Foreword / Graeme B. Dinwoodie -- Introduction: the inevitability of 'territoriality challenges' in trademark law / Graeme W. Austin -- Protection of well-known marks: a transnational perspective / Marshall A. Leaffer -- Interactivity, territoriality, and well-known marks / Leah Chan Grinvald -- The Pan-American Trademark Convention of 1929: a bold vision of extraterritorial meets current realities / Christine Haight Farley -- Marks and more(s): certification in global value chains / Margaret Chon -- Branding the land: creating global meanings for local characteristics / Doris Estelle Long -- Signs beyond borders: moving from commodity to differentiated exports in the coffee industry / Daphne Zografos Johnsson -- The (avoidable) effects of territorially different approaches to trademark and copyright exhaustion / Irene Calboli -- Avoiding mutant trademarks: a statutory exclusion for copyrighted accessories to parallel imports / Mary LaFrance -- "La confusion des genres": logos and packaging as copyrighted works / Pierre-Emmanuel Moyse -- Territoriality (mis)understood: enforcing well-known foreign marks in the United States / Lee Ann W. Lockridge -- The curious case of fake Beijing Olympics merchandise / Peter K. Yu -- Trademark enforcement in developing countries: counterfeiting as an externality imposed by multinational companies / Daniel C.K. Chow -- Trademarks, free speech, and ICANN's New gTLD Process / Jacqueline Lipton and Mary Wong.