Chapter 1 First Sight -- Chapter 2 Problem Modeling -- Chapter 3 Data Exploration -- Chapter 4 Characteristic Engineering -- Chapter 5 Model Training -- Chapter 6 Model Fusion -- Chapter 7 User Portrait -- Chapter 8 Actual Combat Case: Elo Merchant -- Chapter 9 time sequence -- Chapter 10 Practical Cases: Global Urban -- Chapter 11 Practical Case: Corporaci .-Corporación Favorita Grocery Sales Forecasting -- Chapter 12 Computing Advertising -- Chapter 13 Practical Cases: Tencent 2018 Advertising Algorithm Contest-Similarity Crowd Expansion -- Chapter 14: TalkingData AdTracking Fraud Detection Challenge -- Chapter 15 Natural Language Processing -- Chapter 16 Practical Case: Quora Question Pairs.