Search Results for Media - Narrowed by: Advertising. SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMedia$0026qf$003dSUBJECT$002509Subject$002509Advertising.$002509Advertising.$0026ps$003d300?dt=list 2026-04-18T09:23:50Z The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketing ent://SD_ILS/0/SD_ILS:293049 2026-04-18T09:23:50Z 2026-04-18T09:23:50Z Author&#160;Safko, Lon.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/fusion-marketing-bible-fuse-traditional-media-social-amp-digital-to-maximize">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The advertising business operations, creativity, media planning, integrated communications ent://SD_ILS/0/SD_ILS:369522 2026-04-18T09:23:50Z 2026-04-18T09:23:50Z Author&#160;Jones, John Philip.<br/>Preferred Shelf Number&#160;ONLINE(369522.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/the-advertising-business">http://sk.sagepub.com/books/the-advertising-business</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Advertising ent://SD_ILS/0/SD_ILS:134189 2026-04-18T09:23:50Z 2026-04-18T09:23:50Z Author&#160;MacRury, Iain.<br/>Preferred Shelf Number&#160;HF5823 .M132 2009<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Advertising and consumer society : a critical introduction ent://SD_ILS/0/SD_ILS:588757 2026-04-18T09:23:50Z 2026-04-18T09:23:50Z Author&#160;Holm, Nicholas, author.<br/>Preferred Shelf Number&#160;HF5811<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003253037">https://www.taylorfrancis.com/books/9781003253037</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The Routledge companion to advertising and promotional culture ent://SD_ILS/0/SD_ILS:568211 2026-04-18T09:23:50Z 2026-04-18T09:23:50Z Author&#160;West, Emily, editor.&#160;McAllister, Matthew P., editor.<br/>Preferred Shelf Number&#160;HF5823<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003124870">https://www.taylorfrancis.com/books/9781003124870</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Innovation in branding and advertising communication ent://SD_ILS/0/SD_ILS:562367 2026-04-18T09:23:50Z 2026-04-18T09:23:50Z Author&#160;Mas Manch&oacute;n, Llu&iacute;s, editor.<br/>Preferred Shelf Number&#160;HF5415.123 .I56 2021<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003009276">https://www.taylorfrancis.com/books/9781003009276</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Introduction to advertising : understanding and managing the advertising process ent://SD_ILS/0/SD_ILS:556546 2026-04-18T09:23:50Z 2026-04-18T09:23:50Z Author&#160;Mogaji, Emmanuel, author.<br/>Preferred Shelf Number&#160;HF5823<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003008729">https://www.taylorfrancis.com/books/9781003008729</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Sosyal medya, reklam ve marka &uuml;&ccedil;geni ent://SD_ILS/0/SD_ILS:480164 2026-04-18T09:23:50Z 2026-04-18T09:23:50Z Author&#160;Efendio&#287;lu, &#304;brahim Halil.&#160;Durmaz, Yakup.<br/>Preferred Shelf Number&#160;HF5821 E34 2020<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Medya planlamas&#305;nda kullan&#305;lan ara&#351;t&#305;rmalar ve veriler ent://SD_ILS/0/SD_ILS:460483 2026-04-18T09:23:50Z 2026-04-18T09:23:50Z Author&#160;Cem, &#304;smail Hayri.&#160;Akman, Zeynep Hale.<br/>Preferred Shelf Number&#160;HF5826.5 C46 2019<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Markala&#351;mada transmedya hikayecili&#287;i : bir yeni medya yakla&#351;&#305;m&#305; ent://SD_ILS/0/SD_ILS:478897 2026-04-18T09:23:50Z 2026-04-18T09:23:50Z Author&#160;Karc&#305;, H. Deniz.&#160;Balc&#305;, &#350;&uuml;kr&uuml;.<br/>Preferred Shelf Number&#160;HF5415.1265 K37 2019<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Handbook of research on narrative advertising ent://SD_ILS/0/SD_ILS:482294 2026-04-18T09:23:50Z 2026-04-18T09:23:50Z Author&#160;Yilmaz, Recep, editor.&#160;IGI Global, publisher.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Communications writing and design : the integrated manual for marketing, advertising, and public relations ent://SD_ILS/0/SD_ILS:593537 2026-04-18T09:23:50Z 2026-04-18T09:23:50Z Author&#160;DiMarco, John, editor.<br/>Preferred Shelf Number&#160;HM851<br/>Electronic Access&#160;<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The Routledge companion to advertising and promotional culture ent://SD_ILS/0/SD_ILS:344431 2026-04-18T09:23:50Z 2026-04-18T09:23:50Z Author&#160;McAllister, Matthew P.&#160;West, Emily.<br/>Preferred Shelf Number&#160;ONLINE(344431.1)<br/>Electronic Access&#160;<a href="http://www.tandfebooks.com/isbn/9780203071434">Click here to view</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> International advertising realities and myths ent://SD_ILS/0/SD_ILS:368581 2026-04-18T09:23:50Z 2026-04-18T09:23:50Z Author&#160;Jones, John Philip.<br/>Preferred Shelf Number&#160;ONLINE(368581.1)<br/>Electronic Access&#160;SAGE knowledge <a href="http://sk.sagepub.com/books/international-advertising">http://sk.sagepub.com/books/international-advertising</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Reklamc&#305; ve &#351;aman ent://SD_ILS/0/SD_ILS:392070 2026-04-18T09:23:50Z 2026-04-18T09:23:50Z Author&#160;G&uuml;ng&ouml;ren, Ahmet.<br/>Preferred Shelf Number&#160;HF5823 G86 1995<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/>