Ratings analysis : audience measurement and analytics
tarafından
Webster, James G.
Başlık
:
Ratings analysis : audience measurement and analytics
Yazar
:
Webster, James G.
ISBN
:
9780415526524
9780415526517
Basım Bilgisi
:
Fourth edition.
Yayın Bilgileri
:
New York, NY : Routledge, 2014.
Fiziksel Tanımlama
:
xvi, 328 pages : illustrations ; 23 cm
İçerik
:
An introduction to audience research -- Audience measurement. The audience measurement business -- Audience measurement methods -- Audience analytics. Understanding audience behavior -- Analysis of gross measures -- Analysis of cumulative measures -- Applications. Audience research in advertising -- Audience research in programming -- Audience research in financial analysis -- Audience research in social policy.
Konu Terimleri
:
Television programs -- Rating -- Methodology.
Television viewers.
Radio programs -- Rating -- Methodology.
Radio audiences.
Yazar Ek Girişi
:
Phalen, Patricia F.
Lichty, Lawrence Wilson.
| Kütüphane | Materyal Türü | Demirbaş Numarası | Yer Numarası | [[missing key: search.ChildField.HOLDING]] | Durumu/İade Tarihi |
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| Beytepe Kütüphanesi | Kitap | 7.2/15/40198 | HE8700.65 W42 2014 | | Beytepe Genel Koleksiyon |