Corporate cancel culture and brand boycotts : the dark side of social media for brands
tarafından
 
Scheinbaum, Angeline Close, editor.

Başlık
: 
Corporate cancel culture and brand boycotts : the dark side of social media for brands

Yazar
: 
Scheinbaum, Angeline Close, editor.

ISBN
: 
9781032670546
 
9781040148549
 
9781040148563

Fiziksel Tanımlama
: 
1 online resource

Konu Terimleri
: 
Corporate image.
 
Corporations -- Public relations.
 
Branding (Marketing)
 
Consumers -- Psychology.
 
Social media -- Psychological aspects.
 
BUSINESS & ECONOMICS / Marketing / General
 
PSYCHOLOGY / Applied Psychology
 
PSYCHOLOGY / Social Psychology

Yazar Ek Girişi
: 
Scheinbaum, Angeline Close,

Elektronik Erişim
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781032670546
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


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