Mass communication : issues, perspectives and techniques
tarafından
Detrani, Jason R.
Başlık
:
Mass communication : issues, perspectives and techniques
Yazar
:
Detrani, Jason R.
ISBN
:
9780429087363
Fiziksel Tanımlama
:
1 online resource (314 pages)
İçerik
:
1. Working with the media / Shay Bilchik -- 2. Media, conflict prevention, and peacebuilding : mapping the edges / Sheldon Himelfarb and Megan Chabalowski -- 3. Assessing information needs and communication behaviors of national forest summer visitors / James D. Absher -- 4. Parables and paradigms : an introduction to using communication theories in outdoor recreation research / James Absher -- 5. Wildland fire and fuel management : principles for effective communication / Eric Toman and Bruce Shindler -- 6. Benefits of an educational program for journalists on media coverage of HIV/AIDS in developing countries / Jorge L. Martinez-Cajas. [et al.] -- 7. Issues in evaluating mass media-based health communication campaigns / Vicki Freimuth, Galen Cole and Susan Kirby -- 8. The impact of mass media campaigns on intentions to use the female condom in Tanzania / Sohail Agha and Ronan Van Rossem -- 9. Taipei's use of a multi-channel mass risk communication program to rapidly reverse an epidemic of highly communicable disease / Muh-Yong Yen. [et al.] -- 10. Egypt violence against women study media coverage of violence against women / Enas Abu Youssef. [et al.] -- 11. What are the roles and responsibilities of the media in disseminating health information? / Gary Schwitzer. [et al.] -- 12. Communication gap : the disconnect between what scientists say and what the public hears / Charles W. Schmidt -- 13. Communication and marketing as tools to cultivate the public's health : a proposed people and places framework / Edward W. Maibach, Lorien C. Abroms and Mark Marosits -- 14. Mass media theory, leveraging relationships, and reliable strategic communication effects / John R. Robinson -- 15. Re-examination of mixed media communication : the impact of voice, data link, and mixed air traffic control environments on the flight deck / Melisa Dunbar. [et al.].
Konu Terimleri
:
Communication.
Mass media.
Yazar Ek Girişi
:
Detrani, Jason R.
Elektronik Erişim
:
| Kütüphane | Materyal Türü | Demirbaş Numarası | Yer Numarası | [[missing key: search.ChildField.HOLDING]] | Durumu/İade Tarihi |
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| Çevrimiçi Kütüphane | E-Kitap | 539662-1001 | P90 .M37 2011 | | CRC E-Books |