Search Results for Media Management. - Narrowed by: Economics. SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dMedia$002bManagement.$0026qf$003dSUBJECT$002509Subject$002509Economics.$002509Economics.$0026pe$003dd$00253A$0026ps$003d300?dt=list 2024-12-27T09:40:25Z Media and Convergence Management ent://SD_ILS/0/SD_ILS:334138 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Diehl, Sandra. editor.&#160;Karmasin, Matthias. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(334138.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-36163-0">http://dx.doi.org/10.1007/978-3-642-36163-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Social Media Marketing und -Management im Tourismus ent://SD_ILS/0/SD_ILS:337308 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Hinterholzer, Thomas. author.&#160;Jooss, Mario. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(337308.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-37952-9">http://dx.doi.org/10.1007/978-3-642-37952-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets ent://SD_ILS/0/SD_ILS:333211 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Friedrichsen, Mike. editor.&#160;M&uuml;hl-Benninghaus, Wolfgang. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(333211.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-28897-5">http://dx.doi.org/10.1007/978-3-642-28897-5</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing. ent://SD_ILS/0/SD_ILS:202725 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Akademische Marketinggesellschaft e.V. editor.&#160;Klante, Oliver. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-9834-7">http://dx.doi.org/10.1007/978-3-8349-9834-7</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management ent://SD_ILS/0/SD_ILS:333683 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Portmann, Edy. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(333683.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-33233-3">http://dx.doi.org/10.1007/978-3-642-33233-3</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design ent://SD_ILS/0/SD_ILS:334294 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Solberg S&oslash;ilen, Klaus. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(334294.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-36793-9">http://dx.doi.org/10.1007/978-3-642-36793-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Social Media Audit Measure for Impact ent://SD_ILS/0/SD_ILS:331356 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Gattiker, Urs E. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(331356.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-1-4614-3603-4">http://dx.doi.org/10.1007/978-1-4614-3603-4</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development ent://SD_ILS/0/SD_ILS:331684 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Samli, A. Coskun. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(331684.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-1-4614-5125-9">http://dx.doi.org/10.1007/978-1-4614-5125-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> An Absence of Competition The Sustained Competitive Advantage of the Monopoly Sports Leagues ent://SD_ILS/0/SD_ILS:332484 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Longley, Neil. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(332484.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-1-4614-9485-0">http://dx.doi.org/10.1007/978-1-4614-9485-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Music Business and the Experience Economy The Australasian Case ent://SD_ILS/0/SD_ILS:333164 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Tschmuck, Peter. editor.&#160;Pearce, Philip L. editor.&#160;Campbell, Steven. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(333164.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-27898-3">http://dx.doi.org/10.1007/978-3-642-27898-3</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> State Aid for Newspapers Theories, Cases, Actions ent://SD_ILS/0/SD_ILS:334031 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Murschetz, Paul. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE(334031.1)<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-35691-9">http://dx.doi.org/10.1007/978-3-642-35691-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Design Thinking Research Studying Co-Creation in Practice ent://SD_ILS/0/SD_ILS:194768 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Plattner, Hasso. editor.&#160;Meinel, Christoph. editor.&#160;Leifer, Larry. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-21643-5">http://dx.doi.org/10.1007/978-3-642-21643-5</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Semantic Technologies in Content Management Systems Trends, Applications and Evaluations ent://SD_ILS/0/SD_ILS:195804 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Maass, Wolfgang. editor.&#160;Kowatsch, Tobias. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-24960-0">http://dx.doi.org/10.1007/978-3-642-24960-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The Global Cybercrime Industry Economic, Institutional and Strategic Perspectives ent://SD_ILS/0/SD_ILS:191710 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Kshetri, Nir. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-11522-6">http://dx.doi.org/10.1007/978-3-642-11522-6</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> ICT for the Next Five Billion People Information and Communication for Sustainable Development ent://SD_ILS/0/SD_ILS:191929 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Picot, Arnold. editor.&#160;Lorenz, Josef. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-12225-5">http://dx.doi.org/10.1007/978-3-642-12225-5</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Media Reloaded Mediennutzung im digitalen Zeitalter ent://SD_ILS/0/SD_ILS:191624 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Picot, Arnold. editor.&#160;Freyberg, Axel. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-11243-0">http://dx.doi.org/10.1007/978-3-642-11243-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> E-Learning 2010 Aspekte der Betriebswirtschaftslehre und Informatik ent://SD_ILS/0/SD_ILS:198459 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Breitner, Michael H. editor.&#160;Lehner, Franz. editor.&#160;Staff, J&ouml;rg. editor.&#160;Winand, Udo. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-7908-2355-4">http://dx.doi.org/10.1007/978-3-7908-2355-4</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Television Goes Digital ent://SD_ILS/0/SD_ILS:167708 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Gerbarg, Darcy. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-0-387-79978-0">http://dx.doi.org/10.1007/978-0-387-79978-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Suchen und Finden im Internet ent://SD_ILS/0/SD_ILS:184663 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Ebersp&auml;cher, J&ouml;rg. editor.&#160;Holtel, Stefan. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-540-38157-0">http://dx.doi.org/10.1007/978-3-540-38157-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Umhegt oder abh&auml;ngig? Der Mensch in einer digitalen Umgebung ent://SD_ILS/0/SD_ILS:181665 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Ebersp&auml;cher, J&ouml;rg. author.&#160;Reden, Wolf. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/3-540-28144-4">http://dx.doi.org/10.1007/3-540-28144-4</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Medien, Ordnung und Innovation ent://SD_ILS/0/SD_ILS:181955 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Klumpp, Dieter. editor.&#160;Kubicek, Herbert. editor.&#160;Ro&szlig;nagel, Alexander. editor.&#160;Schulz, Wolfgang. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/3-540-29158-X">http://dx.doi.org/10.1007/3-540-29158-X</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The Economics of Online Markets and ICT Networks ent://SD_ILS/0/SD_ILS:198298 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Cooper, Russel. editor.&#160;Madden, Gary. editor.&#160;Lloyd, Ashley. editor.&#160;Schipp, Michael. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/3-7908-1707-4">http://dx.doi.org/10.1007/3-7908-1707-4</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> E-Merging Media Communication and the Media Economy of the Future ent://SD_ILS/0/SD_ILS:181103 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Zerdick, Axel. editor.&#160;Picot, Arnold. editor.&#160;Schrape, Klaus. editor.&#160;Burgelman, Jean-Claude. editor.&#160;Silverstone, Roger. editor.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/b138359">http://dx.doi.org/10.1007/b138359</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication ent://SD_ILS/0/SD_ILS:198257 2024-12-27T09:40:25Z 2024-12-27T09:40:25Z Author&#160;Feldmann, Valerie. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/b139034">http://dx.doi.org/10.1007/b139034</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/>