Arama Sonuçları Advertising.SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/tr_TR/default_tr/default_tr/qu$003dAdvertising.$0026ic$003dtrue$0026ps$003d300$0026isd$003dtrue?2026-01-24T15:09:32ZAdvertisingent://SD_ILS/0/SD_ILS:1341892026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar MacRury, Iain.<br/>Yer Numarası HF5823 .M132 2009<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Advertisingent://SD_ILS/0/SD_ILS:112662026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Mandell, Maurice I.<br/>Yer Numarası HF 5823 M219 1974<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Advertisingent://SD_ILS/0/SD_ILS:112622026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Longman, Kenneth A. Massey, William F. ed.<br/>Yer Numarası HF 5821 L6 1971<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Advertising theoryent://SD_ILS/0/SD_ILS:2599642026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Rodgers, Shelly. Thorson, Esther.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203149546">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising disabilityent://SD_ILS/0/SD_ILS:5570722026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Houston, Ella, author.<br/>Yer Numarası HV1568<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003433415">https://www.taylorfrancis.com/books/9781003433415</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Pervasive Advertisingent://SD_ILS/0/SD_ILS:1684932026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Müller, Jörg. editor. Alt, Florian. editor. Michelis, Daniel. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-0-85729-352-7">http://dx.doi.org/10.1007/978-0-85729-352-7</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Digital advertising evolutionent://SD_ILS/0/SD_ILS:5634752026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar MacRury, Iain, editor. Manika, Danae, editor.<br/>Yer Numarası HF6146 .I58<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003168485">https://www.taylorfrancis.com/books/9781003168485</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:978182026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Wells, William. Burnett, John, ort. yaz. Moriarty, Sandra E., ort. yaz.<br/>Yer Numarası HF 5823 W455 2003<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Strategic advertising managementent://SD_ILS/0/SD_ILS:767512026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Percy, Larry. Rossiter, John R., ort.yaz. Elliott, Richard H., ort. yaz.<br/>Yer Numarası HF 5438.5 P475 2001<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Advertising now. printent://SD_ILS/0/SD_ILS:1076762026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Wiedermann, Julius, ed.<br/>Yer Numarası HF5823 .A453<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>HTML5 Advertisingent://SD_ILS/0/SD_ILS:3306152026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Percival, John. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE(330615.1)<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-1-4302-4603-9">http://dx.doi.org/10.1007/978-1-4302-4603-9</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Professional advertising photographyent://SD_ILS/0/SD_ILS:598252026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Saunders, Dave.<br/>Yer Numarası TR 690.4 S87 1988<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Tested advertising methodsent://SD_ILS/0/SD_ILS:112652026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Caples, John.<br/>Yer Numarası HF 5823 C18 1961<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Journal of advertising research.ent://SD_ILS/0/SD_ILS:2269952026-01-24T15:09:32Z2026-01-24T15:09:32ZYer Numarası ALFABETİK V.16 1976<br/>Format: Devam Eden Süreli Yayınlar Diğer<br/>Durum Beytepe Kütüphanesi~6 ~0<br/>Gebrauchsgraphik. International advertising art.ent://SD_ILS/0/SD_ILS:2292742026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Bund Deutscher Gebrauchsgraphiker.<br/>Format: Devam Eden Süreli Yayınlar Diğer<br/>Durum ~0<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:3679552026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Sheehan, Kim.<br/>Yer Numarası ONLINE(367955.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/controversies-in-contemporary-advertising">http://sk.sagepub.com/books/controversies-in-contemporary-advertising</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Streetfighting : low-cost advertisingent://SD_ILS/0/SD_ILS:697922026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Slutsky, Jeff. Woodruff, W., ort. yaz.<br/>Yer Numarası HF 5823 S614 1984<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Absolute essentials of advertisingent://SD_ILS/0/SD_ILS:5529112026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Turnbull, Sarah, Dr., author.<br/>Yer Numarası HF5823 .T87 2022<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003175551">https://www.taylorfrancis.com/books/9781003175551</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:2489872026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Drewniany, Bonnie L. Jewler, A. Jerome.<br/>Yer Numarası HF5825 J46 2013<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Advertising design and typographyent://SD_ILS/0/SD_ILS:1345552026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar White, Alex W.<br/>Yer Numarası NC997 .W493 2007<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~2<br/>Advertising a cultural economyent://SD_ILS/0/SD_ILS:3676692026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar McFall, Elizabeth Rose.<br/>Yer Numarası ONLINE(367669.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/advertising">http://sk.sagepub.com/books/advertising</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Handbook of advertising managementent://SD_ILS/0/SD_ILS:173222026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Barton, Roger, 1903-<br/>Yer Numarası HF 5823 B314 1970<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:2628532026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Fennis, Bob Michaël, 1968- Stroebe, Wolfgang.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203853238">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising in the marketplaceent://SD_ILS/0/SD_ILS:112642026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Burke, John D., 1917- Grolier Business Library :<br/>Yer Numarası HF 5823 B855 1980 20 VILT<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Europe's best advertisingent://SD_ILS/0/SD_ILS:2798672026-01-24T15:09:32Z2026-01-24T15:09:32ZYer Numarası ONLINE<br/>Elektronik Erişim EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=464844">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=464844</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Local/global Shakespeare and advertisingent://SD_ILS/0/SD_ILS:5578242026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Minier, Márta, editor. Montironi, Maria Elisa, editor. Paravano, Cristina, editor.<br/>Yer Numarası PR3069 .A33<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003273271">https://www.taylorfrancis.com/books/9781003273271</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Political advertising in the United Statesent://SD_ILS/0/SD_ILS:5557892026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Fowler, Erika Franklin, author. Franz, Michael M., 1976- author. Ridout, Travis N., 1974- author.<br/>Yer Numarası JF2112 .A4<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003165712">https://www.taylorfrancis.com/books/9781003165712</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Innovation in branding and advertising communicationent://SD_ILS/0/SD_ILS:5623672026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Mas Manchón, Lluís, editor.<br/>Yer Numarası HF5415.123 .I56 2021<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003009276">https://www.taylorfrancis.com/books/9781003009276</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Information asymmetry in online advertisingent://SD_ILS/0/SD_ILS:5692502026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Wiktor, Jan W., author. Sanak-Kosmowska, Katarzyna, 1984- author.<br/>Yer Numarası HF6146 .I58<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003134121">https://www.taylorfrancis.com/books/9781003134121</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Translating promotional and advertising textsent://SD_ILS/0/SD_ILS:5818372026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Torresi, Ira, author.<br/>Yer Numarası P306.2 .T67 2021 EB<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003131595">https://www.taylorfrancis.com/books/9781003131595</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Branding diversity new advertising and cultural strategiesent://SD_ILS/0/SD_ILS:5574002026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Khamis, Susie.<br/>Yer Numarası HF5813 .U6<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429032257">https://www.taylorfrancis.com/books/9780429032257</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Creative advertising strategies on screenent://SD_ILS/0/SD_ILS:4626002026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Yurttaş, Özge Uluğ. Özkoçak, Yelda.<br/>Yer Numarası HF5825 Y87 2019<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Handbook of research on narrative advertisingent://SD_ILS/0/SD_ILS:4822942026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Yilmaz, Recep, editor. IGI Global, publisher.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9790-2</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Emotional appeals in advertising banking servicesent://SD_ILS/0/SD_ILS:4219022026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Mogaji, Emmanuel, editor.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787562998">https://www.emerald.com/insight/publication/doi/10.1108/9781787562998</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Handbook of International Advertising Researchent://SD_ILS/0/SD_ILS:3415212026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Cheng, Hong, 1958- editor.<br/>Yer Numarası ONLINE(341521.1)<br/>Elektronik Erişim Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917">http://public.eblib.com/choice/publicfullrecord.aspx?p=1602917</a>
John Wiley <a href="http://dx.doi.org/10.1002/9781118378465">http://dx.doi.org/10.1002/9781118378465</a>
MyiLibrary <a href="http://www.myilibrary.com?id=571602">http://www.myilibrary.com?id=571602</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising and public relations lawent://SD_ILS/0/SD_ILS:2665462026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Moore, Roy L. Maye, Carmen. Collins, Erik.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203845875">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The persuasive power of campaign advertisingent://SD_ILS/0/SD_ILS:2440622026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Ridout, Travis N., 1974- Franz, Michael M., 1976- Project Muse.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://muse.jhu.edu/books/9781439903346/">Full text available: </a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising a very short introductionent://SD_ILS/0/SD_ILS:2780212026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Fletcher, Winston.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324048">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=324048</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising its business, culture and careersent://SD_ILS/0/SD_ILS:2658742026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Tibbs, Andy, 1964- Beattie, Trevor.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203865958">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising in modern and postmodern timesent://SD_ILS/0/SD_ILS:3676712026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Odih, Pamela.<br/>Yer Numarası ONLINE(367671.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-in-modern-and-postmodern-times">http://sk.sagepub.com/books/advertising-in-modern-and-postmodern-times</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising cultures gender, commerce, creativityent://SD_ILS/0/SD_ILS:3676702026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Nixon, Sean, 1966-<br/>Yer Numarası ONLINE(367670.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-cultures">http://sk.sagepub.com/books/advertising-cultures</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising in tourism and leisureent://SD_ILS/0/SD_ILS:782892026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Morgan, Nigel. Pritchard, Annette, ort. yaz.<br/>Yer Numarası HF 6161.T63 M67 2001<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>The ultimate secrets of advertisingent://SD_ILS/0/SD_ILS:3697462026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Jones, John Philip.<br/>Yer Numarası ONLINE(369746.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/the-ultimate-secrets-of-advertising">http://sk.sagepub.com/books/the-ultimate-secrets-of-advertising</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>International advertising realities and mythsent://SD_ILS/0/SD_ILS:3685812026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Jones, John Philip.<br/>Yer Numarası ONLINE(368581.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/international-advertising">http://sk.sagepub.com/books/international-advertising</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising to children concepts and controversiesent://SD_ILS/0/SD_ILS:3676732026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Macklin, M. Carole. Carlson, Les.<br/>Yer Numarası ONLINE(367673.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-to-children">http://sk.sagepub.com/books/advertising-to-children</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The language of advertising : written textsent://SD_ILS/0/SD_ILS:446882026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Goddard, Angela, 1954-<br/>Yer Numarası PE 1422 G63 1998<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>My first sixty years in advertisingent://SD_ILS/0/SD_ILS:112722026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Sackheim, Maxwell, 1890-<br/>Yer Numarası HF 5861 S25 1970<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Measuring advertising readership and resultsent://SD_ILS/0/SD_ILS:112702026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Starch, Daniel, 1883-<br/>Yer Numarası HF 5827 S75 1966<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Advances in Advertising Research (Vol. III) Current Insights and Future Trendsent://SD_ILS/0/SD_ILS:2003022026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Eisend, Martin. editor. Langner, Tobias. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-4291-3">http://dx.doi.org/10.1007/978-3-8349-4291-3</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>SPORT, ADVERTISING AND GLOBAL PROMOTIONAL CULTURE identities.ent://SD_ILS/0/SD_ILS:5786122026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Jackson, Steven J., 1958- editor. Andrews, David L., 1962- editor.<br/>Yer Numarası GV706.5<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781315673929">https://www.taylorfrancis.com/books/9781315673929</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising and consumer society : a critical introductionent://SD_ILS/0/SD_ILS:5887572026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Holm, Nicholas, author.<br/>Yer Numarası HF5811<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003253037">https://www.taylorfrancis.com/books/9781003253037</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising and consumption : anthropological studies in Brazilent://SD_ILS/0/SD_ILS:5751052026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Rocha, Everardo P. Guimarães, 1951- author.<br/>Yer Numarası HF5813 .B8<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003176794">https://www.taylorfrancis.com/books/9781003176794</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Creativity and advertising affect, events and processent://SD_ILS/0/SD_ILS:3443512026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar McStay, Andrew, 1975-<br/>Yer Numarası ONLINE(344351.1)<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203492208">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Global marketing and advertising understanding cultural paradoxesent://SD_ILS/0/SD_ILS:2631832026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Mooij, Marieke K. de, 1943-<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203875100">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising organizations and publications a resource guideent://SD_ILS/0/SD_ILS:3676722026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Jones, John Philip.<br/>Yer Numarası ONLINE(367672.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/advertising-organizations-and-publications">http://sk.sagepub.com/books/advertising-organizations-and-publications</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>How advertising works the role of researchent://SD_ILS/0/SD_ILS:3684802026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Jones, John Philip.<br/>Yer Numarası ONLINE(368480.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/how-advertising-works">http://sk.sagepub.com/books/how-advertising-works</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>ROUTLEDGE COMPANION TO THE HISTORY OF ADVERTISINGent://SD_ILS/0/SD_ILS:5627122026-01-24T15:09:32Z2026-01-24T15:09:32ZYer Numarası HF5811<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003291947">https://www.taylorfrancis.com/books/9781003291947</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Brand activism : advertising and the ethics of visibilityent://SD_ILS/0/SD_ILS:5789392026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Scalvini, Marco, author.<br/>Yer Numarası HD69 .B7<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003105893">https://www.taylorfrancis.com/books/9781003105893</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Photographers at work : essential business and production skills for photographers in editorial, design, and advertisingent://SD_ILS/0/SD_ILS:3653152026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Evening, Martin, author.<br/>Yer Numarası TR154 E94 2015<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>D&AD50 : 50 years of excellence in design and advertising and the people that made it happenent://SD_ILS/0/SD_ILS:3584302026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Stanley, Rod.<br/>Yer Numarası NC997 D3 2012<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Hands-on guide to creating Flash advertising from concept to tracking--microsites, video ads, and moreent://SD_ILS/0/SD_ILS:1474902026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Fincanon, Jason.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240809496">http://www.sciencedirect.com/science/book/9780240809496</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Beyond the screen : the future of television and advertisingent://SD_ILS/0/SD_ILS:5794892026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Aycock, Frank A., author.<br/>Yer Numarası PN1992.55 .A94 2026 EB<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003625384">https://www.taylorfrancis.com/books/9781003625384</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>HOW NOT TO HATE ADVERTISING : a creative's guide to a long and (dare i say) happy career in a... remarkably silly industry.ent://SD_ILS/0/SD_ILS:5669092026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Sonderup, Nick.<br/>Yer Numarası HF5828.4<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781032615707">https://www.taylorfrancis.com/books/9781032615707</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Anthropomorphism and animism in advertising : persuasive tactics and the influence on consumer behaviorent://SD_ILS/0/SD_ILS:5640032026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Karpin??ska-Krakowiak, Ma??gorzata, author.<br/>Yer Numarası HF5415<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003657248">https://www.taylorfrancis.com/books/9781003657248</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The regulation of gender stereotypes in advertising : law and policy in Europeent://SD_ILS/0/SD_ILS:5772442026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Davies, David (Writer on law and sociology), author.<br/>Yer Numarası KJE6580<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003336037">https://www.taylorfrancis.com/books/9781003336037</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Human vs ChatGPT : language of advertising in beauty products advertisementsent://SD_ILS/0/SD_ILS:5775182026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Skubis, Ida, author. Kołodziejczyk, Dominika, author.<br/>Yer Numarası HF5828.2<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003566441">https://www.taylorfrancis.com/books/9781003566441</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Integrated advertising, promotion, and marketing : communicating in a digital worldent://SD_ILS/0/SD_ILS:5783872026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Mishra, Anubhav, author. Tata, Sai Vijay, author.<br/>Yer Numarası HF5415.12 .I5<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003458593">https://www.taylorfrancis.com/books/9781003458593</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The cult of beauty : gender discourse in Indian advertisingent://SD_ILS/0/SD_ILS:5698542026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Jethwaney, Jaishri N., author.<br/>Yer Numarası HF5813 .I4<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781032613604">https://www.taylorfrancis.com/books/9781032613604</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Crisis response advertising : insights and implications from COVID-19ent://SD_ILS/0/SD_ILS:5733882026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Hachtmann, Frauke, author.<br/>Yer Numarası HF5811 .H27 2024<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003316879">https://www.taylorfrancis.com/books/9781003316879</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Creative advertising concept and copy : a practical, multidisciplinary approachent://SD_ILS/0/SD_ILS:5501842026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Miliopoulou, Georgia-Zozeta, author.<br/>Yer Numarası HF5823<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003330721">https://www.taylorfrancis.com/books/9781003330721</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The effects of social media advertising in China : theory, practices and implicationsent://SD_ILS/0/SD_ILS:5627422026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Xuan, Changchun, 1981- author.<br/>Yer Numarası HF6146 .I58<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003310594">https://www.taylorfrancis.com/books/9781003310594</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practicesent://SD_ILS/0/SD_ILS:5627472026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Rodríguez-Rabadán Benito, María, author.<br/>Yer Numarası HF5415.1255<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003310686">https://www.taylorfrancis.com/books/9781003310686</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The Routledge companion to advertising and promotional cultureent://SD_ILS/0/SD_ILS:5682112026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar West, Emily, editor. McAllister, Matthew P., editor.<br/>Yer Numarası HF5823<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003124870">https://www.taylorfrancis.com/books/9781003124870</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Mixed media : moral distinctions in advertising, public relations, and journalisment://SD_ILS/0/SD_ILS:5849482026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Bivins, Thomas H. (Thomas Harvey), 1947- author.<br/>Yer Numarası P94<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003290674">https://www.taylorfrancis.com/books/9781003290674</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Integrated marketing communication : advertising and promotion in a digital worldent://SD_ILS/0/SD_ILS:5535042026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Juska, Jerome M., author.<br/>Yer Numarası HF6146 .I58<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780367443382">https://www.taylorfrancis.com/books/9780367443382</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Strategic creativity a business field guide to advertising, branding, and designent://SD_ILS/0/SD_ILS:5644992026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Landa, Robin, author.<br/>Yer Numarası HD53<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003230786">https://www.taylorfrancis.com/books/9781003230786</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising management in a digital environment : text and casesent://SD_ILS/0/SD_ILS:5615062026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Kelley, Larry D., 1955- author. Bartel Sheehan, Kim, 1958- author.<br/>Yer Numarası HF5823 .K34425 2022<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003107828">https://www.taylorfrancis.com/books/9781003107828</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising Design by Medium : A Visual and Verbal Approach.ent://SD_ILS/0/SD_ILS:5916082026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Blakeman, Robyn, 1958-<br/>Yer Numarası HF5823<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003255123">https://www.taylorfrancis.com/books/9781003255123</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Strategic communications in Russia : public relations and advertisingent://SD_ILS/0/SD_ILS:5517392026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Tsetsura, Katerina, editor. Kruckeberg, Dean, editor.<br/>Yer Numarası HD59.6 .R8 S74 2021<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003018926">https://www.taylorfrancis.com/books/9781003018926</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Introduction to advertising : understanding and managing the advertising processent://SD_ILS/0/SD_ILS:5565462026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Mogaji, Emmanuel, author.<br/>Yer Numarası HF5823<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003008729">https://www.taylorfrancis.com/books/9781003008729</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Computational advertising : market and technologies for internet commercial monetizationent://SD_ILS/0/SD_ILS:5574262026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Liu, Peng, author. Wang, Chao, author.<br/>Yer Numarası HF6146 .I58 L58 2020<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429262654">https://www.taylorfrancis.com/books/9780429262654</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Food advertising and childhood obesity : examining food type, brand mascot physique, health message and mediaent://SD_ILS/0/SD_ILS:5729302026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Esmaeilpour, Fariba, author. Nashtaee, Mitra Shabani, author.<br/>Yer Numarası HF5415.332 .C45<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429344435">https://www.taylorfrancis.com/books/9780429344435</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Machine-to-machine marketing (m3) via anonymous advertising apps anywhere anytime (a5)ent://SD_ILS/0/SD_ILS:5471792026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar MENA, JESUS.<br/>Yer Numarası HF6146 .I58<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429189517">https://www.taylorfrancis.com/books/9780429189517</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Communications writing and design : the integrated manual for marketing, advertising, and public relationsent://SD_ILS/0/SD_ILS:5935372026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar DiMarco, John, editor.<br/>Yer Numarası HM851<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119267485</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising in new formats and media : current research and implications for marketersent://SD_ILS/0/SD_ILS:4218032026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Pelsmacker, Patrick de, 1957- editor.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781785603129">https://www.emerald.com/insight/publication/doi/10.1108/9781785603129</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Postmodern advertising in Japan seduction, visual culture, and the Tokyo Art Directors Clubent://SD_ILS/0/SD_ILS:3244042026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Bartal, Ory. Project Muse.<br/>Yer Numarası ONLINE(324404.1)<br/>Elektronik Erişim <a href="http://muse.jhu.edu/books/9781611686555/">Full text available: </a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>A word from our sponsor admen, advertising, and the golden age of radioent://SD_ILS/0/SD_ILS:2417372026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Meyers, Cynthia B. Project Muse.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://muse.jhu.edu/books/9780823255238/">Full text available: </a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:3644192026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Katz, Helen E., author.<br/>Yer Numarası HF5826.5 K38 2014<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>The poster art, advertising, design, and collecting, 1860s/1900sent://SD_ILS/0/SD_ILS:3239472026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Iskin, Ruth. Project Muse.<br/>Yer Numarası ONLINE(323947.1)<br/>Elektronik Erişim <a href="http://muse.jhu.edu/books/9781611686173/">Full text available: </a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Literary advertising and the shaping of British romanticisment://SD_ILS/0/SD_ILS:2410832026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Mason, Nicholas, 1970- Project Muse.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://muse.jhu.edu/books/9781421410715/">Full text available: </a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Digital video recorders : DVRs changing TV and advertising foreverent://SD_ILS/0/SD_ILS:3424782026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Schaeffler, Jimmy.<br/>Yer Numarası ONLINE(342478.1)<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780080928333">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The Routledge companion to advertising and promotional cultureent://SD_ILS/0/SD_ILS:3444312026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar McAllister, Matthew P. West, Emily.<br/>Yer Numarası ONLINE(344431.1)<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203071434">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertisingent://SD_ILS/0/SD_ILS:3352722026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Klapdor, Sebastian. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE(335272.1)<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-658-01732-3">http://dx.doi.org/10.1007/978-3-658-01732-3</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advances in Advertising Research (Vol. IV) The Changing Roles of Advertisingent://SD_ILS/0/SD_ILS:3352822026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Rosengren, Sara. editor. Dahlén, Micael. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE(335282.1)<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-658-02365-2">http://dx.doi.org/10.1007/978-3-658-02365-2</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketingent://SD_ILS/0/SD_ILS:3345262026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Vecchiato, Giovanni. author. Cherubino, Patrizia. author. Trettel, Arianna. author. Babiloni, Fabio. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE(334526.1)<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-642-38064-8">http://dx.doi.org/10.1007/978-3-642-38064-8</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Targeted Advertising Technologies in the ICT Space A Use Case Driven Analysisent://SD_ILS/0/SD_ILS:3353612026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Schlee, Christian. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE(335361.1)<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8348-2396-0">http://dx.doi.org/10.1007/978-3-8348-2396-0</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaignsent://SD_ILS/0/SD_ILS:1716762026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Weller, Bart. author. Calcott, Lori. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-1-4302-4015-0">http://dx.doi.org/10.1007/978-1-4302-4015-0</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Fashioning Intellectual Property Exhibition, Advertising and the Press, 1789–1918ent://SD_ILS/0/SD_ILS:2379892026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Richardson, Megan. Thomas, Julian.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1017/CBO9781139045551">Access by subscription</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Key Enablers for User-Centric Advertising Across Next Generation Networksent://SD_ILS/0/SD_ILS:2479942026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar de Oliveira Simoes, Jose Miguel de Oliveira Simoes, Jose Miguel, ed.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1049/PBTE056E">http://dx.doi.org/10.1049/PBTE056E</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising at war business, consumers, and government in the 1940sent://SD_ILS/0/SD_ILS:2418202026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Stole, Inger L. Project Muse.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://muse.jhu.edu/books/9780252094231/">Full text available: </a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The holiday makers magazines, advertising, and mass tourism in postwar Americaent://SD_ILS/0/SD_ILS:2419752026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Popp, Richard K., 1977- Project Muse.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://muse.jhu.edu/books/9780807142868/">Full text available: </a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:2491632026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Belch, George Eugene. Belch, Michael A., ort. yaz.<br/>Yer Numarası HF5823 B387 2012<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Seducing the subconscious the psychology of emotional influence in advertisingent://SD_ILS/0/SD_ILS:3056042026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Heath, Robert, 1947-<br/>Yer Numarası ONLINE<br/>Elektronik Erişim Image <a href="http://images.contentreserve.com/ImageType-100/0128-1/{C2E6A609-0B73-4C1B-A92E-25907FCBDF4C}Img100.jpg">http://images.contentreserve.com/ImageType-100/0128-1/{C2E6A609-0B73-4C1B-A92E-25907FCBDF4C}Img100.jpg</a>
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Wiley <a href="http://dx.doi.org/10.1002/9781119967637">http://dx.doi.org/10.1002/9781119967637</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The sounds of capitalism advertising, music, and the conquest of cultureent://SD_ILS/0/SD_ILS:2799362026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Taylor, Timothy Dean.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=469353">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=469353</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The rise of advertising in the United States a history of innovation to 1960ent://SD_ILS/0/SD_ILS:2801762026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Applegate, Edd.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=478349">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=478349</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising and reality a global study of representation and contentent://SD_ILS/0/SD_ILS:2803432026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Hetsroni, Amir.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=497652">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=497652</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Online consumer behavior theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:2617502026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Close, Angeline.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203123911">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Marketing without advertising brand preference and consumer choice in Cubaent://SD_ILS/0/SD_ILS:2617862026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Morales, Emilio, 1969- Scarpaci, Joseph L.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203134146">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practiceent://SD_ILS/0/SD_ILS:2009212026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-6854-8">http://dx.doi.org/10.1007/978-3-8349-6854-8</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Ads, fads, and consumer culture advertising's impact on American character and societyent://SD_ILS/0/SD_ILS:2782942026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Berger, Arthur Asa, 1933-<br/>Yer Numarası ONLINE<br/>Elektronik Erişim EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=359977">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=359977</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Manager's guide to marketing, advertising, and publicityent://SD_ILS/0/SD_ILS:2925822026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Callen, Barry.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://mhebooklibrary.com/reader/managers-guide-to-marketing-advertising-publicity">Subscription required</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Black social dance in television advertising an analytical historyent://SD_ILS/0/SD_ILS:2785962026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Huntington, Carla Stalling, 1961-<br/>Yer Numarası ONLINE<br/>Elektronik Erişim EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=389122">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=389122</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The mood of information a critique of online behavioural advertisingent://SD_ILS/0/SD_ILS:2787972026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar McStay, Andrew, 1975-<br/>Yer Numarası ONLINE<br/>Elektronik Erişim EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=364957">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=364957</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advertising empire race and visual culture in imperial Germanyent://SD_ILS/0/SD_ILS:2788592026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Ciarlo, David.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=361664">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=361664</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Housework and housewives in modern American advertising married to the mopent://SD_ILS/0/SD_ILS:2792312026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Neuhaus, Jessamyn.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=439214">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=439214</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Globalisation and advertising in emerging economies Brazil, Russia, India and Chinaent://SD_ILS/0/SD_ILS:2608762026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Ciochetto, Lynne.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203144862">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The globalization of advertising agencies, cities and spaces of creativityent://SD_ILS/0/SD_ILS:2638622026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Beaverstock, Jonathan V.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203860892">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agencyent://SD_ILS/0/SD_ILS:2930812026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Sugiyama, Kotaro. Andree, Tim.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://mhebooklibrary.com/reader/dentsu-way-secrets-cross-switch-marketing-from-world">Subscription required</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advances in Advertising Research (Vol. 1) Cutting Edge International Researchent://SD_ILS/0/SD_ILS:2003552026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Terlutter, Ralf. editor. Diehl, Sandra. editor. Okazaki, Shintaro. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-6006-1">http://dx.doi.org/10.1007/978-3-8349-6006-1</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Freud on Madison Avenue motivation research and subliminal advertising in Americaent://SD_ILS/0/SD_ILS:2465232026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Samuel, Lawrence R. Project Muse.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://muse.jhu.edu/books/9780812204872/">Full text available: </a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Flash advertising flash platform development of microsites, advergames, and branded applicationsent://SD_ILS/0/SD_ILS:1457452026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Fincanon, Jason.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240813455">http://www.sciencedirect.com/science/book/9780240813455</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Flash advertising flash platform development of microsites, advergames, and branded applicationsent://SD_ILS/0/SD_ILS:2642632026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Fincanon, Jason.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780240813462">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Children and advertising what do they think about advertisements and how are they affected by advertisements?ent://SD_ILS/0/SD_ILS:5126062026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Şener, Arzu. Güven, Seval. Boylu, Ayfer Aydiner.<br/>Yer Numarası HQ784.T4 S46 2010<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~2<br/>Children and advertising what do they think about advertisements, how are they affected by advertisements?ent://SD_ILS/0/SD_ILS:2807662026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Sener, Arzu. Guven, Seval. Boylu, Ayfer Aydiner.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=540508">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=540508</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The media handbook a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:2649372026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Katz, Helen E.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203864555">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Alcohol advertising and young people's drinking representation, reception and regulationent://SD_ILS/0/SD_ILS:2782512026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Gunter, Barrie. Hansen, Anders, 1957- Touri, Maria, 1977-<br/>Yer Numarası ONLINE<br/>Elektronik Erişim EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=356545">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=356545</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierungent://SD_ILS/0/SD_ILS:2013702026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Lammenett, Erwin. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-8251-3">http://dx.doi.org/10.1007/978-3-8349-8251-3</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Digital video recorders DVRs changing TV and advertising foreverent://SD_ILS/0/SD_ILS:1465022026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Schaeffler, Jimmy.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240811161">http://www.sciencedirect.com/science/book/9780240811161</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Mixed media moral distinctions in advertising, public relations, and journalisment://SD_ILS/0/SD_ILS:2631882026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Bivins, Thomas H. (Thomas Harvey), 1947-<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203874882">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Marketing in developing countries Nigerian advertising in a global and technological economyent://SD_ILS/0/SD_ILS:2651432026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Alozie, Emmanuel C.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203884690">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Digital signage software, networks, advertising, and displays : a primer for understanding the businessent://SD_ILS/0/SD_ILS:1465462026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Schaeffler, Jimmy.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780240810416">http://www.sciencedirect.com/science/book/9780240810416</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Issues in American advertising : media, society, and a changing worldent://SD_ILS/0/SD_ILS:2677722026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Reichert, Tom.<br/>Yer Numarası HF5822 I87 2008<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>TYPO3 Online-Marketing-Guide Affiliate- und E-Mail-Marketing, Keyword-Advertising, Suchmaschinen-Optimierung mit TYPO3ent://SD_ILS/0/SD_ILS:2021752026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Lammenett, Erwin. author. Koch, Stefan. author. Studnitz, Andreas. author. Vasilkevich, Taras. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-9211-6">http://dx.doi.org/10.1007/978-3-8349-9211-6</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>In-Game Advertising — Werbung in Computerspielen Strategien und Konzepteent://SD_ILS/0/SD_ILS:2024512026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Thomas, Wolfgang. author. Stammermann, Ludger. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-9542-1">http://dx.doi.org/10.1007/978-3-8349-9542-1</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Praxiswissen Online-Marketing Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierungent://SD_ILS/0/SD_ILS:2022322026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Lammenett, Erwin. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-9270-3">http://dx.doi.org/10.1007/978-3-8349-9270-3</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>International Advertising and Communication Current Insights and Empirical Findingsent://SD_ILS/0/SD_ILS:2030792026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Diehl, Sandra. editor. Terlutter, Ralf. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/3-8350-5702-2">http://dx.doi.org/10.1007/3-8350-5702-2</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Sport, culture and advertising : identities, commodities and the politics of representationent://SD_ILS/0/SD_ILS:1059532026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Jackson, Steven J., 1958-, ed. Andrews, David L., 1962-, ed.<br/>Yer Numarası GV 706.5 S697 2005<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:970322026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Belch, George Eugene Belch, Michael A., ort. yaz.<br/>Yer Numarası HF 5823 B387 2004<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Effective advertising understanding when, how, and why advertising worksent://SD_ILS/0/SD_ILS:3681992026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Tellis, Gerard J., 1950-<br/>Yer Numarası ONLINE(368199.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/effective-advertising">http://sk.sagepub.com/books/effective-advertising</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Fables, fashions, and facts about advertising a study of 28 enduring mythsent://SD_ILS/0/SD_ILS:3682992026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Jones, John Philip.<br/>Yer Numarası ONLINE(368299.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/fables-fashions-and-facts-about-advertising">http://sk.sagepub.com/books/fables-fashions-and-facts-about-advertising</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>What is brand equity, anyway? : selected papers on brands and advertisingent://SD_ILS/0/SD_ILS:1060742026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Feldwick, Paul.<br/>Yer Numarası HD 69.B7 F45 2002<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Advertising promotion : Suplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:782912026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Shimp, Terence A.<br/>Yer Numarası HF 5415.123 S54 2000<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Max Bill : Typografie, Reklame, Buchgestaltung = Max Bill : typography, advertising, book designent://SD_ILS/0/SD_ILS:1351642026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Fleischmann, Gerd. Bosshard, Hans Rudolph, 1929- Bignens, Christoph.<br/>Yer Numarası NC999.6.S9 B556 1999<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>How to use advertising to build strong brandsent://SD_ILS/0/SD_ILS:3685042026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Jones, John Philip.<br/>Yer Numarası ONLINE(368504.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands">http://sk.sagepub.com/books/how-to-use-advertising-to-build-strong-brands</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The advertising business operations, creativity, media planning, integrated communicationsent://SD_ILS/0/SD_ILS:3695222026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Jones, John Philip.<br/>Yer Numarası ONLINE(369522.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/the-advertising-business">http://sk.sagepub.com/books/the-advertising-business</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Visual persuasion the role of images in advertisingent://SD_ILS/0/SD_ILS:3699162026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Messaris, Paul.<br/>Yer Numarası ONLINE(369916.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/visual-persuasion">http://sk.sagepub.com/books/visual-persuasion</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Werbewörterbuch : Deutsch, English, Francais = Advertising dictionary = Dictionnaire de la publiciteent://SD_ILS/0/SD_ILS:788922026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Koschnick, Wolfgang J., 1942- hrsg.<br/>Yer Numarası HF5803 W47 1994<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>A linguistic analysis of the language Used in Turkish advertisingent://SD_ILS/0/SD_ILS:252292026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar İnce, Işıl. Department of Linguistics in Accordance with the Regulations Thesis.<br/>Yer Numarası TEZ 2167 .I53 1993<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Industrial marketing communications : business-to-business advertising, promotion and PRent://SD_ILS/0/SD_ILS:706052026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Hart, Norman A.<br/>Yer Numarası HF 5415 H372 1993<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>The Art of persuasion; a history of advertising photographyent://SD_ILS/0/SD_ILS:598232026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Sobieszek, Robert A., 1943-<br/>Yer Numarası TR 690.4 S63 1988<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>The 50th Annual of advertising editorial and television art anddesing.ent://SD_ILS/0/SD_ILS:112682026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Art Directors Club Of New York.<br/>Yer Numarası HF 5827 A7 1971<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Ideationent://SD_ILS/0/SD_ILS:2790982026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Mahon, Nik.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430139">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=430139</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>AFRICAN LUXURY BRANDING from soft power to queer futures.ent://SD_ILS/0/SD_ILS:5655622026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Iqani, Mehita.<br/>Yer Numarası HF5415.1255<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003227038">https://www.taylorfrancis.com/books/9781003227038</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Branded entertainment in Koreaent://SD_ILS/0/SD_ILS:5564612026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Yoon, Hyunsun, author.<br/>Yer Numarası HF5415.1255<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429262043">https://www.taylorfrancis.com/books/9780429262043</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Graphis.ent://SD_ILS/0/SD_ILS:2267052026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar B.Martin Pedersen Graphis<br/>Yer Numarası ALFABETİK V.280281282 1992<br/>Format: Devam Eden Süreli Yayınlar Diğer<br/>Durum Beytepe Kütüphanesi~6 ~0<br/>The Routledge companion to marketing and sustainabilityent://SD_ILS/0/SD_ILS:5725202026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Peattie, Ken editor<br/>Yer Numarası HF5414<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003412397">https://www.taylorfrancis.com/books/9781003412397</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Consumer society and ecological crisisent://SD_ILS/0/SD_ILS:5864672026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Meier, Leslie M., author.<br/>Yer Numarası HC79 .C6 M43 2023 EB<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003001621">https://www.taylorfrancis.com/books/9781003001621</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>PDN : Photo district news.ent://SD_ILS/0/SD_ILS:2292842026-01-24T15:09:32Z2026-01-24T15:09:32ZFormat: Devam Eden Süreli Yayınlar Diğer<br/>Durum ~0<br/>News, inc. : brand and advocacy journalism across mediaent://SD_ILS/0/SD_ILS:5543552026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Dowling, David Oakey, 1967- author.<br/>Yer Numarası PN4784 .O24<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003616931">https://www.taylorfrancis.com/books/9781003616931</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Diversity, equity, and inclusion in strategic communications : becoming culturally proficient communicatorsent://SD_ILS/0/SD_ILS:5551692026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Bush, Lee (Professor of strategic communications), author. Lindsey, Karen (Professor of strategic communications), author.<br/>Yer Numarası HD30.3<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003411796">https://www.taylorfrancis.com/books/9781003411796</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Women's health and corporate marketingent://SD_ILS/0/SD_ILS:5552632026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Hunter, Mary (Writer on women's health), editor.<br/>Yer Numarası RA778<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003472711">https://www.taylorfrancis.com/books/9781003472711</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Audiovisual translation in India : trends and practicesent://SD_ILS/0/SD_ILS:5620202026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Rachabattuni, Priyanka, author. Rao, J. Prabhakar, author.<br/>Yer Numarası P306.93<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003515838">https://www.taylorfrancis.com/books/9781003515838</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Sexuality in marketing and consumption : queer theory, feminist research, and intersectionalityent://SD_ILS/0/SD_ILS:5638632026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Daskalopoulou, Athanasia, editor. Pirani, Daniela, editor. Östberg, Jacob, editor.<br/>Yer Numarası HF5827.85<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003454533">https://www.taylorfrancis.com/books/9781003454533</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Fashion marketing and communications : theory and practice across the fashion industryent://SD_ILS/0/SD_ILS:5687332026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Mitterfellner, Olga, 1978- author.<br/>Yer Numarası HF6161 .C44<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003449157">https://www.taylorfrancis.com/books/9781003449157</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>LOYALTY MANAGEMENT driving engagement with loyalty programs and customer experiences.ent://SD_ILS/0/SD_ILS:5744642026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Ziliani, Cristina, author. Ieva, Marco (Research fellow in marketing), author.<br/>Yer Numarası HF5415.525<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003400783">https://www.taylorfrancis.com/books/9781003400783</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Influencer marketing : building brand communities and engagementent://SD_ILS/0/SD_ILS:5764232026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Costello, Joyce, editor. Yesiloglu, Sevil, editor.<br/>Yer Numarası HF5415<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003434498">https://www.taylorfrancis.com/books/9781003434498</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>NeuroAI : winning the minds of consumers with neuroscience powered GenAIent://SD_ILS/0/SD_ILS:5992162026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Pradeep, A. K., 1963- author. Chakravarty, Rajat, author. Acharya, Anirudh, author. Dev, Ratnakar, author.<br/>Yer Numarası HF5415.125 .P73 2025<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310371">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310371</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The handbook of linguistic landscapes and multilingualisment://SD_ILS/0/SD_ILS:5998082026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Gorter Durk, editor. Cenoz Jasone, editor.<br/>Yer Numarası GT3910<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394231805">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394231805</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The next dimension : how to use augmented reality for business growth in the era of spatial computingent://SD_ILS/0/SD_ILS:5995172026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Emrich, Tom, author.<br/>Yer Numarası HF5415 .E643 2025<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310487">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310487</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Brands and branding : strategy to build and nurture brandsent://SD_ILS/0/SD_ILS:5561542026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Aggarwal, Ashita, author. Commuri, Suraj, author.<br/>Yer Numarası HF5415.1255<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003457282">https://www.taylorfrancis.com/books/9781003457282</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Contemporary marketing and consumer behaviour in sustainable tourisment://SD_ILS/0/SD_ILS:5531862026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Palazzo, Maria, editor. Foroudi, Pantea, 1974- editor.<br/>Yer Numarası HF6161 .T63<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003388593">https://www.taylorfrancis.com/books/9781003388593</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>STRATEGIC MEDIA PLANNING AND BUYING integration of traditional and digital media.ent://SD_ILS/0/SD_ILS:5902022026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Rathore, Basant.<br/>Yer Numarası HF5826.5<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781032724539">https://www.taylorfrancis.com/books/9781032724539</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Shopping as comedy : a Victorian scrapbookent://SD_ILS/0/SD_ILS:5679542026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Easley, Alexis, 1963- editor. Parrett, Jeremy, writer of foreword.<br/>Yer Numarası PR3991 .A1<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781032725864">https://www.taylorfrancis.com/books/9781032725864</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Word-of-mouth in contemporary Hollywoodent://SD_ILS/0/SD_ILS:5724232026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Hewitt, Simon (College teacher), author.<br/>Yer Numarası PN1993.5 .U65<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003328575">https://www.taylorfrancis.com/books/9781003328575</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Digital public relations and marketing communication trends in Africaent://SD_ILS/0/SD_ILS:5862962026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Njathi, Anne W., author. Watkins, Brandi, author.<br/>Yer Numarası HD59.6 .A35<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781032689654">https://www.taylorfrancis.com/books/9781032689654</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The language of deception : weaponizing next generation AIent://SD_ILS/0/SD_ILS:5987512026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Hutchens, Justin, author.<br/>Yer Numarası QA76.9 .N38<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394277148">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394277148</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Online social networks in business frameworksent://SD_ILS/0/SD_ILS:5994132026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Rathi, Sudhir Kumar, editor. Keswani, Bright. Saxena, Rakesh Kumar. Kapoor, Sumit Kumar. Gupta, Sangita.<br/>Yer Numarası HF5415.1265 .O55 2024<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394231126">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394231126</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The 90 day brand plan : how to unleash your personal brand to dominate the competition and scale your businessent://SD_ILS/0/SD_ILS:5990982026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Walker, Dain, author.<br/>Yer Numarası HF5415.1255 .W35 2024<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308729">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308729</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>101 derste reklamcılık : reklamcılık hakkında bilmeniz gereken her şeyent://SD_ILS/0/SD_ILS:5235752026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Arrington, Tracy Frederick, Matthew Şen, Nilüfer, çeviren.<br/>Yer Numarası HF5814 A7719 2023<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Springer Handbook of Augmented Realityent://SD_ILS/0/SD_ILS:5201762026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Nee, Andrew Yeh Ching. editor. Ong, Soh Khim. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-030-67822-7">https://doi.org/10.1007/978-3-030-67822-7</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Machine Learning Contests: A Guidebookent://SD_ILS/0/SD_ILS:5207012026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar He, Wang. author. Liu, Peng. author. Qian, Qian. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-981-99-3723-3">https://doi.org/10.1007/978-981-99-3723-3</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part Ient://SD_ILS/0/SD_ILS:5211042026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-35969-9">https://doi.org/10.1007/978-3-031-35969-9</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>HCI in Business, Government and Organizations 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part IIent://SD_ILS/0/SD_ILS:5211052026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Nah, Fiona. editor. Siau, Keng. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-36049-7">https://doi.org/10.1007/978-3-031-36049-7</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Breastfeeding and Metabolic Programmingent://SD_ILS/0/SD_ILS:5218812026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Şahin, Özlem Naciye. editor. Briana, Despina D. editor. Di Renzo, Gian Carlo. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-33278-4">https://doi.org/10.1007/978-3-031-33278-4</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Cyber Security Intelligence and Analytics The 5th International Conference on Cyber Security Intelligence and Analytics (CSIA 2023), Volume 1ent://SD_ILS/0/SD_ILS:5268502026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Xu, Zheng. editor. Alrabaee, Saed. editor. Loyola-González, Octavio. editor. Cahyani, Niken Dwi Wahyu. editor. Ab Rahman, Nurul Hidayah. editor.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-31860-3">https://doi.org/10.1007/978-3-031-31860-3</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Reklam kampanya yönetimient://SD_ILS/0/SD_ILS:5245962026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Babür Tosun, Nurhan. Dönmez, Mevlüt Sedat. Ülker, Yelda.<br/>Yer Numarası HF5823 B33 2023<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Communication Design and Branding A Multidisciplinary Approachent://SD_ILS/0/SD_ILS:5272672026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Martins, Nuno. editor. Raposo, Daniel. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-35385-7">https://doi.org/10.1007/978-3-031-35385-7</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Advances in Design, Music and Arts II 8th International Meeting of Research in Music, Arts and Design, EIMAD 2022, July 7-9, 2022ent://SD_ILS/0/SD_ILS:5283702026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Raposo, Daniel. editor. Neves, João. editor. Silva, Ricardo. editor. Correia Castilho, Luísa. editor. Dias, Rui. editor. (orcid)0000-0001-8493-7121<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-09659-4">https://doi.org/10.1007/978-3-031-09659-4</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Proceedings of International Conference on Recent Innovations in Computing ICRIC 2022, Volume 1ent://SD_ILS/0/SD_ILS:5290102026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Singh, Yashwant. editor. Singh, Pradeep Kumar. editor. Kolekar, Maheshkumar H. editor. Kar, Arpan Kumar. editor. Gonçalves, Paulo J. Sequeira. editor.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-981-19-9876-8">https://doi.org/10.1007/978-981-19-9876-8</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Current and Future Trends on Intelligent Technology Adoption Volume 1ent://SD_ILS/0/SD_ILS:5290352026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Al-Sharafi, Mohammed A. editor. Al-Emran, Mostafa. editor. Tan, Garry Wei-Han. editor. Ooi, Keng-Boon. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-48397-4">https://doi.org/10.1007/978-3-031-48397-4</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Ethics in Artificial Intelligence: Bias, Fairness and Beyondent://SD_ILS/0/SD_ILS:5290412026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Mukherjee, Animesh. editor. Kulshrestha, Juhi. editor. Chakraborty, Abhijnan. editor. Kumar, Srijan. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-981-99-7184-8">https://doi.org/10.1007/978-981-99-7184-8</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Human Interface and the Management of Information Thematic Area, HIMI 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part Ient://SD_ILS/0/SD_ILS:5210342026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Mori, Hirohiko. editor. Asahi, Yumi. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-35132-7">https://doi.org/10.1007/978-3-031-35132-7</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Intelligent Computing and Communication Proceedings of 6th ICICC 2022ent://SD_ILS/0/SD_ILS:5284272026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Seetha, M. editor. Peddoju, Sateesh K. editor. Pendyala, Vishnu. editor. Chakravarthy, Vedula V. S. S. S. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-981-99-1588-0">https://doi.org/10.1007/978-981-99-1588-0</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>2nd EAI International Conference on Smart Technologyent://SD_ILS/0/SD_ILS:5287812026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Torres-Guerrero, Francisco. editor. Neira-Tovar, Leticia. editor. Bacca-Acosta, Jorge. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-07670-1">https://doi.org/10.1007/978-3-031-07670-1</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Depth public relations : after the masqueradeent://SD_ILS/0/SD_ILS:5583192026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Fawkes, Johanna, author.<br/>Yer Numarası HM1221 .F35 2023<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781351121910">https://www.taylorfrancis.com/books/9781351121910</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>BRANDING BERLIN from division to the cultural capital of europeent://SD_ILS/0/SD_ILS:5647962026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Sark, Katrina, author.<br/>Yer Numarası HF5415.1255<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003403067">https://www.taylorfrancis.com/books/9781003403067</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Brand psychology : the art and science of building strong brandsent://SD_ILS/0/SD_ILS:5802112026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Busche, Laura, author.<br/>Yer Numarası HF5415.1255<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003336693">https://www.taylorfrancis.com/books/9781003336693</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Contemporary issues in luxury brand managementent://SD_ILS/0/SD_ILS:5894342026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Studente, Sylvie, editor. Cattaneo, Eleonora, editor.<br/>Yer Numarası HD9999 .L852<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003015826">https://www.taylorfrancis.com/books/9781003015826</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>APPRAISAL AND THE TRANSCREATION OF MARKETING TEXTS; PERSUASION IN CHINESE AND ENGLISHent://SD_ILS/0/SD_ILS:5849402026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Ho, Nga-Ki Mavis.<br/>Yer Numarası HF5823<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003290575">https://www.taylorfrancis.com/books/9781003290575</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>STRATEGIC INTEGRATED MARKETING COMMUNICATIONSent://SD_ILS/0/SD_ILS:5857592026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Percy, Larry.<br/>Yer Numarası HF5415.123<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003169635">https://www.taylorfrancis.com/books/9781003169635</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>ART OF VOICE ACTING the craft and business of performing for voiceover.ent://SD_ILS/0/SD_ILS:5579192026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Alburger, James R., 1950-<br/>Yer Numarası PN1992.8 .A6<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003335160">https://www.taylorfrancis.com/books/9781003335160</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Middle market M & A : handbook for advisors, investors, and business ownersent://SD_ILS/0/SD_ILS:5976712026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Marks, Kenneth H., author. Blees, Christian W., author. Nall, Michael R., author. Stewart, Thomas A., 1948- author.<br/>Yer Numarası HG4028 .M4 M377 2023 EB<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119828150">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119828150</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The handbook on religion and communicationent://SD_ILS/0/SD_ILS:5982772026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Cohen, Yoel, 1953- editor. Soukup, Paul S., editor.<br/>Yer Numarası P94<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119671619">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119671619</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Reklamcılığın temel ilkelerient://SD_ILS/0/SD_ILS:5144132026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Yücel, Halime.<br/>Yer Numarası HF5823 Y92 2022<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Dikkat et!!! reklam var...ent://SD_ILS/0/SD_ILS:5237552026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Yaman, Fikret.<br/>Yer Numarası HM1221 Y37 2022<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Branded content : the fateful merging of media and marketingent://SD_ILS/0/SD_ILS:5921562026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Hardy, Jonathan, 1963- author.<br/>Yer Numarası HF6146 .P78 H39 2022<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781315641065">https://www.taylorfrancis.com/books/9781315641065</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The Routledge companion to corporate brandingent://SD_ILS/0/SD_ILS:5817352026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Iglesias, Oriol, editor. Ind, Nicholas, editor. Schultz, Majken, editor.<br/>Yer Numarası HF5415.1255 .R687 2022<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003035749">https://www.taylorfrancis.com/books/9781003035749</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Invention in PRent://SD_ILS/0/SD_ILS:5838392026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Ritchie, Adam (Public relations advocate), author.<br/>Yer Numarası HD53<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003216872">https://www.taylorfrancis.com/books/9781003216872</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The photographer's career guide to shooting production stills for film and televisionent://SD_ILS/0/SD_ILS:5693412026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Downs, Jace, 1978- author. Rodriguez Ornelas, Pedro, illustrator.<br/>Yer Numarası TR817<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003183129">https://www.taylorfrancis.com/books/9781003183129</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Fundamentals of drug developmentent://SD_ILS/0/SD_ILS:5976532026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Barrett, Jeffrey S., author.<br/>Yer Numarası RM301.25 .B37 2022<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119913276">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119913276</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:5518352026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Eagle, Lynne, author.<br/>Yer Numarası HF5415.123 .E24 2021<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003089292">https://www.taylorfrancis.com/books/9781003089292</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Satan reklam yaratmakent://SD_ILS/0/SD_ILS:5121382026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Sullivan, Luke. Bennett, Sam. Özata, Nadir.<br/>Yer Numarası HF5825 S8819 2021<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Osmanlı matbuat kapitalizmi ve milliyetçilik (1913-1914)ent://SD_ILS/0/SD_ILS:5138162026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Odabaşı, İ. Arda.<br/>Yer Numarası PN5355 O33 2021<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Türk reklam hukuku (AB hukuku ile mukayeseli)ent://SD_ILS/0/SD_ILS:5138382026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Aslan, Adem.<br/>Yer Numarası KKX3280 A85 2021<br/>Format: Kitap<br/>Durum Hukuk Kütüphanesi~1<br/>Hap : marka strateji reklament://SD_ILS/0/SD_ILS:5116732026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Batislam, Erol.<br/>Yer Numarası HF5813.T9 B38 2021<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Reklam ustaları 3ent://SD_ILS/0/SD_ILS:5135482026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Elden, Müge. Akyol, Zöhre.<br/>Yer Numarası HF5810.A2 R46 2021<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Reklam araştırmalarıent://SD_ILS/0/SD_ILS:5178612026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Karaçor, Süleyman Erdoğan, Merve Gençyürek Akcan, Burçe<br/>Yer Numarası HF5821 R455 2021<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Şok reklamcılık : "hiç beklemediğin bir anda"ent://SD_ILS/0/SD_ILS:5117312026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Darıcı, Sefer. Çetinkaya, Aysel.<br/>Yer Numarası HF5823 D375 2021<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Vivendi : a key player in global entertainment and mediaent://SD_ILS/0/SD_ILS:5624382026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Bouquillion, Philippe, author.<br/>Yer Numarası HD2856.12 .V58<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003095118">https://www.taylorfrancis.com/books/9781003095118</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:5497482026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Holtzhausen, Derina Rhoda, author. Fullerton, Jami A., 1963- author. Lewis, Bobbi Kay, 1970- author. Shipka, Danny, 1967- author.<br/>Yer Numarası HF5718<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003002048">https://www.taylorfrancis.com/books/9781003002048</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Discourses of perfection representing cosmetic procedures and beauty products in UK lifestyle magazinesent://SD_ILS/0/SD_ILS:5855172026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Hermans, Anne-Mette, author.<br/>Yer Numarası HQ1220 .G7<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003001973">https://www.taylorfrancis.com/books/9781003001973</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Decoding Coca-Cola : a biography of a global brandent://SD_ILS/0/SD_ILS:5766952026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Crawford, Robert, 1975- editor. Brennan, Linda L., editor. Khamis, Susie, editor.<br/>Yer Numarası HF5415.1255 .D43 2021<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781351024020">https://www.taylorfrancis.com/books/9781351024020</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Consumer behaviour and social network sites : the impact of negative word of mouthent://SD_ILS/0/SD_ILS:5798822026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Zaraket, Sarah, author.<br/>Yer Numarası HF5415.32<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003081272">https://www.taylorfrancis.com/books/9781003081272</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Corporate heritage marketing : using the past as a strategic assetent://SD_ILS/0/SD_ILS:5847272026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Riviezzo, Angelo, author. Garofano, Antonella, author. Napolitano, Maria Rosaria, author.<br/>Yer Numarası HF5415.12 .I8 R58 2021 EB<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003167259">https://www.taylorfrancis.com/books/9781003167259</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Music and sound in the worlds of Michel Gondryent://SD_ILS/0/SD_ILS:5854362026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar McQuiston, Kate, author.<br/>Yer Numarası ML2075 .M368 2021<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429276422">https://www.taylorfrancis.com/books/9780429276422</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Digital dawn in adland : transforming Australian agenciesent://SD_ILS/0/SD_ILS:5884082026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Crawford, Robert, 1975- author.<br/>Yer Numarası HF5813 .A8 C74 2021<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429401497">https://www.taylorfrancis.com/books/9780429401497</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Cognitive engineering for next generation computing : a practical analytical approachent://SD_ILS/0/SD_ILS:5966812026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Prakash, Kolla Bhanu, editor. Kanagachidambaresan, G. R., 1988- editor. Srikanth, V., editor. Vamsidhar, E., editor.<br/>Yer Numarası QA76.9 .H85 C639 2021<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119711308">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119711308</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Marketing for sustainable development : rethinking consumption modelsent://SD_ILS/0/SD_ILS:5972372026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Dekhili, Sihem, editor.<br/>Yer Numarası HC79 .E5<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119882176">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119882176</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Wiley GAAP : financial statement disclosures manualent://SD_ILS/0/SD_ILS:5966652026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Flood, Joanne M., author.<br/>Yer Numarası HF5658<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119541882">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119541882</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The handbook of communication rights, law, and ethics : seeking universality, equality, freedom and dignityent://SD_ILS/0/SD_ILS:5964292026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Corredoira y Alfonso, Loreto, editor. Bel Mallen, Ignacio, editor. Cetina Presuel, Rodrigo, editor.<br/>Yer Numarası K4240 .H355 2021<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119719564">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119719564</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The effect of tv advertisements of ulker toto and kinder surprise chocolates on Turkish childrenent://SD_ILS/0/SD_ILS:4791172026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Başev, Sinem Eyice.<br/>Yer Numarası HQ784 B37 2020<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Dijital reklamcılıkent://SD_ILS/0/SD_ILS:5107282026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Öcal, Derya. Polat, Hıdır.<br/>Yer Numarası HF6146.I58 D46 2020<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Televizyon reklamcılığı : dün bugün yarınent://SD_ILS/0/SD_ILS:5116082026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Erol, E. Gülbuğ.<br/>Yer Numarası HF6146.T42 E76 2020<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Sosyal medya, reklam ve marka üçgenient://SD_ILS/0/SD_ILS:4801642026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Efendioğlu, İbrahim Halil. Durmaz, Yakup.<br/>Yer Numarası HF5821 E34 2020<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>The poster : 200 years of art and historyent://SD_ILS/0/SD_ILS:5227332026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Döring, Jürgen, 1954- author, editor, curator. Hurd, Philippa, translator. Pepper, Ian, translator. Trenker, Sarah, translator. Beyerle, Tulga, editor, publisher.<br/>Format: Kitap<br/>Durum ~0<br/>Reklamlarda toplumsal cinsiyetent://SD_ILS/0/SD_ILS:5116612026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Goffman, Erving. Kılıçer, Devrim. Öz, Fahri.<br/>Yer Numarası HF5827 G5719 2020<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Eğer Ogilvy değilseniz bir fikir yaratmanın yolları : reklamcılığın gizli silahlarıent://SD_ILS/0/SD_ILS:5116802026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Ivanov, Alexey.<br/>Yer Numarası HF5821 I936 2020<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Siyasal iletişim yazılarıent://SD_ILS/0/SD_ILS:5116952026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Akgül, Murat. Başarır, Murat.<br/>Yer Numarası JA85 S93 2020<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Reklam ikna ve ideolojient://SD_ILS/0/SD_ILS:5116992026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Sadakaoğlu, Mustafa C.<br/>Yer Numarası HF5823 S33 2020<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Fikir nasıl bulunurent://SD_ILS/0/SD_ILS:5122212026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Foster, Jack. Tayanç, Dinç, çeviren Hasdemir, Umut, editör Foster, Larry, çizen<br/>Yer Numarası PN147 F67819 2020<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Reklam perspektiflerient://SD_ILS/0/SD_ILS:5103452026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Yurttaş, Özge Uluğ.<br/>Yer Numarası HF5821 R355 2020<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Gelenekselden yeni nesile tüm yönleriyle uluslararası reklamcılıkent://SD_ILS/0/SD_ILS:5116092026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Köktener, Aysun.<br/>Yer Numarası HF5823 G454 2020<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Bilinçaltını ayartmak : reklam psikolojisient://SD_ILS/0/SD_ILS:5116232026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Heath, Robert.<br/>Yer Numarası HF5822 H4319 2020<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Public relations, branding and authenticity : brand communications in the digital ageent://SD_ILS/0/SD_ILS:5564392026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Rees, Sian (Associate professor), author.<br/>Yer Numarası HF5415.1255 .R44 2020 EB<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429022685">https://www.taylorfrancis.com/books/9780429022685</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Exploring communication ethics : a socratic approachent://SD_ILS/0/SD_ILS:5651442026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Bobbitt, Randy, 1955- author.<br/>Yer Numarası P94 .B635 2020<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429324475">https://www.taylorfrancis.com/books/9780429324475</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Communicating fashion brands : theoretical and practical perspectivesent://SD_ILS/0/SD_ILS:5710342026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Huggard, Emily, editor. Cope, Jon, editor.<br/>Yer Numarası HF6161 .C44 C66 2020 EB<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429464423">https://www.taylorfrancis.com/books/9780429464423</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The hero trap : how to win in a post-purpose market by putting people in chargeent://SD_ILS/0/SD_ILS:5883612026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Kolster, Thomas, 1978- author.<br/>Yer Numarası HD58.7 .K644 2020<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429281457">https://www.taylorfrancis.com/books/9780429281457</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Brands on a mission : how to achieve social impact and business growth through purposeent://SD_ILS/0/SD_ILS:5892812026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Sidibe, Myriam, 1976- author.<br/>Yer Numarası HD69 .B7 S53 2020<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780367855437">https://www.taylorfrancis.com/books/9780367855437</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The skeptic's guide to sports science : confronting myths of the health and fitness industryent://SD_ILS/0/SD_ILS:5680922026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Tiller, Nicholas B., author.<br/>Yer Numarası GV558<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9780429446160">https://www.taylorfrancis.com/books/9780429446160</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Women of color in tech : a blueprint for inspiring and mentoring the next generation of technology innovatorsent://SD_ILS/0/SD_ILS:5958932026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Tedrick, Susanne.<br/>Yer Numarası T36<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119633532">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119633532</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Effective SEO and content marketing : the ultimate guide for maximizing free web trafficent://SD_ILS/0/SD_ILS:5957962026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Papagiannis, Nicholas, author.<br/>Yer Numarası HF5415.1265<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119628682">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119628682</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Cultural mediations of brands : unadvertization and quest for authorityent://SD_ILS/0/SD_ILS:5957502026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Marti, Caroline.<br/>Yer Numarası HF5415.13<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119694540">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119694540</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Handbook of world Englishesent://SD_ILS/0/SD_ILS:5952522026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Nelson, Cecil L., editor. Proshina, Z. G. (Zoi͡a Grigorʹevna), editor. Davis, Daniel R., editor. Kachru, Braj B., editor. Kachru, Yamuna, editor.<br/>Yer Numarası PE2751 .H36 2020<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119147282">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119147282</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Security engineering : a guide to building dependable distributed systemsent://SD_ILS/0/SD_ILS:5964802026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Anderson, Ross. http://viaf.org/viaf/sourceID/LC%7cnb2004300232<br/>Yer Numarası QA76.9 .A25<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119644682">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119644682</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Re-presentation policies of the fashion industry : discourse, apparatus and powerent://SD_ILS/0/SD_ILS:5963892026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Mouratidou, Eleni.<br/>Yer Numarası HD9940 .A2<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119779483">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119779483</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>A companion to photographyent://SD_ILS/0/SD_ILS:5950312026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Bull, Stephen, 1971- editor.<br/>Yer Numarası TR185 .C66 2020<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781118598764">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118598764</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Medya planlamasında kullanılan araştırmalar ve verilerent://SD_ILS/0/SD_ILS:4604832026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Cem, İsmail Hayri. Akman, Zeynep Hale.<br/>Yer Numarası HF5826.5 C46 2019<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Dijital çağda Ogilvy'ye göre reklamcılıkent://SD_ILS/0/SD_ILS:4625822026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Young, Miles.<br/>Yer Numarası HF5823.O36 Y68 2019<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Markalaşmada transmedya hikayeciliği : bir yeni medya yaklaşımıent://SD_ILS/0/SD_ILS:4788972026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Karcı, H. Deniz. Balcı, Şükrü.<br/>Yer Numarası HF5415.1265 K37 2019<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Televizyon reklam filmlerinin tüketici davranışlarına etkisient://SD_ILS/0/SD_ILS:4789872026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Özdemir, Zafer.<br/>Yer Numarası HF6146 O93 2019<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Youtube masalıent://SD_ILS/0/SD_ILS:4791342026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Gök, Kerem. Balkan, İlker.<br/>Yer Numarası HF5415.1265 G65 2019<br/>Format: Bilgisayar Dosyası<br/>Durum Beytepe Kütüphanesi~1<br/>Reklam ve tüketim : Türkiye’de reklamın yarım asırlık geçmişient://SD_ILS/0/SD_ILS:4791882026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Cılızoğlu, Gamze Yetkin.<br/>Yer Numarası HF5813.T9 C55 2019<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Maksimum korunma : korku çağında reklament://SD_ILS/0/SD_ILS:5117422026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Kabakcı, Gökçe Zeybek, yazar.<br/>Yer Numarası HF5823 K33 2019<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Adweek reklam yazarının elkitabı : etkili reklam ve pazarlama metni yazma tekniklerient://SD_ILS/0/SD_ILS:5121322026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Sugarman, Joseph, 1938- Özer, Aytül.<br/>Yer Numarası HF5825 S87819 2019<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Alıcısı hazır : kendini pazarlayan ürün, hizmet ve iş fikirleri yaratmakent://SD_ILS/0/SD_ILS:4813312026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Bogusky, A. M. (Alex M.) Winsor, John, 1959- Göktem, Levent.<br/>Yer Numarası HF5415.153 B6419 2019<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Türkiye ve dünyadan örneklerle seçim kazandıran kampanyalarent://SD_ILS/0/SD_ILS:5183122026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Özkan, Necati.<br/>Yer Numarası JQ1809.A5 O93 2019<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Business hack : the wealth dragon way to build a successful business in the digital ageent://SD_ILS/0/SD_ILS:5948612026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Lee, John, 1981- author.<br/>Yer Numarası HF5415.1265 .L44 2019<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119542322">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119542322</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Digital information ecosystems : smart pressent://SD_ILS/0/SD_ILS:5950572026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Augey, Dominique, author. Alcaraz, Marina.<br/>Yer Numarası PN4784 .O62 .A944 2019<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119579717">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119579717</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The strategic digital media entrepreneurent://SD_ILS/0/SD_ILS:5947352026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Abernathy, Penelope Muse, 1951- author. Sciarrino, JoAnn, author.<br/>Yer Numarası HB615<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119218081">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119218081</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Power : a concept for information and communication sciencesent://SD_ILS/0/SD_ILS:5952342026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Dupont, Olivier, author.<br/>Yer Numarası BD438<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119508687">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119508687</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The media in Arab countries : from development theories to cooperation policiesent://SD_ILS/0/SD_ILS:5950582026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Guaaybess, Tourya, author.<br/>Yer Numarası P92 .A65 G83 2019 EB<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119579786">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119579786</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Usta İşient://SD_ILS/0/SD_ILS:3940612026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Merter, Ender.<br/>Yer Numarası HF5821 M47 2018<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~2<br/>Siyasal iletişimde olumsuz reklam kullanımıent://SD_ILS/0/SD_ILS:4789432026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Kutlu, Ömer.<br/>Yer Numarası JF2112 K88 2018<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Sinema ve reklam anlatılarına “hareketlilik” penceresinden bakışent://SD_ILS/0/SD_ILS:4789522026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Pembecioğlu, Nilüfer.<br/>Yer Numarası HF6146 P463 2018<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Tutundurma karmasıent://SD_ILS/0/SD_ILS:4791222026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Yaman, Fikret.<br/>Yer Numarası HM1221 Y36 2018<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Reklam kampanyalarının planlanmasında satış noktasında reklamın önemient://SD_ILS/0/SD_ILS:4791312026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Eroğlu Pektaş, Güzide Öncü.<br/>Yer Numarası HF5837 E76 2018<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Türkiye'de reklam tarihi gelişimi ve televizyon reklam araştırmalarıent://SD_ILS/0/SD_ILS:3922232026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Işıktaş, Serdal.<br/>Yer Numarası HF6105.T9 I85 2018<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Dijital reklamın gizli dünyası : içerik pazarlaması ve doğal görünen reklamlarent://SD_ILS/0/SD_ILS:3924242026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Einstein, Mara. Tanla, Damla. Küçük, Suat Hayri.<br/>Yer Numarası HF5811 E36 2018<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Misinformation and mass audiencesent://SD_ILS/0/SD_ILS:3923672026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Southwell, Brian G. (Brian Glen), 1974- editor. Thorson, Emily A., editor. Sheble, Laura, editor.<br/>Yer Numarası P91.27 M57 2018<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Multifaceted explorations of consumer culture and its impact on individuals and societyent://SD_ILS/0/SD_ILS:4818352026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Burns, David J., 1958- editor. IGI Global, publisher.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6120-0">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-6120-0</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Gelenekselden dijitale reklam mecraları : Açıkhavadan sanal gerçeklik uygulamalarınaent://SD_ILS/0/SD_ILS:4626472026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Çakın, Ömer, editör<br/>Yer Numarası HF5823 G45 2018<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Satan reklam yaratmakent://SD_ILS/0/SD_ILS:3921762026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Sullivan, Luke. Bennett, Sam. Özata, Nadir.<br/>Yer Numarası HF5825 S8819 2018<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>The handbook of financial communication and investor relationsent://SD_ILS/0/SD_ILS:5939372026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Laskin, Alexander V., editor.<br/>Yer Numarası HG151.5 .H36 2018<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119240822">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119240822</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The handbook of organizational rhetoric and communicationent://SD_ILS/0/SD_ILS:5944162026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Ihlen, Øyvind, editor. Heath, Robert L. (Robert Lawrence), 1941- editor.<br/>Yer Numarası HD30.3 .H36 2018<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119265771">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119265771</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The handbook of communication engagementent://SD_ILS/0/SD_ILS:5943382026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Johnston, Kim Amanda, 1965- editor. Taylor, Maureen, 1965- editor.<br/>Yer Numarası HF5718 .J674 2018<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Hyperconnectivity : economical, social and environmental challengesent://SD_ILS/0/SD_ILS:5948392026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Carré, Dominique, author. Vidal, Geneviève, editor.<br/>Yer Numarası QA76.55<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119489238">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119489238</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Temel kavramlarla reklam ajansı reklamveren ilişkilerient://SD_ILS/0/SD_ILS:4791102026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Aktuğlu, Işıl Karpat. Temel Eğinli, Ayşen. Misci Kip, Sema.<br/>Yer Numarası HF6178 A599 2017<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Reklamdaki hakikatent://SD_ILS/0/SD_ILS:4791932026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Kenney, John, 1962- Mesci, Haluk.<br/>Yer Numarası PS3611.E6665 R45 2017<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>İnternette reklamcılık : Dünyada ve Türkiye’de internet ve internet reklamcılığı kavramlarıent://SD_ILS/0/SD_ILS:4245922026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Mestçi, Aytaç.<br/>Yer Numarası HF5415 M58 2017<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Reklam ustaları 2ent://SD_ILS/0/SD_ILS:5116582026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Elden, Müge. Çelik, Murat.<br/>Yer Numarası HF5810.A2 R46 2017<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Reklam dayatır : Reklamın tarihsel ve ideolojik özelliklerine bir bakışent://SD_ILS/0/SD_ILS:5117002026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Demirci, Kenan.<br/>Yer Numarası HF5821 A94 2017<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Fikirleri Görselleştirmek : Bir Profesyonel Gibi Tasarım Yapıp Sunmakent://SD_ILS/0/SD_ILS:3900592026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Krisztian, Gregor, 1952- yazar. Schlempp-Ülker, Nesrin, yazar.<br/>Yer Numarası NC1000 K75 2017<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Reklam ustaları 1ent://SD_ILS/0/SD_ILS:3916252026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Elden, Müge. Bakır, Uğur.<br/>Yer Numarası HF5810.A2 R45 2017<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Digital services in the 21st Century : a strategic and business perspectiveent://SD_ILS/0/SD_ILS:5936772026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Sánchez, Antonio, author. Carro, Belén, author.<br/>Yer Numarası TK5103.2<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119314905">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119314905</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>From photon to pixel : the digital camera handbookent://SD_ILS/0/SD_ILS:5934032026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Maître, H. (Henri), author.<br/>Yer Numarası TR256<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119402442">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119402442</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Applications of regression models in public healthent://SD_ILS/0/SD_ILS:5933182026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Suárez Pérez, Erick L., 1953- Rivera, Roberto (Associate professor), author. Martínez, Melissa N., author.<br/>Yer Numarası RA407 .A67 2017<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119212515">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119212515</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Reklam ve reklamcılıkent://SD_ILS/0/SD_ILS:4791352026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Elden, Müge. author<br/>Yer Numarası HF5823 E4346 2016<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Reklamı anlamlandırmakent://SD_ILS/0/SD_ILS:3798032026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Mengü, Seda Çakar.<br/>Yer Numarası HF5823 R455 2016<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>İletişim : genel/teknik İletişim - pazarlama iletişimi - reklamcılıkent://SD_ILS/0/SD_ILS:3808682026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Küçük, Orhan.<br/>Yer Numarası HF5415.123 I44 2016<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>The foundations of communication in criminal justice systemsent://SD_ILS/0/SD_ILS:5474272026-01-24T15:09:32Z2026-01-24T15:09:32ZYazar Doss, Daniel Adrian, author. Glover, William H., Jr., author. Goza, Rebecca A., author. Wigginton, Michael, Jr., author.<br/>Yer Numarası HV7936 .C79 .D67 2015<br/>Elektronik Erişim <a href="https://www.taylorfrancis.com/books/9781482236606">Click here to view.</a><br/>Format: Kitap<br/>Durum Çevrimiçi Kütüphane~1<br/>