Arama Sonuçları Branding (Marketing).

Visual marketing : a practical guide to the science of branding & retailing

2026-05-17T00:23:46Z

Yazar Kahn, Barbara E., author. Johnson, Elizabeth N., author.
Yer Numarası HF5415
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003426899 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Luxury fashion marketing and branding : a strategic approach

2026-05-17T00:23:46Z

Yazar Dallabona, Alice, author.
Yer Numarası HD9940 .A2
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003264811 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

PLACE EVENT MARKETING IN THE ASIA PACIFIC REGION branding and promotion in.

2026-05-17T00:23:46Z

Yazar Cudny, Waldemar.
Yer Numarası G155 .P16
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9780367823764 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Multi-channel marketing, branding and retail design : new challenges and opportunities

2026-05-17T00:23:46Z

Yazar McIntyre, Charles, 1955-, editor. Melewar, T. C., editor. Dennis, Charles, editor.
Yer Numarası ONLINE
Elektronik Erişim https://www.emerald.com/insight/publication/doi/10.1108/9781786354556
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert

2026-05-17T00:23:46Z

Yazar Rutschmann, Marc. author. SpringerLink (Online service)
Yer Numarası ONLINE(338491.1)
Elektronik Erişim http://dx.doi.org/10.1007/978-3-8349-4281-4
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Abschied vom Branding Wie man Kunden wirklich ans Kaufen führt – Mit Marketing, das sich an Kaufprozessen orientiert

2026-05-17T00:23:46Z

Yazar Rutschmann, Marc. author. SpringerLink (Online service)
Yer Numarası ONLINE
Elektronik Erişim http://dx.doi.org/10.1007/978-3-8349-6745-9
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.

2026-05-17T00:23:46Z

Yazar Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)
Yer Numarası ONLINE
Elektronik Erişim http://dx.doi.org/10.1007/978-3-8349-9834-7
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Literary translators' brand-building in contemporary Chinese-English translation

2026-05-17T00:23:46Z

Yazar Zhang, Wenqian (Lecturer in Chinese and Translation Studies), author.
Yer Numarası PN241.5 .C6 Z43 2026 EB
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003430315 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

CREATING RESPONSIBLE AND INCLUSIVE FASHION BRAND NARRATIVES theory and.

2026-05-17T00:23:46Z

Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003516750 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Digital brand management : understanding consumers and communication in the digital age

2026-05-17T00:23:46Z

Yazar Gre??bosz-Krawczyk, Magdalena, author. Siuda, Dagna author
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003646686 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Fashion marketing and communications : theory and practice across the fashion industry

2026-05-17T00:23:46Z

Yazar Mitterfellner, Olga, 1978- author.
Yer Numarası HF6161 .C44
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003449157 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

NAVIGATING BRAND ACTIVISM

2026-05-17T00:23:46Z

Yazar Sheth, Jagdish N. Uslay, Can, 1973-
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003593690 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Strategic Employer Branding for IT Companies : An Interdisciplinary Perspective

2026-05-17T00:23:46Z

Yazar Szkudlarek, Ewa, author. Gross-Gołacka, Elwira, author.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003486626 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Corporate cancel culture and brand boycotts : the dark side of social media for brands

2026-05-17T00:23:46Z

Yazar Scheinbaum, Angeline Close, editor.
Yer Numarası HD59.2
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781032670546 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

GOOD GROWTH how brands win with social impact.

2026-05-17T00:23:46Z

Yazar RODRIGUEZ-VILA, OMAR. Bharadwaj, Sundar.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003383246 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Strategic brand design : designing brand identity from a marketing perspective

2026-05-17T00:23:46Z

Yazar Stavorinus, Roel, author.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003478829 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Worldwide Perspectives on Geographical Indications Crossed views between researchers, policy makers and practitioners

2026-05-17T00:23:46Z

Yazar Vandecandelaere, Emilie. editor. Marie-Vivien, Delphine. editor. Thévenod-Mottet, Erik. editor. Bouhaddane, Maria. editor. Pieprzownik, Valérie. editor.
Yer Numarası ONLINE
Elektronik Erişim https://doi.org/10.1007/978-3-031-71641-6
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

NeuroAI : winning the minds of consumers with neuroscience powered GenAI

2026-05-17T00:23:46Z

Yazar Pradeep, A. K., 1963- author. Chakravarty, Rajat, author. Acharya, Anirudh, author. Dev, Ratnakar, author.
Yer Numarası HF5415.125 .P73 2025
Elektronik Erişim https://onlinelibrary.wiley.com/doi/book/10.1002/9781394310371
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Empower your nonprofit : simple ways to co-create with AI for profound impact

2026-05-17T00:23:46Z

Yazar Neumann, Amy, author.
Yer Numarası HD62.6 .N48 2025
Elektronik Erişim https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308460
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The unnoticed entrepreneur : how entrepreneurs can leverage their authenticity to build brands

2026-05-17T00:23:46Z

Yazar James, Jim (Writer on entrepreneurship), author.
Yer Numarası HB615 .J36 2025
Elektronik Erişim https://onlinelibrary.wiley.com/doi/book/10.1002/9781907312731
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Hitmakers : how brands influence culture

2026-05-17T00:23:46Z

Yazar Andjelic, Ana, 1976- author.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003534907 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Nostalgic Branding in the Toy Industry

2026-05-17T00:23:46Z

Yazar Lubiński, Kamil, author. Grębosz-Krawczyk, Magdalena, author.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003606079 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Nation Branding in the Americas : Contested Politics and Identities

2026-05-17T00:23:46Z

Yazar Sevin, Efe, author. Jiménez-Martínez, César, author. Miño, Pablo, author
Yer Numarası JZ1316
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003083931 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

RIGHTEOUS BRAND consumer brand relationships in a polarized world.

2026-05-17T00:23:46Z

Yazar Blackston, Max.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003536789 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

CORPORATE BRANDING IN LOGISTICS AND TRANSPORTATION Recent Developments and Emerging Issues

2026-05-17T00:23:46Z

Yazar Abdul Rahman, Nor Aida. Melewar, T. C. Foroudi, Pantea, 1974- Gupta, Suraksha.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003356882 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The darker side of social media : consumer psychology and mental health

2026-05-17T00:23:46Z

Yazar Scheinbaum, Angeline Close, editor.
Yer Numarası HM742
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003410058 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Strategic brand licensing : building brand value through enduring partnerships

2026-05-17T00:23:46Z

Yazar Longo, Maria Cristina, author. Canalichio, Pete, author.
Yer Numarası HF5429.255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003364566 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Brand co-creation tourism research : contemporary issues and challenges

2026-05-17T00:23:46Z

Yazar Rather, Raouf Ahmad, editor.
Yer Numarası G155 .A1
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003336228 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The UnNoticed entrepreneur : giving entrepreneurs the tools they need to get the recognition They Deserve

2026-05-17T00:23:46Z

Yazar James, Jim (Writer on entrepreneurship), author.
Yer Numarası HB615
Elektronik Erişim https://onlinelibrary.wiley.com/doi/book/10.1002/9781907312724
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Brands and branding : strategy to build and nurture brands

2026-05-17T00:23:46Z

Yazar Aggarwal, Ashita, author. Commuri, Suraj, author.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003457282 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Systems theory and agile brand management : the educative view of branding

2026-05-17T00:23:46Z

Yazar Lies, Jan, author.
Yer Numarası HF5415.15
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003491057 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The 90 day brand plan : how to unleash your personal brand to dominate the competition and scale your business

2026-05-17T00:23:46Z

Yazar Walker, Dain, author.
Yer Numarası HF5415.1255 .W35 2024
Elektronik Erişim https://onlinelibrary.wiley.com/doi/book/10.1002/9781394308729
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Online social networks in business frameworks

2026-05-17T00:23:46Z

Yazar Rathi, Sudhir Kumar, editor. Keswani, Bright. Saxena, Rakesh Kumar. Kapoor, Sumit Kumar. Gupta, Sangita.
Yer Numarası HF5415.1265 .O55 2024
Elektronik Erişim https://onlinelibrary.wiley.com/doi/book/10.1002/9781394231126
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Computing Intelligence in Capital Market

2026-05-17T00:23:46Z

Yazar Yelghi, Asef. editor. Yelghi, Aref. editor. Apan, Mehmet. editor. Tavangari, Shirmohammad. editor. SpringerLink (Online service)
Yer Numarası ONLINE
Elektronik Erişim https://doi.org/10.1007/978-3-031-57708-6
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Storytelling in marketing and brand communications

2026-05-17T00:23:46Z

Yazar Moin, S. M. A., author.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781032689548 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Sustainable energy branding : helping to save the planet

2026-05-17T00:23:46Z

Yazar Larsen, Friðrik, author.
Yer Numarası HD9502 .A2
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003351030 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The Business of Building and Managing a Healthcare Practice Going Beyond the Basics

2026-05-17T00:23:46Z

Yazar Baum, Neil. author. Kahn, Marc J. author. Daigrepont, Jeffery. author. SpringerLink (Online service)
Yer Numarası ONLINE
Elektronik Erişim https://doi.org/10.1007/978-3-031-37623-8
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leaders

2026-05-17T00:23:46Z

Yazar Chilingerian, Jon A. editor. Shobeiri, S. Abbas. editor. Talamini, Mark A. editor. SpringerLink (Online service)
Yer Numarası ONLINE
Elektronik Erişim https://doi.org/10.1007/978-3-031-26510-5
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Communication Design and Branding A Multidisciplinary Approach

2026-05-17T00:23:46Z

Yazar Martins, Nuno. editor. Raposo, Daniel. editor. SpringerLink (Online service)
Yer Numarası ONLINE
Elektronik Erişim https://doi.org/10.1007/978-3-031-35385-7
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

A fashion retailer's guide to thriving in turbulent times

2026-05-17T00:23:46Z

Yazar Boustani, Ghalia, author. Leonini, Daniela, author.
Yer Numarası HD9940 .A2 B68 2023
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003173212 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Celebrity fashion marketing : developing a human fashion brand

2026-05-17T00:23:46Z

Yazar Caan, Fykaa, author.
Yer Numarası HD9940 .A2
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003175360 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Marketing fashion : critical perspectives on the power of fashion in contemporary culture

2026-05-17T00:23:46Z

Yazar Ekström, Karin M., editor.
Yer Numarası HD9940 .A2
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003263753 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices

2026-05-17T00:23:46Z

Yazar Rodríguez-Rabadán Benito, María, author.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003310686 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Branding authoritarian nations : political legitimation and strategic national myths in military-ruled Thailand

2026-05-17T00:23:46Z

Yazar Alderman, Petra, author.
Yer Numarası HF5415.1257
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003403807 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Digital Transformation and Corporate Branding Opportunities and Pitfalls for Identity and Reputation Management.

2026-05-17T00:23:46Z

Yazar Cuomo, Maria Teresa. Foroudi, Pantea.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003263784 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

BRANDING BERLIN from division to the cultural capital of europe

2026-05-17T00:23:46Z

Yazar Sark, Katrina, author.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003403067 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The Routledge companion to advertising and promotional culture

2026-05-17T00:23:46Z

Yazar West, Emily, editor. McAllister, Matthew P., editor.
Yer Numarası HF5823
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003124870 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Brands and consumers : a research overview

2026-05-17T00:23:46Z

Yazar Singh, Jaywant, author. Crisafulli, Benedetta, author.
Yer Numarası HF5415.1255 .S5236 2023
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9780429449598 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Consumer packaging strategy : localisation in Asian markets

2026-05-17T00:23:46Z

Yazar Khan, Huda, author. Lee, Richard (Professor of marketing), author. Chrysochou, Polymeros, author.
Yer Numarası HF5770
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003000822 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Configuring the field of character and entertainment licensing : the licensing expo and other sites of IP management

2026-05-17T00:23:46Z

Yazar Santo, Avi, author.
Yer Numarası HF5429.255 .S26 2023
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003321156 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Cultivating professional identity in design : empathy, creativity, collaboration, and seven more cross-disciplinary skills

2026-05-17T00:23:46Z

Yazar Tracey, Monica W., author. Baaki, John, author.
Yer Numarası NK1172
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003255154 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Brand psychology : the art and science of building strong brands

2026-05-17T00:23:46Z

Yazar Busche, Laura, author.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003336693 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Marketing higher education : understanding how to build and promote the university brand

2026-05-17T00:23:46Z

Yazar Koku, Paul Sergius, 1955- author.
Yer Numarası LB2342.82
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003160267 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Content strategy : a how-to guide

2026-05-17T00:23:46Z

Yazar Getto, Guiseppe (Professor of technical and professional communication), author. Labriola, Jack T., author. Ruszkiewicz, Sheryl, author.
Yer Numarası HD30.28 .G4818 2023
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003164807 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

SPORTS SPONSORSHIP AND BRANDING global perspectives and emerging trends.

2026-05-17T00:23:46Z

Yazar Leng, Ho Keat, 1971- editor. Zhang, James J., editor.
Yer Numarası GV716
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003458890 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

SOCIAL BRAND MANAGEMENT IN A POST COVID-19 ERA.

2026-05-17T00:23:46Z

Yazar Dias, Patricia. Duarte, Alexandre.
Yer Numarası TS155
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003382331 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Strategic creativity a business field guide to advertising, branding, and design

2026-05-17T00:23:46Z

Yazar Landa, Robin, author.
Yer Numarası HD53
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003230786 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Corporate brand design : developing and managing brand identity

2026-05-17T00:23:46Z

Yazar Foroudi, Mohammad Mahdi, author. Foroudi, Pantea, 1974- author.
Yer Numarası HF5415.1255 .F67 2022
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003054153 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Nation branding : concepts, issues, practice

2026-05-17T00:23:46Z

Yazar Dinnie, Keith, author.
Yer Numarası JZ1316
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003100249 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

AFRICAN LUXURY BRANDING from soft power to queer futures.

2026-05-17T00:23:46Z

Yazar Iqani, Mehita.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003227038 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Hyperconsumption corporate marketing vs. the planet

2026-05-17T00:23:46Z

Yazar Hastings, Gerard (Professor), author.
Yer Numarası HC79 .C6
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003268567 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Personal branding in the knowledge economy the inter-relationship between corporate and employee brands

2026-05-17T00:23:46Z

Yazar Kucharska, Wioleta, 1977- author.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003178248 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

TRAVEL WRITING FOR TOURISM AND CITY BRANDING urban place writing methodologies.

2026-05-17T00:23:46Z

Yazar Mansfield, Charlie. Potocnik Topler, Jasna.
Yer Numarası G151
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003178781 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The Routledge companion to corporate branding

2026-05-17T00:23:46Z

Yazar Iglesias, Oriol, editor. Ind, Nicholas, editor. Schultz, Majken, editor.
Yer Numarası HF5415.1255 .R687 2022
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003035749 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

How to Build Your Brand Implementing a Proven and Effective Process.

2026-05-17T00:23:46Z

Yazar Lubin, Laurence.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003223313 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Branded content : the fateful merging of media and marketing

2026-05-17T00:23:46Z

Yazar Hardy, Jonathan, 1963- author.
Yer Numarası HF6146 .P78 H39 2022
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781315641065 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Integrated marketing communications in football

2026-05-17T00:23:46Z

Yazar Manoli, Argyro Elisavet, author.
Yer Numarası GV943.3
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003140238 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Invention in PR

2026-05-17T00:23:46Z

Yazar Ritchie, Adam (Public relations advocate), author.
Yer Numarası HD53
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003216872 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Brand metrics : measuring brand efficacy along the customer journey

2026-05-17T00:23:46Z

Yazar Kall, Jacek, author.
Yer Numarası HD69 .B7 K3497 2022
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003167235 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Nation branding in Europe

2026-05-17T00:23:46Z

Yazar Freire, João (Editor), editor.
Yer Numarası HF5415.12 .E8 N38 2022
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003084051 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Medical travel brand management : success strategies for hospitality bridging healthcare (H2H)

2026-05-17T00:23:46Z

Yazar DeMicco, Frederick, editor. Poorani, Ali A., editor.
Yer Numarası RA793.5
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003277392 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

TERRORIST RECRUITMENT, PROPAGANDA AND BRANDING selling terror online.

2026-05-17T00:23:46Z

Yazar Kruglova, Anna (Lecturer), author.
Yer Numarası HV6431
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003280736 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Brand management in a co-creation perspective : communication as constitutive of brands

2026-05-17T00:23:46Z

Yazar Hansen, Heidi (Marketing researcher), author.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003050100 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Introduction to advertising : understanding and managing the advertising process

2026-05-17T00:23:46Z

Yazar Mogaji, Emmanuel, author.
Yer Numarası HF5823
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003008729 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Building corporate identity, image and reputation in the digital era

2026-05-17T00:23:46Z

Yazar Melewar, T. C., editor.
Yer Numarası HD59.2
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003080572 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Innovation in branding and advertising communication

2026-05-17T00:23:46Z

Yazar Mas Manchón, Lluís, editor.
Yer Numarası HF5415.123 .I56 2021
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003009276 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Creating brand cool : brand distinction in the online marketplace

2026-05-17T00:23:46Z

Yazar Abraham, Joan, author.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003141341 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Creating a successful digital presence : objectives, strategies and tactics

2026-05-17T00:23:46Z

Yazar Fletcher, Gordon, author. Adolphus, Noel, 1975- author.
Yer Numarası HM1221
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003026587 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Strategic brand management and development : creating and marketing successful brands

2026-05-17T00:23:46Z

Yazar Lalaounis, Sotiris T., 1980- author.
Yer Numarası HF5415.1255 .L35 2021
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9780429322556 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

A search for competitive advantage : case studies in industrial history

2026-05-17T00:23:46Z

Yazar Wilson, John, editor. Jones, Ian (Senior research assistant), editor. Toms, Steven, editor.
Yer Numarası HC253
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9780429399732 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Contemporary consumption, consumers and marketing : cases from generations Y and Z

2026-05-17T00:23:46Z

Yazar Canavan, Brendan, author.
Yer Numarası HB801 .C36 2021
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003013532 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Luxury and fashion marketing : the global perspective

2026-05-17T00:23:46Z

Yazar Singh, Satyendra, 1966- author.
Yer Numarası HD9940 .A2 S56 2021
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781351269605 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Sustainable branding : ethical, social, and environmental cases and perspectives

2026-05-17T00:23:46Z

Yazar Foroudi, Pantea, 1974- editor. Palazzo, Maria, editor.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9780367855703 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Employer Branding for Competitive Advantage : Models and Implementation Strategies

2026-05-17T00:23:46Z

Yazar Rana, Geeta, editor. Agarwal, Shivani, editor. Śarmā, Ravīndra, editor.
Yer Numarası HF5549.5 .R44
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003127826 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Business on a mission : how to build a sustainable brand

2026-05-17T00:23:46Z

Yazar Last, Andy, author.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003176817 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Decoding Coca-Cola : a biography of a global brand

2026-05-17T00:23:46Z

Yazar Crawford, Robert, 1975- editor. Brennan, Linda L., editor. Khamis, Susie, editor.
Yer Numarası HF5415.1255 .D43 2021
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781351024020 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The business of aspiration : how social, cultural, and environmental capital transforms brands

2026-05-17T00:23:46Z

Yazar Andjelic, Ana, 1976- author.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003093572 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Decoding branding : a complete guide to building and revamping brands in the age of disruption

2026-05-17T00:23:46Z

Yazar Yuen, Royce, author.
Yer Numarası HF5415.1255 .Y84 2021
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781315754079 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Storytelling in luxury fashion : brands, visual cultures, and technologies

2026-05-17T00:23:46Z

Yazar Sikarskie, Amanda Grace, 1982- editor.
Yer Numarası HD9940 .A2
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003022794 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Internal marketing : theories, perspectives and stakeholders

2026-05-17T00:23:46Z

Yazar Brown, David Michael, 1950- author.
Yer Numarası HF5415.13 .B76 2021
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003081326 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Supply chain management and logistics in the global fashion sector : the sustainability challenge

2026-05-17T00:23:46Z

Yazar Nayak, Rajkishore, editor.
Yer Numarası HD38.5
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003089063 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Public relations, branding and authenticity : brand communications in the digital age

2026-05-17T00:23:46Z

Yazar Rees, Sian (Associate professor), author.
Yer Numarası HF5415.1255 .R44 2020 EB
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9780429022685 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Branded entertainment in Korea

2026-05-17T00:23:46Z

Yazar Yoon, Hyunsun, author.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9780429262043 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Brand positioning : connecting marketing strategy and communications

2026-05-17T00:23:46Z

Yazar Kostelijk, Erik, author. Alsem, K. J., author.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9780429285820 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Strategic marketing of higher education in Africa

2026-05-17T00:23:46Z

Yazar Mogaji, Emmanuel, editor. Maringe, Felix, editor. Hinson, Robert Ebo, editor.
Yer Numarası LB2342.82
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9780429320934 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The art of successful brand collaborations : partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more

2026-05-17T00:23:46Z

Yazar Michel, Géraldine, author. Willing, Reine, author.
Yer Numarası HD69 .S8
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781351014472 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Branding diversity new advertising and cultural strategies

2026-05-17T00:23:46Z

Yazar Khamis, Susie.
Yer Numarası HF5813 .U6
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9780429032257 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Experiential marketing : case studies in customer experience

2026-05-17T00:23:46Z

Yazar Batat, Wided, author.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003022565 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Marka yönetimi

2026-05-17T00:23:46Z

Yazar Tosun, Nurhan Babür.
Yer Numarası HD69.B7 T67 2020
Format: Kitap
Durum Beytepe Kütüphanesi~1

Holistik pazarlamanın tüketici temelli marka değeri üzerindeki rolü : mobil iletişim sektörü müşterileri üzerine bir araştırma

2026-05-17T00:23:46Z

Yazar Çakırkaya, Murat.
Yer Numarası HF5415.1255 C35 2020
Format: Kitap
Durum Beytepe Kütüphanesi~1

Brands on a mission : how to achieve social impact and business growth through purpose

2026-05-17T00:23:46Z

Yazar Sidibe, Myriam, 1976- author.
Yer Numarası HD69 .B7 S53 2020
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9780367855437 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Nation-branding in practice : the politics of promoting sports, cities and universities in Kazakhstan and Qatar

2026-05-17T00:23:46Z

Yazar Eggeling, Kristin Anabel, author.
Yer Numarası DK908.8675
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9780367821579 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Brand beauty unleashed : the value of aesthetics in marketing

2026-05-17T00:23:46Z

Yazar Álvarez del Blanco, Roberto, author.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9780429025495 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Implicative marketing : for a sustainable economy

2026-05-17T00:23:46Z

Yazar Touzé, Florence, author.
Yer Numarası HF5415
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9781003010340 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Engaging brands : a customer-centric approach for superior experiences

2026-05-17T00:23:46Z

Yazar Addis, Michela, author.
Yer Numarası HF5415.1255
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9780429504266 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Luxury brand management in digital and sustainable times : a new world of privilege

2026-05-17T00:23:46Z

Yazar Chevalier, Michel, 1943- author. Mazzalovo, Gerald, author.
Yer Numarası HD69 .B7 C44 2020
Elektronik Erişim https://onlinelibrary.wiley.com/doi/book/10.1002/9781119706328
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Financial information and brand value : reflections, challenges and limitations

2026-05-17T00:23:46Z

Yazar Ach, Yves-Alain. Rmadi-Saïd, Sandra.
Yer Numarası HF5415.1255 .A24 2020
Elektronik Erişim https://onlinelibrary.wiley.com/doi/book/10.1002/9781119804208
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Communicating fashion brands : theoretical and practical perspectives

2026-05-17T00:23:46Z

Yazar Huggard, Emily, editor. Cope, Jon, editor.
Yer Numarası HF6161 .C44 C66 2020 EB
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9780429464423 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Research companion to language and country branding

2026-05-17T00:23:46Z

Yazar Theodoropoulou, Irene, editor. Tovar, Johanna, editor.
Yer Numarası P40.5 .G76 R47 2020
Elektronik Erişim Taylor & Francis https://www.taylorfrancis.com/books/9780429325250 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Bottom of the pyramid marketing : making, shaping and developing BoP markets

2026-05-17T00:23:46Z

Yazar Singh, Ramendra, editor.
Yer Numarası ONLINE
Elektronik Erişim https://www.emerald.com/insight/publication/doi/10.1108/9781787145559
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The branding of tourist destinations : theoretical and empirical insights

2026-05-17T00:23:46Z

Yazar Camilleri, Mark Anthony, 1976- editor.
Yer Numarası ONLINE
Elektronik Erişim https://www.emerald.com/insight/publication/doi/10.1108/9781787693739
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Business hack : the wealth dragon way to build a successful business in the digital age

2026-05-17T00:23:46Z

Yazar Lee, John, 1981- author.
Yer Numarası HF5415.1265 .L44 2019
Elektronik Erişim https://onlinelibrary.wiley.com/doi/book/10.1002/9781119542322
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Markalama : başarıya ulaştıran 20 temel ilke

2026-05-17T00:23:46Z

Yazar Aaker, David. Özata, Nadir.
Yer Numarası HF5415.13 A5419 2018
Format: Kitap
Durum Beytepe Kütüphanesi~1

Brand culture and identity : concepts, methodologies, tools, and applications

2026-05-17T00:23:46Z

Yazar IGI Global, publisher. Information Resources Management Association, editor.
Yer Numarası ONLINE
Elektronik Erişim Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7116-2
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Frontiers of Sound in Design A Guide for the Development of Product Identity Through Sounds

2026-05-17T00:23:46Z

Yazar Dal Palù, Doriana. author. De Giorgi, Claudia. author. Lerma, Beatrice. author. Buiatti, Eleonora. author. SpringerLink (Online service)
Yer Numarası ONLINE
Elektronik Erişim https://doi.org/10.1007/978-3-319-76870-0
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Developing insights on branding in the B2B context : case studies from business practice

2026-05-17T00:23:46Z

Yazar Koporcic, Nikolina, editor. Ivanova-Gongne, Maria, 1985- editor. Nyström, Anna-Greta, 1979- editor. Törnroos, Jan-Åke, editor.
Yer Numarası ONLINE
Elektronik Erişim https://www.emerald.com/insight/publication/doi/10.1108/9781787562752
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Managing brands in 4D : understanding perceptual, emotional, social and cultural branding

2026-05-17T00:23:46Z

Yazar Pogorzelski, Jacek, author.
Yer Numarası ONLINE
Elektronik Erişim https://www.emerald.com/insight/publication/doi/10.1108/9781787561021
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

No small change : why financial services needs a new kind of marketing

2026-05-17T00:23:46Z

Yazar Camp, Lucian, 1953- author. Thomson, Anthony, 1954- author.
Yer Numarası HG173 .C2675 2018
Elektronik Erişim https://onlinelibrary.wiley.com/doi/book/10.1002/9781119473961
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

New technologies and branding

2026-05-17T00:23:46Z

Yazar Sachetti, Philippe, 1958- author. Zuppinger, Thibaud, author.
Yer Numarası HF5415.1255
Elektronik Erişim https://onlinelibrary.wiley.com/doi/book/10.1002/9781119422990
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

HCI in Business, Government, and Organizations: eCommerce and Innovation Third International Conference, HCIBGO 2016, Held as Part of HCI International 2016, Toronto, Canada, July 17-22, 2016, Proceedings, Part I

2026-05-17T00:23:46Z

Yazar Nah, Fiona Fui-Hoon. editor. Tan, Chuan-Hoo. editor. SpringerLink (Online service)
Yer Numarası ONLINE
Elektronik Erişim https://doi.org/10.1007/978-3-319-39396-4
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Food industry design, technology, and innovation

2026-05-17T00:23:46Z

Yazar Traitler, Helmut, author. Coleman, Birgit, author. Hofmann, Karen, author.
Yer Numarası ONLINE(341831.1)
Elektronik Erişim ebrary An electronic book accessible through the World Wide Web; click to view John Wiley http://dx.doi.org/10.1002/9781118823194
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Kurumsal iletişim ve profesyonel markalar

2026-05-17T00:23:46Z

Yazar Mengü, Seda Çakar.
Yer Numarası HD59.2 M46 2015
Format: Kitap
Durum Beytepe Kütüphanesi~1

Şimdi "işveren markası" zamanı

2026-05-17T00:23:46Z

Yazar Ötken, Ayşe Begüm Okan, Elif Yolbulan.
Yer Numarası HF5549 O854 2015
Format: Kitap
Durum Beytepe Kütüphanesi~1

The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving

2026-05-17T00:23:46Z

Yazar Brooks, Jeff, 1961- author.
Yer Numarası ONLINE(342253.1)
Elektronik Erişim Cover image http://catalogimages.wiley.com/images/db/jimages/9781118583425.jpg Cover http://swbplus.bsz-bw.de/bsz405674104cov.htm ebrary http://site.ebrary.com/id/10849254 John Wiley http://dx.doi.org/10.1002/9781118583340 MyiLibrary http://www.myilibrary.com?id=584517
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving

2026-05-17T00:23:46Z

Yazar Brooks, Jeff, 1961-
Yer Numarası ONLINE(341601.1)
Elektronik Erişim EBL ebooks - For GRAIL clients only CLICK HERE for online access Cover image http://catalogimages.wiley.com/images/db/jimages/9781118583425.jpg Cover http://swbplus.bsz-bw.de/bsz405674104cov.htm Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=1650857
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Promotional culture and convergence markets, methods, media

2026-05-17T00:23:46Z

Yazar Powell, Helen.
Yer Numarası ONLINE(344376.1)
Elektronik Erişim Click here to view
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The Routledge companion to advertising and promotional culture

2026-05-17T00:23:46Z

Yazar McAllister, Matthew P. West, Emily.
Yer Numarası ONLINE(344431.1)
Elektronik Erişim Click here to view
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Branding and product design : an integrated perspective

2026-05-17T00:23:46Z

Yazar Hestad, Monika.
Yer Numarası HF5415.1255 H47 2013
Format: Kitap
Durum Beytepe Kütüphanesi~1

Pinterest power market your business, sell your product, and build your brand on the world's hottest social network

2026-05-17T00:23:46Z

Yazar Miles, Jason, 1970- Lacey, Karen, 1963-
Yer Numarası ONLINE
Elektronik Erişim Subscription required
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Hospitality branding

2026-05-17T00:23:46Z

Yazar Dev, Chekitan S. (Chekitan Singh), 1959-
Yer Numarası ONLINE
Elektronik Erişim http://www.jstor.org/stable/10.7591/j.cttq42pg
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help

2026-05-17T00:23:46Z

Yazar Einstein, Mara.
Yer Numarası ONLINE
Elektronik Erişim http://www.jstor.org/stable/10.1525/j.ctt1pp2k7
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Find your next using the business genome approach to find your company's next competitive edge

2026-05-17T00:23:46Z

Yazar Kates, Andrea.
Yer Numarası ONLINE
Elektronik Erişim Subscription required
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Branding television

2026-05-17T00:23:46Z

Yazar Johnson, Catherine.
Yer Numarası ONLINE
Elektronik Erişim Click here to view
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Consumer-brand relationships theory and practice

2026-05-17T00:23:46Z

Yazar Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.
Yer Numarası ONLINE
Elektronik Erişim Click here to view
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Branding in governance and public management

2026-05-17T00:23:46Z

Yazar Eshuis, Jasper, 1972- Klijn, Erik-Hans.
Yer Numarası ONLINE
Elektronik Erişim Click here to view
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Positioning the brand an inside-out approach

2026-05-17T00:23:46Z

Yazar Riezebos, H. J., 1960- Grinten, Jaap van der.
Yer Numarası ONLINE
Elektronik Erişim Click here to view
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Discover your CEO brand secrets to embracing and maximizing your unique value as a leader

2026-05-17T00:23:46Z

Yazar Bates, Suzanne.
Yer Numarası ONLINE
Elektronik Erişim Subscription required
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Contextual pricing the death of list price and the new market reality

2026-05-17T00:23:46Z

Yazar Docters, Robert G. Hanson, John. Nguyen, Cecilia. Barzelay, Michael.
Yer Numarası ONLINE
Elektronik Erişim Subscription required
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The social customer how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

2026-05-17T00:23:46Z

Yazar Metz, Adam.
Yer Numarası ONLINE
Elektronik Erişim Subscription required
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The library marketing toolkit

2026-05-17T00:23:46Z

Yazar Potter, Ned, 1980- author.
Yer Numarası ONLINE
Elektronik Erişim EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=558458
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The new emerging market multinationals four strategies for disrupting markets and building brands

2026-05-17T00:23:46Z

Yazar Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.
Yer Numarası ONLINE
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Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

What would Steve Jobs do? how the Steve Jobs way can inspire anyone to think differently and win

2026-05-17T00:23:46Z

Yazar Sander, Peter J.
Yer Numarası ONLINE
Elektronik Erişim Subscription required
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The Tasti D-Lite way social media marketing lessons for building loyalty and a brand customers crave

2026-05-17T00:23:46Z

Yazar Amos, James. Emerson, B. J.
Yer Numarası ONLINE
Elektronik Erişim Subscription required
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Customers first dominate your market by winning them over where it counts the most

2026-05-17T00:23:46Z

Yazar Bueno, Bolivar J.
Yer Numarası ONLINE
Elektronik Erişim Subscription required
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Uprising how to build a brand-- and change the world-- by sparking cultural movements

2026-05-17T00:23:46Z

Yazar Goodson, Scott.
Yer Numarası ONLINE
Elektronik Erişim Subscription required
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Brand turnaround how brands gone bad returned to glory-- and the seven game changers that made the difference

2026-05-17T00:23:46Z

Yazar Post, Karen.
Yer Numarası ONLINE
Elektronik Erişim Subscription required
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Content strategy at work real-world stories to strengthen every interactive project

2026-05-17T00:23:46Z

Yazar Bloomstein, Margot.
Yer Numarası ONLINE
Elektronik Erişim ScienceDirect http://www.sciencedirect.com/science/book/9780123919229
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Yedi adımda markalaşma : yaşamdan örneklerle

2026-05-17T00:23:46Z

Yazar Ayhan, Altay.
Yer Numarası HD69.B7 A94 2012
Format: Kitap
Durum Beytepe Kütüphanesi~1

Advocacy : championing ideas and influencing others

2026-05-17T00:23:46Z

Yazar Daly, John A. (John Augustine), 1952- author.
Yer Numarası ONLINE
Elektronik Erişim http://www.jstor.org/stable/10.2307/j.ctt1nq53v
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Stratejik marka yönetimi

2026-05-17T00:23:46Z

Yazar İslamoğlu, Ahmet Hamdi. Fırat, Duygu.
Yer Numarası HD69.B7 I85 2011
Format: Kitap
Durum Beytepe Kütüphanesi~1

Bir marka adı yaratmak

2026-05-17T00:23:46Z

Yazar Rivkin, Steve. Sutherland, Fraser.
Yer Numarası HD69.B7 R58 2011
Format: Kitap
Durum Beytepe Kütüphanesi~1

Küresel marka : Dünya pazarında kalıcı marka değeri yaratma ve geliştirme yöntemleri

2026-05-17T00:23:46Z

Yazar Hollis, Nigel.
Yer Numarası HD69.B7 H65 2011
Format: Kitap
Durum Beytepe Kütüphanesi~1

İleri düzey marka yönetimi : değişen dünyada markaları yönetmek

2026-05-17T00:23:46Z

Yazar Temporal, Paul.
Yer Numarası HD69.B7 T46 2011
Format: Kitap
Durum Beytepe Kütüphanesi~1

Marka girişimi : kurumsal markalaşma ile şirket stratejisini, kültürünü ve kimliğini uyumlu hale getirme yöntemleri

2026-05-17T00:23:46Z

Yazar Hatch, Mary Jo. Schultz, Majken.
Yer Numarası HD59.2 H38 2011
Format: Kitap
Durum Beytepe Kütüphanesi~1

Rekabetçi başarı : markalaşma nasıl değer katar?

2026-05-17T00:23:46Z

Yazar Davis, John A.
Yer Numarası HD69.B7 D38 2011
Format: Kitap
Durum Beytepe Kütüphanesi~1

You are the brand

2026-05-17T00:23:46Z

Yazar Adubato, Steve. Project Muse.
Yer Numarası ONLINE
Elektronik Erişim Full text available:
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The innovation secrets of Steve Jobs insanely different : principles for breakthrough success

2026-05-17T00:23:46Z

Yazar Gallo, Carmine.
Yer Numarası ONLINE
Elektronik Erişim Subscription required
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (& other social networks)

2026-05-17T00:23:46Z

Yazar Kerpen, Dave.
Yer Numarası ONLINE
Elektronik Erişim Subscription required
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The old rules of marketing are dead the 6 new rules to reinvent your brand & reigniting your business

2026-05-17T00:23:46Z

Yazar Pearson, Timothy R.
Yer Numarası ONLINE
Elektronik Erişim Subscription required
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Anatomy of a trend

2026-05-17T00:23:46Z

Yazar Vejlgaard, Henrik.
Yer Numarası ONLINE
Elektronik Erişim Subscription required
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Personality not included why companies lose their authenticity--and how great brands get it back

2026-05-17T00:23:46Z

Yazar Bhargava, Rohit.
Yer Numarası ONLINE
Elektronik Erişim Subscription required
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Everything I know about marketing I learned from Google

2026-05-17T00:23:46Z

Yazar Goldman, Aaron, 1978-
Yer Numarası ONLINE
Elektronik Erişim Subscription required
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

30-minute social media marketing step-by-step techniques to spread the word about your business fast and free

2026-05-17T00:23:46Z

Yazar Gunelius, Susan.
Yer Numarası ONLINE
Elektronik Erişim Subscription required
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The big book of marketing lessons and best practices from the world's greatest companies

2026-05-17T00:23:46Z

Yazar Bennett, Anthony G.
Yer Numarası ONLINE
Elektronik Erişim Subscription required
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Location-based marketing for dummies

2026-05-17T00:23:46Z

Yazar Strout, Aaron. Schneider, Mike.
Yer Numarası HF5415 S76 2011 EB
Elektronik Erişim https://onlinelibrary.wiley.com/doi/book/10.1002/9781119721338
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Branding demystified plans to payoffs

2026-05-17T00:23:46Z

Yazar Verma, Harsh V.
Yer Numarası ONLINE(367777.1)
Elektronik Erişim SAGE knowledge http://sk.sagepub.com/books/branding-demystified
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Marka olmak

2026-05-17T00:23:46Z

Yazar Erdil, T. Sabri Uzun, Yeşim
Yer Numarası HF5415.13 E73 2010
Format: Kitap
Durum Beytepe Kütüphanesi~1

Strategic brand management for B2B markets a road map for organizational transformation

2026-05-17T00:23:46Z

Yazar Sarin, Sharad.
Yer Numarası ONLINE(369410.1)
Elektronik Erişim SAGE knowledge http://sk.sagepub.com/books/strategic-brand-management-for-b2b-markets
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

The connected customer the changing nature of consumer and business markets

2026-05-17T00:23:46Z

Yazar Wuyts, Stefan.
Yer Numarası ONLINE
Elektronik Erişim Click here to view
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Flagship marketing concepts and places

2026-05-17T00:23:46Z

Yazar Kent, Tony (A. E.) Brown, Reva Berman, 1939-
Yer Numarası ONLINE
Elektronik Erişim Click here to view
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Trump University branding 101 how to build the most valuable asset of any business

2026-05-17T00:23:46Z

Yazar Sexton, Donald E., 1943-
Yer Numarası ONLINE
Elektronik Erişim Wiley InterScience An electronic book accessible through the World Wide Web; click for information
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Luxury brand management : a world of privilege

2026-05-17T00:23:46Z

Yazar Chevalier, Michel. Mazzalovo, Gerald.
Yer Numarası HD69.B7 C473 2008
Format: Kitap
Durum Beytepe Kütüphanesi~1

Pharmaceuticals--where's the brand logic? : branding lessons and strategies

2026-05-17T00:23:46Z

Yazar Moss, Giles David., author.
Yer Numarası HD9665.5 .M66 2007
Elektronik Erişim Click here to view.
Format: Kitap
Durum Çevrimiçi Kütüphane~1

Brand management 101 : 101 lessons learned from real world marketing

2026-05-17T00:23:46Z

Yazar Dhar, Mainak.
Yer Numarası ONLINE
Elektronik Erişim Wiley Online Library
Format: Elektrnik Kaynak
Durum Çevrimiçi Kütüphane~1

Brandjam : humanizing brands through emotional design

2026-05-17T00:23:46Z

Yazar Gobe, Marc. Design Management Institute (Boston, Mass.)
Yer Numarası NC997 G56 2007
Format: Kitap
Durum Beytepe Kütüphanesi~1

Designing brand experiences

2026-05-17T00:23:46Z

Yazar Landa, Robin.
Yer Numarası HD69.B7 L365 2006
Format: Kitap
Durum Beytepe Kütüphanesi~1

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

2026-05-17T00:23:46Z

Yazar Aaker, David A.
Yer Numarası HD69.B7 A2154 2004
Format: Kitap
Durum Beytepe Kütüphanesi~1