Search Results for Services. - Narrowed by: Marketing. SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dServices.$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300?dt=list 2026-01-17T00:42:40Z Marketing IT products and services ent://SD_ILS/0/SD_ILS:543699 2026-01-17T00:42:40Z 2026-01-17T00:42:40Z Author&#160;Keyes, Jessica, 1950, author.<br/>Preferred Shelf Number&#160;HF5415 .K464 2010<br/>Electronic Access&#160;<a href="https://www.taylorfrancis.com/books/9781439803202">Click here to view.</a><br/>Format:&#160;Books<br/>Availability&#160;Online Library~1<br/> E-Services Opportunities and Threats ent://SD_ILS/0/SD_ILS:203659 2026-01-17T00:42:40Z 2026-01-17T00:42:40Z Author&#160;Evanschitzky, Heiner. author.&#160;Iyer, Gopalkrishnan R. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8350-9614-1">http://dx.doi.org/10.1007/978-3-8350-9614-1</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Zahlungsbereitschaft f&uuml;r Remote Services Kundenintegrationsspezifische Betrachtung im Maschinen- und Anlagenbau ent://SD_ILS/0/SD_ILS:200338 2026-01-17T00:42:40Z 2026-01-17T00:42:40Z Author&#160;Dauner, J&ouml;rg. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-4505-1">http://dx.doi.org/10.1007/978-3-8349-4505-1</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Kontextsensitive Services f&uuml;r mobile Endger&auml;te Spezifizierung und Evaluation eines Steuerungsmodells im Mobile Marketing ent://SD_ILS/0/SD_ILS:200095 2026-01-17T00:42:40Z 2026-01-17T00:42:40Z Author&#160;Lanzer, Wolfgang. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-3610-3">http://dx.doi.org/10.1007/978-3-8349-3610-3</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Konsumentenentscheidungen im Mobile Commerce Eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten ent://SD_ILS/0/SD_ILS:201772 2026-01-17T00:42:40Z 2026-01-17T00:42:40Z Author&#160;Broeckelmann, Philipp. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-8696-2">http://dx.doi.org/10.1007/978-3-8349-8696-2</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services ent://SD_ILS/0/SD_ILS:201487 2026-01-17T00:42:40Z 2026-01-17T00:42:40Z Author&#160;Schumann, Jan H. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-8379-4">http://dx.doi.org/10.1007/978-3-8349-8379-4</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Services marketing : integrating customer focus across the firm ent://SD_ILS/0/SD_ILS:313270 2026-01-17T00:42:40Z 2026-01-17T00:42:40Z Author&#160;Zeithaml, Valarie A.&#160;Bitner, Mary Jo.&#160;Gremler, Dwayne D.<br/>Preferred Shelf Number&#160;HD9980.5 Z45 2009<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/> Smallholder Tree Growing for Rural Development and Environmental Services Lessons from Asia ent://SD_ILS/0/SD_ILS:170093 2026-01-17T00:42:40Z 2026-01-17T00:42:40Z Author&#160;Snelder, Denyse J. editor.&#160;Lasco, Rodel D. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-1-4020-8261-0">http://dx.doi.org/10.1007/978-1-4020-8261-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Growing Modular Mass Customization of Complex Products, Services and Software ent://SD_ILS/0/SD_ILS:181399 2026-01-17T00:42:40Z 2026-01-17T00:42:40Z Author&#160;Kratochv&iacute;l, Milan. author.&#160;Carson, Charles. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/b139063">http://dx.doi.org/10.1007/b139063</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Service management and marketing principles : competing in the service economy ent://SD_ILS/0/SD_ILS:557110 2026-01-17T00:42:40Z 2026-01-17T00:42:40Z Author&#160;Kandampully, Jay, author.&#160;Solnet, David J., author.<br/>Preferred Shelf Number&#160;HF5415.5<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003470373">https://www.taylorfrancis.com/books/9781003470373</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Customer service marketing : managing the customer experience ent://SD_ILS/0/SD_ILS:579665 2026-01-17T00:42:40Z 2026-01-17T00:42:40Z Author&#160;Torres, Edwin N., author.&#160;Zhang, Tingting (College teacher), author.<br/>Preferred Shelf Number&#160;HF5415.5<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429263965">https://www.taylorfrancis.com/books/9780429263965</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Bringing a Medical Device to the Market : A Scientist's Perspective. ent://SD_ILS/0/SD_ILS:578192 2026-01-17T00:42:40Z 2026-01-17T00:42:40Z Author&#160;Saiko, Gennadi.<br/>Preferred Shelf Number&#160;R855.3<br/>Electronic Access&#160;Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003312215">https://www.taylorfrancis.com/books/9781003312215</a> OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Breaking down language and cultural barriers through contemporary global marketing strategies ent://SD_ILS/0/SD_ILS:481894 2026-01-17T00:42:40Z 2026-01-17T00:42:40Z Author&#160;Khosrow-Pour, Mehdi, 1951- editor.&#160;IGI Global, publisher.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6980-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Winning the customer turn consumers into fans and get them to spend more ent://SD_ILS/0/SD_ILS:293066 2026-01-17T00:42:40Z 2026-01-17T00:42:40Z Author&#160;Imbriano, Lou.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/winning-customer-turn-consumers-into-fans-get-them-to-spend-more">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing ent://SD_ILS/0/SD_ILS:293089 2026-01-17T00:42:40Z 2026-01-17T00:42:40Z Author&#160;Azevedo, Abaet&#65533;e de.&#160;Pomeranz, Ricardo.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://mhebooklibrary.com/reader/customer-obsession-how-to-acquire-retain-grow-customers-in-new-age-relationship-marketing">Subscription required</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> K&uuml;t&uuml;phane kaynak ve hizmetlerini pazarlama : pratik rehber ent://SD_ILS/0/SD_ILS:315753 2026-01-17T00:42:40Z 2026-01-17T00:42:40Z Author&#160;Helinsky, Zuzana.&#160;Tonta, Mine.<br/>Preferred Shelf Number&#160;Z 716.3 H45 2009<br/>Format:&#160;Books<br/>Availability&#160;Beytepe Library~1<br/>