Arama Sonuçları Neuromarketing.
SirsiDynix Enterprise
https://katalog.hacettepe.edu.tr/client/tr_TR/default_tr/default_tr/qu$003dNeuromarketing.$0026ic$003dtrue$0026ps$003d300?dt=list
2026-03-31T04:38:20Z
Neuromarketing Grundlagen – Erkenntnisse – Anwendungen
ent://SD_ILS/0/SD_ILS:201474
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Raab, Gerhard. author. Gernsheimer, Oliver. author. Schindler, Maik. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-8364-0">http://dx.doi.org/10.1007/978-3-8349-8364-0</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>
Neuromarketing Grundlagen – Erkenntnisse – Anwendungen
ent://SD_ILS/0/SD_ILS:201860
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Raab, Gerhard. author. Gernsheimer, Oliver. author. Schindler, Maik. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8349-8789-1">http://dx.doi.org/10.1007/978-3-8349-8789-1</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>
Neuromarketing Exploring the Brain of the Consumer
ent://SD_ILS/0/SD_ILS:187989
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Zurawicki, Leon. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-540-77829-5">http://dx.doi.org/10.1007/978-3-540-77829-5</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
ent://SD_ILS/0/SD_ILS:334526
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Vecchiato, Giovanni. author. Cherubino, Patrizia. author. Trettel, Arianna. author. Babiloni, Fabio. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE(334526.1)<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-642-38064-8">http://dx.doi.org/10.1007/978-3-642-38064-8</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>
Messung und Wirkung von Markenemotionen Neuromarketing als neuer verhaltenswissenschaftlicher Ansatz
ent://SD_ILS/0/SD_ILS:202937
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Möll, Thorsten. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/978-3-8350-5452-3">http://dx.doi.org/10.1007/978-3-8350-5452-3</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>
Neuroeconomia, Neuromarketing e Processi Decisionali Le evidenze di un test di memorizzazione condotto per la prima volta in Italia
ent://SD_ILS/0/SD_ILS:174457
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Babiloni, Fabio. author. Meroni, Vittorio Marco. author. Soranzo, Ramon. author. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="http://dx.doi.org/10.1007/1-56898-646-7">http://dx.doi.org/10.1007/1-56898-646-7</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>
Marketing and Smart Technologies Proceedings of ICMarkTech 2024, Volume 1
ent://SD_ILS/0/SD_ILS:608924
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Reis, José Luís. editor. (orcid)0000-0002-0987-0980 Gomes, Luís Mendes. editor. Bogdanović, Zorica. editor. Santos, José Paulo Marques dos. editor. (orcid)0000-0002-5567-944X SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-981-96-3077-6">https://doi.org/10.1007/978-981-96-3077-6</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>
Marketing and Smart Technologies Proceedings of ICMarkTech 2024, Volume 2
ent://SD_ILS/0/SD_ILS:609545
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Reis, José Luís. editor. (orcid)0000-0002-0987-0980 Cascalho, José. editor. Peter, Marc K. editor. Reis, Luís Paulo. editor. (orcid)0000-0002-4709-1718 Tiago, Maria Teresa. editor.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-981-96-3081-3">https://doi.org/10.1007/978-981-96-3081-3</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>
Handbook of intelligent automation systems using computer vision and artificial intelligence
ent://SD_ILS/0/SD_ILS:600064
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yer Numarası T59.5 .H36 2025<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394302734">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394302734</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>
Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 2
ent://SD_ILS/0/SD_ILS:607645
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Reis, José Luís. editor. (orcid)0000-0002-0987-0980 Peter, Marc K. editor. Reis, Luís Paulo. editor. (orcid)0000-0002-4709-1718 Bogdanovic, Zorica. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-981-97-3698-0">https://doi.org/10.1007/978-981-97-3698-0</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>
Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 1
ent://SD_ILS/0/SD_ILS:601731
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Reis, José Luís. editor. Del Rio Araujo, Marisa. editor. Reis, Luís Paulo. editor. (orcid)0000-0002-4709-1718 dos Santos, José Paulo Marques. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-981-99-0333-7">https://doi.org/10.1007/978-981-99-0333-7</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>
Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1
ent://SD_ILS/0/SD_ILS:603832
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Reis, José Luís. editor. (orcid)0000-0002-0987-0980 Zelený, Jiří. editor. Gavurová, Beáta. editor. (orcid)0000-0002-0606-879X Santos, José Paulo Marques dos. editor. (orcid)0000-0002-5567-944X SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-981-97-1552-7">https://doi.org/10.1007/978-981-97-1552-7</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>
Brain Informatics 16th International Conference, BI 2023, Hoboken, NJ, USA, August 1-3, 2023, Proceedings
ent://SD_ILS/0/SD_ILS:521136
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Liu, Feng. editor. Zhang, Yu. editor. Kuai, Hongzhi. editor. Stephen, Emily P. editor. Wang, Hongjun. editor.<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-031-43075-6">https://doi.org/10.1007/978-3-031-43075-6</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>
Advanced analytics and deep learning models
ent://SD_ILS/0/SD_ILS:597524
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Mire, Archana, editor. Malik, Shaveta, editor. Tyagi, Amit Kumar, editor.<br/>Yer Numarası Q325.73 .A38 2022<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119792437">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119792437</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>
Machine learning for healthcare applications
ent://SD_ILS/0/SD_ILS:596667
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Mohanty, Sachi Nandan, editor.<br/>Yer Numarası R858 .M334 2021<br/>Elektronik Erişim <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119792611">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119792611</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>
The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain
ent://SD_ILS/0/SD_ILS:575905
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Bayle-Tourtoulou, Anne-Sophie, author. Badoc, Michel, author.<br/>Yer Numarası HF5415.12615<br/>Elektronik Erişim Taylor & Francis <a href="https://www.taylorfrancis.com/books/9781003019978">https://www.taylorfrancis.com/books/9781003019978</a>
OCLC metadata license agreement <a href="http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf">http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>
Beyindeki ikna kodu : nöropazarlama ile bilimsel ikna stratejileri geliştirmek
ent://SD_ILS/0/SD_ILS:423252
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Morin, Christophe Renvoise, Patrick. Gezer, Taner.<br/>Yer Numarası HF5415.12615 M6719 2019<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>
Nöropazarlama perspektifinden kokusal pazarlama : marka mı satın alıyoruz koku mu ?
ent://SD_ILS/0/SD_ILS:478935
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Kara, Mehmet. Yücel, Nurcan.<br/>Yer Numarası HF5415.12615 K37 2019<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>
Gerçeği algıla : nöropazarlama yolculuğunda ilk adımlar
ent://SD_ILS/0/SD_ILS:379978
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Girişken, Yener<br/>Yer Numarası HF5415.12615 G57 2015<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>
Tüketici davranışı nörolojisi : nöroekonomi-eeg yöntemi ile nöromarketing uygulaması
ent://SD_ILS/0/SD_ILS:380003
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Yorgancılar, F. Nur<br/>Yer Numarası HF5415.12615 Y67 2015<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>
Bioinformatics and Biomedical Engineering Third International Conference, IWBBIO 2015, Granada, Spain, April 15-17, 2015. Proceedings, Part II
ent://SD_ILS/0/SD_ILS:518998
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Ortuño, Francisco. editor. Rojas, Ignacio. editor. SpringerLink (Online service)<br/>Yer Numarası ONLINE<br/>Elektronik Erişim <a href="https://doi.org/10.1007/978-3-319-16480-9">https://doi.org/10.1007/978-3-319-16480-9</a><br/>Format: Elektrnik Kaynak<br/>Durum Çevrimiçi Kütüphane~1<br/>
Nöromarketing : müşterinizin beynindeki “satın alma düğmesi”ne basmak
ent://SD_ILS/0/SD_ILS:342325
2026-03-31T04:38:20Z
2026-03-31T04:38:20Z
Yazar Renvoise, Patrick Morin, Christophe. Yertutani Yaşar.<br/>Yer Numarası HF5415.12615 R46 2009<br/>Format: Kitap<br/>Durum Beytepe Kütüphanesi~1<br/>