The Perception of Quality Mapping Product and Service Quality to Consumer Perceptions
tarafından
 
Kenyon, George N. author.

Başlık
The Perception of Quality Mapping Product and Service Quality to Consumer Perceptions

Yazar
Kenyon, George N. author.

ISBN
9781447166276

Basım Bilgisi
1st ed. 2015.

Fiziksel Tanımlama
IX, 265 p. 53 illus. online resource.

İçerik
Creating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions.

Konu Terimleri
Engineering design.
 
Security systems.
 
Marketing.
 
Security Science and Technology.

Yazar Ek Girişi
Sen, Kabir C.

Tüzel Kişi Ek Girişi
SpringerLink (Online service)

Elektronik Erişim
https://doi.org/10.1007/978-1-4471-6627-6


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