Search Results for Neuromarketing
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dNeuromarketing$0026ic$003dtrue$0026ps$003d300$0026isd$003dtrue?dt=list
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Neuromarketing Grundlagen – Erkenntnisse – Anwendungen
ent://SD_ILS/0/SD_ILS:201474
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Author Raab, Gerhard. author. Gernsheimer, Oliver. author. Schindler, Maik. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8364-0">http://dx.doi.org/10.1007/978-3-8349-8364-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Neuromarketing Grundlagen – Erkenntnisse – Anwendungen
ent://SD_ILS/0/SD_ILS:201860
2024-10-03T17:21:11Z
2024-10-03T17:21:11Z
Author Raab, Gerhard. author. Gernsheimer, Oliver. author. Schindler, Maik. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8789-1">http://dx.doi.org/10.1007/978-3-8349-8789-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Neuromarketing Exploring the Brain of the Consumer
ent://SD_ILS/0/SD_ILS:187989
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Author Zurawicki, Leon. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-77829-5">http://dx.doi.org/10.1007/978-3-540-77829-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
ent://SD_ILS/0/SD_ILS:334526
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Author Vecchiato, Giovanni. author. Cherubino, Patrizia. author. Trettel, Arianna. author. Babiloni, Fabio. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(334526.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-38064-8">http://dx.doi.org/10.1007/978-3-642-38064-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Messung und Wirkung von Markenemotionen Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz
ent://SD_ILS/0/SD_ILS:202937
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Author Möll, Thorsten. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-5452-3">http://dx.doi.org/10.1007/978-3-8350-5452-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Neuroeconomia, Neuromarketing e Processi Decisionali Le evidenze di un test di memorizzazione condotto per la prima volta in Italia
ent://SD_ILS/0/SD_ILS:174457
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Author Babiloni, Fabio. author. Meroni, Vittorio Marco. author. Soranzo, Ramon. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/1-56898-646-7">http://dx.doi.org/10.1007/1-56898-646-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Brain Informatics 16th International Conference, BI 2023, Hoboken, NJ, USA, August 1-3, 2023, Proceedings
ent://SD_ILS/0/SD_ILS:521136
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Author Liu, Feng. editor. Zhang, Yu. editor. Kuai, Hongzhi. editor. Stephen, Emily P. editor. Wang, Hongjun. editor.<br/>Preferred Shelf Number XX(521136.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-43075-6">https://doi.org/10.1007/978-3-031-43075-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Nöropazarlama perspektifinden kokusal pazarlama : marka mı satın alıyoruz koku mu ?
ent://SD_ILS/0/SD_ILS:478935
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Author Kara, Mehmet. Yücel, Nurcan.<br/>Preferred Shelf Number HF5415.12615 K37 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Beyindeki ikna kodu : nöropazarlama ile bilimsel ikna stratejileri geliştirmek
ent://SD_ILS/0/SD_ILS:423252
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Author Morin, Christophe Renvoise, Patrick. Gezer, Taner.<br/>Preferred Shelf Number HF5415.12615 M6719 2019<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Tüketici davranışı nörolojisi : nöroekonomi-eeg yöntemi ile nöromarketing uygulaması
ent://SD_ILS/0/SD_ILS:380003
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Author Yorgancılar, F. Nur<br/>Preferred Shelf Number HF5415.12615 Y67 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Gerçeği algıla : nöropazarlama yolculuğunda ilk adımlar
ent://SD_ILS/0/SD_ILS:379978
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Author Girişken, Yener<br/>Preferred Shelf Number HF5415.12615 G57 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Bioinformatics and Biomedical Engineering Third International Conference, IWBBIO 2015, Granada, Spain, April 15-17, 2015. Proceedings, Part II
ent://SD_ILS/0/SD_ILS:518998
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Author Ortuño, Francisco. editor. Rojas, Ignacio. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(518998.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-16480-9">https://doi.org/10.1007/978-3-319-16480-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Nöromarketing : müşterinizin beynindeki “satın alma düğmesi”ne basmak
ent://SD_ILS/0/SD_ILS:342325
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Author Renvoise, Patrick Morin, Christophe. Yertutani Yaşar.<br/>Preferred Shelf Number HF5415.12615 R46 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>