1. Traditional approaches to brand planning : the disconnect between product strategies and commercial evaluations -- 2. Dynamic modeling approach to brand planning : operationally understanding key marketplace dynamics -- 3. The dynamic modeling language -- 4. Patient flow sector of the standard template dynamic model -- 5. Extensions of the standard template -- 6. Data for the standard template dynamic model -- 7. Specific models of patient flow dynamics -- 8. Dynamic models of doctor adoption of newly released pharmaceuticals -- 9. Agent-based modeling approach -- 10. Treatment attractiveness of pharmaceutical products -- 11. Integrating the three sectors of the standard template dynamic model -- 12. Strategy testing using integrated standard template model -- 13. Dynamic modeling of first-mover advantage and network effects -- 14. Dynamic modeling of new marketplaces : techniques for dealing with uncertainty -- 15. Integrating standard template dynamic models across indications -- 16. Dynamic modeling of pharmaceutical pipeline portfolio issues.