Country of origin effect in international business : strategic and consumer perspectives
tarafından
 
Witek-Hajduk, Marzanna Katarzyna, editor.

Başlık
: 
Country of origin effect in international business : strategic and consumer perspectives

Yazar
: 
Witek-Hajduk, Marzanna Katarzyna, editor.

ISBN
: 
9781003413639
 
9781000988604
 
9781000988598

Fiziksel Tanımlama
: 
1 online resource.

Seri
: 
Routledge studies in marketing

Konu Terimleri
: 
International trade.
 
Ethnocentrism.
 
Consumers' preferences.
 
Consumer behavior.
 
BUSINESS & ECONOMICS / General
 
BUSINESS & ECONOMICS / Consumer Behavior
 
BUSINESS & ECONOMICS / Marketing / General

Yazar Ek Girişi
: 
Witek-Hajduk, Marzanna Katarzyna,
 
Grudecka, Anna,

Elektronik Erişim
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781003413639
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


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