Arama Sonuçları Marketing -- Management.SirsiDynix Enterprisehttps://katalog.hacettepe.edu.tr/client/tr_TR/default_tr/default_tr/qu$003dMarketing$002b--$002bManagement.$0026ps$003d300$0026isd$003dtrue?2024-12-02T01:06:23ZMarketing managementent://SD_ILS/0/SD_ILS:2692442024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Kotler, Philip. Keller, Kevin Lane, 1956-<br/>Yer Numarası HF5415.13 K6 2012<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Marketing managementent://SD_ILS/0/SD_ILS:948622024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Kotler, Philip.<br/>Yer Numarası HF 5415.13 K64 2003<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Marketing managementent://SD_ILS/0/SD_ILS:1099942024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Winer, Russell S.<br/>Yer Numarası HF5415.13 W547 2007<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Marketing managementent://SD_ILS/0/SD_ILS:620342024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Dickson, Peter R.<br/>Yer Numarası HF 5415.13 D48 1997<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Internationales Marketing-Managementent://SD_ILS/0/SD_ILS:1920792024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Berndt, Ralph. author. Fantapié Altobelli, Claudia. author. Sander, Matthias. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-642-12691-8">http://dx.doi.org/10.1007/978-3-642-12691-8</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Internationales Marketing-Managementent://SD_ILS/0/SD_ILS:1818012024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Berndt, Ralph. author. Altobelli, Claudia Fantapié. author. Sander, Matthias. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/3-540-28553-9">http://dx.doi.org/10.1007/3-540-28553-9</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Services, marketing and managementent://SD_ILS/0/SD_ILS:3693042024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Gilmore, Audrey.<br/>Yer Numarası ONLINE(369304.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/services-marketing-and-management">http://sk.sagepub.com/books/services-marketing-and-management</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Marketing management in Turkeyent://SD_ILS/0/SD_ILS:4218862024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Ozturkcan, Selcen, editor. Yolbulan Okan, Elif, editor.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787145573">https://www.emerald.com/insight/publication/doi/10.1108/9781787145573</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Essentials of marketing managementent://SD_ILS/0/SD_ILS:2636242024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Lancaster, Geoffrey, 1938- Massingham, Lester.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203847206">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Museum management and marketingent://SD_ILS/0/SD_ILS:1350302024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Sandell, Richard, 1967- Janes, Robert R.<br/>Yer Numarası AM121 .M877 2010<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Management der Marketing-Kommunikationent://SD_ILS/0/SD_ILS:1857602024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Fuchs, Wolfgang. author. Unger, Fritz. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-540-69274-4">http://dx.doi.org/10.1007/978-3-540-69274-4</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Management der Marketing-Kommunikationent://SD_ILS/0/SD_ILS:1814692024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Unger, Fritz. author. Fuchs, Wolfgang. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/3-540-27534-7">http://dx.doi.org/10.1007/3-540-27534-7</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Concepts of marketing managementent://SD_ILS/0/SD_ILS:108182024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Seibert, Joseph C.<br/>Yer Numarası HF 5415.13 S43 1973<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Marketing : the management wayent://SD_ILS/0/SD_ILS:108202024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Weinstein, Arnold K.<br/>Yer Numarası HF 5415.13 W4 1968<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Management controls in marketingent://SD_ILS/0/SD_ILS:108212024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Wilson, Richard M. S.<br/>Yer Numarası HF 5415.13 W54 1973<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>CIM coursebook project management in marketingent://SD_ILS/0/SD_ILS:2594292024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar McKee, Frank.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780080961224">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Marketing channels : a management viewent://SD_ILS/0/SD_ILS:2685842024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Rosenbloom, Bert.<br/>Yer Numarası HF5415.129 R67 2013<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Marketing management a cultural perspectiveent://SD_ILS/0/SD_ILS:2591332024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Peñaloza, Lisa. Toulouse, Nil. Visconti, Luca M.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203357262">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Marketing management for nonprofit organizationsent://SD_ILS/0/SD_ILS:2702482024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Sargeant, Adrian.<br/>Yer Numarası HF5415 S275 2009<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Marketing channels : a management viewent://SD_ILS/0/SD_ILS:617032024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Rosenbloom, Bert.<br/>Yer Numarası HF 5415.129 R67 1995<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Marketing management and information technologyent://SD_ILS/0/SD_ILS:108142024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Fletcher, Keith.<br/>Yer Numarası HF 5415.13 F635 1990<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Marketing management : a systems perspectiveent://SD_ILS/0/SD_ILS:107832024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Lazer, William.<br/>Yer Numarası HF 5415 L329 1971<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Pharmacy management, leadership, marketing, and financeent://SD_ILS/0/SD_ILS:2705942024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Chisholm-Burns, Marie A. Vaillancourt, Allison M. Shepherd, Marv.<br/>Yer Numarası QV 737 C5421 2014<br/>Format: Kitap<br/>Durum Sağlık Bilimleri Kütüphanesi~1<br/>Marketing communications management : analysis, planning, implementationent://SD_ILS/0/SD_ILS:3546002024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Copley, Paul.<br/>Yer Numarası HF5415.123 C67 2014<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Moderne Marketing-Kommunikation System – Prozess – Managementent://SD_ILS/0/SD_ILS:1799502024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Tropp, Jörg. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-531-92802-9">http://dx.doi.org/10.1007/978-3-531-92802-9</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Multi-Channel-Communications- und Marketing-Managementent://SD_ILS/0/SD_ILS:2025872024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Emrich, Christin. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-9685-5">http://dx.doi.org/10.1007/978-3-8349-9685-5</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>International marketing management text and casesent://SD_ILS/0/SD_ILS:3685872024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Mathur, U. C., 1938-<br/>Yer Numarası ONLINE(368587.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/international-marketing-management">http://sk.sagepub.com/books/international-marketing-management</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:1107922024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Peter, J. Paul. Donnelly, James H.<br/>Yer Numarası HF5415.13 .P484 2007<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Handbook of services marketing & managementent://SD_ILS/0/SD_ILS:3684472024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Swartz, Teresa A. Iacobucci, Dawn.<br/>Yer Numarası ONLINE(368447.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management">http://sk.sagepub.com/reference/handbook-of-services-marketing-and-management</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Marketing research : Management and methodsent://SD_ILS/0/SD_ILS:108322024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Wentz, Walter B.<br/>Yer Numarası HF 5415.2 W45 1972<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Myth in modern media management and marketingent://SD_ILS/0/SD_ILS:4822592024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Kreft, Jan, editor. Kuczamer-Klopotowska, Sylwia, 1971- editor. Kalinowska-Zeleznik, Anna, 1971- editor. IGI Global, publisher.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9100-9">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9100-9</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Social Media Marketing und -Management im Tourismusent://SD_ILS/0/SD_ILS:3373082024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Hinterholzer, Thomas. author. Jooss, Mario. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE(337308.1)<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-642-37952-9">http://dx.doi.org/10.1007/978-3-642-37952-9</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Marketing management : a strategic decision-making approachent://SD_ILS/0/SD_ILS:3124302024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Mullins, John W. (John Walker) Walker, Orville C.<br/>Yer Numarası HF5415.13 M352324 2013<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Impression Management Professionelles Marketing in eigener Sacheent://SD_ILS/0/SD_ILS:2017892024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Jendrosch, Thomas. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-8715-0">http://dx.doi.org/10.1007/978-3-8349-8715-0</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Sales & Service Management, Marketing, Promotion und Performanceent://SD_ILS/0/SD_ILS:2024972024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Keuper, Frank. editor. Hogenschurz, Bernhard. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-9591-9">http://dx.doi.org/10.1007/978-3-8349-9591-9</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The sports event management and marketing playbookent://SD_ILS/0/SD_ILS:1095962024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Supovitz, Frank.<br/>Yer Numarası GV716 .S86 2005<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Marketing management in Turkey : Cases and challengesent://SD_ILS/0/SD_ILS:3884892024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Thompson, Donald N.<br/>Yer Numarası HF5415.12.T9 T46 2005<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Marketing management : analysis, planning, implementation, and controlent://SD_ILS/0/SD_ILS:678842024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Kotler, Philip.<br/>Yer Numarası HF 5415.13 K64 1997<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Product management : marketing in a changing environmentent://SD_ILS/0/SD_ILS:94642024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Hehman, Raymond D.<br/>Yer Numarası HD 31 H36 1984<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Key management problems in the marketing distribution and use of fertilizers. Held in Islamabad, Jan 7-10,ent://SD_ILS/0/SD_ILS:403262024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar CENTO Seminar on Key Management Problems in the Marketing, Distribution and Use of Fertilizers. Islamabad, 1974.<br/>Yer Numarası HD 9483 C21 1974<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Business to business marketing management : a global perspectiveent://SD_ILS/0/SD_ILS:4226972024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Zimmerman, Alan S., 1942- Blythe, Jim.<br/>Yer Numarası HF5415.13 Z56 2018<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Advances in Islamic finance, marketing, and management : an Asian perspectiveent://SD_ILS/0/SD_ILS:4218122024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Mutum, Dilip S., editor. Butt, Mohammad Mohsin, editor. Rashid, Mamunur, editor.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781786358981">https://www.emerald.com/insight/publication/doi/10.1108/9781786358981</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Strategic marketing management in Asia : case studies and lessons across industriesent://SD_ILS/0/SD_ILS:4218152024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Andaleeb, Syed Saad, editor. Ḥasan, Khālid, editor. Prabhu, Jaideep C., writer of foreword. Sheth, Jagdish N., sponsoring body. Rangan, Kasturi, sponsoring body.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781786357458">https://www.emerald.com/insight/publication/doi/10.1108/9781786357458</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Business to business marketing management : a global perspectiveent://SD_ILS/0/SD_ILS:3545102024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Zimmerman, Alan S., 1942- Blythe, Jim.<br/>Yer Numarası HF5415.13 B565 2013<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Management und Marketing im Kulturtourismus Basiswissen – Praxisbeispiele – Checklistenent://SD_ILS/0/SD_ILS:3366512024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Steinecke, Albrecht. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE(336651.1)<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-531-19125-6">http://dx.doi.org/10.1007/978-3-531-19125-6</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Enterprise Marketing Management Informationslogistik für das Marketing von morgenent://SD_ILS/0/SD_ILS:3375322024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Spiegelberg, Domenik. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE(337532.1)<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-658-00532-0">http://dx.doi.org/10.1007/978-3-658-00532-0</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Marketing management and communications in the public sectorent://SD_ILS/0/SD_ILS:2598942024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Pasquier, Martial. Villeneuve, Jean-Patrick.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203144923">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practiceent://SD_ILS/0/SD_ILS:2001302024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Diamantopoulos, Adamantios. Fritz, Wolfgang. Hildebrandt, Lutz. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-3722-3">http://dx.doi.org/10.1007/978-3-8349-3722-3</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Public Marketing Marketing-Management für den öffentlichen Sektorent://SD_ILS/0/SD_ILS:2000702024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Wesselmann, Stefanie. author. Hohn, Bettina. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-3552-6">http://dx.doi.org/10.1007/978-3-8349-3552-6</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Data mining techniques : for marketing, sales, and customer relationship managementent://SD_ILS/0/SD_ILS:2692392024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Linoff, Gordon S. Berry, Micahel J. A.<br/>Yer Numarası HF5415.125 B47 2011<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Public Marketing Marketing-Management für den öffentlichen Sektorent://SD_ILS/0/SD_ILS:2024842024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Hohn, Stefanie. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-9577-3">http://dx.doi.org/10.1007/978-3-8349-9577-3</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Aktuelle Perspektiven des Marketingmanagements Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing.ent://SD_ILS/0/SD_ILS:2027252024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Akademische Marketinggesellschaft e.V. editor. Klante, Oliver. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-9834-7">http://dx.doi.org/10.1007/978-3-8349-9834-7</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Geist! Die Kraft der klugen Köpfe in Management und Marketingent://SD_ILS/0/SD_ILS:2022402024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Rust, Holger. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-9278-9">http://dx.doi.org/10.1007/978-3-8349-9278-9</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Standort-Marketing und Event-Management Kulturfaktor Gestüt als Element erfolgreichen Stadtmarketings: Ein Betriebs- und Marketingkonzept für das Landgestüt Zweibrückenent://SD_ILS/0/SD_ILS:2028852024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Graf, Christof. author. Kalina-Klensch, Nicole. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8350-5400-4">http://dx.doi.org/10.1007/978-3-8350-5400-4</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Brand management 101 : 101 lessons learned from real world marketingent://SD_ILS/0/SD_ILS:4242642024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Dhar, Mainak.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1002/9781119207733">Wiley Online Library</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Nachhaltige Intergation von Marketing und Innovieren Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandelsent://SD_ILS/0/SD_ILS:2034222024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Schaller, Christian. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8350-9356-0">http://dx.doi.org/10.1007/978-3-8350-9356-0</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Management, marketing and promotion of library services based on statistics, analyses and evaluationent://SD_ILS/0/SD_ILS:1182602024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Flaten, Trine Kolderup. IFLA General Conference (71st : 2005 : Oslo, Norway) World Library and Information Congress (2005 : Oslo, Norway)<br/>Yer Numarası Z716.3 .M36 2006<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Public Marketing Marketing-Management für den öffentlichen Sektorent://SD_ILS/0/SD_ILS:2021112024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Hohn, Stefanie. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-9116-4">http://dx.doi.org/10.1007/978-3-8349-9116-4</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>e-learning for management and marketing in librariesent://SD_ILS/0/SD_ILS:1051302024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar IFLA Satellite Meeting (2003 : Geneva, Switzerland) McAdam, Daisy, ed. International Federation of Library Associations and Institutions.<br/>Yer Numarası Z 718.8 E112 2005<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Global marketing management : changes, challenges and new strategiesent://SD_ILS/0/SD_ILS:1100992024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Lee, Kiefer. Carter, S. (Steve).<br/>Yer Numarası HD62.4 .L44 2005<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Doing research projects in marketing, management and consumer researchent://SD_ILS/0/SD_ILS:854782024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Hackley, Christopher E.<br/>Yer Numarası HD 30.4 H28 2003<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Education and research for marketing and quality management in libraries : = La formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque. Satellite meeting, Quebec, August 14-16 Aout 2001ent://SD_ILS/0/SD_ILS:1051032024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Savard, Rejean, 1950-, ed. International Federation of Library Associations and Institutions.<br/>Yer Numarası Z 716.3 .E32 2002<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Management, marketing and the political economy of travel and tourisment://SD_ILS/0/SD_ILS:813532024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Robinson, Mike, ed. University of Northumbria at Newcastle. Centre for Travel and Tourism. Sheffield Hallam University. Centre for Tourism. Tourism 2000 : Time for Celebration, (2000 : Sheffield Hallam University)<br/>Yer Numarası G 155.A1 M364 2000<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Data collection and analysis for tourism management, marketing and planning : A manual for managers and analystsent://SD_ILS/0/SD_ILS:775202024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar World Tourism Organization.<br/>Yer Numarası G 155.A1 D38 2000<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~2<br/>Commerce, Complexity, and Evolution Topics in Economics, Finance, Marketing, and Management: Proceedings of the Twelfth International Symposium in Economic Theory and Econometricsent://SD_ILS/0/SD_ILS:2358032024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Barnett, William A.. Chiarella, Carl. Keen, Steve. Marks, Robert. Schnabl, Hermann.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1017/CBO9780511896682">Access by subscription</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Readings and cases in marketing management /ed. by A. C. Burns, D. W. Craven.ent://SD_ILS/0/SD_ILS:108172024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Burns, A. C., ed. Craven, D. W., ed.<br/>Yer Numarası HF 5415.13 R362 1987<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Die Rollenwahrnehmung des Dienstleistungskunden Determinanten und Wirkung der Kundenbeteiligungent://SD_ILS/0/SD_ILS:3375392024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Hahn, Kathrin. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE(337539.1)<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-658-00563-4">http://dx.doi.org/10.1007/978-3-658-00563-4</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part Ient://SD_ILS/0/SD_ILS:5201942024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)<br/>Yer Numarası XX(520194.1)<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-23950-2">https://doi.org/10.1007/978-3-031-23950-2</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Information Systems 19th European, Mediterranean, and Middle Eastern Conference, EMCIS 2022, Virtual Event, December 21-22, 2022, Proceedingsent://SD_ILS/0/SD_ILS:5205712024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Papadaki, Maria. editor. Rupino da Cunha, Paulo. editor. Themistocleous, Marinos. editor. Christodoulou, Klitos. editor. SpringerLink (Online service)<br/>Yer Numarası XX(520571.1)<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-30694-5">https://doi.org/10.1007/978-3-031-30694-5</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>E-Business. 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(orcid) Chi, Maomao. editor. SpringerLink (Online service)<br/>Yer Numarası XX(520576.1)<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-32299-0">https://doi.org/10.1007/978-3-031-32299-0</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Towards AI-Aided Invention and Innovation 23rd International TRIZ Future Conference, TFC 2023, Offenburg, Germany, September 12-14, 2023, Proceedingsent://SD_ILS/0/SD_ILS:5206012024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Cavallucci, Denis. editor. Livotov, Pavel. editor. Brad, Stelian. editor. SpringerLink (Online service)<br/>Yer Numarası XX(520601.1)<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-42532-5">https://doi.org/10.1007/978-3-031-42532-5</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Dermatology in Public Health Environments A Comprehensive Textbookent://SD_ILS/0/SD_ILS:5214622024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Rangel Bonamigo, Renan. editor. SpringerLink (Online service)<br/>Yer Numarası XX(521462.1)<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-13505-7">https://doi.org/10.1007/978-3-031-13505-7</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Clinical Cases in Sleep Physical Therapyent://SD_ILS/0/SD_ILS:5220532024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Frange, Cristina. editor. SpringerLink (Online service)<br/>Yer Numarası XX(522053.1)<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-38340-3">https://doi.org/10.1007/978-3-031-38340-3</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>After Latour: Globalisation, Inequity and Climate Change IFIP WG 8.2 and WG 9.4 Joint Working Conference, IFIPJWC 2023, Hyderabad, India, December 7-8, 2023, Proceedingsent://SD_ILS/0/SD_ILS:5207442024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Jones, Matthew R. editor. Mukherjee, Arunima S. editor. Thapa, Devinder. editor. Zheng, Yingqin. editor. SpringerLink (Online service)<br/>Yer Numarası XX(520744.1)<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-50154-8">https://doi.org/10.1007/978-3-031-50154-8</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Application of Big Data, Blockchain, and Internet of Things for Education Informatization Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29-31, 2022, Proceedings, Part IIIent://SD_ILS/0/SD_ILS:5207522024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Jan, Mian Ahmad. editor. Khan, Fazlullah. editor. SpringerLink (Online service)<br/>Yer Numarası XX(520752.1)<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-23944-1">https://doi.org/10.1007/978-3-031-23944-1</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The Business of Building and Managing a Healthcare Practice Going Beyond the Basicsent://SD_ILS/0/SD_ILS:5216102024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Baum, Neil. author. Kahn, Marc J. author. Daigrepont, Jeffery. author. SpringerLink (Online service)<br/>Yer Numarası XX(521610.1)<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-37623-8">https://doi.org/10.1007/978-3-031-37623-8</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The New Science of Medicine & Management A Comprehensive, Case-Based Guide for Clinical Leadersent://SD_ILS/0/SD_ILS:5218552024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Chilingerian, Jon A. editor. Shobeiri, S. Abbas. editor. Talamini, Mark A. editor. SpringerLink (Online service)<br/>Yer Numarası XX(521855.1)<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-26510-5">https://doi.org/10.1007/978-3-031-26510-5</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Pazarlamada vampir etkisi potansiyel pazarlama vampirleri ve vampir savar stratejilerent://SD_ILS/0/SD_ILS:5113482024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Tokmak Danışman, Gizem.<br/>Yer Numarası HF5438.4 T65 2021<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Food waste to valuable resources : applications and managementent://SD_ILS/0/SD_ILS:5224292024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Banu, J. Rajesh.<br/>Yer Numarası XX(522429.1)<br/>Elektronik Erişim ScienceDirect <a href="https://www.sciencedirect.com/science/book/9780128183533">https://www.sciencedirect.com/science/book/9780128183533</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Pazarlama yönetimi : (stratejik yaklaşım)ent://SD_ILS/0/SD_ILS:3892792024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar İslamoğlu, Ahmet Hamdi.<br/>Yer Numarası HF5415.13 I85 2017<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Pazarlama 4.0 : Gelenekselden dijitale geçişent://SD_ILS/0/SD_ILS:3893402024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Kotler, Philip. Özata, Nadir. Kartajaya, Hermawan. Setianwan, Iwan.<br/>Yer Numarası HF5415.13 K80 2017<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~2<br/>Tedarik zinciri yönetimi : strateji, planlama ve operasyonent://SD_ILS/0/SD_ILS:3901202024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Chopra, Sunil Meindl, Peter. Bulut, Emrah.<br/>Yer Numarası HF5415.13 C534 2017<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~2<br/>Hizmetlerin pazarlanmasında hizmet kalitesinin önemient://SD_ILS/0/SD_ILS:3913602024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Gedik, Hasan.<br/>Yer Numarası HD9980.5 G43 2017<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Hizmet pazarlaması ve yönetimine girişent://SD_ILS/0/SD_ILS:3892872024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Koç, Erdoğan<br/>Yer Numarası HD9980.5 K762 2017<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Finansal satış : satış stratejilerinin finansal etkileri (değer temelli pazarlama)ent://SD_ILS/0/SD_ILS:3803252024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Özkan, Turgut<br/>Yer Numarası HG179.5 O95 2013<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Çağdaş pazarlamada yeni yaklaşımlar /ceditörler Murat Akın , Murat Toksarı.ent://SD_ILS/0/SD_ILS:3799882024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Akın, Murat. Toksarı , Murat.<br/>Yer Numarası HF5415.2 C33 2015<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Hizmet pazarlaması ve yönetimi : Global ve yerel yaklaşıment://SD_ILS/0/SD_ILS:3801252024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Koç, Erdoğan<br/>Yer Numarası HD9980.5 K761 2015<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Hayat = pazarlamaent://SD_ILS/0/SD_ILS:3707032024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Bulut, Yetkin<br/>Yer Numarası HF5415 B85 2015<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Business Information Systems 18th International Conference, BIS 2015, Poznań, Poland, June 24-26, 2015, Proceedingsent://SD_ILS/0/SD_ILS:5185802024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Abramowicz, Witold. editor. SpringerLink (Online service)<br/>Yer Numarası XX(518580.1)<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-319-19027-3">https://doi.org/10.1007/978-3-319-19027-3</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Industrial Engineering, Management Science and Applications 2015ent://SD_ILS/0/SD_ILS:5187062024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Gen, Mitsuo. editor. Kim, Kuinam J. editor. Huang, Xiaoxia. editor. Hiroshi, Yabe. editor. SpringerLink (Online service)<br/>Yer Numarası XX(518706.1)<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-662-47200-2">https://doi.org/10.1007/978-3-662-47200-2</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Small Incision Lenticule Extraction (SMILE) Principles, Techniques, Complication Management, and Future Conceptsent://SD_ILS/0/SD_ILS:5200922024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Sekundo, Walter. editor. SpringerLink (Online service)<br/>Yer Numarası XX(520092.1)<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-319-18530-9">https://doi.org/10.1007/978-3-319-18530-9</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Service science : the foundations of service engineering and managementent://SD_ILS/0/SD_ILS:3415882024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Qiu, Robin G., author.<br/>Yer Numarası ONLINE(341588.1)<br/>Elektronik Erişim Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118108239.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118108239.jpg</a>
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Safari Books Online <a href="http://proquest.safaribooksonline.com/?fpi=9781118551851">http://proquest.safaribooksonline.com/?fpi=9781118551851</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The history of marketing scienceent://SD_ILS/0/SD_ILS:3548402024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Winer, Russell S. Neslin, Scott A., 1952-<br/>Yer Numarası HF5415.2 H55 2014<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Strategic market managementent://SD_ILS/0/SD_ILS:3140462024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Aaker, David A.<br/>Yer Numarası HF5415.13 A23 2014<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Supply chain management : Strategy, planning, and operationent://SD_ILS/0/SD_ILS:2487292024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Chopra, Sunil. Meindl, Peter. Kalra, Dharma Vir.<br/>Yer Numarası HF5415.13 C533 2013<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~3<br/>A guide to IT contracting checklists, tools, and techniquesent://SD_ILS/0/SD_ILS:2853062024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Overly, Michael R. Karlyn, Matthew A.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://marc.crcnetbase.com/isbn/9781439876596">Distributed by publisher. 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Purchase or institutional license may be required for access.</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Pazarlama yönetimi : (stratejik yaklaşım)ent://SD_ILS/0/SD_ILS:3147672024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar İslamoğlu, Ahmet Hamdi.<br/>Yer Numarası HF5415.13 I85 2013<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Information and Communication Technologies in Tourism 2014 Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014ent://SD_ILS/0/SD_ILS:3330092024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Xiang, Zheng. editor. Tussyadiah, Iis. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE(333009.1)<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-319-03973-2">http://dx.doi.org/10.1007/978-3-319-03973-2</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Pazarlama stratejileri : yönetsel bir yaklaşıment://SD_ILS/0/SD_ILS:3112152024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Torlak, Ömer. Altunışık, Remzi.<br/>Yer Numarası HF5415 P393 2012<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~2<br/>Consumer-brand relationships theory and practiceent://SD_ILS/0/SD_ILS:2597552024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Fournier, Susan. Breazeale, Michael, 1964- Fetscherin, Marc.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203128794">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Cracking the code leveraging consumer psychology to drive profitabilityent://SD_ILS/0/SD_ILS:2786102024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Posavac, Steven S., 1969- Society for Consumer Psychology.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=392887">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=392887</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Current issues in hospitality and tourism research and innovations proceedings of the International Hospitality and Tourism Conference, IHTC 2012, Kuala Lumpur, Malaysia, 3-5 September 2012ent://SD_ILS/0/SD_ILS:2854462024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar International Hospitality and Tourism Conference (2012 : Kuala Lumpur, Malaysia) Zainal, Artinah.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://marc.crcnetbase.com/isbn/9780203075364">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Relentless innovation what works, what doesn't-- and what that means for your businessent://SD_ILS/0/SD_ILS:2929872024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Phillips, Jeffrey, 1963-<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://mhebooklibrary.com/reader/relentless-innovation-what-works-doesn8217tand-that-means-for-your-business">Subscription required</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The fusion marketing bible fuse traditional media, social media, and digital media to maximize marketingent://SD_ILS/0/SD_ILS:2930492024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Safko, Lon.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://mhebooklibrary.com/reader/fusion-marketing-bible-fuse-traditional-media-social-amp-digital-to-maximize">Subscription required</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Sport management principles and applicationsent://SD_ILS/0/SD_ILS:2604212024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Hoye, Russell, 1966-<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780080964324">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Social Media Balanced Scorecard Erfolgreiche Social Media-Strategien in der Praxisent://SD_ILS/0/SD_ILS:1989932024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Fiege, Roland. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8348-8146-5">http://dx.doi.org/10.1007/978-3-8348-8146-5</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Strategic marketingent://SD_ILS/0/SD_ILS:3134332024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Mooradian, Todd A. Matzler, Kurt. Ring, Lawrence J.<br/>Yer Numarası HF5415.13 M66 2012<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Erfolgreiche Geschäftsprozesse durch moderne Warenwirtschaftssysteme Produktübersicht marktführender Systeme und Auswahlprozessent://SD_ILS/0/SD_ILS:1944012024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Schütte, Reinhard. author. Vering, Oliver. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-642-20523-1">http://dx.doi.org/10.1007/978-3-642-20523-1</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Business abroadent://SD_ILS/0/SD_ILS:2643832024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Koslow, Lawrence E.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780080500478">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Top market strategy applying the 80/20 ruleent://SD_ILS/0/SD_ILS:2804392024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Kruger, Elizabeth Rush.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493219">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493219</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The successful marketing plan a disciplined and comprehensive approachent://SD_ILS/0/SD_ILS:2930802024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Hiebing, Roman G. Cooper, Scott W.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://mhebooklibrary.com/reader/successful-marketing-plan">Subscription required</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agencyent://SD_ILS/0/SD_ILS:2930812024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Sugiyama, Kotaro. Andree, Tim.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://mhebooklibrary.com/reader/dentsu-way-secrets-cross-switch-marketing-from-world">Subscription required</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Industrial composting environmental engineering and facilities managementent://SD_ILS/0/SD_ILS:2852832024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Epstein, Eliot, 1929-<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://marc.crcnetbase.com/isbn/9781439845325">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Instant cashflowent://SD_ILS/0/SD_ILS:2926732024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Sugars, Bradley J.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://mhebooklibrary.com/reader/instant-cashflow">Subscription required</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Big business marketing for small business budgetsent://SD_ILS/0/SD_ILS:2926802024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar McMurtry, Jeanette Maw.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://mhebooklibrary.com/reader/big-business-marketing-for-small-budgets">Subscription required</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Entrepreneurship marketing principles and practice of SME marketingent://SD_ILS/0/SD_ILS:2663222024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Nwankwo, Sonny. Gbadamosi, Ayantunji.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203838648">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Codes of finance : engineering derivatives in a global bankent://SD_ILS/0/SD_ILS:3757102024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Lépinay, Vincent Antonin.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.jstor.org/stable/10.2307/j.ctt7rrwf">http://www.jstor.org/stable/10.2307/j.ctt7rrwf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Marketing strategy : a decision-focused approachent://SD_ILS/0/SD_ILS:3137772024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Walker, Orville C. Mullins, John W. (John Walker)<br/>Yer Numarası HF5415.13 W35 2011<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Yaratıcı deha : liderler, sınır tanımayanlar ve oyunu değiştirenler için bir inovasyon rehberient://SD_ILS/0/SD_ILS:1505082024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Fisk, Peter. Özata, Nadir.<br/>Yer Numarası HD53 F5819 2011<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>The handbook of technology managementent://SD_ILS/0/SD_ILS:1345172024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Bidgoli, Hossein.<br/>Yer Numarası HD45 .H294 2010 V.1<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~3<br/>Internet-Ökonomieent://SD_ILS/0/SD_ILS:1914352024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Peters, Ralf. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-642-10652-1">http://dx.doi.org/10.1007/978-3-642-10652-1</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Marketing the basicsent://SD_ILS/0/SD_ILS:2639312024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Moore, Karl, 1955- Pareek, Niketh.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203870341">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Managing service firms the power of managerial marketingent://SD_ILS/0/SD_ILS:2647102024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Skålén, Per.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780203854495">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Understanding Japanese management practicesent://SD_ILS/0/SD_ILS:2804222024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Haghirian, Parissa, 1970-<br/>Yer Numarası ONLINE<br/>Elektronik Erişim EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493117">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493117</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Marketing IT products and servicesent://SD_ILS/0/SD_ILS:2860622024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Keyes, Jessica, 1950-<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://marc.crcnetbase.com/isbn/9781439803202">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Pharmaceutical computer systems validation quality assurance, risk management and regulatory complianceent://SD_ILS/0/SD_ILS:2851582024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Wingate, Guy.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://marc.crcnetbase.com/isbn/9781420088953">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Branding demystified plans to payoffsent://SD_ILS/0/SD_ILS:3677772024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Verma, Harsh V.<br/>Yer Numarası ONLINE(367777.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/branding-demystified">http://sk.sagepub.com/books/branding-demystified</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Vertriebsinformationssysteme Standardisierung, Individualisierung, Hybridisierung und Internetisierungent://SD_ILS/0/SD_ILS:1918202024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Becker, Jörg. editor. Knackstedt, Ralf. editor. Müller, Oliver. editor. Winkelmann, Axel. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-642-11859-3">http://dx.doi.org/10.1007/978-3-642-11859-3</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Vermarktung hybrider Leistungsbündel Das ServPay-Konzeptent://SD_ILS/0/SD_ILS:1921242024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Weddeling, Matthias. author. Steiner, Michael. author. Müller, Oliver. author. Knackstedt, Ralf. author. Becker, Jörg. author.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-642-12830-1">http://dx.doi.org/10.1007/978-3-642-12830-1</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Managing customer value : creating quality and service that customers can seeent://SD_ILS/0/SD_ILS:2486792024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Gale, Bradley T. Wood, Robert Chapman.<br/>Yer Numarası HF5415.157 G34 2010<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Marketing for entrepreneurs concepts and applications for new venturesent://SD_ILS/0/SD_ILS:3688252024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Crane, F. G. (Frederick Gerard)<br/>Yer Numarası ONLINE(368825.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/marketing-for-entrepreneurs">http://sk.sagepub.com/books/marketing-for-entrepreneurs</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Pazarlama stratejileri : yönetsel bir yaklaşıment://SD_ILS/0/SD_ILS:1251172024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Torlak, Ömer. Altunışık, Remzi.<br/>Yer Numarası HF5415 .P393 2009<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>CIM coursebook managing marketingent://SD_ILS/0/SD_ILS:2594412024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Nicholson, Francis. Meek, Richard. Sherratt, Andrew. Chartered Institute of Marketing.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780080961248">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Managing markets and customersent://SD_ILS/0/SD_ILS:2594472024-12-02T01:06:23Z2024-12-02T01:06:23ZYer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780080915203">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>CIM coursebook delivering customer value through marketingent://SD_ILS/0/SD_ILS:2585342024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Donnelly, Ray. Linton, Colin.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780080961255">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Adequate food for all culture, science, and technology of food in the 21st centuryent://SD_ILS/0/SD_ILS:2914332024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Pond, Wilson G., 1930- Nichols, Buford Lee, 1931- Brown, Dan L.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://marc.crcnetbase.com/isbn/9781420077544">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Strategic marketing planningent://SD_ILS/0/SD_ILS:2613752024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Gilligan, Colin. Wilson, R. M. S. (Richard Malcolm Sano)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://www.tandfebooks.com/isbn/9780080912127">Click here to view</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Zwischenbetriebliches Stammdatenmanagement Lösungen für die Datensynchronisation zwischen Handel und Konsumgüterindustrieent://SD_ILS/0/SD_ILS:1891792024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Schemm, Jan Werner. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-540-89030-0">http://dx.doi.org/10.1007/978-3-540-89030-0</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Information Technology and Product Developmentent://SD_ILS/0/SD_ILS:1721442024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Nambisan, Satish. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-1-4419-1081-3">http://dx.doi.org/10.1007/978-1-4419-1081-3</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Managed care pharmacy practiceent://SD_ILS/0/SD_ILS:1196312024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Navarro, Robert.<br/>Yer Numarası QV 737 M2648 2009<br/>Format: Kitap<br/>Durum Sağlık Bilimleri Kütüphanesi~1<br/>Public health administration : principles for population-based managementent://SD_ILS/0/SD_ILS:1145772024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Novick, Lloyd F. Morrow, Cynthia B. Mays, Glen P.<br/>Yer Numarası WA 525 P9745 2008<br/>Format: Kitap<br/>Durum Sağlık Bilimleri Kütüphanesi~1<br/>International businessent://SD_ILS/0/SD_ILS:3124662024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Dlabay, Les R. Scott, James Calvert.<br/>Yer Numarası HD2755.5 D62 2008<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>12 Pazarlama ustasından pazarlama derslerient://SD_ILS/0/SD_ILS:1164552024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Mazur, Laura. Miles, Louella. Kökkaya Chalar, Zeynep.<br/>Yer Numarası HF5415 .M39 2008<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Fusion for profit how marketing and finance can work together to create valueent://SD_ILS/0/SD_ILS:5124002024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Jagpal, Sharan, 1947- Jagpal, Shireen.<br/>Yer Numarası HF5415<br/>Elektronik Erişim Oxford scholarship online <a href="http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001">http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Nursing leadership and management : theories, processes, and practiceent://SD_ILS/0/SD_ILS:1107992024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Jones, Rebecca A. Patronis.<br/>Yer Numarası WY 105 J78 2007<br/>Format: Kitap<br/>Durum Sağlık Bilimleri Kütüphanesi~2<br/>Supply chain management : Strategy, planning, and operationent://SD_ILS/0/SD_ILS:1089592024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Chopra, Sunil. Meindl, Peter, ort. yaz.<br/>Yer Numarası HF5415.13 C533 2007<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~3<br/>Satışta başarının 55 anahtarıent://SD_ILS/0/SD_ILS:1146782024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Ürkmez, İlhan.<br/>Yer Numarası HF5438.4 .U756 2007<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>TYPO3 Online-Marketing-Guide Affiliate- und E-Mail-Marketing, Keyword-Advertising, Suchmaschinen-Optimierung mit TYPO3ent://SD_ILS/0/SD_ILS:2021752024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Lammenett, Erwin. author. Koch, Stefan. author. Studnitz, Andreas. author. Vasilkevich, Taras. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-9211-6">http://dx.doi.org/10.1007/978-3-8349-9211-6</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Soru ve cevaplarla günümüzde pazarlamanın temellerient://SD_ILS/0/SD_ILS:3857982024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Kotler, Philip Şensoy, Ümit.<br/>Yer Numarası HF5415 K68 2007<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Managerial epidemiology : practice, methods, and conceptsent://SD_ILS/0/SD_ILS:1086322024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Dever, G. E. Alan.<br/>Yer Numarası WA 105 D285 2006<br/>Format: Kitap<br/>Durum Sağlık Bilimleri Kütüphanesi~1<br/>Essentials of health care marketingent://SD_ILS/0/SD_ILS:1103332024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Berkowitz, Eric N.<br/>Yer Numarası W 74.1 B513 2006<br/>Format: Kitap<br/>Durum Sağlık Bilimleri Kütüphanesi~1<br/>The process of new drug discovery and developmentent://SD_ILS/0/SD_ILS:2846712024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Smith, Charles G. (Charles Giles) O'Donnell, James, Pharm. D. Smith, Charles G. (Charles Giles). Process of new drug discovery and development.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://marc.crcnetbase.com/isbn/9781420004236">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The Anonymous Elect Market Research Through Online Access Panelsent://SD_ILS/0/SD_ILS:1819242024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Postoaca, Andrei. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/3-540-29030-3">http://dx.doi.org/10.1007/3-540-29030-3</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Pazarlamanın sihirli lambasıent://SD_ILS/0/SD_ILS:1050742024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Trout, Jack. Tunçel, Hakan, çev.<br/>Yer Numarası HF 5415.13 .T7620 2005<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Managing customers as investments : the strategic value of customers in the long runent://SD_ILS/0/SD_ILS:1089262024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Gupta, Sunil, 1958- Lehmann, Donald R., ort. yaz.<br/>Yer Numarası HF5415.55 G87 2005<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandelsent://SD_ILS/0/SD_ILS:1815132024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Schröder, Hendrik. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/3-540-27646-7">http://dx.doi.org/10.1007/3-540-27646-7</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Sales forecasting management a demand management approachent://SD_ILS/0/SD_ILS:3692802024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Mentzer, John T. Moon, Mark A., 1955-<br/>Yer Numarası ONLINE(369280.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/sales-forecasting-management-2e">http://sk.sagepub.com/books/sales-forecasting-management-2e</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Pharmacy practice and the lawent://SD_ILS/0/SD_ILS:1017862024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Abood, Richard R.<br/>Yer Numarası QV 733 AA1 A154P 2005<br/>Format: Kitap<br/>Durum Sağlık Bilimleri Kütüphanesi~1<br/>Strateji ve bire-bir pazarlama CRMent://SD_ILS/0/SD_ILS:983382024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Kırım, Arman.<br/>Yer Numarası HF 5415 K57 2001<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Uygulamaya yönelik işletme politikası ve stratejik pazarlamaent://SD_ILS/0/SD_ILS:1009262024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Akat, Ömer.<br/>Yer Numarası HD 30.28 A3137 2004<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Işık hızıyla markalama : sürat çağında marka yaratma stratejilerient://SD_ILS/0/SD_ILS:1055242024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Winkler, Agnieszka M. Yalım, Fevzi, çev.<br/>Yer Numarası HF 5415.13 .W5620 2004<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Pazarlama reçeteleri : marka yöneticisinin el kitabıent://SD_ILS/0/SD_ILS:1043322024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Borça, Güven.<br/>Yer Numarası HF 5415.13 .B67 2004<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Marka ve marka stratejilerient://SD_ILS/0/SD_ILS:1050442024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Ar, Aybeniz Akdeniz.<br/>Yer Numarası HF 5415.13 A73 2004<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Knowledge-based marketing the 21st century competitive edgeent://SD_ILS/0/SD_ILS:3686712024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Chaston, Ian.<br/>Yer Numarası ONLINE(368671.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/knowledge-based-marketing">http://sk.sagepub.com/books/knowledge-based-marketing</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The Profit Impact of Marketing Strategy Project Retrospect and Prospectsent://SD_ILS/0/SD_ILS:2364242024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Farris, Paul W.. Moore, Michael J..<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1017/CBO9780511488726">Access by subscription</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>The management of strategy in the marketplaceent://SD_ILS/0/SD_ILS:853872024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Cadotte, Ernest R., 1946- Bruce, Harry James, 1931-<br/>Yer Numarası HD 30.4 M3615 2003<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>International business and managementent://SD_ILS/0/SD_ILS:846402024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Pugh, Derek Salman, ed.. Plath, Allan R., ed.<br/>Yer Numarası HD 62.4 I549 2003 V.1 (SET)<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~4<br/>Designing and managing the supply chain : concepts, strategies, and case studies /lent://SD_ILS/0/SD_ILS:931102024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Simchi-Levi, David. Kaminsky, Philip, ort. yaz. Simchi-Levi, Edith, ort. yaz.<br/>Yer Numarası HF 5415.7 S425 2003<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~4<br/>Geleceğin pazarlaması : marka yayılımı stratejisient://SD_ILS/0/SD_ILS:1073192024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Zyman, Sergio. Miller, Scott, ort. yaz. Güçer, Cumhur, çev.<br/>Yer Numarası HF5415.1265 Z96 2000<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Markanın DNA'sı : eşsiz ve dayanıklı markalar yaratmanın kurallarıent://SD_ILS/0/SD_ILS:1049602024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Perry, Alycia. Wisnom, David, ort. yaz.<br/>Yer Numarası HD 69.B7 P477 2003<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Tüketici davranışıent://SD_ILS/0/SD_ILS:986062024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Odabaşı, Yavuz. Barış, Gülfidan, ort. yaz.<br/>Yer Numarası HF 415.32 O33 2003<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>İşletme anlayışında yeni bir boyut / Bütünleşik pazarlamaent://SD_ILS/0/SD_ILS:1026482024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Yamamoto, Gonca T.<br/>Yer Numarası HF 5415.13 Y144 2003<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Değer temelli pazarlama: Şirketinizi büyütmek ve hissedar değeri yaratmak için pazarlama stratejilerient://SD_ILS/0/SD_ILS:1028822024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Doyle, Peter Barış, Gülfidan, çev.<br/>Yer Numarası HF 5415.13 D7541 2003<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~2<br/>Tüketici davranışıent://SD_ILS/0/SD_ILS:886682024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Odabaşı, Yavuz. Barış, Gülfidan, ort. yaz.<br/>Yer Numarası HF 415.32 O33 2002<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Creativity in Product Innovationent://SD_ILS/0/SD_ILS:2356802024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Goldenberg, Jacob. Mazursky, David.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1017/CBO9780511674464">Access by subscription</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>International marketing strategy : Analysis, development, and implementationent://SD_ILS/0/SD_ILS:761502024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Doole, Isobel. Lowe, Robin, 1945- ort. yaz.<br/>Yer Numarası HF 1416 D72 2001<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Supply chain management : Strategy, planning, and operationent://SD_ILS/0/SD_ILS:767112024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Chopra, Sunil. Meindl, Peter, 1970- ort. yaz.<br/>Yer Numarası HF 5415.13 C533 2001<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>International marketingent://SD_ILS/0/SD_ILS:770362024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Terpstra, Vern. Sarathy, Ravi, ort. yaz.<br/>Yer Numarası HF 1416 T48 2000<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Marketing planning and strategyent://SD_ILS/0/SD_ILS:805252024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Jain, Subhash C., 1942-<br/>Yer Numarası HF 5415.13 J35 2000<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Tüketici davranışları : Müşteri tatmininden müşteri değerineent://SD_ILS/0/SD_ILS:1067042024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Altıntaş, Murat Hakan.<br/>Yer Numarası HF415.32 A4682 2000<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>Black pepper Piper nigrument://SD_ILS/0/SD_ILS:2900642024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Ravindran, P. N., 1942-<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://marc.crcnetbase.com/isbn/9780203303870">Distributed by publisher. Purchase or institutional license may be required for access.</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Building models for marketing decisionsent://SD_ILS/0/SD_ILS:1123972024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Leeflang, P. S. H.<br/>Yer Numarası HF5415.135 .B85 2000<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~2<br/>New marketing strategies evolving flexible processes to fit market circumstancesent://SD_ILS/0/SD_ILS:3689432024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Chaston, Ian.<br/>Yer Numarası ONLINE(368943.1)<br/>Elektronik Erişim SAGE knowledge <a href="http://sk.sagepub.com/books/new-marketing-strategies">http://sk.sagepub.com/books/new-marketing-strategies</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>Analysis for marketing planningent://SD_ILS/0/SD_ILS:3853422024-12-02T01:06:23Z2024-12-02T01:06:23ZYazar Lehmann, Donald R. Winer, Russell S.<br/>Yer Numarası HF5415.13 L395 1991<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>