Marketing and gamification : applications, challenges, and ethics
tarafından
 
Gupta, Sahil, editor.

Başlık
: 
Marketing and gamification : applications, challenges, and ethics

Yazar
: 
Gupta, Sahil, editor.

ISBN
: 
9781032694238
 
9781040183267
 
9781040183236

Fiziksel Tanımlama
: 
1 online resource.

Seri
: 
Routledge studies in marketing
 
Routledge studies in marketing.

Konu Terimleri
: 
Marketing.
 
Gamification.
 
BUSINESS & ECONOMICS / Marketing / Research
 
BUSINESS & ECONOMICS / Marketing / General

Yazar Ek Girişi
: 
Gupta, Sahil,

Elektronik Erişim
: 
Taylor & Francis https://www.taylorfrancis.com/books/9781032694238
 
OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf


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