The Perception of Quality Mapping Product and Service Quality to Consumer Perceptions
tarafından
Kenyon, George N. author.
Başlık
:
The Perception of Quality Mapping Product and Service Quality to Consumer Perceptions
Yazar
:
Kenyon, George N. author.
ISBN
:
9781447166276
Basım Bilgisi
:
1st ed. 2015.
Fiziksel Tanımlama
:
IX, 265 p. 53 illus. online resource.
İçerik
:
Creating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions.
Konu Terimleri
:
Engineering design.
Security systems.
Marketing.
Security Science and Technology.
Yazar Ek Girişi
:
Sen, Kabir C.
Tüzel Kişi Ek Girişi
:
SpringerLink (Online service)
Elektronik Erişim
:
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