A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms
tarafından
 
Phillips, Andrea, 1974-

Başlık
: 
A creator's guide to transmedia storytelling how to captivate and engage audiences across multiple platforms

Yazar
: 
Phillips, Andrea, 1974-

ISBN
: 
9780071791533

Yayın Bilgileri
: 
New York : McGraw Hill Professional, [2012]

Fiziksel Tanımlama
: 
1 electronic text (xii, 272 p. : ill. (some col.)) : PDF file.

Seri
: 
McGraw Hill ebook library. Business. Sales & marketing

Seri Başlığı
: 
McGraw Hill ebook library. Business. Sales & marketing

Konu Terimleri
: 
Digital storytelling.
 
Interactive multimedia.
 
Internet entertainment industry.
 
Marketing -- Psychological aspects.
 
Storytelling.
 
Business communication.
 
Web sites -- Design.

Elektronik Erişim
: 
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