Field guide to case study research in business-to-business marketing and purchasing
tarafından
Woodside, Arch G.
Başlık
:
Field guide to case study research in business-to-business marketing and purchasing
Yazar
:
Woodside, Arch G.
ISBN
:
9781784410797
Yayın Bilgileri
:
Bingley, U.K. : Emerald, 2014.
Fiziksel Tanımlama
:
1 online resource (xvi, 288 p.) : ill.
Seri
:
Advances in business marketing and purchasing, v. 21
Advances in business marketing & purchasing ; v. 21.
Konu Terimleri
:
Industrial marketing -- Research.
Purchasing -- Research.
Marketing research.
Yazar Ek Girişi
:
Woodside, Arch G.
Pattinson, Hugh.
Marshall, Roger.
Elektronik Erişim
:
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| Çevrimiçi Kütüphane | E-Kitap | 421484-1001 | ONLINE | | Elektronik Kütüphane |