1 Introduction -- Part I Conceptual Framework -- 2 Introduction of Design Cognition -- Part II Style -- 3 Development of Studies in Style -- 4 Style as Identities in Design Products -- 5 Style Approached from the Design Process -- 6 Creation of Style in the Design Process -- Part III Creativity -- 7 Development of Studies in Creativity -- Part IV Style and Creativity -- 8 Creative Processes and Style -- 9 Cognitive Theory of Style and Creativity -- Name Index -- Subject Index.