Integrated marketing communication : advertising and promotion in a digital world
tarafından
 
Juska, Jerome M., author.

Başlık
: 
Integrated marketing communication : advertising and promotion in a digital world

Yazar
: 
Juska, Jerome M., author.

ISBN
: 
9780367443382
 
9781000485646
 
9781000485684

Basım Bilgisi
: 
Second Edition.

Fiziksel Tanımlama
: 
1 online resource

Genel Not
: 
Revised edition of the author's Integrated marketing communication, 2017.

Konu Terimleri
: 
Internet advertising.
 
Internet marketing.
 
BUSINESS & ECONOMICS / Advertising & Promotion
 
BUSINESS & ECONOMICS / Marketing / General

Elektronik Erişim
: 
Taylor & Francis https://www.taylorfrancis.com/books/9780367443382
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


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