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SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dNew$0026qf$003dSUBJECT$002509Subject$002509Product$002bmanagement.$002509Product$002bmanagement.$0026ps$003d300$0026isd$003dtrue? 2024-12-12T19:37:05Z Project management in new product development ent://SD_ILS/0/SD_ILS:293567 2024-12-12T19:37:05Z 2024-12-12T19:37:05Z Author&#160;Barkley, Bruce, 1939-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/project-management-in-new-product-development">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Open innovation : new product development essentials from the PDMA ent://SD_ILS/0/SD_ILS:342076 2024-12-12T19:37:05Z 2024-12-12T19:37:05Z Author&#160;Noble, Charles, editor.&#160;Griffin, Abbie, editor.&#160;Durmusoglu, Serdar, editor.<br/>Preferred Shelf Number&#160;ONLINE(342076.1)<br/>Electronic Access&#160;Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118770771.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118770771.jpg</a> Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=1791960">http://public.eblib.com/choice/publicfullrecord.aspx?p=1791960</a> ebrary <a href="http://site.ebrary.com/id/10937138">http://site.ebrary.com/id/10937138</a> John Wiley <a href="http://dx.doi.org/10.1002/9781118947166">http://dx.doi.org/10.1002/9781118947166</a> Image <a href="http://images.contentreserve.com/ImageType-100/0128-1/{31027EFC-4159-43B6-B24A-0EA1C5440AFF}Img100.jpg">http://images.contentreserve.com/ImageType-100/0128-1/{31027EFC-4159-43B6-B24A-0EA1C5440AFF}Img100.jpg</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The new emerging market multinationals four strategies for disrupting markets and building brands ent://SD_ILS/0/SD_ILS:292526 2024-12-12T19:37:05Z 2024-12-12T19:37:05Z Author&#160;Chattopadhyay, Amitava.&#160;Batra, Rajeev.&#160;Ozsomer, Aysegul.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/new-emerging-market-multinationals-four-strategies-for-disrupting-markets-building-brands">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> New food product development from concept to marketplace ent://SD_ILS/0/SD_ILS:287976 2024-12-12T19:37:05Z 2024-12-12T19:37:05Z Author&#160;Fuller, Gordon W.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://marc.crcnetbase.com/isbn/9781439818657">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The PDMA toolbook 3 for new product development ent://SD_ILS/0/SD_ILS:297096 2024-12-12T19:37:05Z 2024-12-12T19:37:05Z Author&#160;Griffin, Abbie.&#160;Somermeyer, Stephen.&#160;Wiley InterScience (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0745/2007010261-b.html">http://catdir.loc.gov/catdir/enhancements/fy0745/2007010261-b.html</a> John Wiley <a href="http://dx.doi.org/10.1002/9780470209943">http://dx.doi.org/10.1002/9780470209943</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The pursuit of new product development the business development process ent://SD_ILS/0/SD_ILS:147236 2024-12-12T19:37:05Z 2024-12-12T19:37:05Z Author&#160;Annacchino, Marc A.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780750679930">http://www.sciencedirect.com/science/book/9780750679930</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> New product development from initial idea to product management ent://SD_ILS/0/SD_ILS:313037 2024-12-12T19:37:05Z 2024-12-12T19:37:05Z Author&#160;Annacchino, Marc A.<br/>Preferred Shelf Number&#160;ONLINE(313037.1)<br/>Electronic Access&#160;Knovel <a href="http://app.knovel.com/hotlink/toc/id:kpNPDFIIPA/new-product-development">http://app.knovel.com/hotlink/toc/id:kpNPDFIIPA/new-product-development</a> Knovel <a href="http://app.knovel.com/web/toc.v/cid:kpNPDFIIPA">http://app.knovel.com/web/toc.v/cid:kpNPDFIIPA</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> New product development from initial idea to product management ent://SD_ILS/0/SD_ILS:254378 2024-12-12T19:37:05Z 2024-12-12T19:37:05Z Author&#160;Annacchino, Marc A.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780750677325">http://www.sciencedirect.com/science/book/9780750677325</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The product manager's handbook ent://SD_ILS/0/SD_ILS:293068 2024-12-12T19:37:05Z 2024-12-12T19:37:05Z Author&#160;Gorchels, Linda.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/product-managers-handbook-4e">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Managing product management empowering your organization to produce competitive products and brands ent://SD_ILS/0/SD_ILS:293071 2024-12-12T19:37:05Z 2024-12-12T19:37:05Z Author&#160;Haines, Steven.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/managing-product-management-empowering-your-organization-to-produce-competitive-products-brands">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Product release planning methods, tools, and applications ent://SD_ILS/0/SD_ILS:287510 2024-12-12T19:37:05Z 2024-12-12T19:37:05Z Author&#160;Ruhe, G&iquest;nther.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://marc.crcnetbase.com/isbn/9781420004113">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The essential persona lifecycle your guide to building and using personas ent://SD_ILS/0/SD_ILS:145873 2024-12-12T19:37:05Z 2024-12-12T19:37:05Z Author&#160;Pruitt, John.&#160;Adlin, Tamara.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780123814180">http://www.sciencedirect.com/science/book/9780123814180</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> &#304;leti&#351;im temelli marka y&ouml;netimi ent://SD_ILS/0/SD_ILS:314751 2024-12-12T19:37:05Z 2024-12-12T19:37:05Z Author&#160;Bab&uuml;r Tosun, Nurhan.<br/>Preferred Shelf Number&#160;HD69 B33 2010<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Eating the big fish how challenger brands can compete against brand leaders ent://SD_ILS/0/SD_ILS:303895 2024-12-12T19:37:05Z 2024-12-12T19:37:05Z Author&#160;Morgan, Adam, 1969-<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://www.contentreserve.com/TitleInfo.asp?ID={15339FA4-B05D-4355-8B95-C185D69C9892}&Format=50">Click for information on Adobe Digital Editions version</a> <a href="http://www.contentreserve.com/TitleInfo.asp?ID={15339FA4-B05D-4355-8B95-C185D69C9892}&Format=900">Click for information on Mobipocket Reader version</a> Image <a href="http://images.contentreserve.com/ImageType-100/0128-1/{15339FA4-B05D-4355-8B95-C185D69C9892}Img100.jpg">http://images.contentreserve.com/ImageType-100/0128-1/{15339FA4-B05D-4355-8B95-C185D69C9892}Img100.jpg</a> Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118257944">http://dx.doi.org/10.1002/9781118257944</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Materials and innovative product development using common sense ent://SD_ILS/0/SD_ILS:147056 2024-12-12T19:37:05Z 2024-12-12T19:37:05Z Author&#160;Gessinger, G. H.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;ScienceDirect <a href="http://www.sciencedirect.com/science/book/9781856175593">http://www.sciencedirect.com/science/book/9781856175593</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Stimulating innovation in products and services with function analysis and mapping ent://SD_ILS/0/SD_ILS:303050 2024-12-12T19:37:05Z 2024-12-12T19:37:05Z Author&#160;Kaufman, J. Jerry.&#160;Woodhead, Roy (Roy M.)&#160;John Wiley &amp; Sons.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;John Wiley <a href="http://dx.doi.org/10.1002/0471773662">http://dx.doi.org/10.1002/0471773662</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The persona lifecycle keeping people in mind throughout product design ent://SD_ILS/0/SD_ILS:253678 2024-12-12T19:37:05Z 2024-12-12T19:37:05Z Author&#160;Pruitt, John.&#160;Adlin, Tamara.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780125662512">http://www.sciencedirect.com/science/book/9780125662512</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Stimulating innovation in products and services with function analysis and mapping ent://SD_ILS/0/SD_ILS:318897 2024-12-12T19:37:05Z 2024-12-12T19:37:05Z Author&#160;Kaufman, J. Jerry.&#160;Woodhead, Roy (Roy M.)<br/>Preferred Shelf Number&#160;ONLINE(318897.1)<br/>Electronic Access&#160;<a href="http://www.contentreserve.com/TitleInfo.asp?ID={44D4FB08-595D-4E62-97CB-92CBF9CA2CD6}&Format=50">Click for information</a> Knovel <a href="http://app.knovel.com/web/toc.v/cid:kpSIPSWFA1">http://app.knovel.com/web/toc.v/cid:kpSIPSWFA1</a> MyiLibrary <a href="http://www.myilibrary.com?id=34971">http://www.myilibrary.com?id=34971</a> MyiLibrary, Table of contents <a href="http://www.myilibrary.com?id=34971&ref=toc">http://www.myilibrary.com?id=34971&ref=toc</a> 123Library.org <a href="http://www.123library.org/book_details/?id=8389">http://www.123library.org/book_details/?id=8389</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Product Innovation Leading Change through Integrated Product Development ent://SD_ILS/0/SD_ILS:236593 2024-12-12T19:37:05Z 2024-12-12T19:37:05Z Author&#160;Rainey, David L..<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1017/CBO9780511541230">Access by subscription</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/>