method and Why It Must Replace Psychometrics
ent://SD_ILS/0/SD_ILS:172788
2026-03-21T22:37:05Z
2026-03-21T22:37:05Z
Author Rossiter, John R. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-1-4419-7158-6">http://dx.doi.org/10.1007/978-1-4419-7158-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Estimation of Willingness-to-Pay Theory, Measurement, Application
ent://SD_ILS/0/SD_ILS:203323
2026-03-21T22:37:05Z
2026-03-21T22:37:05Z
Author Breidert, Christoph. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9244-0">http://dx.doi.org/10.1007/978-3-8350-9244-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>