The media handbook : a complete guide to advertising media selection, planning, research, and buying
tarafından
Katz, Helen E., author.
Başlık
:
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Yazar
:
Katz, Helen E., author.
ISBN
:
9780415856713
9780415856720
Basım Bilgisi
:
Fifth edition.
Yayın Bilgileri
:
New York : Routledge, 2014.
Fiziksel Tanımlama
:
xii, 232 pages : illustrations ; 23 cm.
Seri
:
Routledge Communication Series
İçerik
:
Today's definition of media -- Media in the marketing context -- Developing optimal media objectives and strategies -- Exploring the media, part 1 : paid -- Exploring the media, part 2 : owned -- Exploring the media, part 3 : earned -- Terms, calculations, and considerations -- Creating the plan -- Making the media buys -- Evaluating the media plan.
Konu Terimleri
:
Advertising media planning.
Mass media and business.
Marketing channels.
| Kütüphane | Materyal Türü | Demirbaş Numarası | Yer Numarası | [[missing key: search.ChildField.HOLDING]] | Durumu/İade Tarihi |
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| Beytepe Kütüphanesi | Kitap | 7.2/15/40209 | HF5826.5 K38 2014 | | Beytepe Genel Koleksiyon |