The role of designers in city branding process: a conceptual model -- Problematics of a territorial brand visual identity creation: Portalegre territory as a case study -- Learning by Design - Learning by exposing my Design Methods -- Visual thinking through practice led research: Case study decryption as a triggering creative mechanism for design ideas -- Frame of Mind: the genres of sexualized advertising influencing an 18 years-old's self-perception -- New horizons of museum experiences: between physical and digital -- A comparison review of existing personal health management apps in the Portuguese health sector framework -- Iconography Design for digital applications developed for the elderly or senior user -- The contribution of the printed editorial object: Wrong Wrong magazine -- Vogue magazine cover pages during the pandemic - The drama of illustrations and fonts: A Semiotic analysis.