Introduction to advertising : understanding and managing the advertising process
tarafından
 
Mogaji, Emmanuel, author.

Başlık
Introduction to advertising : understanding and managing the advertising process

Yazar
Mogaji, Emmanuel, author.

ISBN
9781000384741
 
9781003008729
 
9781000384710

Fiziksel Tanımlama
1 online resource

Konu Terimleri
Advertising.
 
Branding (Marketing)
 
Communication in marketing.
 
BUSINESS & ECONOMICS / Advertising & Promotion
 
BUSINESS & ECONOMICS / Industries / Media & Communications Industries
 
BUSINESS & ECONOMICS / Marketing / Direct

Elektronik Erişim
Taylor & Francis https://www.taylorfrancis.com/books/9781003008729
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


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