Search Results for SpringerLink (Online service) - Narrowed by: English - Electronic Library - 2009 - Marketing. SirsiDynix Enterprise https://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dSpringerLink$002b$002528Online$002bservice$002529$0026qf$003dLANGUAGE$002509Language$002509ENG$002509English$0026qf$003dLOCATION$002509Shelf$002bLocation$0025091$00253AELEKKUTUPH$002509Electronic$002bLibrary$0026qf$003dPUBDATE$002509Publication$002bDate$0025092009$0025092009$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ic$003dtrue$0026te$003dILS$0026ps$003d300?dt=list 2024-07-12T22:34:07Z Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings ent://SD_ILS/0/SD_ILS:201244 2024-07-12T22:34:07Z 2024-07-12T22:34:07Z Author&#160;W&uuml;bben, Markus. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-8121-9">http://dx.doi.org/10.1007/978-3-8349-8121-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance ent://SD_ILS/0/SD_ILS:201485 2024-07-12T22:34:07Z 2024-07-12T22:34:07Z Author&#160;Hillmer, Ute. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-8375-6">http://dx.doi.org/10.1007/978-3-8349-8375-6</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research ent://SD_ILS/0/SD_ILS:201486 2024-07-12T22:34:07Z 2024-07-12T22:34:07Z Author&#160;Pirker, Clemens. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-8376-3">http://dx.doi.org/10.1007/978-3-8349-8376-3</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Ripple Effect How Empowered Involvement Drives Word of Mouth ent://SD_ILS/0/SD_ILS:201482 2024-07-12T22:34:07Z 2024-07-12T22:34:07Z Author&#160;Oetting, Martin. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-8372-5">http://dx.doi.org/10.1007/978-3-8349-8372-5</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services ent://SD_ILS/0/SD_ILS:201487 2024-07-12T22:34:07Z 2024-07-12T22:34:07Z Author&#160;Schumann, Jan H. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-8379-4">http://dx.doi.org/10.1007/978-3-8349-8379-4</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Value Creation of Firm-Established Brand Communities ent://SD_ILS/0/SD_ILS:201558 2024-07-12T22:34:07Z 2024-07-12T22:34:07Z Author&#160;Wiegandt, Philipp. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-8460-9">http://dx.doi.org/10.1007/978-3-8349-8460-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities ent://SD_ILS/0/SD_ILS:202409 2024-07-12T22:34:07Z 2024-07-12T22:34:07Z Author&#160;Wiedenfels, Gunnar. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-9495-0">http://dx.doi.org/10.1007/978-3-8349-9495-0</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Business Statistics for Competitive Advantage with Excel 2007 Basics, Model Building, and Cases ent://SD_ILS/0/SD_ILS:167166 2024-07-12T22:34:07Z 2024-07-12T22:34:07Z Author&#160;Fraser, Cynthia. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-0-387-74403-2">http://dx.doi.org/10.1007/978-0-387-74403-2</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> A Comprehensive Guide to Factorial Two-Level Experimentation ent://SD_ILS/0/SD_ILS:167926 2024-07-12T22:34:07Z 2024-07-12T22:34:07Z Author&#160;Mee, Robert. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/b105081">http://dx.doi.org/10.1007/b105081</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Information Technology and Product Development ent://SD_ILS/0/SD_ILS:172144 2024-07-12T22:34:07Z 2024-07-12T22:34:07Z Author&#160;Nambisan, Satish. editor.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-1-4419-1081-3">http://dx.doi.org/10.1007/978-1-4419-1081-3</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> The Relationship Marketer Rethinking Strategic Relationship Marketing ent://SD_ILS/0/SD_ILS:190566 2024-07-12T22:34:07Z 2024-07-12T22:34:07Z Author&#160;Hougaard, S&oslash;ren. author.&#160;Bjerre, Mogens. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-642-03243-1">http://dx.doi.org/10.1007/978-3-642-03243-1</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Excellence in Sales Optimising Customer and Sales Management ent://SD_ILS/0/SD_ILS:201853 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Management Text and Cases ent://SD_ILS/0/SD_ILS:201444 2024-07-12T22:34:07Z 2024-07-12T22:34:07Z Author&#160;Morschett, Dirk. author.&#160;Schramm-Klein, Hanna. author.&#160;Zentes, Joachim. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-8332-9">http://dx.doi.org/10.1007/978-3-8349-8332-9</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> European Retail Research ent://SD_ILS/0/SD_ILS:201324 2024-07-12T22:34:07Z 2024-07-12T22:34:07Z Author&#160;Morschett, Dirk. editor.&#160;Rudolph, Thomas. editor.&#160;Schnedlitz, Peter. editor.&#160;Schramm-Klein, Hanna. editor.&#160;Swoboda, Bernhard. editor.<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-3-8349-8203-2">http://dx.doi.org/10.1007/978-3-8349-8203-2</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Functional Data Analysis with R and MATLAB ent://SD_ILS/0/SD_ILS:168097 2024-07-12T22:34:07Z 2024-07-12T22:34:07Z Author&#160;Ramsay, James. author.&#160;Hooker, Giles. author.&#160;Graves, Spencer. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-0-387-98185-7">http://dx.doi.org/10.1007/978-0-387-98185-7</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Building Routes to Customers Proven Strategies for Profitable Growth ent://SD_ILS/0/SD_ILS:167705 2024-07-12T22:34:07Z 2024-07-12T22:34:07Z Author&#160;Leboyer, Antoine. author.&#160;Malraison, Jean-Claude. author.&#160;Raulerson, Peter. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-0-387-79951-3">http://dx.doi.org/10.1007/978-0-387-79951-3</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/> Introductory Time Series with R ent://SD_ILS/0/SD_ILS:167898 2024-07-12T22:34:07Z 2024-07-12T22:34:07Z Author&#160;Metcalfe, Andrew V. author.&#160;Cowpertwait, Paul S.P. author.&#160;SpringerLink (Online service)<br/>Preferred Shelf Number&#160;ONLINE<br/>Electronic Access&#160;<a href="http://dx.doi.org/10.1007/978-0-387-88698-5">http://dx.doi.org/10.1007/978-0-387-88698-5</a><br/>Format:&#160;Electronic Resources<br/>Availability&#160;Online Library~1<br/>