Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 2
tarafından
Reis, José Luís. editor.
Başlık
:
Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 2
Yazar
:
Reis, José Luís. editor.
ISBN
:
9789811990991
Basım Bilgisi
:
1st ed. 2023.
Fiziksel Tanımlama
:
XXX, 805 p. 131 illus., 97 illus. in color. online resource.
Seri
:
Smart Innovation, Systems and Technologies, 337
İçerik
:
The use of cryptocurrencies as a tool for the development of marketing in tourism -- Blockchain use possibilities: A systematic literature review -- Comparison of semi-structured data on MSSQL and Postgresql -- Coolhunting Canvas: a pedagogical toolkit to support trendspotting and sociocultural innovation in marketing -- Hotel Customer Segmentation Using the Integrated Entropy-CRITIC Method and the 2T-RFMB Model -- Intellectual Capital versus Competitive Advantages: Together which underlines some relevant literature?.
Konu Terimleri
:
Internet of things.
Computational intelligence.
Artificial intelligence.
Quantitative research.
Data Analysis and Big Data.
Yazar Ek Girişi
:
Reis, José Luís.
Peter, Marc K.
Varela González, José Antonio.
Bogdanović, Zorica.
Tüzel Kişi Ek Girişi
:
SpringerLink (Online service)
Elektronik Erişim
:
| Kütüphane | Materyal Türü | Demirbaş Numarası | Yer Numarası | [[missing key: search.ChildField.HOLDING]] | Durumu/İade Tarihi |
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| Çevrimiçi Kütüphane | E-Kitap | 527169-1001 | ONLINE | | Elektronik Kütüphane |