Acknowledgments -- Foreword / by Chris Brogan -- Introduction -- Online marketing basics -- Websites and blogging -- Search engine optimization (SEO) : the art and science of driving traffic to your website -- Social media marketing : what you need to know before you start -- Identity before community : why most companies fail at social media marketing -- Facebook : with 950 million users and growing, this giant can't be ignored -- Twitter : the grand bazaar of social networking sites -- LinkedIn : the place where professionals go -- Google+ : the fastest growing social network site -- Social advertising: Groupon, LivingSocial, and Facebook ads : oh my! -- Video : the most powerful social medium -- Creating a social media policy for your organization -- A final word on social media : tools for attracting even more business -- Discussion questions : a guide to sparking engagement on the topic of social media -- Index -- About the author.