Search Results for Relationship marketing.SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dRelationship$002bmarketing.$0026te$003dILS$0026ps$003d300?dt=list2026-04-06T03:16:15ZRelationship marketing in sportsent://SD_ILS/0/SD_ILS:2585302026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Bühler, André. Nufer, Gerd.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080942339">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of relationship marketingent://SD_ILS/0/SD_ILS:3684442026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Sheth, Jagdish N. Parvatiyar, Atul.<br/>Preferred Shelf Number ONLINE(368444.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/reference/handbook-of-relationship-marketing">http://sk.sagepub.com/reference/handbook-of-relationship-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Relationship marketing theory and practiceent://SD_ILS/0/SD_ILS:3692112026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Buttle, Francis.<br/>Preferred Shelf Number ONLINE(369211.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/relationship-marketing-theory-and-practice">http://sk.sagepub.com/books/relationship-marketing-theory-and-practice</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Relationship marketing : a consumer experience approachent://SD_ILS/0/SD_ILS:2686262026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Baron, Steve. Conway, A. (Anthony) Warnaby, Gary.<br/>Preferred Shelf Number HF5415.55 B375 2010<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Relationship marketing a consumer experience approachent://SD_ILS/0/SD_ILS:3692102026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Baron, Steve (J. Steve) Conway, A. (Anthony) Warnaby, Gary.<br/>Preferred Shelf Number ONLINE(369210.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/relationship-marketing">http://sk.sagepub.com/books/relationship-marketing</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Relationship Marketer Rethinking Strategic Relationship Marketingent://SD_ILS/0/SD_ILS:1905662026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Hougaard, Søren. author. Bjerre, Mogens. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-03243-1">http://dx.doi.org/10.1007/978-3-642-03243-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Security Relationship Management : Leveraging Marketing Concepts to Advance a Cybersecurity Programent://SD_ILS/0/SD_ILS:5891392026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Parrish, Lee, author.<br/>Preferred Shelf Number QA76.9 .A25<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003597483">https://www.taylorfrancis.com/books/9781003597483</a>
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OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Beratungszufriedenheit bei B2B-Lösungen Eine Relationship-Marketing-Perspektive aus der Sicht von IT-Nachfragernent://SD_ILS/0/SD_ILS:2002572026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Kleipaß, Ulrich. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-4117-6">http://dx.doi.org/10.1007/978-3-8349-4117-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketingent://SD_ILS/0/SD_ILS:2930892026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Azevedo, Abaet�e de. Pomeranz, Ricardo.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/customer-obsession-how-to-acquire-retain-grow-customers-in-new-age-relationship-marketing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The new relationship marketing : how to build a large, loyal, profitable network using the social Webent://SD_ILS/0/SD_ILS:2685172026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Smith, Mari.<br/>Preferred Shelf Number HF5415.55 S65 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Data mining techniques : for marketing, sales, and customer relationship managementent://SD_ILS/0/SD_ILS:2692392026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Linoff, Gordon S. Berry, Micahel J. A.<br/>Preferred Shelf Number HF5415.125 B47 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Servicesent://SD_ILS/0/SD_ILS:2014872026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Schumann, Jan H. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8379-4">http://dx.doi.org/10.1007/978-3-8349-8379-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Relationship Marketing in der Pharmazeutischen Industrie Vertrauen und Commitment als Erfolgsfaktorenent://SD_ILS/0/SD_ILS:2033262026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Witzel, Rüdiger. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9247-1">http://dx.doi.org/10.1007/978-3-8350-9247-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Managing social media practices in the digital economyent://SD_ILS/0/SD_ILS:4897242026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Alavi, Shirin, 1980- editor. Ahuja, Vandana, editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2316535">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2316535</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Customer 360 : how data, AI, and trust changes everythingent://SD_ILS/0/SD_ILS:5995222026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Kihn, Martin, author. Chen Lin, Andrea, author.<br/>Preferred Shelf Number HF5415.5 .K528 2025<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308668">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308668</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The new science of customer relationships : delivering the one-to-one promise with AIent://SD_ILS/0/SD_ILS:6000392026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Davenport, Thomas H., 1954- author. Sterne, Jim, 1955- author.<br/>Preferred Shelf Number HF5415.5 .D38 2025<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394320035">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394320035</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Key relationships : managerial ties in China's B2B channelsent://SD_ILS/0/SD_ILS:5910502026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Yang, Pianpian, 1983- author. Qian, Liping, 1977- author.<br/>Preferred Shelf Number HF5415.129<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003605195">https://www.taylorfrancis.com/books/9781003605195</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Role of Explainable Artificial Intelligence in E-Commerceent://SD_ILS/0/SD_ILS:6033472026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Gaur, Loveleen. editor. Abraham, Ajith. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-55615-9">https://doi.org/10.1007/978-3-031-55615-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>E-Business Essentials Building a Successful Online Enterpriseent://SD_ILS/0/SD_ILS:5275682026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Taherdoost, Hamed. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-39626-7">https://doi.org/10.1007/978-3-031-39626-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Cutting-Edge Business Technologies in the Big Data Era Proceedings of the 18th SICB "Sustainability and Cutting-Edge Business Technologies" Volume 2ent://SD_ILS/0/SD_ILS:5287032026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Yaseen, Saad G. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-42455-7">https://doi.org/10.1007/978-3-031-42455-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Power in business relationships : dynamics, strategies and internationalisationent://SD_ILS/0/SD_ILS:5789242026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Siemieniako, Dariusz, author. Mitręga, Maciej, author. Makkonen, H. (Hannu), author. Pfajfar, Gregor, author.<br/>Preferred Shelf Number HF5415.55 .S545 2023<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/e/9781003095934">https://www.taylorfrancis.com/books/e/9781003095934</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>MANAGERIAL RELATIONSHIPS AND SMES INTERNATIONALIZATION un-weaving the fabric of business performanceent://SD_ILS/0/SD_ILS:5793282026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Vătămănescu, Elena-Mădălina, author. Mitan, Andreea, author.<br/>Preferred Shelf Number HD62.7<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003432326">https://www.taylorfrancis.com/books/9781003432326</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Emotional Artificial Intelligence and Metaverseent://SD_ILS/0/SD_ILS:5270052026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Lee, Roger. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-16485-9">https://doi.org/10.1007/978-3-031-16485-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>6th EAI International Conference on Management of Manufacturing Systemsent://SD_ILS/0/SD_ILS:5272752026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Knapčíková, Lucia. editor. (orcid)0000-0003-1925-4038 Peraković, Dragan. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-030-96314-9">https://doi.org/10.1007/978-3-030-96314-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>ArtsIT, Interactivity and Game Creation 11th EAI International Conference, ArtsIT 2022, Faro, Portugal, November 21-22, 2022, Proceedingsent://SD_ILS/0/SD_ILS:5203082026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Brooks, Anthony L. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-28993-4">https://doi.org/10.1007/978-3-031-28993-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part Ient://SD_ILS/0/SD_ILS:5205762026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-32299-0">https://doi.org/10.1007/978-3-031-32299-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Cutting-Edge Business Technologies in the Big Data Era Proceedings of the 18th SICB "Sustainability and Cutting-Edge Business Technologies" Volume 1ent://SD_ILS/0/SD_ILS:5272682026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Yaseen, Saad G. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-42463-2">https://doi.org/10.1007/978-3-031-42463-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Proceedings of Second International Conference in Mechanical and Energy Technology ICMET 2021, Indiaent://SD_ILS/0/SD_ILS:5274712026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Yadav, Sanjay. editor. Haleem, Abid. editor. Arora, P. K. editor. Kumar, Harish. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-981-19-0108-9">https://doi.org/10.1007/978-981-19-0108-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Artificial Intelligence, Internet of Things, and Society 5.0ent://SD_ILS/0/SD_ILS:5287402026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Hannoon, Azzam. editor. (orcid)0000-0003-0468-7797 Mahmood, Abdullah. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-43300-9">https://doi.org/10.1007/978-3-031-43300-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Customer Relationship Management (CRM) for Medium and Small Enterprises : How to Find the Right Solution for Effectively Connecting with Your Customers.ent://SD_ILS/0/SD_ILS:5508772026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Specchia, Antonio.<br/>Preferred Shelf Number HF5415.55<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003148388">https://www.taylorfrancis.com/books/9781003148388</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Advertising management in a digital environment : text and casesent://SD_ILS/0/SD_ILS:5615062026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Kelley, Larry D., 1955- author. Bartel Sheehan, Kim, 1958- author.<br/>Preferred Shelf Number HF5823 .K34425 2022<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003107828">https://www.taylorfrancis.com/books/9781003107828</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The handbook of strategic communicationent://SD_ILS/0/SD_ILS:5964592026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Botan, Carl H., editor.<br/>Preferred Shelf Number HD30.3 .H35775 2021 EB<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781118857205">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118857205</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing for sustainable development : rethinking consumption modelsent://SD_ILS/0/SD_ILS:5972372026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Dekhili, Sihem, editor.<br/>Preferred Shelf Number HC79 .E5<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119882176">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119882176</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Luxury retail and digital management : developing customer experience in a digital worldent://SD_ILS/0/SD_ILS:5955842026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Chevalier, Michel, author. Gutsatz, Michel, author.<br/>Preferred Shelf Number HD9999 .L852 C34 2020<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119542360">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119542360</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Experiential marketing : case studies in customer experienceent://SD_ILS/0/SD_ILS:5807452026-04-06T03:16:15Z2026-04-06T03:16:15ZAuthor Batat, Wided, author.<br/>Preferred Shelf Number HF5415.1255<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003022565">https://www.taylorfrancis.com/books/9781003022565</a>
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