Arama Sonuçları Advertising -- Research.SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/tr_TR/default_tr/default_tr/qu$003dAdvertising$002b--$002bResearch.$0026ps$003d300?2025-03-14T09:55:25ZJournal of advertising research.ent://SD_ILS/0/SD_ILS:2269952025-03-14T09:55:25Z2025-03-14T09:55:25ZYer Numarası ALFABETİK V.16 1976<br/>Format: Devam Eden Süreli Yayınlar Diğer<br/>Durum Beytepe Kütüphanesi~6 ~0<br/>Handbook of research on narrative advertisingent://SD_ILS/0/SD_ILS:4822942025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Yilmaz, Recep, editor. IGI Global, publisher.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Handbook of International Advertising Researchent://SD_ILS/0/SD_ILS:3415212025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Cheng, Hong, 1958- editor.<br/>Yer Numarası ONLINE(341521.1)<br/>Elektronik Erişim Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917">http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118378465">http://dx.doi.org/10.1002/9781118378465</a>
MyiLibrary <a href="http://www.myilibrary.com?id=571602">http://www.myilibrary.com?id=571602</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>How advertising works the role of researchent://SD_ILS/0/SD_ILS:3684802025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Jones, John Philip.<br/>Yer Numarası ONLINE(368480.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/how-advertising-works">http://sk.sagepub.com/books/how-advertising-works</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising in new formats and media : current research and implications for marketersent://SD_ILS/0/SD_ILS:4218032025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Pelsmacker, Patrick de, 1957- editor.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781785603129">https://www.emerald.com/insight/publication/doi/10.1108/9781785603129</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:3644192025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Katz, Helen E., author.<br/>Yer Numarası HF5826.5 K38 2014<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Advances in Advertising Research (Vol. IV) The Changing Roles of Advertisingent://SD_ILS/0/SD_ILS:3352822025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE(335282.1)<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-658-02365-2">http://dx.doi.org/10.1007/978-3-658-02365-2</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advances in Advertising Research (Vol. III) Current Insights and Future Trendsent://SD_ILS/0/SD_ILS:2003022025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-4291-3">http://dx.doi.org/10.1007/978-3-8349-4291-3</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Online consumer behavior theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:2617502025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Close, Angeline.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203123911">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practiceent://SD_ILS/0/SD_ILS:2009212025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-6854-8">http://dx.doi.org/10.1007/978-3-8349-6854-8</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Freud on Madison Avenue motivation research and subliminal advertising in Americaent://SD_ILS/0/SD_ILS:2465232025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Samuel, Lawrence R. Project Muse.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://muse.jhu.edu/books/9780812204872/">Full text available: </a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advances in Advertising Research (Vol. 1) Cutting Edge International Researchent://SD_ILS/0/SD_ILS:2003552025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Terlutter, Ralf. editor. Diehl, Sandra. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-6006-1">http://dx.doi.org/10.1007/978-3-8349-6006-1</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The media handbook a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:2649372025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Katz, Helen E.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203864555">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Human Interface and the Management of Information Thematic Area, HIMI 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part Ient://SD_ILS/0/SD_ILS:5210342025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Mori, Hirohiko. editor. Asahi, Yumi. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-35132-7">https://doi.org/10.1007/978-3-031-35132-7</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part Ient://SD_ILS/0/SD_ILS:5211042025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-35969-9">https://doi.org/10.1007/978-3-031-35969-9</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part IIent://SD_ILS/0/SD_ILS:5211052025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-36049-7">https://doi.org/10.1007/978-3-031-36049-7</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>101 derste reklamcılık : reklamcılık hakkında bilmeniz gereken her şeyent://SD_ILS/0/SD_ILS:5235752025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Arrington, Tracy Frederick, Matthew Şen, Nilüfer, çeviren.<br/>Yer Numarası HF5814 A7719 2023<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Advances in Design, Music and Arts II 8th International Meeting of Research in Music, Arts and Design, EIMAD 2022, July 7-9, 2022ent://SD_ILS/0/SD_ILS:5283702025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Raposo, Daniel. editor. Neves, João. editor. Silva, Ricardo. editor. Correia Castilho, Luísa. editor. Dias, Rui. editor. (orcid)0000-0001-8493-7121<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-09659-4">https://doi.org/10.1007/978-3-031-09659-4</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Manual of Romance Languages in the Mediaent://SD_ILS/0/SD_ILS:5315252025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Bedijs, Kristina, editor. Maaß, Christiane, editor.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1515/9783110314755">https://doi.org/10.1515/9783110314755</a>
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Cover <a href="https://www.degruyter.com/cover/covers/9783110314755.jpg">https://www.degruyter.com/cover/covers/9783110314755.jpg</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Semiotics Unfolding : Proceedings of the Second Congress of the International Association for Semiotic Studies Vienna, July 1979ent://SD_ILS/0/SD_ILS:5326212025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Abas, Lutfi, contributor. Aksoy, Özgönül, contributor. Alliney, Stefano, contributor. Amir, Chaya, contributor. Amsenga, B., contributor.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1515/9783110869897">https://doi.org/10.1515/9783110869897</a>
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Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110869897/original">https://www.degruyter.com/document/cover/isbn/9783110869897/original</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Ratings analysis : audience measurement and analyticsent://SD_ILS/0/SD_ILS:3637412025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Webster, James G. Phalen, Patricia F. Lichty, Lawrence Wilson.<br/>Yer Numarası HE8700.65 W42 2014<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Identification and management of distributed data NGN, content-centric networks, and the webent://SD_ILS/0/SD_ILS:2880952025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Bartolomeo, Giovanni, 1977-<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://marc.crcnetbase.com/isbn/9781439879085">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Marketing and Semiotics : New Directions in the Study of Signs for Saleent://SD_ILS/0/SD_ILS:5337502025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Assael, Henry, contributor. Belk, Russell W., contributor. Bouissac, Paul, contributor. Broms, Henri, contributor. Camargo, Eduardo G., contributor.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1515/9783110853254">https://doi.org/10.1515/9783110853254</a>
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Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110853254/original">https://www.degruyter.com/document/cover/isbn/9783110853254/original</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Çocuklara yönelik programlar ve bu programlarda yayımlanan reklamların içerik analizi araştırmasıent://SD_ILS/0/SD_ILS:1399192025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Şentürk, Murat. Turgut, Mustafa. Kenan, Seyfi.<br/>Yer Numarası HQ784.T4 C63 2009<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Multimodal Metaphorent://SD_ILS/0/SD_ILS:5327682025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Caballero, Rosario, contributor. Cienki, Alan, contributor. Eerden, Bart, contributor. Eggertsson, Gunnar Theodór, contributor. Forceville, Charles J., editor.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1515/9783110215366">https://doi.org/10.1515/9783110215366</a>
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Cover <a href="https://www.degruyter.com/document/cover/isbn/9783110215366/original">https://www.degruyter.com/document/cover/isbn/9783110215366/original</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Reklam iletişimi : İnternet ve gazte reklamlarının etkilerine yönelik bir araştırmaent://SD_ILS/0/SD_ILS:1150942025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Karaçor, Süleyman.<br/>Yer Numarası HF5821 .K373 2007<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Essentials of health care marketingent://SD_ILS/0/SD_ILS:1103332025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Berkowitz, Eric N.<br/>Yer Numarası W 74.1 B513 2006<br/>Format: Kitap<br/>Durum Sağlık Bilimleri Kütüphanesi~1<br/>Reklamın marka değerine etkisient://SD_ILS/0/SD_ILS:1035592025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Franzen, Giep. Goessens, Cindy, ort. yaz. Yalım, Fevzi, çev.<br/>Yer Numarası HF 5814 .F7319 2002<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~2<br/>What is brand equity, anyway? : selected papers on brands and advertisingent://SD_ILS/0/SD_ILS:1060742025-03-14T09:55:25Z2025-03-14T09:55:25ZYazar Feldwick, Paul.<br/>Yer Numarası HD 69.B7 F45 2002<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>