chapter INTRODUCTION -- chapter THE CHALLENGE OF A NEW SCIENCE -- chapter REFERENCES -- part Section 1 Beyond Usability -- chapter 1 Beauty in Usability:Forget about Ease of Use! -- chapter 2 The Personalities of Products -- chapter 3 Beyond Usability,Computer Playfulness -- chapter 4 The Basis of ProductEmotions -- chapter 5 Product Appearance andConsumer Pleasure -- chapter 6 Product Design forConsumer Taste -- chapter 7 Pleasure versus Efficiency inUser Interfaces:Towards an InvolvementFramework -- chapter 8 The Scenario of SensoryEncounter: Cultural Factorsin Sensory-AestheticExperience -- chapter 9 Emergence of Pleasure:Communities of Interest andNew Luxury Products -- chapter 10 Carrying the Pleasure ofBooks into the Design of theElectronic Book -- chapter 11 Difficulties and Pleasure? -- chapter 12 Envisioning Future Needs: From Pragmatics to Pleasure -- part Section 2 Design Techniques -- chapter 13 Designing Experience:Whether to Measure Pleasureor Just Tune In? -- chapter 4 TEEN Using Video Ethnography toInform and InspireUser-Centred Design -- chapter 15 Linking Product Propertiesto Pleasure: The SensorialQuality Assessment Method�SEQUAM -- chapter 6 TEEN Design Based on Kansei -- chapter 17 Participative Image-BasedResearch as a Basis for NewProduct Development -- chapter 18 Emotional Responses toVirtual Prototypes in theDesign Evaluation of aProduct Concept -- chapter 19 Understanding Attributesthat Contribute to Pleasure inProduct Use -- chapter 20 Measuring Experience ofInteractive Characters -- chapter 21 Understanding People andPleasure-Based HumanFactors -- chapter 22 Mapping the User-ProductRelationship(in Product Design) -- chapter 23 Cooking up PleasurableProducts: UnderstandingDesigners -- chapter 24 Profilonging the Pleasure -- chapter 25 Comfort and Pleasure -- chapter 26 Collecting Stories on UserExperiences to Inspire Design�a Pilot -- chapter 27 Usability Perception -- chapter 28 Applying Evaluation Methodsto Future Digital TV Services -- chapter 29 Activity and DesigningPleasurable Interaction withEveryday Artifacts.