Search Results for Sports -- Marketing.

Relationship marketing in sports

2026-06-02T16:45:46Z

Author Bühler, André. Nufer, Gerd.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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The sports marketing guide

2026-06-02T16:45:46Z

Author Wascovich, Terence R.
Preferred Shelf Number GV 716 W37 2001 V.2
Format: Books
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DIGITAL MARKETING IN SPORTS; GLOBAL PERSPECTIVES

2026-06-02T16:45:46Z

Author Mastromartino, Brandon, editor. Zhang, James J., editor.
Preferred Shelf Number GV716
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003430353 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Sports marketing : a strategic perspective

2026-06-02T16:45:46Z

Author Shank, Matthew D.
Preferred Shelf Number GV 716 .S42 2005
Format: Books
Availability Beytepe Library~1 Health Sciences Library~1

The sports event management and marketing playbook

2026-06-02T16:45:46Z

Author Supovitz, Frank.
Preferred Shelf Number GV716 .S86 2005
Format: Books
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Integrated marketing communications, strategies, and tactical operations in sports organizations

2026-06-02T16:45:46Z

Author Alonso Dos Santos, Manuel, 1981- editor. IGI Global, publisher.
Preferred Shelf Number ONLINE
Electronic Access Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7617-4
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Sports Marketing Agreements: Legal, Fiscal and Practical Aspects

2026-06-02T16:45:46Z

Author Blackshaw, Ian S. author. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access http://dx.doi.org/10.1007/978-90-6704-793-7
Format: Electronic Resources
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Consumer behavior knowledge for effective sports and event marketing

2026-06-02T16:45:46Z

Author Kahle, Lynn R. Close, Angeline.
Preferred Shelf Number ONLINE
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Sports sponsorship and marketing communications : a European perspective

2026-06-02T16:45:46Z

Author Lagae, Wim.
Preferred Shelf Number GV716 .L3413 2005
Format: Books
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Sport and the media : managing the nexus

2026-06-02T16:45:46Z

Author Sherwood, Merryn, author. Kerr, Anthony, author. Thompson, Ashleigh-Jane, author. Nicholson, Matthew, author.
Preferred Shelf Number GV742
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003361732 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Business Analytical Capabilities and Artificial Intelligence-Enabled Analytics: Applications and Challenges in the Digital Era, Volume 1

2026-06-02T16:45:46Z

Author Musleh Al-Sartawi, Abdalmuttaleb M. A. editor. Aydiner, Arafat Salih. editor. (orcid)0000-0002-1133-5995 Kanan, Mohammad. editor. (orcid)0000-0003-0526-0015 SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-56015-6
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Business Analytical Capabilities and Artificial Intelligence-enabled Analytics: Applications and Challenges in the Digital Era, Volume 2

2026-06-02T16:45:46Z

Author Musleh Al-Sartawi, Abdalmuttaleb M. A. editor. Aydiner, Arafat Salih. editor. (orcid)0000-0002-1133-5995 Kanan, Mohammad. editor. (orcid)0000-0003-0526-0015 SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-57242-5
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Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part I

2026-06-02T16:45:46Z

Author Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-23950-2
Format: Electronic Resources
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Marketing analysis in sport business : global perspectives

2026-06-02T16:45:46Z

Author Byon, Kevin K., editor. Yim, Brian H., editor. Zhang, James J., editor.
Preferred Shelf Number GV716
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003302476 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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SPORTS SPONSORSHIP AND BRANDING global perspectives and emerging trends.

2026-06-02T16:45:46Z

Author Leng, Ho Keat, 1971- editor. Zhang, James J., editor.
Preferred Shelf Number GV716
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003458890 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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The Routledge Handbook of Digital Sport Management.

2026-06-02T16:45:46Z

Author Naraine, Michael L., 1987- Hayduk, Ted. Doyle, Jason P.
Preferred Shelf Number GV713 .R658 2023
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003088899 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Dermatology in Public Health Environments A Comprehensive Textbook

2026-06-02T16:45:46Z

Author Rangel Bonamigo, Renan. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-13505-7
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Producing graphic media for sports : new horizons and possibilities for the motion media specialist

2026-06-02T16:45:46Z

Author Zaffuto, John Stephen, 1968- author.
Preferred Shelf Number GV742
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003261568 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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SPORT AND SOCIAL MEDIA IN BUSINESS AND SOCIETY

2026-06-02T16:45:46Z

Author Abeza, Gashaw, author. King-White, Ryan, 1979- author.
Preferred Shelf Number GV568.3
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003358398 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Advanced Hybrid Information Processing 6th EAI International Conference, ADHIP 2022, Changsha, China, September 29-30, 2022, Proceedings, Part II

2026-06-02T16:45:46Z

Author Fu, Weina. editor. Yun, Lin. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-3-031-28867-8
Format: Electronic Resources
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Proceedings of the 4th International Conference on Big Data Analytics for Cyber-Physical System in Smart City - Volume 2 BDCPS 2022, December 16-17, 2022, Bangkok, Thailand

2026-06-02T16:45:46Z

Author Atiquzzaman, Mohammed. editor. Yen, Neil Yuwen. editor. Xu, Zheng. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-981-99-1157-8
Format: Electronic Resources
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INTERNATIONAL SPORT BUSINESS current issues, future directions.

2026-06-02T16:45:46Z

Author Westerbeek, Hans, author. Karg, Adam, author.
Preferred Shelf Number GV716
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780429316043 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Advanced theory and practice in sport marketing.

2026-06-02T16:45:46Z

Author Schwarz, Eric C., author. Brannigan, Kyle J., author. Cattani, Kevin P., author. Hunter, Jason D., author. Schwarz, Eric C. Advanced theory and practice in sport marketing. Third edition.
Preferred Shelf Number GV716
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003230717 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Sport consumer behaviour : marketing strategies

2026-06-02T16:45:46Z

Author Funk, Daniel C. (Daniel Carl), 1964- author. Alexandris, Kostas, author. McDonald, Heath, author.
Preferred Shelf Number GV716
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003092537 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Sport marketing in a global environment : strategic perspectives

2026-06-02T16:45:46Z

Author Crabtree, Ruth M., editor. Zhang, James J., editor.
Preferred Shelf Number GV716 .S6353 2022 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003270041 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Strategic sport communication traditional and transmedia strategies for a global sports market

2026-06-02T16:45:46Z

Author Coombs, W. Timothy, author. Harker, Jennifer L., author.
Preferred Shelf Number GV567.5
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003031161 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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WINNING WITH DATA IN THE BUSINESS OF SPORTS;CRM AND ANALYTICS

2026-06-02T16:45:46Z

Author Green, Fiona.
Preferred Shelf Number GV716
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003104568 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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International sport business management issues and new ideas

2026-06-02T16:45:46Z

Author Zhang, James J., editor. Pitts, Brenda G., editor.
Preferred Shelf Number GV713
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003155874 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Digital sport marketing : concepts, cases and conversations

2026-06-02T16:45:46Z

Author Seymour, Alan, 1949- author. Blakey, Paul, 1969- author.
Preferred Shelf Number GV716 .S397 2021 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781315204079 https://www.taylorfrancis.com/books/9781315204079 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Spor muhasebesi

2026-06-02T16:45:46Z

Author Doğu, Gözde Algün Yaman Yılmaz, Ceren.
Preferred Shelf Number GV716 D64 2021
Format: Books
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Stakeholder analysis and sport organisations

2026-06-02T16:45:46Z

Author Strittmatter, Anna-Maria, editor. Fahlén, Josef, editor. Houlihan, Barrie, editor.
Preferred Shelf Number GV713
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9781003111917 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Statistical modelling and sports business analytics

2026-06-02T16:45:46Z

Author Ratten, Vanessa, editor. Hayduk, Ted, editor.
Preferred Shelf Number GV716 .S7185 2020 EB
Electronic Access Taylor & Francis https://www.taylorfrancis.com/books/9780367854454 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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Sports dentistry : principles and practice

2026-06-02T16:45:46Z

Author Fine, Peter D., 1951- editor. Louca, Chris, 1962- editor. Leung, Albert, 1963- editor.
Preferred Shelf Number RK56 .S66 2019
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119332619
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Market research methods in the sports industry

2026-06-02T16:45:46Z

Author ¿̐ưSeri¿̐ưc, Neven, author. Ljubica, Jasenko, author.
Preferred Shelf Number ONLINE
Electronic Access https://www.emerald.com/insight/publication/doi/10.1108/9781787541917
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The big book of dashboards : visualizing your data using real-world business scenarios

2026-06-02T16:45:46Z

Author Wexler, Steve, 1958- author. Shaffer, Jeffrey, 1972- author. Cotgreave, Andy, 1972- author.
Preferred Shelf Number HD30.213 .W43 2017 EB
Electronic Access https://onlinelibrary.wiley.com/doi/book/10.1002/9781119283089
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Sport and the media : managing the nexus

2026-06-02T16:45:46Z

Author Nicholson, Matthew. Kerr, Anthony. Sherwood, Merryn.
Preferred Shelf Number GV742 N54 2015
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Ubiquitous Computing Application and Wireless Sensor UCAWSN-14

2026-06-02T16:45:46Z

Author Park, James J. (Jong Hyuk). editor. Pan, Yi. editor. Chao, Han-Chieh. editor. Yi, Gangman. editor. SpringerLink (Online service)
Preferred Shelf Number ONLINE
Electronic Access https://doi.org/10.1007/978-94-017-9618-7
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Sport marketing

2026-06-02T16:45:46Z

Author Mullin, Bernard James. Hardy, Stephen, 1948- Sutton, William Anthony, 1951-
Preferred Shelf Number GV716 M85 2014
Format: Books
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Advanced theory and practice in sport marketing

2026-06-02T16:45:46Z

Author Schwarz, Eric C. Hunter, Jason D. LaFleur, Alan.
Preferred Shelf Number ONLINE
Electronic Access Click here to view
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Beating childhood obesity now! : a simple solution for parents and educators

2026-06-02T16:45:46Z

Author Osbourne, Rick.
Preferred Shelf Number WD 210 O812 2013 V.1
Format: Books
Availability Health Sciences Library~1

Olympic marketing

2026-06-02T16:45:46Z

Author Ferrand, Alain, 1952- Chappelet, J.-L. (Jean-Loup) Séguin, Benoit, 1966-
Preferred Shelf Number ONLINE
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Global sport marketing contemporary issues and practice

2026-06-02T16:45:46Z

Author Desbordes, Michel. Richelieu, André.
Preferred Shelf Number ONLINE
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Sport facility operations management

2026-06-02T16:45:46Z

Author Schwarz, Eric C. Hall, Stacey A. Shibli, Simon.
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Türk sporu sponsoruyla buluşuyor 28-29 Mayıs 2008 Grand Cevahir Hotel İstanbul

2026-06-02T16:45:46Z

Author Uluslararası Sporda Pazarlama ve Sponsorluk Kongresi (2. : 2008: İstanbul) Burhan, Sabri. Konuksever, Fatih.
Preferred Shelf Number GV716 .U48 2008
Format: Books
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Sport marketing

2026-06-02T16:45:46Z

Author Mullin, Bernard James. Hardy, Stephen, 1948- Sutton, William Anthony, 1951-
Preferred Shelf Number GV716 .M85 2007
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Türk sporu sponsoruyla buluşuyor 4-5 Aralık 2006 Hilton Convention Center İstanbul

2026-06-02T16:45:46Z

Author Uluslararası Sporda Pazarlama ve Sponsorluk Kongresi ( 2006: İstanbul) Burhan, Sabri. Konuksever, Fatih.
Preferred Shelf Number GV716 .U49 2006
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Marketing of Olympic sport organisations

2026-06-02T16:45:46Z

Author Ferrand, Alain. Torrigiani, Luiggino, ort. yaz.
Preferred Shelf Number GV 716 .F47 2005
Format: Books
Availability Beytepe Library~1 Health Sciences Library~1

Sporda sponsorluk : Kavram, kapsam ve bir araştırma

2026-06-02T16:45:46Z

Author Soyer, Fikret.
Preferred Shelf Number GV 716 S12 2003
Format: Books
Availability Beytepe Library~2

Beden eğitimi ve sporda sponsorluk

2026-06-02T16:45:46Z

Author Şahin Murat H. Koç, Selahattin, ort. yaz. Yılgın, Ahmet, ort. yaz.
Preferred Shelf Number GV 716 S528 2003
Format: Books
Availability Beytepe Library~1

Sport & event marketing

2026-06-02T16:45:46Z

Author Pope, Nigel. Turco, Douglas M.
Preferred Shelf Number GV716 .P66 2001
Format: Books
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Sport marketing

2026-06-02T16:45:46Z

Author Mullin, Bernard James. Hardy, Stephen. Sutton, William Anthony.
Preferred Shelf Number GV716 .M85 1993
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They said it couldn't be done

2026-06-02T16:45:46Z

Author Dockery, Wallene T. Williford, Steve ort. yaz.
Preferred Shelf Number GV 571 D637 1987 1.K
Format: Books
Availability Health Sciences Library~1