Part I. The Industrial Nature Of The Supplement Game -- 1. Effect of Government Regulation on the Evolution of Sports Nutrition -- 2. The Psychology Of Supplementation In Sport and Exercise: Motivational Antecedents and Behavioral Outcomes -- Part II. Nutritional Basics First -- 3. The Role of Nutritional Supplements Complementing Nutrient Dense Diets: General Versus Sport/Exercise Specific Dietary Guidelines Related To Energy Expenditure -- 4. Macronutrient Intake for Physical Activity -- 5. Essential and Nonessential Micronutrients and Sport -- 6. Fluid Balance and Hydration for Human Performance -- Part III. Specialized Nutritional Strategies & Supplements -- 7. Building Muscle Mass: Physiology, Nutrition and Supplementation -- 8. Weight Loss Nutritional Supplements -- 9. Effective Nutritional Supplement Combinations -- 10. Nutritional Supplements For Strength and Power Athletes -- 11. Nutritional Supplements For Endurance Athletes -- 12. Nutritional Supplements To Enhance Recovery -- 13. Nutritional Timing -- 14. Carbohydrate Utilization and Disposal in Strength/ Power Training & Sports: Examining the Under examined -- 15. Exercise For The Athlete With Diabetes -- Part IV. Present And Future Directions Of Nutritional Supplements -- 16. Beyond The Obvious: Future Innovations In Sports Nutrition.