Search Results for Research - Narrowed by: Marketing research.
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dResearch$0026qf$003dSUBJECT$002509Subject$002509Marketing$002bresearch.$002509Marketing$002bresearch.$0026ps$003d300?
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Marketing research
ent://SD_ILS/0/SD_ILS:270244
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Author McDaniel, Carl. Gates, Roger.<br/>Preferred Shelf Number HF5415.2 M382 2013<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Marketing research
ent://SD_ILS/0/SD_ILS:97772
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Author Chisnall, Peter.<br/>Preferred Shelf Number HF 5415.2 C45 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Basic marketing research
ent://SD_ILS/0/SD_ILS:110561
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Author Churchill, Gilbert A. Brown, Tom J.<br/>Preferred Shelf Number HF 5415.2 C49 2007<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Basic marketing research
ent://SD_ILS/0/SD_ILS:78269
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Author Churchill, Gilbert A.<br/>Preferred Shelf Number HF 5415.2 C49 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Contemporary marketing research
ent://SD_ILS/0/SD_ILS:385369
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Author McDaniel, Carl D. Gates, Roger.<br/>Preferred Shelf Number HF5415.2 M382 1991<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing information and research
ent://SD_ILS/0/SD_ILS:259458
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Author Housden, Matthew.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080966625">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing research : Methodological foundations
ent://SD_ILS/0/SD_ILS:80270
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Author Churchill, Gilbert A. Iacobucci, Dawn, ort. yaz.<br/>Preferred Shelf Number HF 5415.2 C5 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
The essentials of marketing research
ent://SD_ILS/0/SD_ILS:262045
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Author Silver, Lawrence S., 1948- Wrenn, Bruce. Marketing research.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203182598">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing research : an applied orientation
ent://SD_ILS/0/SD_ILS:267521
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Author Malhotra, Naresh K.<br/>Preferred Shelf Number HF5415.2 M29 2011<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Marketing research a practical approach
ent://SD_ILS/0/SD_ILS:368826
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Author Kolb, Bonita M.<br/>Preferred Shelf Number ONLINE(368826.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-research">http://sk.sagepub.com/books/marketing-research</a>
SAGE research methods <a href="http://srmo.sagepub.com/view/marketing-research/SAGE.xml">http://srmo.sagepub.com/view/marketing-research/SAGE.xml</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Understanding and designing market research
ent://SD_ILS/0/SD_ILS:76794
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Author Webb, John Richard, 1949-<br/>Preferred Shelf Number HF 5415.2 W39 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Basic marketing research : integration of social media
ent://SD_ILS/0/SD_ILS:268577
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Author Malhotra, Naresh K.<br/>Preferred Shelf Number HF5415.2 M35 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing research for beginners a practical handbook
ent://SD_ILS/0/SD_ILS:341051
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Author Khoo, Hong Meng. Gale Group.<br/>Preferred Shelf Number ONLINE(341051.1)<br/>Electronic Access <a href="http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:hu_tr&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/A03Z">Available for Hacettepe University via Gale Virtual Reference Library. Click here to access</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing research : within a changing information environment
ent://SD_ILS/0/SD_ILS:512863
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Author Hair, Joseph F. Bush, Robert P. Ortinau, David J.<br/>Preferred Shelf Number HF5415.2 H258 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing research : An aid to decision making
ent://SD_ILS/0/SD_ILS:76448
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Author Shao, Alan T.<br/>Preferred Shelf Number HF 5415.2 S469 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Handbook of marketing scales multi-item measures for marketing and consumer behavior research
ent://SD_ILS/0/SD_ILS:368436
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Author Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)<br/>Preferred Shelf Number ONLINE(368436.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/handbook-of-marketing-scales">http://sk.sagepub.com/books/handbook-of-marketing-scales</a>
SAGE research methods <a href="http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml">http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Rapid sensory profiling techniques and related methods : applications in new product development and consumer research
ent://SD_ILS/0/SD_ILS:355367
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Author Delarue, Julien, editor. Lawlor, J. Ben, editor. Rogeaux, Michel, editor.<br/>Preferred Shelf Number ONLINE(355367.1)<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9781782422488">http://www.sciencedirect.com/science/book/9781782422488</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Field guide to case study research in business-to-business marketing and purchasing
ent://SD_ILS/0/SD_ILS:421484
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Author Woodside, Arch G. Pattinson, Hugh. Marshall, Roger.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421">https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Product innovation toolbox a field guide to consumer understanding and research
ent://SD_ILS/0/SD_ILS:299171
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Author Beckley, Jacqueline H. Paredes, Maria Dulce. Lopetcharat, Kannapon.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Ebook Library <a href="http://public.eblib.com/EBLPublic/PublicView.do?ptiID=861624">http://public.eblib.com/EBLPublic/PublicView.do?ptiID=861624</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118229248">http://dx.doi.org/10.1002/9781118229248</a>
<a href="http://swb.eblib.com/patron/FullRecord.aspx?p=861624">http://swb.eblib.com/patron/FullRecord.aspx?p=861624</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Leading edge marketing research 21st-century tools and practices
ent://SD_ILS/0/SD_ILS:368702
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Author Kaden, Robert J. Linda, Gerald. Prince, Melvin.<br/>Preferred Shelf Number ONLINE(368702.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/leading-edge-marketing-research">http://sk.sagepub.com/books/leading-edge-marketing-research</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
ent://SD_ILS/0/SD_ILS:268684
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Author Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.<br/>Preferred Shelf Number HF5415.3 B323 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
ent://SD_ILS/0/SD_ILS:271776
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Author Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.<br/>Preferred Shelf Number HF5415.3 B324 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Doing research projects in marketing, management and consumer research
ent://SD_ILS/0/SD_ILS:85478
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Author Hackley, Christopher E.<br/>Preferred Shelf Number HD 30.4 H28 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing alet çantası
ent://SD_ILS/0/SD_ILS:511740
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Author Külekçi Dağdeviren, Tuğba.<br/>Preferred Shelf Number HF5415 K54 2021<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Predicting trends and building strategies for consumer engagement in retail environments
ent://SD_ILS/0/SD_ILS:482094
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Author Granata, Giuseppe, 1965- editor. Tartaglione, Andrea Moretta, 1971- editor. Tsiakis, Theodosios, 1978- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Yeni pazarlama tekniği olarak niş pazar girişimciliği: niş olursa yaparım abi!
ent://SD_ILS/0/SD_ILS:366485
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Author Çakırer, Mehmet Akif.<br/>Preferred Shelf Number HF5415.127 C139 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama araştırması
ent://SD_ILS/0/SD_ILS:380294
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Author Burns, Alvin C. Bush, Ronald F. Orel, Fatma Demirci.<br/>Preferred Shelf Number HF5415.2 B77 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Novel techniques in sensory characterization and consumer profiling
ent://SD_ILS/0/SD_ILS:356609
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Author Varela Tomasco, Paula, editor. Ares, Gaston, editor.<br/>Preferred Shelf Number ONLINE(356609.1)<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781466566309">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Consumer.ology the truth about consumers and the psychology of shopping
ent://SD_ILS/0/SD_ILS:279765
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Author Graves, Philip.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=521330">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=521330</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Social media analytics effective tools for building, interpreting, and using metrics
ent://SD_ILS/0/SD_ILS:293073
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Author Sponder, Marshall.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/social-media-analytics-effective-tools-for-building-interpreting-using-metrics">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Consumer satisfaction advancements in theory, modeling, and empirical findings
ent://SD_ILS/0/SD_ILS:280040
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Author Peluso, Alessandro M., 1978-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=485697">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=485697</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing the basics
ent://SD_ILS/0/SD_ILS:263931
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Author Moore, Karl, 1955- Pareek, Niketh.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203870341">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Pazarlama araştırmaları : Tasarım ve analiz
ent://SD_ILS/0/SD_ILS:126426
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Author Kavak, Bahtışen.<br/>Preferred Shelf Number HF5415.2 K38 2008<br/>Format: Books<br/>Availability Beytepe Library~4<br/>
The fast path to corporate growth leveraging knowledge and technologies to new market applications
ent://SD_ILS/0/SD_ILS:232030
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Author Meyer, Marc H.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Oxford scholarship online <a href="http://dx.doi.org/10.1093/acprof:oso/9780195180862.001.0001">http://dx.doi.org/10.1093/acprof:oso/9780195180862.001.0001</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing essentials
ent://SD_ILS/0/SD_ILS:110852
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Author McDaniel, Carl Lamb, Charles W. Hair, Joseph F.<br/>Preferred Shelf Number HF5415.2 M325 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Sales forecasting management a demand management approach
ent://SD_ILS/0/SD_ILS:369280
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Author Mentzer, John T. Moon, Mark A., 1955-<br/>Preferred Shelf Number ONLINE(369280.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/sales-forecasting-management-2e">http://sk.sagepub.com/books/sales-forecasting-management-2e</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Pazarlama araştırmalarına giriş (SPSS Destekli)
ent://SD_ILS/0/SD_ILS:144886
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Author Nakip, Mahir.<br/>Preferred Shelf Number HF5415.2 N355 2005<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama araştırmaları
ent://SD_ILS/0/SD_ILS:100844
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Author Kurtuluş, Kemal.<br/>Preferred Shelf Number HF 5415.2 K9 2004<br/>Format: Books<br/>Availability Beytepe Library~2<br/>
Pazarlama reçeteleri : marka yöneticisinin el kitabı
ent://SD_ILS/0/SD_ILS:104332
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Author Borça, Güven.<br/>Preferred Shelf Number HF 5415.13 .B67 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama araştırmasının temelleri
ent://SD_ILS/0/SD_ILS:93762
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Author Proctor, Tony. Er, İclem, çev.<br/>Preferred Shelf Number HF5415.2 P7619 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Pazarlama karmasına ilişkin müşteri algısının ölçümünde geliştirilmiş farklı ölçeklerin cep telefonu ürününe uygulanması
ent://SD_ILS/0/SD_ILS:74974
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Author Kaygın, Canan.<br/>Preferred Shelf Number TEZ/5309 K182 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Developing a market orientation
ent://SD_ILS/0/SD_ILS:368105
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Author Deshpande, Rohit. Marketing Science Institute.<br/>Preferred Shelf Number ONLINE(368105.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/developing-a-market-orientation">http://sk.sagepub.com/books/developing-a-market-orientation</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Pazarlama araştırmaları (Yöntem ve teknikler)
ent://SD_ILS/0/SD_ILS:10826
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Author Kurtuluş, Kemal.<br/>Preferred Shelf Number HF 5415.2 K9 1976<br/>Format: Books<br/>Availability Beytepe Library~3<br/>