Search Results for Value - Narrowed by: Marketing.SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/en_US/default/default/qu$003dValue$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300?2026-01-21T22:46:44ZMARKETING TO THE POOR creating value.ent://SD_ILS/0/SD_ILS:5608312026-01-21T22:46:44Z2026-01-21T22:46:44ZAuthor Singh, Ramendra. Wani, Tahir Ahmad.<br/>Preferred Shelf Number HF5415<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003311560">https://www.taylorfrancis.com/books/9781003311560</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Value Creation of Firm-Established Brand Communitiesent://SD_ILS/0/SD_ILS:2015582026-01-21T22:46:44Z2026-01-21T22:46:44ZAuthor Wiegandt, Philipp. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8460-9">http://dx.doi.org/10.1007/978-3-8349-8460-9</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Marketing and the customer value chain : integrating marketing and supply chain managementent://SD_ILS/0/SD_ILS:5787692026-01-21T22:46:44Z2026-01-21T22:46:44ZAuthor Fotiadis, Thomas, author. Folinas, Dimitris, 1970- author. Vasileiou, Konstantinos (Author of Marketing and the customer value chain), author. Konstantoglou, Aggeliki, author.<br/>Preferred Shelf Number HD38.5<br/>Electronic Access Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429684883">https://www.taylorfrancis.com/books/9780429684883</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Smash : using market shaping to design new strategies for innovation, value creation, and growthent://SD_ILS/0/SD_ILS:4219132026-01-21T22:46:44Z2026-01-21T22:46:44ZAuthor Nenonen, Suvi, author. Storbacka, Kaj, author.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787437975">https://www.emerald.com/insight/publication/doi/10.1108/9781787437975</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Handbook of Social Media Management Value Chain and Business Models in Changing Media Marketsent://SD_ILS/0/SD_ILS:3332112026-01-21T22:46:44Z2026-01-21T22:46:44ZAuthor Friedrichsen, Mike. editor. Mühl-Benninghaus, Wolfgang. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE(333211.1)<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-642-28897-5">http://dx.doi.org/10.1007/978-3-642-28897-5</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The 4A's of marketing creating value for customers, companies and societyent://SD_ILS/0/SD_ILS:2621392026-01-21T22:46:44Z2026-01-21T22:46:44ZAuthor Sheth, Jagdish N. Sisodia, Rajendra.<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://www.tandfebooks.com/isbn/9780203802168">Click here to view</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Modelling Value Selected Papers of the 1st International Conference on Value Chain Managementent://SD_ILS/0/SD_ILS:1985112026-01-21T22:46:44Z2026-01-21T22:46:44ZAuthor Jodlbauer, Herbert. editor. Olhager, Jan. editor. Schonberger, Richard J. editor. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-7908-2747-7">http://dx.doi.org/10.1007/978-3-7908-2747-7</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Service Experience Value Eine empirische Analyse am Beispiel von Flugdienstleistungenent://SD_ILS/0/SD_ILS:2011162026-01-21T22:46:44Z2026-01-21T22:46:44ZAuthor Wittko, Ole. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-7179-1">http://dx.doi.org/10.1007/978-3-8349-7179-1</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Kundenwertorientiertes Marketing Value for the Customer und Value of the Customer im Wirkungsverbund am Beispiel des Preissystems der Deutschen Bahn AGent://SD_ILS/0/SD_ILS:2009902026-01-21T22:46:44Z2026-01-21T22:46:44ZAuthor Seeringer, Christian. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-6953-8">http://dx.doi.org/10.1007/978-3-8349-6953-8</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Consumer Value im Category Management-Modell nach ECR Kritische Diskussion und empirische Evaluierungent://SD_ILS/0/SD_ILS:2013422026-01-21T22:46:44Z2026-01-21T22:46:44ZAuthor Holweg, Christina. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8349-8222-3">http://dx.doi.org/10.1007/978-3-8349-8222-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Global RFID The Value of the EPCglobal Network for Supply Chain Managementent://SD_ILS/0/SD_ILS:1842892026-01-21T22:46:44Z2026-01-21T22:46:44ZAuthor Schuster, Edmund W. author. Brock, David L. author. Allen, Stuart J. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-540-35655-4">http://dx.doi.org/10.1007/978-3-540-35655-4</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Key Account Management in Business-to-Business Markets An Assessment of Its Economic Valueent://SD_ILS/0/SD_ILS:2034212026-01-21T22:46:44Z2026-01-21T22:46:44ZAuthor Wengler, Stefan. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="http://dx.doi.org/10.1007/978-3-8350-9355-3">http://dx.doi.org/10.1007/978-3-8350-9355-3</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The customer excellence enterprise : a playbook for creating customers for lifeent://SD_ILS/0/SD_ILS:5999202026-01-21T22:46:44Z2026-01-21T22:46:44ZAuthor Simmons, Wayne (Customer experience expert), author. DeWitt, Tom (Director), author.<br/>Preferred Shelf Number HF5415.5 .S559 2024<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308408">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308408</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>No small change : why financial services needs a new kind of marketingent://SD_ILS/0/SD_ILS:5942652026-01-21T22:46:44Z2026-01-21T22:46:44ZAuthor Camp, Lucian, 1953- author. Thomson, Anthony, 1954- author.<br/>Preferred Shelf Number HG173 .C2675 2018<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119473961">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119473961</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>Small money big impact : fighting poverty with microfinanceent://SD_ILS/0/SD_ILS:5933452026-01-21T22:46:44Z2026-01-21T22:46:44ZAuthor Fanconi, Peter, author. Scheurle, Patrick, author.<br/>Preferred Shelf Number HG178.3<br/>Electronic Access <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119351481">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119351481</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>The Perception of Quality Mapping Product and Service Quality to Consumer Perceptionsent://SD_ILS/0/SD_ILS:5295912026-01-21T22:46:44Z2026-01-21T22:46:44ZAuthor Kenyon, George N. author. Sen, Kabir C. author. SpringerLink (Online service)<br/>Preferred Shelf Number ONLINE<br/>Electronic Access <a href="https://doi.org/10.1007/978-1-4471-6627-6">https://doi.org/10.1007/978-1-4471-6627-6</a><br/>Format: Electronic Resources<br/>Availability Online Library~1<br/>