The big book of marketing lessons and best practices from the world's greatest companies
tarafından
Bennett, Anthony G.
Başlık
:
The big book of marketing lessons and best practices from the world's greatest companies
Yazar
:
Bennett, Anthony G.
ISBN
:
9780071626156
Yayın Bilgileri
:
New York : McGraw Hill Professional, 2011.
Fiziksel Tanımlama
:
1 electronic text (xv, 464 p. : ill.) : PDF file.
Seri
:
McGraw Hill ebook library. Business, Sales & marketing
Seri Başlığı
:
McGraw Hill ebook library. Business, Sales & marketing
Konu Terimleri
:
Marketing -- Case studies.
Business ethics -- Case studies.
Decision making -- Moral and ethical aspects -- Case studies.
Organizational behavior -- Case studies.
Branding (Marketing) -- Case studies.
Marketing research -- Case studies.
Consumer behavior -- Case studies.
Industrial procurement -- Case studies.
Communication in marketing -- Case studies.
Selling -- Case studies.
Advertising -- Case studies.
Public relations -- Case studies.
Customer relations -- Case studies.
Sales promotion -- Case studies.
Direct marketing -- Case studies.
Brand loyalty -- Case studies.
Product management -- Case studies.
New products -- Case studies.
Packaging -- Case studies.
Pricing -- Case studies.
Quality circles -- Case studies.
Quality control -- Case studies.
Business logistics -- Case studies.
Wholesale trade -- Case studies.
Warehouses -- Management -- Case studies.
Delivery of goods -- Management -- Case studies.
Retail trade -- Case studies.
Electronic commerce -- Case studies.
Yazar Ek Girişi
:
Bennett, Anthony G.
Elektronik Erişim
:
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