Search Results for Service marketing.
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dService$002bmarketing.$0026ps$003d300?
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Food service marketing and promotion
ent://SD_ILS/0/SD_ILS:48436
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Author Seltz, David D.<br/>Preferred Shelf Number TX 911.3.M3 S44 1977<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Sales & Service Management, Marketing, Promotion und Performance
ent://SD_ILS/0/SD_ILS:202497
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Author Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9591-9">http://dx.doi.org/10.1007/978-3-8349-9591-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Service marketing strategies for small and medium enterprises : emerging research and opportunities
ent://SD_ILS/0/SD_ILS:482102
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Author Rahman, Muhammad Sabbir, 1981- author. Zaman, Mahmud Habib, 1981- author. Hossain, Md. Afnan, 1987- author. IGI Global, publisher.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Managing service firms the power of managerial marketing
ent://SD_ILS/0/SD_ILS:264710
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Author Skålén, Per.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203854495">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Information Systems 19th European, Mediterranean, and Middle Eastern Conference, EMCIS 2022, Virtual Event, December 21-22, 2022, Proceedings
ent://SD_ILS/0/SD_ILS:520571
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Author Papadaki, Maria. editor. Rupino da Cunha, Paulo. editor. Themistocleous, Marinos. editor. Christodoulou, Klitos. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520571.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-30694-5">https://doi.org/10.1007/978-3-031-30694-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part II
ent://SD_ILS/0/SD_ILS:520575
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Author Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520575.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-32302-7">https://doi.org/10.1007/978-3-031-32302-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
E-Business. Digital Empowerment for an Intelligent Future 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I
ent://SD_ILS/0/SD_ILS:520576
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Author Tu, Yiliu. editor. (orcid) Chi, Maomao. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520576.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-32299-0">https://doi.org/10.1007/978-3-031-32299-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
After Latour: Globalisation, Inequity and Climate Change IFIP WG 8.2 and WG 9.4 Joint Working Conference, IFIPJWC 2023, Hyderabad, India, December 7-8, 2023, Proceedings
ent://SD_ILS/0/SD_ILS:520744
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Author Jones, Matthew R. editor. Mukherjee, Arunima S. editor. Thapa, Devinder. editor. Zheng, Yingqin. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(520744.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-031-50154-8">https://doi.org/10.1007/978-3-031-50154-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Hizmet pazarlaması
ent://SD_ILS/0/SD_ILS:479327
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Author İslamoğlu, A. Hamdi. Aydın, Kenan.<br/>Preferred Shelf Number HD9980.5 I85 2020<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Hizmet pazarlaması ve yönetimine giriş
ent://SD_ILS/0/SD_ILS:389287
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Author Koç, Erdoğan<br/>Preferred Shelf Number HD9980.5 K762 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Hizmetlerin pazarlanmasında hizmet kalitesinin önemi
ent://SD_ILS/0/SD_ILS:391360
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Author Gedik, Hasan.<br/>Preferred Shelf Number HD9980.5 G43 2017<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Hizmet pazarlaması : güncel konular ve yaklaşımlar
ent://SD_ILS/0/SD_ILS:380629
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Author Özer, Leyla.<br/>Preferred Shelf Number HD9980.5 H596 2016<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Sağlıklı yaşam ve pazarlama : 21. yüzyılın en hızlı büyüyen trendlerinden birinin pazarlama çerçevesinde değerlendirilmesi
ent://SD_ILS/0/SD_ILS:360110
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Author Bozkurt, Filiz<br/>Preferred Shelf Number HD9980.5 B69 2015<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Hizmet pazarlaması : kuram, uygulama ve örnekler
ent://SD_ILS/0/SD_ILS:377549
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Author Öztürk, Sevgi Ayşe.<br/>Preferred Shelf Number HD9980.5 O97 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Hizmet pazarlaması ve stratejileri
ent://SD_ILS/0/SD_ILS:380357
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Author Altunışık. Remzi.<br/>Preferred Shelf Number HD9980.5 H59 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Hizmet pazarlaması ve yönetimi : Global ve yerel yaklaşım
ent://SD_ILS/0/SD_ILS:380125
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Author Koç, Erdoğan<br/>Preferred Shelf Number HD9980.5 K761 2015<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Business Information Systems 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedings
ent://SD_ILS/0/SD_ILS:518580
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Author Abramowicz, Witold. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(518580.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-19027-3">https://doi.org/10.1007/978-3-319-19027-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Mobile Services for Toy Computing
ent://SD_ILS/0/SD_ILS:518595
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Author Hung, Patrick C. K. editor. SpringerLink (Online service)<br/>Preferred Shelf Number XX(518595.1)<br/>Electronic Access <a href="https://doi.org/10.1007/978-3-319-21323-1">https://doi.org/10.1007/978-3-319-21323-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Service science : the foundations of service engineering and management
ent://SD_ILS/0/SD_ILS:341588
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Author Qiu, Robin G., author.<br/>Preferred Shelf Number ONLINE(341588.1)<br/>Electronic Access Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118108239.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118108239.jpg</a>
Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=1729550">http://public.eblib.com/choice/publicfullrecord.aspx?p=1729550</a>
ebrary <a href="http://site.ebrary.com/id/10891172">http://site.ebrary.com/id/10891172</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118551820">http://dx.doi.org/10.1002/9781118551820</a>
Safari Books Online <a href="http://proquest.safaribooksonline.com/?fpi=9781118551851">http://proquest.safaribooksonline.com/?fpi=9781118551851</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
A guide to IT contracting checklists, tools, and techniques
ent://SD_ILS/0/SD_ILS:285306
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Author Overly, Michael R. Karlyn, Matthew A.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://marc.crcnetbase.com/isbn/9781439876596">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing ist eine Wissenschaft … … und die Erde eine Scheibe? über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.
ent://SD_ILS/0/SD_ILS:338098
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Author Hilbig, Heino. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(338098.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-658-02891-6">http://dx.doi.org/10.1007/978-3-658-02891-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing für LOHAS Kommunikationskonzepte für anspruchsvolle Kunden
ent://SD_ILS/0/SD_ILS:338415
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Author Köhn-Ladenburger, Christiane. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(338415.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-3577-9">http://dx.doi.org/10.1007/978-3-8349-3577-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Secrets of selling services everything you need to sell what your customer can't see-- from pitch to close
ent://SD_ILS/0/SD_ILS:293045
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Author Schiffman, Stephan.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/secrets-selling-services-everything-you-need-to-sell-what-your-customer-can8217t-see8212from-pitch-close">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Education and the culture of consumption personalisation and the social order
ent://SD_ILS/0/SD_ILS:260381
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Author Hartley, David, 1945-<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203817681">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Selling professional services to the Fortune 500
ent://SD_ILS/0/SD_ILS:293112
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Author Luefschuetz, Gary S.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://mhebooklibrary.com/reader/selling-professional-services-to-fortune-500-how-win-in-billiondollar-market-strategy-consulting-technology-solutions-outsourcing">Subscription required</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing im Gesundheitsbetrieb Betriebswirtschaft für das Gesundheitswesen
ent://SD_ILS/0/SD_ILS:200949
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Author Frodl, Andreas. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6897-5">http://dx.doi.org/10.1007/978-3-8349-6897-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing-Grundlagen Eine fallstudienbasierte Einführung
ent://SD_ILS/0/SD_ILS:200735
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Author Griese, Kai-Michael. author. Bröring, Stefanie. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6622-3">http://dx.doi.org/10.1007/978-3-8349-6622-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing von Solutions Innovative Ansätze und Best Practices
ent://SD_ILS/0/SD_ILS:200509
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Author Woisetschläger, David. editor. Michaelis, Manuel. editor. Evanschitzky, Heiner. editor. Eiting, Alexander. editor. Backhaus, Christof. editor.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6302-4">http://dx.doi.org/10.1007/978-3-8349-6302-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing 3.0 from products to customers to the human spirit
ent://SD_ILS/0/SD_ILS:303891
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Author Kotler, Philip. Kartajaya, Hermawan, 1947- Setiawan, Iwan. Wiley InterScience (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access Wiley InterScience <a href="http://dx.doi.org/10.1002/9781118257883">An electronic book accessible through the World Wide Web; click for information</a>
<a href="http://proquest.safaribooksonline.com/?fpi=9780470609798">Available by subscription from Safari Books Online</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing für Kanzleien und Wirtschaftsprüfer Ein Praxishandbuch für Anwalts-, Steuerkanzleien und Wirtschaftsprüfungsunternehmen
ent://SD_ILS/0/SD_ILS:202422
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Author Schieblon, Claudia. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9509-4">http://dx.doi.org/10.1007/978-3-8349-9509-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing für Physiotherapeuten Erfolgreich mit kleinem Budget
ent://SD_ILS/0/SD_ILS:188267
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Author Westendorf, Christian. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-78869-0">http://dx.doi.org/10.1007/978-3-540-78869-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing-Theorie Eine Einführung
ent://SD_ILS/0/SD_ILS:201183
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Author Kuß, Alfred. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8059-5">http://dx.doi.org/10.1007/978-3-8349-8059-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Services marketing : integrating customer focus across the firm
ent://SD_ILS/0/SD_ILS:313270
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Author Zeithaml, Valarie A. Bitner, Mary Jo. Gremler, Dwayne D.<br/>Preferred Shelf Number HD9980.5 Z45 2009<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing und Prozessgestaltung am Baumarkt
ent://SD_ILS/0/SD_ILS:203030
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Author Köster, Dieter. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-5545-2">http://dx.doi.org/10.1007/978-3-8350-5545-2</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing Excellence Sieben Schlüssel zur Profilierung Ihrer Marketing Performance
ent://SD_ILS/0/SD_ILS:202260
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Author Kreutzer, Ralf T. author. Kuhfuß, Holger. author. Hartmann, Wolfgang. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-9298-7">http://dx.doi.org/10.1007/978-3-8349-9298-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing Communication Policies
ent://SD_ILS/0/SD_ILS:184526
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Author Busch, Rainer. author. Seidenspinner, Margarete. author. Unger, Fritz. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-37323-0">http://dx.doi.org/10.1007/978-3-540-37323-0</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing for pharmacists
ent://SD_ILS/0/SD_ILS:119154
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Author Holdford, David A.<br/>Preferred Shelf Number QV 737 H727 2007<br/>Format: Books<br/>Availability Health Sciences Library~1<br/>
Hizmetlerde pazarlama iletişimi
ent://SD_ILS/0/SD_ILS:512909
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Author Eser, Zeliha.<br/>Preferred Shelf Number HD9980.5 E84 2007<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing- und Vertriebspower durch Sponsoring Sponsoringbudgets strategisch managen und refinanzieren
ent://SD_ILS/0/SD_ILS:182084
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Author Braun, Karl. editor. Huefnagels, Dirk. editor. Müller-Schwemer, Thomas. editor. Sorg, Gabriele. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-29591-7">http://dx.doi.org/10.1007/3-540-29591-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing Performance Messen — Analysieren — Optimieren
ent://SD_ILS/0/SD_ILS:200031
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Author Bauer, Hans H. author. Stokburger, Gregor. author. Hammerschmidt, Maik. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-0664-9">http://dx.doi.org/10.1007/978-3-8349-0664-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing im straegischen Unternehmensnetzwerk Erklärungsmodell und praktische Anwendung in der Versicherungswirtschaft
ent://SD_ILS/0/SD_ILS:203359
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Author Köhne, Thomas. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9287-7">http://dx.doi.org/10.1007/978-3-8350-9287-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Hizmet pazarlaması
ent://SD_ILS/0/SD_ILS:311895
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Author Karahan, Kasım.<br/>Preferred Shelf Number HD9980.5 K37 2006<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Marketing im Perspektivenwechsel Festschrift für Udo Koppelmann
ent://SD_ILS/0/SD_ILS:181807
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Author Fröhlich-Glantschnig, Elisabeth. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/3-540-28560-1">http://dx.doi.org/10.1007/3-540-28560-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing für Arztpraxen
ent://SD_ILS/0/SD_ILS:181038
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Author Streit, Volker. editor. Letter, Michael. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/b138206">http://dx.doi.org/10.1007/b138206</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Turizm pazarlaması - bankacılık pazarlaması / Hizmet pazarlaması
ent://SD_ILS/0/SD_ILS:103064
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Author Yüksel, Ülkü. Mermod, Aslı Yüksel. ort. yaz.<br/>Preferred Shelf Number HD 9980.5 U41 2004<br/>Format: Books<br/>Availability Beytepe Library~1<br/>
Services, marketing and management
ent://SD_ILS/0/SD_ILS:369304
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Author Gilmore, Audrey.<br/>Preferred Shelf Number ONLINE(369304.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/books/services-marketing-and-management">http://sk.sagepub.com/books/services-marketing-and-management</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Marketing and sales in the chemical industry
ent://SD_ILS/0/SD_ILS:301945
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Author Jakobi, R. (Rolf) Wiley InterScience (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access John Wiley <a href="http://dx.doi.org/10.1002/3527600345">http://dx.doi.org/10.1002/3527600345</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>
Handbook of services marketing & management
ent://SD_ILS/0/SD_ILS:368447
2024-11-05T12:30:13Z
2024-11-05T12:30:13Z
Author Swartz, Teresa A. Iacobucci, Dawn.<br/>Preferred Shelf Number ONLINE(368447.1)<br/>Electronic Access SAGE knowledge <a href="http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management">http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>