Search Results for Research. - Narrowed by: English - Marketing research.SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dResearch.$0026qf$003dLANGUAGE$002509Language$002509ENG$002509English$0026qf$003dSUBJECT$002509Subject$002509Marketing$002bresearch.$002509Marketing$002bresearch.$0026ic$003dtrue$0026te$003dILS$0026ps$003d300$0026isd$003dtrue?2024-08-30T09:28:29ZMarketing researchent://SD_ILS/0/SD_ILS:2702442024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor McDaniel, Carl. Gates, Roger.<br/>Preferred Shelf Number HF5415.2 M382 2013<br/>Format: Books<br/>Availability Beytepe Library~2<br/>Marketing researchent://SD_ILS/0/SD_ILS:977722024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Chisnall, Peter.<br/>Preferred Shelf Number HF 5415.2 C45 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Basic marketing researchent://SD_ILS/0/SD_ILS:1105612024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Churchill, Gilbert A. Brown, Tom J.<br/>Preferred Shelf Number HF 5415.2 C49 2007<br/>Format: Books<br/>Availability Beytepe Library~2<br/>Basic marketing researchent://SD_ILS/0/SD_ILS:782692024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Churchill, Gilbert A.<br/>Preferred Shelf Number HF 5415.2 C49 2001<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Contemporary marketing researchent://SD_ILS/0/SD_ILS:3853692024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor McDaniel, Carl D. Gates, Roger.<br/>Preferred Shelf Number HF5415.2 M382 1991<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing information and researchent://SD_ILS/0/SD_ILS:2594582024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Housden, Matthew.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780080966625">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing research : Methodological foundationsent://SD_ILS/0/SD_ILS:802702024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Churchill, Gilbert A. Iacobucci, Dawn, ort. yaz.<br/>Preferred Shelf Number HF 5415.2 C5 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>The essentials of marketing researchent://SD_ILS/0/SD_ILS:2620452024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Silver, Lawrence S., 1948- Wrenn, Bruce. Marketing research.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203182598">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing research : an applied orientationent://SD_ILS/0/SD_ILS:2675212024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Malhotra, Naresh K.<br/>Preferred Shelf Number HF5415.2 M29 2011<br/>Format: Books<br/>Availability Beytepe Library~2<br/>Marketing research a practical approachent://SD_ILS/0/SD_ILS:3688262024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Kolb, Bonita M.<br/>Preferred Shelf Number ONLINE(368826.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-research">http://sk.sagepub.com/books/marketing-research</a>
SAGE research methods <a href="http://srmo.sagepub.com/view/marketing-research/SAGE.xml">http://srmo.sagepub.com/view/marketing-research/SAGE.xml</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Understanding and designing market researchent://SD_ILS/0/SD_ILS:767942024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Webb, John Richard, 1949-<br/>Preferred Shelf Number HF 5415.2 W39 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Basic marketing research : integration of social mediaent://SD_ILS/0/SD_ILS:2685772024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Malhotra, Naresh K.<br/>Preferred Shelf Number HF5415.2 M35 2012<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing research for beginners a practical handbookent://SD_ILS/0/SD_ILS:3410512024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Khoo, Hong Meng. Gale Group.<br/>Preferred Shelf Number ONLINE(341051.1)<br/>Electronic Access <a href="http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:hu_tr&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/A03Z">Available for Hacettepe University via Gale Virtual Reference Library. Click here to access</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing research : within a changing information environmentent://SD_ILS/0/SD_ILS:5128632024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Hair, Joseph F. Bush, Robert P. Ortinau, David J.<br/>Preferred Shelf Number HF5415.2 H258 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Marketing research : An aid to decision makingent://SD_ILS/0/SD_ILS:764482024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Shao, Alan T.<br/>Preferred Shelf Number HF 5415.2 S469 2002<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Handbook of marketing scales multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:3684362024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Bearden, William O., 1945- Netemeyer, Richard G., 1956- Association for Consumer Research (U.S.)<br/>Preferred Shelf Number ONLINE(368436.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/handbook-of-marketing-scales">http://sk.sagepub.com/books/handbook-of-marketing-scales</a>
SAGE research methods <a href="http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml">http://srmo.sagepub.com/view/handbook-of-marketing-scales/SAGE.xml</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Rapid sensory profiling techniques and related methods : applications in new product development and consumer researchent://SD_ILS/0/SD_ILS:3553672024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Delarue, Julien, editor. Lawlor, J. Ben, editor. Rogeaux, Michel, editor.<br/>Preferred Shelf Number ONLINE(355367.1)<br/>Electronic Access ScienceDirect <a href="http://www.sciencedirect.com/science/book/9781782422488">http://www.sciencedirect.com/science/book/9781782422488</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Field guide to case study research in business-to-business marketing and purchasingent://SD_ILS/0/SD_ILS:4214842024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Woodside, Arch G. Pattinson, Hugh. Marshall, Roger.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421">https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201421</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Product innovation toolbox a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:2991712024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Beckley, Jacqueline H. Paredes, Maria Dulce. Lopetcharat, Kannapon.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Ebook Library <a href="http://public.eblib.com/EBLPublic/PublicView.do?ptiID=861624">http://public.eblib.com/EBLPublic/PublicView.do?ptiID=861624</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118229248">http://dx.doi.org/10.1002/9781118229248</a>
<a href="http://swb.eblib.com/patron/FullRecord.aspx?p=861624">http://swb.eblib.com/patron/FullRecord.aspx?p=861624</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Leading edge marketing research 21st-century tools and practicesent://SD_ILS/0/SD_ILS:3687022024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Kaden, Robert J. Linda, Gerald. Prince, Melvin.<br/>Preferred Shelf Number ONLINE(368702.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/leading-edge-marketing-research">http://sk.sagepub.com/books/leading-edge-marketing-research</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of marketing scales : multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:2686842024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.<br/>Preferred Shelf Number HF5415.3 B323 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Studyguide for Handbook of marketing scales : multi-item measures for marketing and consumer behavior researchent://SD_ILS/0/SD_ILS:2717762024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Netemeyer, Richard G., 1956- Haws, Kelly L. Bearden, William O., 1945- Handbook of marketing scales.<br/>Preferred Shelf Number HF5415.3 B324 2011<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Doing research projects in marketing, management and consumer researchent://SD_ILS/0/SD_ILS:854782024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Hackley, Christopher E.<br/>Preferred Shelf Number HD 30.4 H28 2003<br/>Format: Books<br/>Availability Beytepe Library~1<br/>Predicting trends and building strategies for consumer engagement in retail environmentsent://SD_ILS/0/SD_ILS:4820942024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Granata, Giuseppe, 1965- editor. Tartaglione, Andrea Moretta, 1971- editor. Tsiakis, Theodosios, 1978- editor. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Novel techniques in sensory characterization and consumer profilingent://SD_ILS/0/SD_ILS:3566092024-08-30T09:28:29Z2024-08-30T09:28:29ZAuthor Varela Tomasco, Paula, editor. Ares, Gaston, editor.<br/>Preferred Shelf Number ONLINE(356609.1)<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781466566309">Distributed by publisher. 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