The new emerging market multinationals four strategies for disrupting markets and building brands
tarafından
 
Chattopadhyay, Amitava.

Başlık
: 
The new emerging market multinationals four strategies for disrupting markets and building brands

Yazar
: 
Chattopadhyay, Amitava.

ISBN
: 
9780071782906

Yayın Bilgileri
: 
New York : McGraw Hill Professional, [2012]

Fiziksel Tanımlama
: 
1 electronic text (xii, 335 p. : ill.) : PDF file.

Seri
: 
McGraw Hill ebook library. Business. Business skills

Seri Başlığı
: 
McGraw Hill ebook library. Business. Business skills

Konu Terimleri
: 
Branding (Marketing)
 
Product management.
 
Brand name products.
 
Brand name products -- Management.
 
International business enterprises.
 
International business enterprises -- Management.
 
Export marketing.

Yazar Ek Girişi
: 
Batra, Rajeev.
 
Ozsomer, Aysegul.

Elektronik Erişim
: 
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