Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 2
tarafından
 
Reis, José Luís. editor.

Başlık
Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 2

Yazar
Reis, José Luís. editor.

ISBN
9789811990991

Basım Bilgisi
1st ed. 2023.

Fiziksel Tanımlama
XXX, 805 p. 131 illus., 97 illus. in color. online resource.

Seri
Smart Innovation, Systems and Technologies, 337

İçerik
The use of cryptocurrencies as a tool for the development of marketing in tourism -- Blockchain use possibilities: A systematic literature review -- Comparison of semi-structured data on MSSQL and Postgresql -- Coolhunting Canvas: a pedagogical toolkit to support trendspotting and sociocultural innovation in marketing -- Hotel Customer Segmentation Using the Integrated Entropy-CRITIC Method and the 2T-RFMB Model -- Intellectual Capital versus Competitive Advantages: Together which underlines some relevant literature?.

Konu Terimleri
Internet of things.
 
Computational intelligence.
 
Artificial intelligence.
 
Quantitative research.
 
Data Analysis and Big Data.

Yazar Ek Girişi
Reis, José Luís.
 
Peter, Marc K.
 
Varela González, José Antonio.
 
Bogdanović, Zorica.

Tüzel Kişi Ek Girişi
SpringerLink (Online service)

Elektronik Erişim
https://doi.org/10.1007/978-981-19-9099-1


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