The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
tarafından
Knapp, Duane E.
Başlık
:
The Brandpromise how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
Yazar
:
Knapp, Duane E.
ISBN
:
9780071641425
Yayın Bilgileri
:
New York : McGraw Hill Professional, 2011.
Fiziksel Tanımlama
:
1 electronic text (xix, 264 p. : ill.) : PDF file.
Seri
:
McGraw Hill ebook library. Business, Sales & marketing
Seri Başlığı
:
McGraw Hill ebook library. Business, Sales & marketing
Konu Terimleri
:
Brand name products.
Customer relations.
Customer services.
Consumer satisfaction.
Brand loyalty.
Elektronik Erişim
:
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