Search Results for Netemeyer, Richard G., 1956- - Narrowed by: English

Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

2025-03-19T21:47:13Z

Author Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number HF5415.3 B324 2011
Format: Books
Availability Beytepe Library~1

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

2025-03-19T21:47:13Z

Author Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.
Preferred Shelf Number HF5415.3 B323 2011
Format: Books
Availability Beytepe Library~1

Scaling procedures : issues and applications

2025-03-19T21:47:13Z

Author Netemeyer, Richard G., 1956- Bearden, William O., 1945- Sharma, Subhash.
Preferred Shelf Number H61.27 N48 2003
Format: Books
Availability Beytepe Library~1

Handbook of marketing scales multi-item measures for marketing and consumer behavior research

2025-03-19T21:47:13Z

Author Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)
Preferred Shelf Number ONLINE(368436.1)
Electronic Access SAGE knowledge http://sk.sagepub.com/books/handbook-of-marketing-scales SAGE research methods http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml
Format: Electronic Resources
Availability Online Library~1