chapter 1 1Chapter Sensing Values in Designing Products and Markets on Data Mining and Visualizations -- chapter 2 2Chapter Reframing the Data-Mining Process -- chapter 3 3Chapter The Use of Online Market Analysis Systems to Achieve Competitive Advantage -- chapter 4 4Chapter Finding Hierarchical Patterns in Large POS Data Using Historical Trees -- chapter 5 5Chapter A Method to Search ARX Model Orders and Its Application to Sales Dynamics Analysis -- chapter 6 6Chapter Data Mining for Improved Web Site Design and Enhanced Marketing -- chapter 7 7Chapter Discourse Analysis and Creativity Support for Concept Product Design -- chapter 8 8Chapter Data Crystallization with Human Interactions Applied for Designing New Products -- chapter 9 9Chapter Improving and Applying Chance Discovery for Design Analysis -- chapter 10 1Chapter 0 Mining for Influence Leaders in Global Teamwork Projects -- chapter 11 1Chapter 1 Analysis Framework for Knowledge Discovery Related to Persuasion Process Conversation Logs -- chapter 12 1Chapter 2 Association Bundle-Based Market Basket Analysis -- chapter 13 1Chapter 3 Formal Concept Analysis with Attribute Priorities -- chapter 14 1Chapter 4 Literature Categorization System for Automated Database Retrieval of Scientific Articles Based on Dedicated Taxonomy -- chapter 15 1Chapter 5 A Data-Mining Framework for Designing Personalized E-Commerce Support Tools -- chapter 16 1Chapter 6 An Adjacency Matrix Approach for Extracting User Sentiments -- chapter 17 1Chapter 7 Visualizing RFID Tag Data in a Library for Detecting Latent Interest of Users.